Steam Trap Monitor Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207936
  • Format: Electronic (PDF)
  • Number of Pages: 207
  • Author(s): Joshi, Madhavi

Report Overview

The Steam Trap Monitor Market size was estimated at USD 220 million in 2023 and is projected to reach USD 325 million by 2030, exhibiting a compound annual growth rate (CAGR) of 5.90% during the forecast period (2024-2030).

Steam Trap Monitor Market

(Market Size)
$220 million
$325 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.90%
2023 Market Size USD 220 million
2030 Market Size USD 325 million
Key Players Emerson, Spirax Sarco, Armstrong, Thermal Energy International, Forster

Market Summary

The steam trap monitor market is an integral segment within the manufacturing and construction industries, focusing on systems designed to detect and alert failures in steam traps, which are critical components in steam systems for energy conservation and operational efficiency. These monitoring solutions leverage advanced technologies such as wireless sensors, IoT connectivity, and data analytics to provide real-time insights into steam trap performance, enabling predictive maintenance and reducing energy wastage. The market is driven by the increasing adoption of industrial automation and the growing emphasis on energy efficiency across various sectors, including oil and gas, power generation, and chemical processing. Companies are investing in innovative monitoring systems to minimize downtime, enhance safety, and achieve sustainability goals. The integration of smart technologies and the rising demand for cost-effective maintenance solutions are key trends shaping the market's evolution, making it a vital area for industrial optimization and operational excellence.

Key Highlights

The steam trap monitor market is characterized by several key highlights that underscore its importance and growth potential. Advanced monitoring systems now incorporate ultrasonic and thermal imaging technologies to accurately detect steam trap failures, providing precise data that helps in preventing energy losses and reducing maintenance costs. The adoption of Industry 4.0 principles has further accelerated the deployment of connected devices, enabling seamless integration with existing industrial automation systems. Major players like Emerson Electric, Spirax-Sarco Engineering, and Armstrong International are leading innovations, offering comprehensive solutions that include hardware, software, and services. The market is also witnessing increased regulatory pressure and corporate initiatives aimed at reducing carbon footprints, which is fueling demand for efficient steam trap monitoring. Additionally, the expansion of industrial infrastructure in emerging economies presents significant opportunities for market penetration and growth, highlighting the sector's dynamic and evolving nature.

Drivers, Opportunities & Restraints

Several drivers are propelling the steam trap monitor market forward, including the critical need for energy efficiency and cost reduction in industrial operations. Steam traps are essential for maintaining system efficiency, and their failure can lead to substantial energy wastage and increased operational expenses. The push towards predictive maintenance, driven by the adoption of IoT and AI technologies, is a significant driver, as it allows for real-time monitoring and early fault detection. Opportunities abound in the form of technological advancements, such as the development of wireless and non-intrusive monitoring systems, which offer easier installation and lower costs. The growing focus on sustainability and regulatory compliance also opens doors for market expansion. However, restraints include the high initial investment required for advanced monitoring systems and the lack of awareness among small and medium-sized enterprises about the benefits of steam trap monitoring. Additionally, the complexity of integrating new technologies with legacy systems can pose challenges, potentially hindering market growth in certain segments.

Concentration Insights

The steam trap monitor market exhibits a concentrated competitive landscape, with a few key players dominating the industry. Companies such as Emerson Electric, Spirax-Sarco Engineering, and Armstrong International hold significant market shares due to their extensive product portfolios, strong technological capabilities, and global presence. These industry leaders focus on continuous innovation, offering integrated solutions that combine hardware, software, and services to meet diverse customer needs. The market also features several niche players and regional manufacturers that cater to specific segments or geographic areas, contributing to a diverse competitive environment. Strategic partnerships, mergers, and acquisitions are common as companies seek to enhance their technological offerings and expand their market reach. The concentration of expertise and resources among top players drives rapid advancements in monitoring technologies, ensuring the market remains dynamic and responsive to evolving industrial demands.

Type Insights

Steam trap monitors are available in various types, each designed to address specific monitoring needs and application requirements. The primary types include wired and wireless monitoring systems, with wireless solutions gaining popularity due to their ease of installation, flexibility, and cost-effectiveness. Wireless systems often utilize technologies such as Zigbee, LoRaWAN, or cellular connectivity to transmit data to central monitoring platforms. Another classification is based on the detection method, such as ultrasonic, thermal, or acoustic monitors, each offering distinct advantages in terms of accuracy and suitability for different environments. Ultrasonic monitors, for instance, are highly effective in detecting leaks and failures by analyzing sound waves, while thermal monitors rely on temperature differentials to identify issues. The choice of monitor type depends on factors like the specific application, environmental conditions, and budget constraints, with advancements continuously improving the reliability and functionality of these systems.

Application Insights

Steam trap monitors find applications across a wide range of industries, primarily in sectors where steam systems are integral to operations. In the oil and gas industry, these monitors are used to ensure the efficiency of steam-assisted gravity drainage and other processes, reducing energy consumption and maintenance costs. The power generation sector relies on steam trap monitoring to maintain the performance of turbines and boilers, enhancing overall plant efficiency. Chemical processing plants utilize these systems to prevent product contamination and ensure safety by detecting steam trap failures early. Additionally, the food and beverage, pharmaceutical, and pulp and paper industries employ steam trap monitors to optimize energy use and comply with regulatory standards. The versatility of these monitoring solutions makes them essential for any facility using steam systems, highlighting their broad applicability and critical role in industrial operations.

Regional Insights

The steam trap monitor market demonstrates varied growth patterns across different regions, influenced by industrial development, regulatory frameworks, and technological adoption. North America and Europe are mature markets, characterized by high awareness of energy efficiency and stringent regulations driving the adoption of advanced monitoring systems. The presence of major industrial players and early adoption of IoT technologies further bolster market growth in these regions. The Asia-Pacific region is emerging as a significant market, fueled by rapid industrialization, expanding manufacturing sectors, and increasing investments in infrastructure development. Countries like China, India, and Japan are key contributors, with growing emphasis on energy conservation and operational efficiency. Latin America and the Middle East & Africa are also witnessing gradual growth, driven by developments in the oil and gas and power generation industries, though adoption rates may vary due to economic and infrastructural factors.

Company Insights

Leading companies in the steam trap monitor market include Emerson Electric, Spirax-Sarco Engineering, Armstrong International, and Thermax Limited, among others. Emerson Electric is renowned for its innovative monitoring solutions and strong global presence, offering products that integrate seamlessly with industrial automation systems. Spirax-Sarco Engineering specializes in steam system solutions, providing comprehensive monitoring technologies that enhance efficiency and reliability. Armstrong International is a key player known for its expertise in steam traps and related monitoring devices, focusing on energy savings and sustainability. Thermax Limited offers a range of monitoring solutions tailored to various industrial applications, emphasizing cost-effectiveness and performance. These companies invest heavily in research and development to introduce advanced features, such as predictive analytics and wireless connectivity, ensuring they remain competitive and meet the evolving needs of the market.

Recent Developments

Recent developments in the steam trap monitor market highlight the ongoing innovation and strategic initiatives undertaken by key players. Companies are increasingly focusing on integrating artificial intelligence and machine learning capabilities into their monitoring systems to enhance predictive maintenance and fault detection accuracy. For instance, advancements in wireless sensor technology have led to the development of more robust and energy-efficient monitoring devices that offer longer battery life and improved data transmission. Partnerships between technology providers and industrial manufacturers are becoming common, aimed at creating end-to-end solutions that address specific customer challenges. Additionally, there is a growing trend towards the development of cloud-based platforms that enable remote monitoring and data analytics, providing users with actionable insights and improved decision-making capabilities. These developments reflect the market's commitment to leveraging cutting-edge technologies to drive efficiency and sustainability in industrial operations.

Report Segmentation

The steam trap monitor market report is segmented based on type, application, technology, and region to provide a comprehensive analysis of the industry. By type, the market is divided into wired and wireless monitoring systems, with wireless systems expected to witness higher growth due to their advantages in flexibility and cost savings. Application segments include oil and gas, power generation, chemical processing, food and beverage, and others, each with distinct requirements and adoption patterns. Technology segmentation covers ultrasonic, thermal, acoustic, and other detection methods, highlighting the diversity in monitoring approaches. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering insights into regional trends and opportunities. This detailed segmentation allows for a thorough understanding of market dynamics, enabling stakeholders to identify growth areas and make informed decisions.

FAQs

What is a steam trap monitor? A steam trap monitor is a device or system used to detect and alert failures in steam traps, which are essential components in steam systems for removing condensate and non-condensable gases. These monitors help in maintaining energy efficiency, reducing waste, and preventing equipment damage by providing real-time data on steam trap performance.

How does a steam trap monitor work? Steam trap monitors work by using various technologies such as ultrasonic sensors, thermal imaging, or acoustic detectors to assess the operational status of steam traps. They measure parameters like temperature, sound, or vibration to identify failures or leaks, transmitting this data to a central system for analysis and alerting maintenance teams when issues are detected.

What are the benefits of using steam trap monitors? The benefits of using steam trap monitors include significant energy savings, reduced maintenance costs, extended equipment lifespan, enhanced safety, and compliance with environmental regulations. By enabling predictive maintenance, these monitors help prevent unexpected downtime and improve overall operational efficiency.

Which industries use steam trap monitors? Industries that use steam trap monitors include oil and gas, power generation, chemical processing, food and beverage, pharmaceuticals, and pulp and paper. Any industry reliant on steam systems for heating, processing, or power generation can benefit from these monitoring solutions to optimize performance and reduce energy consumption.

What types of steam trap monitors are available? Available types of steam trap monitors include wired and wireless systems, with detection methods such as ultrasonic, thermal, acoustic, and combination units. Wireless monitors are increasingly popular due to their ease of installation and scalability, while the choice of detection technology depends on specific application requirements and environmental conditions.

How to choose the right steam trap monitor? Choosing the right steam trap monitor involves considering factors such as the specific application, environmental conditions, budget, and desired features like connectivity and data analytics. It is essential to assess the reliability, accuracy, and compatibility of the monitor with existing systems, and consulting with experts or manufacturers can help in selecting the most suitable solution for your needs.

Citius Research has developed a research report titled “Steam Trap Monitor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Steam Trap Monitor Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Steam Trap Monitor Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Steam Trap Monitor Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Steam Trap Monitor Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Steam Trap Monitor Market
• Research Methodology
• Executive Summary
• Market Dynamics of Steam Trap Monitor Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Steam Trap Monitor Market
• Cost and Gross Margin Analysis of Steam Trap Monitor Market
• Steam Trap Monitor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Steam Trap Monitor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Steam Trap Monitor Market Key Stakeholders

Below are the key stakeholders for the Steam Trap Monitor Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Steam Trap Monitor Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Steam Trap Monitor Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Steam Trap Monitor Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Steam Trap Monitor Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Steam Trap Monitor Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Steam Trap Monitor Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Steam Trap Monitor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Steam Trap Monitor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Steam Trap Monitor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Steam Trap Monitor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Steam Trap Monitor Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Steam Trap Monitor Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Steam Trap Monitor Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Steam Trap Monitor Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Steam Trap Monitor Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Steam Trap Monitor Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Steam Trap Monitor Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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