Sorghum Flour Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195977
  • Format: Electronic (PDF)
  • Number of Pages: 185
  • Author(s): Joshi, Madhavi

Report Overview

The Sorghum Flour Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.7 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Sorghum Flour Market

(Market Size)
$850 million
$1.7 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 850 million
2030 Market Size USD 1.7 billion
Key Players Archer Daniels Midland, Cargill, General Mills, Bob's Red Mill, Hodgson Mill

Market Summary

The sorghum flour market is a significant and growing segment within the global food and beverages industry, characterized by its increasing adoption as a versatile and nutritious gluten-free alternative to conventional wheat flour. This market is primarily driven by the rising global prevalence of celiac disease and gluten intolerance, alongside a broader consumer shift towards healthier and more diverse dietary options. Sorghum flour is derived from the sorghum grain, a drought-resistant cereal crop, making its supply chain relatively resilient and appealing from a sustainability standpoint. The market encompasses a wide range of participants, from large-scale agricultural processors to specialized food manufacturers, all contributing to a dynamic and competitive landscape. Its application spans various food products, including baked goods, snacks, and infant nutrition, catering to both retail consumers and the food service industry. The market's evolution is closely tied to ongoing research and development efforts aimed at improving the functional properties of sorghum flour, such as its texture and flavor profile, to enhance its suitability in a wider array of culinary applications. This continuous innovation, combined with effective marketing strategies highlighting its health benefits, positions the sorghum flour market for sustained growth and expansion into new geographic and product segments in the coming years.

Key Highlights

The sorghum flour market is distinguished by several key highlights that underscore its strategic importance and potential. A primary highlight is its inherent gluten-free nature, which directly aligns with one of the most powerful megatrends in the modern food industry, allowing it to capture a substantial share of the rapidly expanding free-from food market. Furthermore, sorghum is recognized for its nutritional density, being a rich source of antioxidants, fiber, and protein, which enhances its appeal to health-conscious consumers seeking functional food ingredients. The crop's agronomic advantages, notably its high drought tolerance and relatively low water requirements compared to other cereals, present a compelling value proposition in the context of increasing climate volatility and water scarcity concerns, making it a sustainable choice for farmers and food companies alike. Another significant highlight is the ongoing product innovation, where manufacturers are developing new variants such as whole grain and organic sorghum flour to meet the demand for clean-label and minimally processed products. The market is also witnessing increased investment from major food conglomerates and agricultural giants, signaling strong confidence in its long-term viability and growth prospects, which is fostering greater market consolidation and the expansion of distribution networks into mainstream retail channels globally.

Drivers, Opportunities & Restraints

The growth trajectory of the sorghum flour market is influenced by a confluence of drivers, opportunities, and restraints. A powerful driver is the escalating global incidence of celiac disease and non-celiac gluten sensitivity, which is creating a sustained and growing consumer base actively seeking safe and palatable gluten-free alternatives. This is complemented by a broader cultural shift towards wellness and preventive healthcare, prompting consumers to incorporate nutrient-rich ancient grains like sorghum into their diets. Significant opportunities exist in product development and market expansion; for instance, there is considerable potential to innovate with sorghum flour in non-traditional applications like pasta, ready-to-eat meals, and even beverages, thereby tapping into new consumer occasions. The growing popularity of plant-based and vegan diets also opens up avenues for sorghum-based products as a source of plant protein. However, the market does face certain restraints. A primary challenge is the comparatively higher cost of sorghum flour against mainstream flours like wheat, which can limit its adoption in price-sensitive markets and demographic segments. Additionally, there can be sensory and technical challenges in formulation, as sorghum flour lacks gluten, which affects the elasticity and rise in baked goods, requiring the use of additional ingredients or processing techniques that can increase production complexity and cost. Overcoming these technical hurdles through R&D is crucial for wider acceptance.

Concentration Insights

The competitive landscape of the sorghum flour market exhibits a mix of fragmentation and concentration, with the presence of both numerous small-scale regional players and a few dominant international corporations. The market concentration is particularly notable in North America and Europe, where well-established agribusiness and food ingredient companies have made significant investments in sorghum processing and product development. Key players such as Archer Daniels Midland Company, Cargill Incorporated, and Associated British Foods plc (through its ingredient division) hold considerable market share due to their extensive processing infrastructure, robust global supply chains, and strong relationships with both upstream farmers and downstream food manufacturers. These large entities often compete on the basis of scale, consistency of supply, and the ability to offer a diversified portfolio of grain-based ingredients. Conversely, in regions like Africa and Asia, which are major producers of sorghum, the market is more fragmented, characterized by a multitude of local mills and processors catering primarily to domestic and traditional food markets. However, as global demand rises, these regional players are increasingly looking to export markets, thereby increasing competition. The overall concentration is evolving towards greater consolidation as larger companies acquire smaller specialists to gain access to proprietary technologies, organic certifications, and niche market segments.

Type Insights

The sorghum flour market can be segmented by type, primarily distinguished by the variety of sorghum grain used and the processing method employed, each imparting distinct functional and nutritional characteristics. The most common segmentation is between whole grain sorghum flour and white sorghum flour. Whole grain sorghum flour is milled from the entire grain, including the bran, germ, and endosperm, which makes it richer in dietary fiber, antioxidants, and essential nutrients like iron and B vitamins. It typically has a darker color and a more robust, nutty flavor, making it ideal for heartier baked goods like multigrain breads, muffins, and crackers. In contrast, white sorghum flour is produced from decorticated (dehulled) white sorghum grains, resulting in a finer texture, lighter color, and a milder flavor profile. This type is often preferred for applications where a neutral taste and light color are desired, such as in cakes, cookies, and gluten-free all-purpose flour blends. Beyond these, there are also specialized types emerging, such as high-tannin and low-tannin variants, which affect the flour's antioxidant properties and potential bitterness. The choice between types is a critical decision for food formulators, balancing nutritional targets, sensory outcomes, and final product aesthetics to meet specific consumer demands.

Application Insights

Sorghum flour finds diverse applications across the food and beverages industry, driven by its functional properties and health attributes. The most prominent application segment is bakery products, where it is extensively used as a primary ingredient in gluten-free bread, rolls, cakes, cookies, and pastries. Formulators value its ability to provide structure and a soft crumb in the absence of gluten, though it often requires blending with other flours or hydrocolloids for optimal results. Another significant application is in snacks and convenience foods, including gluten-free crackers, chips, and extruded snacks, where its mild flavor and crisp texture are highly advantageous. The growing infant nutrition sector represents a key application area, as sorghum flour is used in the production of gluten-free cereal-based baby foods due to its digestibility and nutrient profile. Furthermore, it is increasingly being incorporated into pasta and noodle products to offer gluten-free options to consumers. Beyond solid foods, there is emerging use in beverages, particularly in the formulation of health drinks and meal replacement shakes, where its nutritional content adds value. The versatility of sorghum flour ensures its continued adoption across an expanding range of product categories within the food industry.

Regional Insights

The demand and production dynamics for sorghum flour exhibit distinct regional variations influenced by dietary patterns, agricultural practices, and consumer awareness. North America represents a leading and mature market, characterized by high consumer awareness of gluten-free products and a well-established infrastructure for the cultivation and processing of sorghum, particularly in the United States. Europe follows closely, with strong demand driven by stringent food labeling regulations and a high prevalence of health-conscious consumers seeking alternative grains. The Asia-Pacific region is anticipated to witness the most rapid growth, fueled by rising disposable incomes, increasing westernization of diets, and a growing diagnosis of gluten-related disorders in populous countries like India and China. Notably, Africa is both a major producer and consumer of sorghum, but its use is often traditional, for making flatbreads and porridges, rather than in modern gluten-free packaged foods. However, this is gradually changing as local food companies begin to innovate. Latin America and the Middle East are also emerging as promising markets, with growth supported by increasing import activities and a gradual shift towards healthier eating habits among the urban population. Each region presents a unique set of opportunities and challenges for market participants.

Company Insights

The competitive environment of the sorghum flour market features a blend of global agri-business giants and specialized niche players, each leveraging distinct strengths. Leading companies such as Archer Daniels Midland Company and Cargill Incorporated command significant influence due to their vast agricultural sourcing networks, extensive portside processing facilities, and ability to provide a consistent, large-scale supply of commodity-grade sorghum flour to industrial food manufacturers. Their strategies often focus on vertical integration and cost leadership. In contrast, companies like Bob's Red Mill Natural Foods, Inc. and Enjoy Life Foods (a subsidiary of Mondelez International) have carved out strong positions in the retail and branded product segments by emphasizing attributes like organic certification, stone-ground processing, and whole grain integrity, which resonate with health-focused consumers. Other notable participants include Sai Global, which often focuses on specific regional markets, and D'allesandro, which specializes in artisan and specialty flour blends. The strategic focus for most companies involves continuous investment in research and development to improve the functional performance of sorghum flour in end-products, expansion of production capacities to meet growing demand, and pursuing strategic acquisitions to broaden their product portfolios and geographic reach in this evolving market.

Recent Developments

The sorghum flour market has been active with several recent developments reflecting its growth and innovation trajectory. A prominent trend has been the increased investment in research and development by key players aimed at overcoming technical challenges associated with gluten-free baking. This has led to the introduction of new proprietary flour blends that combine sorghum with other flours and functional ingredients to better mimic the texture and mouthfeel of wheat-based products, thereby enhancing consumer acceptance. There has also been a noticeable surge in partnerships and collaborations between sorghum farmers, research institutions, and food manufacturers to develop new sorghum varieties with improved yield, disease resistance, and functional properties specifically suited for milling into high-quality flour. Furthermore, market leaders have been expanding their production facilities and securing new sourcing contracts to ensure a resilient and traceable supply chain, mitigating risks associated with agricultural volatility. On the marketing front, companies are increasingly leveraging digital platforms and clean-label branding to educate consumers about the health and sustainability benefits of sorghum, directly engaging with their target audience. These developments collectively indicate a market that is maturing rapidly, focusing on quality, sustainability, and deeper market penetration.

Report Segmentation

This comprehensive market research report on the sorghum flour market provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the industry landscape. The report is systematically segmented by type, categorizing the market into whole grain sorghum flour and white sorghum flour, with further breakdowns into conventional and organic sourcing methods to reflect the growing demand for chemical-free products. The application segment offers a thorough examination across key end-use areas including bakery products, snacks, infant food, pasta and noodles, and other applications such as beverages and thickening agents, detailing the specific drivers and trends within each category. Geographically, the report delivers a meticulous regional analysis covering North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting the unique demand patterns, regulatory environments, and competitive scenarios in each region. Additionally, the report includes a dedicated company profiling section, which analyzes the market share, product portfolio, strategic initiatives, and recent developments of the leading players, providing valuable intelligence for stakeholders seeking to understand the competitive dynamics and identify potential partnership or investment opportunities within this market.

FAQs

What is sorghum flour made from?

Sorghum flour is produced by grinding grains from the sorghum plant, a ancient cereal grain that is naturally gluten-free. The milling process can involve the whole grain for a nutrient-dense whole grain flour or just the endosperm for a lighter white flour.

Is sorghum flour gluten-free?

Yes, sorghum flour is inherently and completely gluten-free, making it a safe and popular choice for individuals with celiac disease, gluten intolerance, or those simply choosing to avoid gluten in their diets.

What is sorghum flour used for?

Sorghum flour is primarily used as a key ingredient in gluten-free baking for items like bread, cakes, and cookies. It is also used in snacks, pasta, infant cereals, and is increasingly found in a variety of packaged gluten-free food products.

What does sorghum flour taste like?

Sorghum flour has a mild, slightly sweet, and nutty flavor profile. Its taste is considered less assertive than some other alternative flours, which makes it versatile and easily incorporated into many recipes without overpowering other ingredients.

Is sorghum flour healthy?

Sorghum flour is considered a healthy choice as it is rich in dietary fiber, antioxidants, and essential nutrients like iron, phosphorus, and B vitamins. It is also a complex carbohydrate, contributing to steady energy release, and is a good option for managing blood sugar levels.

Citius Research has developed a research report titled “Sorghum Flour Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Sorghum Flour Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Sorghum Flour Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Sorghum Flour Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Sorghum Flour Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Sorghum Flour Market
• Research Methodology
• Executive Summary
• Market Dynamics of Sorghum Flour Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Sorghum Flour Market
• Cost and Gross Margin Analysis of Sorghum Flour Market
• Sorghum Flour Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Sorghum Flour Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Sorghum Flour Market Key Stakeholders

Below are the key stakeholders for the Sorghum Flour Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Sorghum Flour Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Sorghum Flour Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Sorghum Flour Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Sorghum Flour Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Sorghum Flour Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Sorghum Flour Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Sorghum Flour Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Sorghum Flour Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Sorghum Flour Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Sorghum Flour Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Sorghum Flour Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Sorghum Flour Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Sorghum Flour Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Sorghum Flour Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Sorghum Flour Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Sorghum Flour Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Sorghum Flour Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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