Soy Protein Ingredient Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195986
  • Format: Electronic (PDF)
  • Number of Pages: 222
  • Author(s): Joshi, Madhavi

Report Overview

The Soy Protein Ingredient Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 17 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Soy Protein Ingredient Market

(Market Size)
$8.5 billion
$17 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 8.5 billion
2030 Market Size USD 17 billion
Key Players ADM, Cargill, DuPont, Kerry, FrieslandCampina

Market Summary

The soy protein ingredient market is a significant and expanding segment within the global food and beverages industry, driven by the escalating consumer shift towards plant-based nutrition. These ingredients, derived from soybeans, are highly valued for their functional properties and high nutritional content, including being a complete protein source. They are extensively utilized across various food applications to enhance texture, improve moisture retention, and boost the protein content of end products. The market is characterized by consistent innovation as manufacturers respond to the growing demand for clean-label, non-GMO, and organic soy protein options. This sector is integral to the development of meat alternatives, dairy substitutes, and functional foods, catering to the health-conscious consumer and those with specific dietary requirements such as vegans and vegetarians. The competitive landscape is dynamic, with key players continuously investing in research and development to improve product quality and expand their application scope, thereby solidifying the market's crucial role in the future of food.

Key Highlights

The soy protein ingredient market is distinguished by several pivotal factors that underscore its importance. A primary highlight is the robust growth of the plant-based protein movement, with soy protein standing as one of the most established and widely accepted sources, often serving as the benchmark against which newer alternatives are measured. Its versatility is another critical aspect, as it can be processed into various forms?including isolates, concentrates, and textured varieties?each serving distinct functional purposes in food manufacturing, from providing structure in meat analogs to emulsification in beverages. The ingredient's health profile, being low in fat and cholesterol-free, aligns perfectly with contemporary wellness trends, making it a preferred choice for formulators. Furthermore, extensive scientific research validating its health benefits, such as supporting heart health and muscle maintenance, continues to bolster its credibility and consumer acceptance. The market is also witnessing significant advancements in processing technologies aimed at minimizing the beany flavor often associated with soy, thereby enhancing its palatability and broadening its appeal in a wider range of culinary applications.

Drivers, Opportunities & Restraints

The expansion of the soy protein ingredient market is propelled by a confluence of powerful drivers. The most prominent is the accelerating global demand for plant-based foods, fueled by growing health consciousness, environmental sustainability concerns regarding animal agriculture, and ethical considerations surrounding animal welfare. The rising incidence of lactose intolerance and milk allergies further drives the adoption of soy-based dairy alternatives. Significant opportunities lie in untapped geographic markets, particularly in the Asia-Pacific region where traditional soy consumption is high but modern ingredient applications are still developing. Innovation in product development, such as creating soy proteins with improved solubility and neutral taste profiles, presents substantial growth potential for manufacturers. However, the market faces notable restraints. A primary challenge is the prevalence of soy allergies, which limits its use in certain consumer segments. Intense competition from other plant-based proteins, such as pea, rice, and wheat proteins, also poses a threat to market share. Additionally, consumer skepticism, partly fueled by debates over genetic modification and phytoestrogen content, can act as a barrier to adoption in some demographics, requiring continuous industry efforts in consumer education and transparency.

Concentration Insights

The competitive landscape of the soy protein ingredient market is characterized by a moderate level of concentration, featuring a mix of large multinational corporations and specialized ingredient suppliers. A handful of major players, including Archer-Daniels-Midland Company, Cargill, Incorporated, and DuPont de Nemours, Inc., hold significant market shares due to their extensive product portfolios, global distribution networks, and strong R&D capabilities. These industry leaders often engage in strategic activities such as mergers, acquisitions, and partnerships to strengthen their market position and expand their geographical footprint. Alongside these giants, numerous regional and niche players compete by focusing on specific segments, such as organic or non-GMO soy protein ingredients, or by catering to local market preferences. This structure fosters a competitive environment that drives innovation in product quality, functionality, and sustainability practices. The market's concentration is dynamic, with continuous efforts from all players to differentiate their offerings and capture value in the rapidly growing plant-based protein space.

Type Insights

The soy protein ingredient market is segmented into various types, primarily soy protein isolates, soy protein concentrates, and textured soy protein, each with distinct characteristics and applications. Soy protein isolate is the most refined form, containing the highest protein content (typically over 90%). It is prized for its neutral flavor and excellent solubility, making it an ideal ingredient for protein-fortified beverages, dairy alternatives like yogurt and milk, and various nutritional supplements where a high protein punch without interfering flavors is desired. Soy protein concentrate contains about 70% protein and retains more of the dietary fiber naturally found in soybeans. Its functional properties, such as water and fat binding, make it exceptionally suitable for meat and poultry products to improve texture and yield, as well as in baked goods and cereals. Textured soy protein, often available in chunks or granules, is manufactured from soy concentrate and is primarily used as a cost-effective and nutritious meat extender or replacer in products like vegetarian burgers, sausages, and ground meat analogs, providing a meat-like texture and appearance.

Application Insights

Soy protein ingredients find diverse and growing applications across the food and beverage industry, serving as fundamental components in numerous product categories. The meat alternatives segment represents one of the largest and fastest-growing application areas, where textured vegetable protein and isolates are crucial for mimicking the texture, mouthfeel, and nutritional profile of various meats. In the dairy alternatives sector, soy protein is a cornerstone ingredient for manufacturing milk, yogurt, cheese, and ice cream substitutes, providing the creamy texture and protein content consumers expect. The bakery and confectionery industry utilizes soy protein to enhance the nutritional profile of products like bread and snacks, while also improving dough stability and shelf life. Furthermore, the sports nutrition and weight management category is a significant application, with isolates being a key ingredient in protein powders, bars, and ready-to-drink shakes due to their high protein quality and rapid absorption. Infant formula also constitutes a important application, where soy-based formulas provide a necessary alternative for infants with cow's milk protein allergies or lactose intolerance.

Regional Insights

The demand for soy protein ingredients exhibits distinct regional patterns influenced by dietary habits, consumer awareness, and economic development. North America and Europe are mature and leading markets, driven by high consumer adoption of plant-based diets, strong presence of major manufacturers, and robust demand for functional foods and sports nutrition products. These regions are characterized by a high degree of product innovation and a consumer base that is highly informed about health and sustainability. The Asia-Pacific region is anticipated to witness the most rapid growth, fueled by its large population, rising disposable incomes, and a deep-rooted historical consumption of soy-based foods like tofu and tempeh. The modernization of food processing and growing health consciousness are prompting a shift towards incorporating soy protein ingredients into a wider array of convenience and packaged foods. Latin America and the Middle East and Africa are emerging markets with significant potential, as increasing urbanization and changing dietary patterns create new opportunities for protein-fortified products, although market penetration is still in earlier stages compared to other regions.

Company Insights

The soy protein ingredient market features a competitive arena with several key players shaping the industry's trajectory. Prominent multinational corporations like Archer-Daniels-Midland Company leverage their extensive agricultural processing expertise and global supply chains to offer a wide range of soy protein products. Cargill, Incorporated is another major force, focusing on innovation and sustainability to meet evolving consumer demands for clean-label and responsibly sourced ingredients. DuPont de Nemours, Inc., through its nutrition and biosciences division, is recognized for its advanced ingredient solutions and strong R&D focus, providing high-quality isolates and concentrates for specialized applications. Other significant contributors include Kerry Group plc, which offers integrated taste and nutrition solutions, and Wilmar International Limited, a dominant player in the Asian market with a strong integrated agribusiness model. These companies compete not only on price and product quality but also on their ability to provide technical support, ensure supply chain reliability, and develop customized solutions for their food manufacturing clients worldwide.

Recent Developments

The soy protein ingredient market is undergoing rapid evolution, marked by several key recent developments. A dominant trend is the significant investment in capacity expansion by leading manufacturers to keep pace with the soaring global demand for plant-based proteins. Companies are commissioning new production facilities and upgrading existing ones to enhance efficiency and output. There is a pronounced focus on innovation aimed at overcoming historical challenges associated with soy, particularly through the development of next-generation isolates and concentrates with improved flavor profiles, reduced allergenicity, and enhanced functionality for specific applications like clear beverages and indulgent desserts. Sustainability has moved to the forefront of corporate strategy, with major players implementing programs for responsible soy sourcing, often verified through certifications, to address consumer and investor concerns about deforestation and agricultural practices. Furthermore, strategic mergers, acquisitions, and partnerships continue to reshape the competitive landscape, as companies seek to acquire new technologies, expand their geographic reach, and build comprehensive portfolios that can serve the multifaceted needs of the modern food industry.

Report Segmentation

This comprehensive market research report on the soy protein ingredient market provides a detailed and structured analysis segmented to deliver actionable intelligence. The report is meticulously categorized by type, delving into the distinct dynamics, demand patterns, and future prospects for soy protein isolates, concentrates, textured soy protein, and other variant forms. The application segment offers an in-depth examination of the market across key end-use sectors including meat alternatives, dairy alternatives, functional foods, bakery and confectionery, infant nutrition, and sports nutrition, highlighting the specific requirements and growth drivers within each category. A crucial regional segmentation delivers a granular analysis of the market across North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, identifying regional trends, consumer preferences, regulatory landscapes, and growth opportunities. This multi-faceted segmentation enables stakeholders to pinpoint high-growth segments, understand competitive intensities in specific regions or applications, and make informed strategic decisions regarding investment, marketing, and product development tailored to specific market niches.

FAQs

What are the different types of soy protein ingredients?

The primary types are soy protein isolate, which is the purest form with over 90% protein content; soy protein concentrate, containing about 70% protein and more fiber; and textured soy protein, which is used to mimic the texture of meat in various applications.

What are the main applications of soy protein?

Soy protein is extensively used in meat alternatives like burgers and sausages, dairy alternatives such as milk and yogurt, bakery products, infant formula, and sports nutrition products like protein powders and bars due to its high nutritional value and functional properties.

What is driving the growth of the soy protein market?

Market growth is primarily driven by the global rise in vegan and vegetarian diets, increasing health consciousness among consumers, growing demand for plant-based products, and the functional benefits of soy protein in food processing.

Which region has the highest demand for soy protein ingredients?

North America and Europe are currently mature markets with high demand, but the Asia-Pacific region is experiencing the fastest growth due to its large population, traditional soy consumption, and increasing disposable income.

What are the health benefits of soy protein?

Soy protein is a complete protein containing all essential amino acids. It is associated with several health benefits, including supporting heart health by helping to manage cholesterol levels, aiding in muscle building and repair, and being a valuable protein source for those with lactose intolerance or following plant-based diets.

Citius Research has developed a research report titled “Soy Protein Ingredient Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Soy Protein Ingredient Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Soy Protein Ingredient Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Soy Protein Ingredient Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Soy Protein Ingredient Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Soy Protein Ingredient Market
• Research Methodology
• Executive Summary
• Market Dynamics of Soy Protein Ingredient Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Soy Protein Ingredient Market
• Cost and Gross Margin Analysis of Soy Protein Ingredient Market
• Soy Protein Ingredient Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Soy Protein Ingredient Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Soy Protein Ingredient Market Key Stakeholders

Below are the key stakeholders for the Soy Protein Ingredient Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Soy Protein Ingredient Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Soy Protein Ingredient Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Soy Protein Ingredient Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Soy Protein Ingredient Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Soy Protein Ingredient Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Soy Protein Ingredient Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Soy Protein Ingredient Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Soy Protein Ingredient Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Soy Protein Ingredient Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Soy Protein Ingredient Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Soy Protein Ingredient Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Soy Protein Ingredient Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Soy Protein Ingredient Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Soy Protein Ingredient Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Soy Protein Ingredient Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Soy Protein Ingredient Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Soy Protein Ingredient Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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