Soy Protein Concentrate Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196936
  • Format: Electronic (PDF)
  • Number of Pages: 217
  • Author(s): Joshi, Madhavi

Report Overview

The Soy Protein Concentrate Market size was estimated at USD 6.5 billion in 2023 and is projected to reach USD 12 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Soy Protein Concentrate Market

(Market Size)
$6.5 billion
$12 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 6.5 billion
2030 Market Size USD 12 billion
Key Players ADM, Cargill, DuPont, CHS

Market Summary

The soy protein concentrate market is a significant segment within the global food and beverages industry, characterized by its essential role as a plant-based protein ingredient. Derived from defatted soy flour through a process that removes soluble carbohydrates, soy protein concentrate is valued for its high protein content and functional properties, including emulsification, water binding, and texture enhancement. It serves as a critical component in various food applications, catering to the growing demand for protein-fortified and health-oriented products. The market is driven by increasing consumer awareness of nutritional benefits, rising adoption of vegetarian and vegan diets, and the expanding functional food sector. Key manufacturers are focusing on product innovation and expanding their production capacities to meet diverse application needs across geographies. The market exhibits a competitive landscape with several established players and new entrants striving to enhance their market presence through strategic initiatives.

Key Highlights

The soy protein concentrate market is distinguished by several key highlights that underscore its importance and growth trajectory. One notable aspect is its versatility, as it is utilized in a wide range of food products, including meat alternatives, dairy replacements, bakery goods, and nutritional supplements. The ingredient's ability to improve nutritional profiles while maintaining desirable sensory attributes makes it a preferred choice for food formulators. Additionally, the market benefits from robust supply chains and advanced processing technologies that ensure consistent quality and availability. Sustainability considerations are also gaining prominence, with soy protein being recognized for its lower environmental impact compared to some animal-based proteins. The market is further characterized by increasing investments in research and development to enhance product functionalities and explore new applications, positioning soy protein concentrate as a pivotal ingredient in the future of food innovation.

Drivers, Opportunities & Restraints

The soy protein concentrate market is propelled by several drivers, including the rising consumer inclination towards healthy and protein-rich diets, which is bolstered by growing health consciousness and awareness of lifestyle diseases. The expansion of the vegan and vegetarian population globally acts as a significant catalyst, driving demand for plant-based protein sources. Opportunities abound in emerging markets, where increasing disposable incomes and urbanization are fostering greater adoption of processed and fortified foods. Additionally, the trend towards clean label and natural ingredients presents avenues for growth, as manufacturers develop products with minimal processing and additives. However, the market faces restraints such as fluctuations in raw material prices and supply chain disruptions, which can impact production costs and profitability. Allergen concerns related to soy and competition from alternative plant proteins like pea and rice protein also pose challenges, necessitating strategic adaptations by industry stakeholders.

Concentration Insights

Concentration insights in the soy protein concentrate market reveal a landscape with varying levels of market consolidation and competitive intensity. The market features a mix of large multinational corporations and specialized regional players, each leveraging their strengths in production capabilities, distribution networks, and product portfolios. Key companies such as Archer Daniels Midland Company, Cargill Incorporated, and CHS Inc. hold significant market shares due to their extensive resources and global presence. These players often engage in vertical integration, controlling aspects from soybean sourcing to final product manufacturing, which enhances their competitive edge. Meanwhile, smaller and mid-sized firms focus on niche segments or specific geographic regions, often competing on the basis of product quality, customization, and customer service. The concentration dynamics are influenced by mergers, acquisitions, and partnerships, which are common strategies to expand market reach and technological expertise.

Type Insights

Type insights in the soy protein concentrate market highlight the diversity of products available, primarily categorized based on protein content and functional properties. The main types include products with protein levels ranging from 65% to 90%, each tailored for specific applications and performance requirements. Lower protein concentrates are often used in applications where cost-effectiveness and basic nutritional enhancement are priorities, such as in some baked goods or animal feed. Higher protein variants are preferred in segments demanding superior functionality, like meat analogs and sports nutrition, where attributes such as gelation, emulsification, and water retention are critical. Additionally, there are specialized types designed for organic, non-GMO, or allergen-free markets, catering to evolving consumer preferences. Manufacturers continuously innovate in product development to meet precise customer needs, driving segmentation and differentiation within the market.

Application Insights

Application insights reveal the broad utilization of soy protein concentrate across multiple sectors within the food and beverages industry. In meat products and alternatives, it serves as a extender and binder, improving texture and nutritional value while reducing costs. The dairy replacement segment, including items like plant-based milk, yogurt, and cheese, leverages soy protein for its protein content and functional similarities to dairy proteins. Bakery and confectionery applications incorporate it to enhance dough stability, moisture retention, and protein fortification. Furthermore, the nutritional supplements and functional foods sector extensively uses soy protein concentrate in powders, bars, and ready-to-drink beverages aimed at health-conscious consumers. Each application demands specific functional properties, driving tailored product formulations and innovation to address unique challenges and opportunities in these diverse markets.

Regional Insights

Regional insights indicate varied growth patterns and demand dynamics for soy protein concentrate across different geographies. North America and Europe represent mature markets, characterized by high consumer awareness, well-established food processing industries, and strong demand for plant-based and health-oriented products. These regions see significant adoption in meat alternatives and nutritional supplements. The Asia Pacific region is emerging as a high-growth area, driven by rising populations, increasing disposable incomes, and shifting dietary preferences towards protein-rich foods. Countries like China and India are key contributors, with expanding food and beverage sectors and growing health consciousness. Latin America and the Middle East & Africa exhibit potential growth, albeit from smaller bases, supported by urbanization and gradual increases in processed food consumption. Regional regulatory frameworks and cultural dietary habits also influence market development and product acceptance.

Company Insights

Company insights focus on the strategic approaches and profiles of leading players in the soy protein concentrate market. Major companies such as Archer Daniels Midland Company, Cargill Incorporated, CHS Inc., DuPont de Nemours Inc., and Scoular Company dominate the landscape with comprehensive product portfolios and global operations. These firms invest heavily in research and development to innovate and improve product functionalities, catering to evolving consumer demands. They also emphasize sustainability initiatives and supply chain robustness to ensure consistent quality and availability. Mid-sized players like Wilmar International Limited and Gushen Biological Technology Group Co., Ltd. compete by focusing on regional strengths and specialized product offerings. Competitive strategies include mergers, acquisitions, partnerships, and capacity expansions to enhance market presence and leverage synergies across value chains.

Recent Developments

Recent developments in the soy protein concentrate market highlight ongoing innovations and strategic movements among key industry participants. Companies are increasingly launching new products tailored to specific applications, such as improved textured soy proteins for meat analogs and enhanced solubility variants for beverages. There is a noticeable trend towards clean label and organic certifications, responding to consumer demand for transparency and natural ingredients. Strategic expansions and investments in production facilities, particularly in high-growth regions like Asia Pacific, are common, aimed at increasing capacity and reducing logistical costs. Collaborations and partnerships between manufacturers and food companies are also prevalent, fostering innovation and market penetration. Additionally, advancements in processing technologies are being adopted to improve efficiency, reduce environmental impact, and enhance product quality, reflecting the industry's commitment to sustainability and operational excellence.

Report Segmentation

The report on the soy protein concentrate market is meticulously segmented to provide detailed and actionable insights for stakeholders. Segmentation typically includes type, application, and region. By type, the market is divided based on protein content and functional grades, such as products with 65-70% protein, 70-85% protein, and above 85% protein, each catering to different industry needs. Application segmentation covers meat alternatives, dairy replacements, bakery and confectionery, nutritional supplements, functional foods, and others, highlighting the diverse usage across sectors. Regional segmentation breaks down the market into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa, offering granular analysis of geographical trends, demand patterns, and growth opportunities. This structured approach enables a comprehensive understanding of market dynamics, facilitating informed decision-making for businesses and investors.

FAQs

What are the health benefits of soy protein concentrate? Soy protein concentrate offers numerous health benefits, including being a complete protein source containing all essential amino acids, which supports muscle repair and growth. It is low in fat and cholesterol, promotes heart health by helping to reduce LDL cholesterol levels, and aids in weight management due to its high protein content that enhances satiety. Additionally, it provides antioxidants and may contribute to bone health, making it a valuable ingredient for overall wellness.

How is soy protein concentrate made? Soy protein concentrate is produced from defatted soy flour through a process that removes soluble carbohydrates, primarily sugars and dietary fiber. This is typically achieved using aqueous alcohol extraction or acid leaching, which isolates the protein component while minimizing the presence of anti-nutritional factors. The resulting product is then dried and milled into a powder form, yielding a high-protein concentrate with improved functionality for various food applications.

What is the difference between soy protein isolate and concentrate? The primary difference lies in protein content and processing; soy protein isolate contains about 90% or more protein and is processed to remove almost all carbohydrates and fats, resulting in a purer protein form. Soy protein concentrate has a protein content ranging from 65% to 90% and retains more of the dietary fiber and other components from the original bean, making it less refined but still highly functional for many food uses.

Is soy protein concentrate gluten-free? Yes, soy protein concentrate is naturally gluten-free, as it is derived from soybeans, which do not contain gluten. However, cross-contamination can occur during processing if facilities also handle gluten-containing ingredients, so it is important to look for products certified gluten-free if dietary restrictions apply, ensuring they meet relevant safety standards.

What factors are driving the growth of the soy protein concentrate market? Key growth drivers include increasing consumer demand for plant-based proteins due to health, environmental, and ethical considerations, rising adoption of vegan and vegetarian diets, and the expansion of the functional food and beverage sector. Additionally, advancements in processing technologies and growing awareness of the nutritional benefits of soy protein are fueling market expansion across various regions and applications.

Citius Research has developed a research report titled “Soy Protein Concentrate Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Soy Protein Concentrate Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Soy Protein Concentrate Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Soy Protein Concentrate Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Soy Protein Concentrate Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Soy Protein Concentrate Market
• Research Methodology
• Executive Summary
• Market Dynamics of Soy Protein Concentrate Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Soy Protein Concentrate Market
• Cost and Gross Margin Analysis of Soy Protein Concentrate Market
• Soy Protein Concentrate Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Soy Protein Concentrate Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Soy Protein Concentrate Market Key Stakeholders

Below are the key stakeholders for the Soy Protein Concentrate Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Soy Protein Concentrate Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Soy Protein Concentrate Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Soy Protein Concentrate Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Soy Protein Concentrate Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Soy Protein Concentrate Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Soy Protein Concentrate Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Soy Protein Concentrate Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Soy Protein Concentrate Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Soy Protein Concentrate Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Soy Protein Concentrate Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Soy Protein Concentrate Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Soy Protein Concentrate Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Soy Protein Concentrate Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Soy Protein Concentrate Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Soy Protein Concentrate Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Soy Protein Concentrate Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Soy Protein Concentrate Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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