Spiral Freezer Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207923
  • Format: Electronic (PDF)
  • Number of Pages: 191
  • Author(s): Joshi, Madhavi

Report Overview

The Spiral Freezer Market size was estimated at USD 1.25 billion in 2023 and is projected to reach USD 1.85 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.90% during the forecast period (2024-2030).

Spiral Freezer Market

(Market Size)
$1.25 billion
$1.85 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.90%
2023 Market Size USD 1.25 billion
2030 Market Size USD 1.85 billion
Key Players GEA, Johnson Controls, Linde, Air Products, Messer

Market Summary

The spiral freezer market is an integral segment within the broader industrial freezing equipment industry, primarily serving the food processing and manufacturing sectors. These freezers are designed for high-capacity, continuous freezing of various food products, utilizing a spiral conveyor belt system to maximize space efficiency and throughput. The market is characterized by its critical role in preserving food quality, extending shelf life, and meeting the growing demand for convenience and frozen foods globally. Key end-users include meat and poultry processors, seafood companies, ready-to-eat meal producers, and bakeries. Technological advancements focus on enhancing energy efficiency, reducing operational costs, and integrating automation for better process control. The market is competitive, with several established players and regional manufacturers offering customized solutions to meet specific industry requirements. Growth is driven by the expansion of the frozen food industry, stringent food safety regulations, and the need for efficient freezing technologies to minimize product damage and maintain nutritional value.

Key Highlights

Spiral freezers are renowned for their high efficiency and space-saving design, making them ideal for large-scale food processing operations. They offer uniform freezing, which is crucial for maintaining product quality and texture. Key features include adjustable belt speeds, precise temperature control, and compatibility with various product types, from delicate pastries to robust meat portions. The market sees continuous innovation, with developments in refrigeration technologies such as cryogenic and mechanical systems, aimed at reducing energy consumption and environmental impact. Leading manufacturers focus on durability, ease of maintenance, and hygienic design to comply with industry standards like USDA and EHEDG. Additionally, the integration of IoT and smart monitoring systems allows for real-time data analytics, predictive maintenance, and optimized performance. These highlights underscore the spiral freezer's importance in enhancing operational efficiency and product consistency in food manufacturing.

Drivers, Opportunities & Restraints

The spiral freezer market is propelled by the rising global demand for frozen foods, driven by changing consumer lifestyles, urbanization, and the need for longer shelf life. Stringent food safety regulations and the emphasis on reducing food waste further boost adoption. Opportunities abound in emerging economies where the food processing industry is expanding rapidly, and in sectors like pharmaceuticals and chemicals that require precise temperature control. Technological advancements, such as energy-efficient systems and automation, present growth avenues. However, restraints include high initial investment and operational costs, which may deter small and medium enterprises. Energy consumption is a significant concern, prompting a shift towards greener technologies. Market players also face challenges related to maintenance and the need for skilled technicians. Despite these restraints, the overall trajectory remains positive, supported by innovation and increasing industrialization.

Concentration Insights

The spiral freezer market is moderately concentrated, with a mix of global leaders and regional players dominating the landscape. Key companies such as JBT Corporation, GEA Group, and Linde PLC have a strong presence, offering comprehensive solutions and extensive service networks. These players focus on strategic partnerships, mergers, and acquisitions to expand their market reach and technological capabilities. Regional manufacturers cater to local demands, often providing cost-effective alternatives. The market concentration is influenced by factors like technological expertise, brand reputation, and after-sales support. Innovation is a critical differentiator, with companies investing in R&D to develop advanced freezing systems. The competitive environment encourages continuous improvement in product quality and customer service, benefiting end-users with reliable and efficient freezing solutions.

Type Insights

Spiral freezers are categorized based on their freezing technology, primarily into mechanical and cryogenic types. Mechanical spiral freezers use refrigerants like ammonia or hydrofluorocarbons and are known for their cost-effectiveness and suitability for high-volume operations. They are widely used in meat, poultry, and seafood processing. Cryogenic spiral freezers employ liquid nitrogen or carbon dioxide, offering ultra-fast freezing that preserves product quality, especially for delicate items like berries or baked goods. These systems are favored for their flexibility and minimal ice crystal formation. Each type has distinct advantages; mechanical freezers are energy-efficient for continuous use, while cryogenic systems excel in speed and product integrity. The choice depends on factors like product characteristics, production volume, and operational costs, with manufacturers offering customized options to meet specific needs.

Application Insights

Spiral freezers are extensively used across various applications within the food processing industry. The meat and poultry segment is a major adopter, utilizing these freezers for freezing portions, cuts, and processed products like nuggets and patties. Seafood applications include freezing fish fillets, shrimp, and other marine products to maintain freshness. Ready meals and convenience foods benefit from spiral freezers' ability to handle diverse products, from pizzas to entrees, ensuring consistent quality. Bakery products, such as pastries and bread, are frozen to extend shelf life and facilitate distribution. Additionally, spiral freezers find use in non-food sectors like pharmaceuticals and chemicals, where precise temperature control is critical. Each application demands specific freezer configurations, highlighting the versatility and adaptability of spiral freezing technology.

Regional Insights

The spiral freezer market exhibits strong regional variations driven by industrial development and dietary habits. North America and Europe are mature markets, characterized by high adoption rates in well-established food processing industries, stringent regulations, and a focus on energy-efficient technologies. The Asia-Pacific region is experiencing rapid growth, fueled by expanding food processing sectors in countries like China and India, urbanization, and increasing demand for convenience foods. Latin America and the Middle East & Africa are emerging markets, with growth opportunities in meat processing and frozen food exports. Regional preferences influence product designs; for instance, markets with high seafood consumption prioritize freezers optimized for marine products. Local manufacturing and regulatory frameworks also shape market dynamics, making regional insights crucial for strategic planning.

Company Insights

Prominent companies in the spiral freezer market include JBT Corporation, known for its Frigoscandia brand offering advanced freezing solutions; GEA Group, providing efficient and hygienic spiral freezers for various industries; and Linde PLC, specializing in cryogenic freezing technologies. Other key players include Air Products and Chemicals, Inc., which focuses on cryogenic systems, and Magna Industrial, offering customizable mechanical freezers. These companies emphasize innovation, with investments in energy-efficient designs, automation, and IoT integration. They also provide comprehensive services, from installation to maintenance, ensuring customer satisfaction. Regional players like Advanced Equipment Inc. and BOC Australia cater to local markets with tailored solutions. The competitive landscape is marked by a focus on sustainability, reliability, and meeting evolving industry standards, driving continuous improvement in spiral freezer offerings.

Recent Developments

Recent developments in the spiral freezer market highlight a trend towards sustainability and digitalization. Manufacturers are introducing energy-efficient models that reduce carbon footprint and operational costs, aligning with global environmental regulations. For instance, advancements in refrigerant technologies aim to minimize greenhouse gas emissions. Automation and IoT integration are becoming standard, enabling remote monitoring, predictive maintenance, and data-driven optimization of freezing processes. Companies are also expanding their product portfolios to include hybrid systems that combine mechanical and cryogenic freezing for enhanced flexibility. Strategic collaborations and acquisitions are common, as firms seek to enhance their technological capabilities and market presence. Additionally, there is a growing focus on hygienic design improvements to meet stricter food safety standards, ensuring product integrity and compliance.

Report Segmentation

This report on the spiral freezer market is segmented to provide a comprehensive analysis across multiple dimensions. The segmentation by type includes mechanical and cryogenic spiral freezers, detailing their technological differences and applications. By application, the report covers meat and poultry, seafood, ready meals, bakery products, and others, highlighting specific use cases and demand patterns. Regional segmentation examines North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering insights into geographical trends and opportunities. Additionally, the report analyzes the market based on capacity, distinguishing between high-capacity and medium-capacity freezers to address varying operational needs. Each segment is evaluated for growth drivers, challenges, and competitive landscape, providing stakeholders with actionable intelligence for strategic decision-making.

FAQs

What is a spiral freezer used for? Spiral freezers are used for rapid and continuous freezing of food products like meat, seafood, and baked goods in industrial settings, preserving quality and extending shelf life.

How does a spiral freezer work? It works by conveying products on a spiral belt through a refrigerated chamber, where cold air is circulated to freeze items evenly and efficiently.

What are the benefits of using a spiral freezer? Benefits include high capacity, space efficiency, uniform freezing, reduced product damage, and compatibility with various food types.

What maintenance is required for a spiral freezer? Regular maintenance includes cleaning belts and fans, checking refrigeration systems, and ensuring proper airflow to prevent ice buildup and ensure efficiency.

How energy-efficient are spiral freezers? Modern spiral freezers are designed for energy efficiency through advanced insulation, variable speed drives, and optimized refrigeration cycles, though efficiency varies by type and usage.

What industries use spiral freezers? Primarily the food processing industry, including meat, poultry, seafood, ready meals, and bakery sectors, as well as pharmaceuticals and chemicals for temperature-sensitive products.

Citius Research has developed a research report titled “Spiral Freezer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Spiral Freezer Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Spiral Freezer Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Spiral Freezer Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Spiral Freezer Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Spiral Freezer Market
• Research Methodology
• Executive Summary
• Market Dynamics of Spiral Freezer Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Spiral Freezer Market
• Cost and Gross Margin Analysis of Spiral Freezer Market
• Spiral Freezer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Spiral Freezer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Spiral Freezer Market Key Stakeholders

Below are the key stakeholders for the Spiral Freezer Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Spiral Freezer Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Spiral Freezer Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Spiral Freezer Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Spiral Freezer Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Spiral Freezer Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Spiral Freezer Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Spiral Freezer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Spiral Freezer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Spiral Freezer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Spiral Freezer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Spiral Freezer Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Spiral Freezer Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Spiral Freezer Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Spiral Freezer Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Spiral Freezer Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Spiral Freezer Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Spiral Freezer Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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