Sports Luggage Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193030
  • Format: Electronic (PDF)
  • Number of Pages: 190
  • Author(s): Joshi, Madhavi

Report Overview

The Sports Luggage Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 14.00% during the forecast period (2024-2030).

Sports Luggage Market

(Market Size)
$3.2 billion
$8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 14.00%
2023 Market Size USD 3.2 billion
2030 Market Size USD 8 billion
Key Players Nike, Adidas, Under Armour, Puma, Samsonite

Market Summary

The sports luggage market is a specialized segment within the consumer goods industry, catering to the storage and transportation needs of athletes, fitness enthusiasts, and travelers engaged in sporting activities. This market includes products designed for durability, functionality, and convenience, such as duffel bags, backpacks, wheeled luggage, and specialized cases for equipment like golf clubs or skis. Increasing participation in sports and fitness activities globally drives demand, alongside a growing emphasis on product innovation that incorporates lightweight materials, ergonomic designs, and smart features like GPS tracking or USB charging ports. The market is characterized by intense competition among key players who focus on branding, material advancements, and expanding distribution channels to capture consumer interest. Sustainability trends are also influencing product development, with more companies integrating recycled materials and eco-friendly practices into their manufacturing processes.

Key Highlights

Notable aspects of the sports luggage market include the integration of advanced materials such as ballistic nylon, polycarbonate, and waterproof fabrics that enhance durability and weather resistance. Many leading brands are investing in technology-driven features, including built-in scales, anti-theft mechanisms, and organizational compartments tailored for specific sports equipment. The rise of athleisure and active lifestyles has blurred the lines between sports and everyday use, expanding the target demographic beyond professional athletes to include casual users. Collaborations between luggage manufacturers and sports franchises or athletes for endorsements and limited-edition collections are common strategies to boost brand visibility and consumer engagement. Additionally, the e-commerce boom has significantly broadened market access, allowing niche and premium products to reach a global audience efficiently.

Drivers, Opportunities & Restraints

Key drivers propelling the sports luggage market include rising health consciousness, increasing sports participation rates, and growth in sports tourism and international sporting events. The expansion of gym memberships and fitness centers also stimulates demand for functional and stylish luggage solutions. Opportunities lie in the development of smart luggage with IoT capabilities, customization options for personalization, and tapping into emerging markets where disposable incomes and sports infrastructure are improving. However, the market faces restraints such as high competition leading to price pressures, volatility in raw material costs affecting profitability, and economic uncertainties that may dampen consumer spending on non-essential goods. Environmental regulations and the need for sustainable production practices also pose challenges but simultaneously open avenues for innovation in eco-friendly product lines.

Concentration Insights

The sports luggage market is moderately concentrated, with a mix of global giants and specialized niche players dominating the landscape. Major companies like Nike, Adidas, Samsonite, and Under Armour have significant market shares due to their strong brand recognition, extensive distribution networks, and continuous product innovation. Regional players and private label brands also compete effectively by offering cost-effective alternatives and catering to local preferences. The concentration is higher in developed regions like North America and Europe, where brand loyalty and premiumization trends are pronounced. In contrast, emerging markets exhibit fragmentation with numerous local manufacturers focusing on affordability and basic functionality. Mergers, acquisitions, and strategic partnerships are common as companies seek to expand their geographic footprint and product portfolios.

Type Insights

Sports luggage products are categorized into several types based on design and utility, including duffel bags, backpacks, wheeled luggage, equipment bags, and specialized cases. Duffel bags remain popular for their versatility and storage capacity, often featuring multiple compartments and carry options. Backpacks are favored for hands-free convenience and are increasingly designed with ergonomic supports and hydration compatibility. Wheeled luggage offers ease of transport for heavier loads, commonly used for sports like hockey or skiing. Equipment-specific bags, such as golf travel cases or tennis racket bags, provide tailored protection and organization. Innovations focus on lightweight construction, modular designs, and hybrid styles that combine features of multiple types to meet diverse consumer needs.

Application Insights

Sports luggage applications span various user segments, including individual athletes, sports teams, fitness enthusiasts, and educational institutions. Individual consumers often seek multipurpose bags for gym visits, travel, or daily use, prioritizing style and functionality. Sports teams and clubs require bulk purchases of uniform luggage for logistics and branding purposes, often opting for customizable options. Fitness centers and gyms may offer branded luggage as part of membership packages or retail merchandise. Additionally, schools and universities procure sports luggage for athletic programs and extracurricular activities. The application spectrum is broadening with growing recreational sports participation and the inclusion of luggage as promotional items in corporate wellness programs.

Regional Insights

Regionally, North America and Europe lead the sports luggage market due to high sports participation rates, strong consumer spending power, and the presence of major brands. The Asia-Pacific region is experiencing rapid growth driven by urbanization, increasing health awareness, and expanding retail infrastructure. Countries like China and India are emerging as significant markets due to rising middle-class populations and government initiatives promoting sports. Latin America and the Middle East & Africa show potential with growing interest in fitness and international sports events, though market penetration is slower due to economic variability. Regional preferences influence product designs; for example, wheeled luggage is more popular in travel-centric regions, while compact backpacks dominate in urban settings with space constraints.

Company Insights

Prominent companies in the sports luggage market include Nike, Adidas, Samsonite International, Under Armour, Amer Sports, and VF Corporation. These players emphasize research and development to introduce innovative materials and features, leveraging their brand equity to maintain competitive edges. Nike and Adidas focus on performance-oriented designs aligned with their athletic apparel lines, while Samsonite leverages its luggage expertise to offer durable, travel-friendly options. Under Armour targets high-performance segments with moisture-resistant and lightweight products. Smaller innovators like Osprey and Patagonia cater to outdoor and adventure niches with sustainability-focused offerings. Strategies include portfolio diversification, digital marketing enhancements, and strategic collaborations to align with evolving consumer trends.

Recent Developments

Recent developments in the sports luggage market highlight a shift towards sustainability and technology integration. Companies are launching products made from recycled materials, such as polyester from plastic bottles, and adopting circular economy principles. Smart luggage features like Bluetooth locks, battery banks, and app connectivity are becoming standard in premium segments. There is also increased emphasis on inclusive design, with gender-neutral and adaptive luggage options gaining traction. The post-pandemic period has seen a surge in demand for hygienic features, including anti-microbial coatings and easy-to-clean surfaces. Additionally, direct-to-consumer sales models and social media marketing are being prioritized to engage younger demographics and drive online sales growth.

Report Segmentation

This report on the sports luggage market provides detailed segmentation to offer comprehensive insights. It is segmented by product type, including duffel bags, backpacks, wheeled luggage, and others. Segmentation by material covers nylon, polyester, polycarbonate, and more. Distribution channel segmentation includes online and offline channels, with offline further divided into specialty stores, supermarkets/hypermarkets, and others. The report also segments by application, such as individual use, institutional sales, and promotional purposes. Geographic segmentation covers North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Each segment is analyzed for trends, growth potential, and competitive dynamics to provide stakeholders with actionable intelligence.

FAQs

What are the popular materials used in sports luggage? Popular materials include ballistic nylon for durability, polyester for lightweight properties, and polycarbonate for hard-shell cases. Water-resistant and recycled materials are also gaining traction.

Which brands lead the sports luggage market? Key brands include Nike, Adidas, Samsonite, Under Armour, and Amer Sports, known for their innovation and strong market presence.

How is e-commerce impacting the sports luggage market? E-commerce has expanded market reach, offering consumers wider product choices, competitive pricing, and convenience, driving significant sales growth online.

What features are trending in sports luggage? Trending features include smart technology like USB ports, GPS tracking, ergonomic designs, lightweight materials, and eco-friendly production practices.

Who are the target consumers for sports luggage? Target consumers range from professional athletes and sports teams to fitness enthusiasts and casual users seeking functional and stylish luggage for active lifestyles.

What are the challenges faced by the sports luggage market? Challenges include high competition, price sensitivity, raw material cost fluctuations, and the need to adapt to sustainability regulations and consumer expectations.

Citius Research has developed a research report titled “Sports Luggage Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Sports Luggage Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Sports Luggage Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Sports Luggage Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Sports Luggage Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Sports Luggage Market
• Research Methodology
• Executive Summary
• Market Dynamics of Sports Luggage Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Sports Luggage Market
• Cost and Gross Margin Analysis of Sports Luggage Market
• Sports Luggage Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Sports Luggage Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Sports Luggage Market Key Stakeholders

Below are the key stakeholders for the Sports Luggage Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Sports Luggage Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Sports Luggage Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Sports Luggage Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Sports Luggage Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Sports Luggage Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Sports Luggage Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Sports Luggage Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Sports Luggage Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Sports Luggage Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Sports Luggage Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Sports Luggage Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Sports Luggage Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Sports Luggage Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Sports Luggage Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Sports Luggage Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Sports Luggage Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Sports Luggage Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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