Solid Board Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210719
  • Format: Electronic (PDF)
  • Number of Pages: 209
  • Author(s): Joshi, Madhavi

Report Overview

The Solid Board Market size was estimated at USD 4.2 billion in 2023 and is projected to reach USD 7.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.80% during the forecast period (2024-2030).

Solid Board Market

(Market Size)
$4.2 billion
$7.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.80%
2023 Market Size USD 4.2 billion
2030 Market Size USD 7.2 billion
Key Players International Paper, WestRock, Smurfit Kappa, DS Smith, Georgia-Pacific

Market Summary

The solid board market is a critical segment within the global packaging industry, characterized by its utilization of dense, durable paperboard materials. This market caters to a wide array of sectors requiring robust and reliable packaging solutions that offer superior protection and structural integrity. Solid board is manufactured from multiple piles of paper, often with a high recycled content, making it a favored choice for companies prioritizing sustainability without compromising on performance. The material is renowned for its stiffness, strength, and excellent printing surface, which enhances brand presentation. Key applications span across industries such as consumer goods, food and beverage, pharmaceuticals, and electronics, where product safety during transit and storage is paramount. The market is driven by consistent demand for high-quality packaging that can withstand logistical challenges while aligning with environmental goals. Innovation in production techniques and material composition continues to evolve, focusing on enhancing recyclability and reducing the overall environmental footprint. Companies operating in this space are increasingly investing in advanced manufacturing technologies to improve product quality and meet the stringent requirements of diverse end-users. The solid board market remains competitive, with players striving to offer customized solutions that address specific client needs, from graphic design to functional properties like moisture resistance.

Key Highlights

The solid board market is distinguished by several key factors that underscore its importance and growth trajectory. A primary highlight is the material's exceptional durability and rigidity, which provides unmatched protection for heavy and fragile items, reducing damage rates significantly during shipping and handling. This has cemented its position as a preferred packaging medium for high-value products. Another significant aspect is its environmental profile; solid board is widely recyclable and biodegradable, and manufacturers are increasingly utilizing post-consumer waste, aligning with corporate sustainability mandates and consumer preferences for eco-friendly packaging. The market also benefits from advancements in digital printing technology, allowing for high-quality, customized graphics that enhance shelf appeal and brand recognition. Furthermore, the versatility of solid board enables its use in various forms, including boxes, displays, and protective inserts, demonstrating its adaptability to different packaging requirements. The industry sees continuous innovation in coatings and treatments that enhance functional properties such as water and grease resistance, expanding its applicability into new sectors like fresh food packaging. Leading companies are focusing on developing lightweight yet strong grades to optimize material usage and reduce shipping costs, contributing to operational efficiencies for end-users.

Drivers, Opportunities & Restraints

The solid board market is propelled by several powerful drivers, with the escalating demand for sustainable packaging solutions standing at the forefront. Increasing environmental awareness among consumers and stringent regulatory policies against plastic usage are compelling brands to adopt recyclable and biodegradable materials like solid board. The growth of e-commerce is another significant driver, as the need for durable, protective packaging that can endure complex supply chains has surged. Additionally, the rise in disposable incomes and consumption of packaged goods, particularly in emerging economies, fuels market expansion. Opportunities abound in the development of innovative applications, such as in the healthcare sector for medical device packaging and in the luxury goods market, where premium, high-quality packaging enhances product value. There is also potential for growth through technological advancements in manufacturing processes that improve efficiency and reduce costs. However, the market faces restraints, including volatility in raw material prices, particularly for pulp, which can impact production costs and profitability. Competition from alternative materials, such as corrugated board and plastics, which may offer lower costs or specific functional advantages in certain applications, also poses a challenge. Furthermore, the high initial investment required for advanced manufacturing equipment can be a barrier for new entrants, potentially limiting market expansion in some regions.

Concentration Insights

The competitive landscape of the solid board market is characterized by a mix of large multinational corporations and specialized regional players, creating a moderately concentrated environment. Leading companies such as Smurfit Kappa Group, International Paper Company, and DS Smith Plc hold significant market shares due to their extensive product portfolios, global distribution networks, and strong research and development capabilities. These industry giants often engage in strategic mergers and acquisitions to consolidate their market position and expand their geographical footprint. Meanwhile, numerous smaller and medium-sized enterprises focus on niche segments or specific regional markets, offering customized solutions and competing on factors like service agility and specialized expertise. The market concentration is higher in developed regions like North America and Europe, where established players dominate, while emerging economies in Asia-Pacific and Latin America present a more fragmented scenario with local manufacturers catering to domestic demand. Collaboration along the value chain, from raw material suppliers to end-users, is common, fostering innovation and efficiency. The intensity of competition drives continuous improvement in product quality, sustainability credentials, and cost-effectiveness, benefiting end-users with a wide range of options.

Type Insights

Solid board products are primarily categorized based on their composition, weight, and specific functional properties, catering to diverse application needs. One major classification is by material type, including virgin fiber solid board and recycled fiber solid board. Virgin fiber boards, made from unbleached or bleached chemical pulp, offer superior strength, whiteness, and printability, making them ideal for high-end packaging like cosmetics and electronics. Recycled fiber boards, manufactured from recovered paper and board, are favored for their environmental benefits and cost-effectiveness, widely used in consumer goods and food packaging. Another distinction is based on weight and thickness, with heavier grades providing enhanced rigidity for demanding applications such as industrial packaging, while lighter grades are used for retail boxes and graphic displays. Specialty types include coated solid boards, which feature layers of clay or polymer to improve surface smoothness and print quality, and uncoated varieties that offer a natural, tactile feel. Moisture-resistant solid boards, treated with wax or other barriers, are essential for packaging fresh produce and frozen foods. The diversity in product types allows manufacturers to tailor solutions precisely to client requirements, ensuring optimal performance and sustainability.

Application Insights

The application spectrum for solid board is remarkably broad, encompassing numerous industries that value its structural integrity and presentation qualities. In the food and beverage sector, solid board is extensively used for packaging dry foods, confectionery, frozen goods, and beverages, where it provides excellent protection and can be engineered for moisture resistance. The consumer goods industry relies on it for packaging electronics, appliances, and personal care products, leveraging its strength to safeguard items during shipping and its superior surface for high-quality branding. The pharmaceutical and healthcare sectors utilize solid board for medical device packaging and over-the-counter drug boxes, prioritizing tamper-evidence and compliance with regulatory standards. Retail and point-of-sale displays represent another significant application, as solid board's stiffness allows for the creation of attractive, free-standing units that enhance product visibility. Industrial applications include the packaging of automotive parts, machinery, and other heavy items, where durability is critical. The versatility of solid board also extends to creative sectors like publishing and luxury goods, where it is used for book covers, gift boxes, and premium product packaging that demands a sophisticated aesthetic. Each application sector drives specific requirements, prompting continuous innovation in board properties and design capabilities.

Regional Insights

Geographically, the solid board market demonstrates distinct dynamics across different regions, influenced by economic development, industrial activity, and environmental regulations. Europe represents a mature and leading market, characterized by high adoption of sustainable packaging practices and stringent recycling mandates. Countries like Germany, the UK, and France are major consumers, driven by a strong manufacturing base and environmentally conscious consumer behavior. North America follows closely, with the United States being a significant hub due to its robust e-commerce sector and demand for premium packaging in various industries. The Asia-Pacific region is anticipated to exhibit the fastest growth, fueled by rapid industrialization, expanding middle-class population, and increasing foreign investments in countries such as China and India. Rising disposable incomes and growing retail sectors in these economies boost demand for packaged goods, subsequently driving the solid board market. Latin America and the Middle East & Africa are emerging markets, where growth is supported by developing infrastructure and increasing awareness of sustainable packaging solutions. Regional variations in raw material availability, labor costs, and regulatory frameworks shape production and consumption patterns, influencing strategic decisions for market players operating globally.

Company Insights

The solid board market features a competitive array of companies ranging from global packaging conglomerates to specialized manufacturers. Prominent players such as Smurfit Kappa Group, International Paper Company, and WestRock Company leverage their extensive resources to maintain leadership through innovation, extensive product lines, and global supply chains. These companies invest significantly in research and development to enhance product sustainability and functionality, often introducing advanced grades with improved environmental profiles. DS Smith Plc is another key competitor, known for its focus on circular economy principles and efficient design solutions. Regional leaders like Mayr-Melnhof Karton AG in Europe and Packaging Corporation of America in North America hold strong positions in their respective markets, offering tailored products that meet local demands. Smaller players and niche manufacturers compete by providing specialized services, such as custom printing and quick turnaround times, catering to specific client needs. The strategic focus across the industry is on expanding production capacities, forming strategic partnerships, and adopting digital technologies to optimize operations and enhance customer engagement. Sustainability commitments are a common thread, with companies actively working to increase recycled content and reduce carbon footprints, aligning with global environmental trends.

Recent Developments

The solid board market has witnessed several noteworthy developments reflecting industry trends towards sustainability and technological advancement. Recent activities include increased investments in production capacity expansion by major players to meet growing demand, particularly in emerging regions. For instance, several companies have announced new manufacturing facilities or upgrades to existing plants incorporating state-of-the-art technology for improved efficiency and reduced environmental impact. There is a marked trend towards the development of innovative, bio-based coatings and barriers to enhance functionality without compromising recyclability, addressing needs in food contact applications. Strategic acquisitions and mergers continue to shape the competitive landscape, enabling companies to broaden their geographic reach and product offerings. Collaborations with brand owners and retailers to create closed-loop recycling systems have gained momentum, emphasizing the industry's commitment to circular economy principles. Additionally, advancements in digital printing have enabled more personalized and short-run packaging solutions, catering to the rise of e-commerce and niche marketing. Companies are also focusing on obtaining various sustainability certifications and promoting carbon-neutral products to strengthen their market position and meet evolving customer expectations.

Report Segmentation

This comprehensive market report on the solid board industry is meticulously segmented to provide detailed insights and facilitate informed decision-making. The segmentation approach covers multiple dimensions to analyze the market thoroughly. By type, the report distinguishes between virgin solid board and recycled solid board, examining the demand dynamics, production processes, and application suitability for each category. Application-wise segmentation includes detailed analysis across key sectors such as food and beverage, consumer goods, healthcare, industrial packaging, and others, highlighting specific requirements and growth prospects in each area. Geographical segmentation breaks down the market into major regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with further country-level analysis for key markets within these regions. The report also segments the market by end-use industry, providing insights into consumption patterns and future opportunities. Additionally, it considers segmentation based on weight and specialty properties, such as moisture-resistant or coated varieties, to address niche demands. This multi-faceted segmentation enables a granular understanding of market trends, competitive dynamics, and growth avenues, offering valuable intelligence for stakeholders across the value chain.

FAQs

What is solid board packaging? Solid board packaging refers to rigid, durable paperboard made from compressed layers of paper, offering high strength and excellent printing surfaces for various protective and retail applications.

What are the advantages of solid board? Key advantages include exceptional durability, superior protection for products, high recyclability, excellent customizability for branding, and alignment with sustainability goals due to its biodegradable nature.

Which companies are leading in the solid board market? Leading companies include Smurfit Kappa Group, International Paper Company, DS Smith Plc, WestRock Company, and Mayr-Melnhof Karton AG, among others.

What are the common applications of solid board? Common applications encompass packaging for food and beverages, consumer goods, pharmaceuticals, electronics, retail displays, and industrial products.

How does solid board compare to corrugated board? Solid board is denser and more rigid than corrugated board, offering better compression strength and a smoother surface for printing, but it is generally heavier and less shock-absorbent than corrugated alternatives.

Is solid board environmentally friendly? Yes, solid board is considered environmentally friendly as it is biodegradable, recyclable, and often made from recycled materials, supporting circular economy initiatives.

Citius Research has developed a research report titled “Solid Board Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Solid Board Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Solid Board Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Solid Board Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Solid Board Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Solid Board Market
• Research Methodology
• Executive Summary
• Market Dynamics of Solid Board Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Solid Board Market
• Cost and Gross Margin Analysis of Solid Board Market
• Solid Board Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Solid Board Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Solid Board Market Key Stakeholders

Below are the key stakeholders for the Solid Board Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Solid Board Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Solid Board Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Solid Board Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Solid Board Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Solid Board Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Solid Board Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Solid Board Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Solid Board Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Solid Board Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Solid Board Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Solid Board Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Solid Board Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Solid Board Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Solid Board Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Solid Board Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Solid Board Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Solid Board Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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