Solar Encapsulation Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194257
  • Format: Electronic (PDF)
  • Number of Pages: 221
  • Author(s): Joshi, Madhavi

Report Overview

The Solar Encapsulation Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 7 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.50% during the forecast period (2024-2030).

Solar Encapsulation Market

(Market Size)
$3.2 billion
$7 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.50%
2023 Market Size USD 3.2 billion
2030 Market Size USD 7 billion
Key Players DuPont, STR Holdings, Mitsui Chemicals, Hanwha Solutions, First Solar

Market Summary

The solar encapsulation market is a critical segment within the broader solar energy industry, playing an indispensable role in the manufacturing and performance of solar panels. Encapsulation materials are used to protect photovoltaic cells from environmental factors such as moisture, ultraviolet radiation, and mechanical stress, thereby ensuring longevity and efficiency. The market is characterized by continuous innovation in material science, with a focus on enhancing durability, reducing costs, and improving the overall energy output of solar modules. As the global push for renewable energy intensifies, the demand for reliable and high-performance encapsulation solutions is rising in tandem. Key players are investing in research and development to introduce advanced products that meet evolving industry standards and regulatory requirements. The market is also influenced by the growth of solar installations across residential, commercial, and utility-scale projects worldwide. With sustainability goals driving adoption, the solar encapsulation market is poised for steady expansion, supported by technological advancements and increasing investments in solar infrastructure.

Key Highlights

The solar encapsulation market showcases several key highlights that underscore its significance and growth trajectory. One prominent aspect is the dominance of ethylene-vinyl acetate (EVA) as the primary encapsulation material due to its excellent adhesive properties, transparency, and cost-effectiveness. However, there is a growing shift towards polyolefin elastomers (POE) and other advanced materials that offer superior resistance to potential-induced degradation and enhanced durability. Another highlight is the increasing integration of bifacial solar modules, which require encapsulation solutions that ensure high light transmittance and reliability from both sides. The market is also witnessing a surge in strategic collaborations and partnerships among material suppliers, panel manufacturers, and research institutions to accelerate innovation. Additionally, regulatory support and government incentives for solar energy adoption in regions like North America, Europe, and Asia-Pacific are fueling market growth. The emphasis on improving module efficiency and lifespan through advanced encapsulation technologies remains a central focus for industry stakeholders.

Drivers, Opportunities & Restraints

Several drivers are propelling the growth of the solar encapsulation market, chief among them being the global transition towards renewable energy sources to combat climate change and reduce carbon emissions. Government policies and subsidies promoting solar energy installations are significant catalysts, encouraging investments in solar infrastructure. Technological advancements in encapsulation materials that enhance module efficiency and durability also drive market demand. Opportunities abound in the development of novel materials such as thermoplastic polyurethane (TPU) and silicone-based encapsulants, which offer improved performance characteristics. The expansion of solar energy projects in emerging economies presents substantial growth prospects for market players. However, the market faces restraints including volatility in raw material prices, which can impact production costs and profitability. Additionally, the complexity of recycling encapsulated modules and environmental concerns related to certain materials pose challenges. Stringent regulatory standards and certification requirements may also hinder rapid market adoption, necessitating continuous innovation and compliance efforts.

Concentration Insights

The solar encapsulation market is relatively concentrated, with a few major players holding significant market share due to their extensive product portfolios, technological expertise, and global presence. Companies such as STR Holdings, Inc., Mitsui Chemicals, Inc., and Hangzhou First Applied Material Co., Ltd. are among the key innovators and suppliers. These established players focus on research and development to introduce advanced encapsulation solutions that cater to the evolving needs of solar panel manufacturers. The market also features several regional and niche players that specialize in specific material types or applications, contributing to a competitive landscape. Mergers and acquisitions are common strategies employed by leading companies to expand their market reach and enhance their technological capabilities. The concentration is further influenced by partnerships with solar module producers to ensure supply chain integration and product compatibility. This dynamic fosters a environment where innovation and quality are paramount for maintaining competitive advantage.

Type Insights

In terms of type, the solar encapsulation market is segmented based on the materials used, with ethylene-vinyl acetate (EVA) being the most widely adopted due to its proven performance, affordability, and ease of processing. EVA encapsulants offer excellent adhesion, optical clarity, and durability, making them suitable for a variety of solar panel designs. However, polyolefin elastomers (POE) are gaining traction as an alternative, particularly for their superior resistance to moisture and potential-induced degradation, which enhances module longevity. Other materials such as polyvinyl butyral (PVB), thermoplastic polyurethane (TPU), and silicone are also used in specific applications where higher performance or specialized properties are required. The choice of encapsulation material depends on factors like module technology, environmental conditions, and cost considerations. Ongoing research aims to develop new formulations that combine the benefits of multiple materials, offering improved efficiency and sustainability for future solar applications.

Application Insights

The application of solar encapsulation materials spans various types of solar modules, including monocrystalline, polycrystalline, and thin-film photovoltaic panels. Monocrystalline and polycrystalline panels, which dominate the market, primarily use encapsulation to protect silicon cells and ensure optimal light transmission. Thin-film modules, although less common, require encapsulation that provides flexibility and enhanced barrier properties due to their unique construction. Encapsulation is also critical in emerging applications such as building-integrated photovoltaics (BIPV) and bifacial modules, where aesthetic and functional requirements demand advanced material solutions. The utility-scale solar segment represents a significant application area due to large-scale deployments that necessitate reliable and durable encapsulation to withstand harsh environmental conditions over decades. Residential and commercial applications also contribute substantially to demand, driven by increasing adoption of rooftop solar systems. Each application segment has specific encapsulation needs, influencing material selection and innovation trends in the market.

Regional Insights

Regionally, the solar encapsulation market is dominated by Asia-Pacific, which is the largest producer and consumer of solar panels globally. Countries like China, Japan, and India are at the forefront due to robust manufacturing capabilities, government support for renewable energy, and high installation rates. North America and Europe also represent significant markets, driven by stringent environmental regulations, incentives for solar adoption, and technological advancements. The United States and Germany are key contributors in these regions, with growing investments in utility-scale and residential solar projects. Emerging economies in Latin America and the Middle East are witnessing increased market activity as they seek to diversify their energy mix and reduce dependence on fossil fuels. Regional variations in climate conditions and regulatory frameworks influence the demand for specific encapsulation materials and technologies. Overall, the global market exhibits diverse growth patterns, with each region presenting unique opportunities and challenges for industry participants.

Company Insights

Prominent companies in the solar encapsulation market include STR Holdings, Inc., a leading provider known for its innovative encapsulation solutions and strong customer relationships. Mitsui Chemicals, Inc. offers a range of high-performance materials, including EVA and POE encapsulants, with a focus on sustainability and reliability. Hangzhou First Applied Material Co., Ltd. is another key player, specializing in advanced encapsulation films that enhance module efficiency and durability. Other significant contributors include DuPont de Nemours, Inc., which provides versatile encapsulation products, and Bridgestone Corporation, known for its expertise in polymer technologies. These companies invest heavily in research and development to introduce new products that address industry challenges such as degradation and cost reduction. Strategic partnerships with solar module manufacturers and expansions into emerging markets are common approaches to strengthen market position. The competitive landscape is characterized by a focus on quality, innovation, and customer-specific solutions to meet the evolving demands of the solar energy sector.

Recent Developments

Recent developments in the solar encapsulation market highlight ongoing innovation and strategic initiatives aimed at enhancing product offerings and market presence. Key players have introduced advanced encapsulation materials with improved resistance to environmental stressors and longer lifespans. For instance, there has been a push towards developing halogen-free and low-ethylene content encapsulants to address sustainability concerns and regulatory requirements. Companies are also focusing on expanding their production capacities to meet growing demand, particularly in Asia-Pacific and North America. Collaborations between encapsulation material suppliers and solar panel manufacturers have intensified to ensure compatibility and optimize performance. Additionally, investments in recycling technologies for end-of-life solar modules are gaining attention, addressing environmental challenges associated with encapsulation materials. The market has seen increased adoption of automation and quality control measures in manufacturing processes to ensure consistency and reliability. These developments reflect the industry's commitment to advancing solar technology and supporting the global transition to renewable energy.

Report Segmentation

The solar encapsulation market report is segmented based on several criteria to provide a comprehensive analysis of industry dynamics. The segmentation by material type includes ethylene-vinyl acetate (EVA), polyolefin elastomer (POE), polyvinyl butyral (PVB), and others, each examined for their market share and growth potential. Application segmentation covers monocrystalline solar panels, polycrystalline solar panels, thin-film solar panels, and emerging segments like bifacial and building-integrated photovoltaics (BIPV). Geographical segmentation analyzes market performance across key regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting regional trends and opportunities. The report also segments the market by end-use, including utility-scale, residential, and commercial solar installations, to assess demand patterns across different sectors. This structured approach enables stakeholders to gain insights into specific market segments, identify growth areas, and make informed decisions based on detailed and granular data.

FAQs

What materials are commonly used in solar encapsulation? Ethylene-vinyl acetate (EVA) is the most widely used material due to its excellent adhesion, transparency, and cost-effectiveness. Polyolefin elastomers (POE) are also popular for their superior resistance to moisture and degradation. Other materials include polyvinyl butyral (PVB), thermoplastic polyurethane (TPU), and silicone, each offering specific advantages for different applications.

Which region dominates the solar encapsulation market? Asia-Pacific is the dominant region, driven by high solar panel production and installation rates in countries like China, Japan, and India. Supportive government policies, manufacturing expertise, and growing energy demand contribute to its leadership in the market.

What are the key drivers for the solar encapsulation market? Key drivers include the global shift towards renewable energy, government incentives and subsidies for solar power, technological advancements in encapsulation materials, and increasing investments in solar infrastructure worldwide.

How does encapsulation improve solar panel performance? Encapsulation protects photovoltaic cells from environmental factors such as moisture, UV radiation, and mechanical stress, enhancing durability, efficiency, and lifespan. It also ensures optimal light transmission and electrical insulation, crucial for maintaining panel performance over time.

Who are the leading companies in the solar encapsulation market? Leading companies include STR Holdings, Inc., Mitsui Chemicals, Inc., Hangzhou First Applied Material Co., Ltd., DuPont de Nemours, Inc., and Bridgestone Corporation. These players focus on innovation, quality, and strategic partnerships to maintain their market positions.

What are the challenges faced by the solar encapsulation market? Challenges include volatility in raw material prices, environmental concerns related to material disposal and recycling, stringent regulatory standards, and the need for continuous innovation to meet evolving performance and sustainability requirements.

Citius Research has developed a research report titled “Solar Encapsulation Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Solar Encapsulation Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Solar Encapsulation Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Solar Encapsulation Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Solar Encapsulation Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Solar Encapsulation Market
• Research Methodology
• Executive Summary
• Market Dynamics of Solar Encapsulation Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Solar Encapsulation Market
• Cost and Gross Margin Analysis of Solar Encapsulation Market
• Solar Encapsulation Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Solar Encapsulation Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Solar Encapsulation Market Key Stakeholders

Below are the key stakeholders for the Solar Encapsulation Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Solar Encapsulation Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Solar Encapsulation Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Solar Encapsulation Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Solar Encapsulation Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Solar Encapsulation Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Solar Encapsulation Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Solar Encapsulation Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Solar Encapsulation Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Solar Encapsulation Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Solar Encapsulation Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Solar Encapsulation Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Solar Encapsulation Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Solar Encapsulation Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Solar Encapsulation Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Solar Encapsulation Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Solar Encapsulation Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Solar Encapsulation Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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