Straight Sided Glass Jar Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210778
  • Format: Electronic (PDF)
  • Number of Pages: 188
  • Author(s): Joshi, Madhavi

Report Overview

The Straight Sided Glass Jar Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 3.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.30% during the forecast period (2024-2030).

Straight Sided Glass Jar Market

(Market Size)
$1.8 billion
$3.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.30%
2023 Market Size USD 1.8 billion
2030 Market Size USD 3.2 billion
Key Players Owens-Illinois, Ardagh Group, Verallia, Vidrala, BA Glass

Market Summary

The straight sided glass jar market represents a significant segment within the global packaging industry, characterized by its cylindrical shape with vertical walls and a wide mouth. These jars are predominantly utilized for packaging food products, cosmetics, pharmaceuticals, and homemade crafts due to their aesthetic appeal, recyclability, and product visibility. The market is driven by consistent demand from end-use industries seeking sustainable and premium packaging solutions. Manufacturers are continuously innovating in terms of closure systems, capacities, and designs to cater to evolving consumer preferences and brand differentiation strategies. The production landscape is diverse, involving both large-scale glass container companies and specialized artisans, with supply chains deeply integrated with raw material suppliers and filling operations. The market operates on a global scale, with production and consumption patterns influenced by regional economic activities, environmental regulations, and shifting lifestyle trends.

Key Highlights

Key highlights of the straight sided glass jar market include the material's inherent properties such as impermeability, which ensures product integrity and extends shelf life by protecting contents from moisture and oxygen. The 100% recyclability of glass aligns with the growing global emphasis on circular economy principles and reducing plastic waste, making these jars a preferred choice for environmentally conscious brands and consumers. Customization options in terms of etching, screen printing, and labeling allow for high brand recognition and shelf appeal. The versatility in sizes, ranging from small sample jars to large storage containers, supports a wide array of applications. Furthermore, the thermal resistance of glass enables hot-fill processes and microwave usability, adding functional value. The market also benefits from the trend of home canning and DIY projects, which saw a resurgence, particularly in North America and Europe.

Drivers, Opportunities & Restraints

Primary drivers propelling the straight sided glass jar market include the robust growth in the food and beverage sector, where glass is favored for its non-reactive nature and ability to preserve taste and quality. Increasing consumer awareness regarding health and sustainability is pushing brands to adopt eco-friendly packaging, directly benefiting glass jar demand. The expansion of the organic and premium product segments further accelerates adoption. Significant opportunities lie in technological advancements in lightweighting, which reduces material use and transportation costs, and in emerging markets where disposable incomes are rising. However, the market faces restraints such as the fragility of glass leading to higher breakage rates during transit, which increases logistics costs and insurance premiums. Competition from alternative materials like plastic, metal, and flexible packaging, which often offer lower weight and cost advantages, also poses a challenge. Volatility in raw material and energy prices can impact production costs and profit margins for manufacturers.

Concentration Insights

The straight sided glass jar market features a moderately concentrated competitive landscape with several key global players holding significant market share. Leading companies such as Ardagh Group, O-I Glass, and Verallia dominate production capacities and possess extensive distribution networks across multiple continents. These players compete on factors like product quality, innovation, price, and service. Alongside these giants, numerous regional and local manufacturers cater to specific geographic markets or niche applications, such as custom packaging for craft businesses or specialty foods. The industry is characterized by high capital investment in manufacturing facilities and a focus on mergers and acquisitions to expand geographic footprint and product portfolios. Supplier concentration for raw materials like silica sand is also a factor, though generally stable. The market sees ongoing efforts toward consolidation to achieve economies of scale and enhance competitive positioning.

Type Insights

Straight sided glass jars are available in various types primarily distinguished by their capacity, closure type, and glass color. Common capacity segments include small jars (less than 100 ml), medium jars (100 ml to 500 ml), and large jars (over 500 ml), each serving different product packaging needs. Closure types are critical and include options such as twist-off metal lids, plastic caps, cork stoppers, and clamp lids, which influence functionality and consumer experience. Glass color is another key differentiation, with clear glass being the most popular for maximizing product visibility, while amber or colored glass is used for light-sensitive products like certain pharmaceuticals or beers to prevent UV degradation. Some jars feature specialty finishes like embossed logos or unique shapes within the straight-sided constraint to enhance branding. The choice of type is heavily influenced by the end-use application, filling technology, and target market preferences.

Application Insights

The application spectrum for straight sided glass jars is broad and diverse. In the food and beverage industry, they are extensively used for packaging jams, pickles, sauces, honey, baby food, and dry goods, valued for their hygiene and premium image. The cosmetics and personal care sector utilizes these jars for creams, lotions, balms, and scrubs, often paired with luxurious finishes to convey quality. In pharmaceuticals, they provide secure and contaminant-free packaging for tablets, ointments, and herbal supplements. The home decor and DIY segment uses them for candle making, storage of crafts, and as decorative items. Furthermore, the industrial sector employs them for packaging chemicals and samples where chemical inertness is crucial. Each application sector imposes specific requirements on jar characteristics such as barrier properties, closure integrity, and design aesthetics, driving tailored product development.

Regional Insights

Regionally, the demand for straight sided glass jars is strongest in North America and Europe, where environmental consciousness, stringent food safety regulations, and well-established packaging industries drive adoption. These regions are also hubs for innovation in sustainable packaging and lightweight glass technologies. The Asia Pacific market is experiencing rapid growth, fueled by expanding populations, urbanization, rising disposable incomes, and the growth of organized retail and e-commerce, particularly in countries like China and India. Latin America and the Middle East & Africa represent emerging markets with growing potential, though currently held back by factors like lower industrialization and preference for cheaper packaging alternatives in some areas. Production facilities are often located near raw material sources and key consumer markets to optimize logistics, with export activities significant among regions with production surpluses.

Company Insights

Prominent companies operating in the straight sided glass jar market include Ardagh Group, a global leader in metal and glass packaging with a vast portfolio of glass containers. O-I Glass is another major player known for its innovative glassmaking technology and widespread manufacturing footprint. Verallia, part of the Vinci Group, specializes in glass packaging for food and beverages and has a strong presence in Europe and South America. Other significant contributors include Gerresheimer AG, which focuses more on pharmaceutical and cosmetic glass packaging, and Vitro Packaging, a key player in the Americas. These companies invest heavily in research and development to create lighter, stronger jars and more sustainable manufacturing processes. They compete not only on product quality and price but also on their ability to provide customized solutions and reliable, large-volume supply to major brand owners.

Recent Developments

Recent developments in the straight sided glass jar market are centered on sustainability and innovation. Major manufacturers have announced investments in increasing the use of cullet (recycled glass) in production to reduce carbon footprint and energy consumption. There is a marked trend toward lightweighting, where advanced manufacturing techniques are producing jars that are up to 30% lighter without compromising strength, addressing the weight disadvantage against plastics. Companies are also expanding their production capacities in high-growth regions; for instance, new furnace projects have been initiated in Asia and Eastern Europe. Collaborations between jar producers and closure manufacturers are leading to integrated, convenient, and sustainable packaging systems. Furthermore, the adoption of Industry 4.0 technologies like AI and IoT in manufacturing plants is enhancing efficiency, predictive maintenance, and quality control, ensuring consistent product output.

Report Segmentation

This comprehensive market report on straight sided glass jars is meticulously segmented to provide a detailed analysis. The segmentation is based on type, which includes categorizations by capacity (small, medium, large) and closure type (screw top, clip top, cork, etc.). Application segmentation covers key end-use industries such as food & beverage, cosmetics & personal care, pharmaceuticals, and others including home and industrial uses. The report further provides a geographical segmentation, analyzing the market across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. Each regional analysis delves into market dynamics, key countries, and growth influencers. Additionally, the report includes a competitive landscape section profiling major players, their market shares, strategies, and recent activities. This multi-faceted segmentation allows for a granular understanding of market trends, opportunities, and challenges specific to each segment.

FAQs

What are straight sided glass jars made from? Straight sided glass jars are primarily manufactured from soda-lime glass, a composition of silica sand, soda ash, and limestone. This material is chosen for its clarity, strength, and chemical inertness, making it safe for packaging a wide range of products.

Why are glass jars better for food storage? Glass jars are superior for food storage because they are impermeable to gases and moisture, ensuring the contents remain fresh and untainted. They do not leach chemicals into the food and are easy to clean and reuse, supporting a sustainable lifestyle.

What is the growth of the glass packaging market? The glass packaging market is experiencing steady growth, driven by increasing consumer preference for sustainable and recyclable materials. The demand is particularly strong in the food, beverage, and cosmetic sectors seeking eco-friendly alternatives to plastic.

How are glass jars manufactured? Glass jars are manufactured through a process involving melting raw materials at high temperatures in a furnace. The molten glass is then formed into jars using either blow-and-blow or press-and-blow molding techniques in automated machinery, followed by annealing to relieve internal stresses.

What are the different types of glass jar closures? Common types of closures for straight sided glass jars include metal screw caps, plastic lids, cork stoppers, wooden tops, and wire bail closures (clip tops). The choice depends on the application, required seal integrity, and desired aesthetic.

Which industries use glass jars the most? The food and beverage industry is the largest consumer of glass jars, using them for products like sauces, jams, and beverages. The cosmetics and personal care industry is another major user, followed by the pharmaceutical and home crafts sectors.

Citius Research has developed a research report titled “Straight Sided Glass Jar Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Straight Sided Glass Jar Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Straight Sided Glass Jar Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Straight Sided Glass Jar Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Straight Sided Glass Jar Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Straight Sided Glass Jar Market
• Research Methodology
• Executive Summary
• Market Dynamics of Straight Sided Glass Jar Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Straight Sided Glass Jar Market
• Cost and Gross Margin Analysis of Straight Sided Glass Jar Market
• Straight Sided Glass Jar Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Straight Sided Glass Jar Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Straight Sided Glass Jar Market Key Stakeholders

Below are the key stakeholders for the Straight Sided Glass Jar Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Straight Sided Glass Jar Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Straight Sided Glass Jar Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Straight Sided Glass Jar Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Straight Sided Glass Jar Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Straight Sided Glass Jar Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Straight Sided Glass Jar Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Straight Sided Glass Jar Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Straight Sided Glass Jar Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Straight Sided Glass Jar Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Straight Sided Glass Jar Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Straight Sided Glass Jar Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Straight Sided Glass Jar Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Straight Sided Glass Jar Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Straight Sided Glass Jar Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Straight Sided Glass Jar Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Straight Sided Glass Jar Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Straight Sided Glass Jar Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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