Soil Moisture Monitoring System Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185576
  • Format: Electronic (PDF)
  • Number of Pages: 186
  • Author(s): Joshi, Madhavi

Report Overview

The Soil Moisture Monitoring System Market size was estimated at USD 650 million in 2023 and is projected to reach USD 1.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Soil Moisture Monitoring System Market

(Market Size)
$650 million
$1.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 650 million
2030 Market Size USD 1.1 billion
Key Players Stevens Water Monitoring Systems, Campbell Scientific, METER Group, Delta-T Devices, Irrometer

Market Summary

The soil moisture monitoring system market is a critical segment within the broader agricultural technology landscape, focused on providing precise data to optimize irrigation practices and enhance crop yield. These systems utilize a variety of sensors and technologies to measure the water content in the soil, enabling farmers and agricultural managers to make informed, data-driven decisions. The adoption of these systems is fundamentally transforming traditional farming methods by promoting water conservation and improving resource management. The market is characterized by a diverse range of products, from simple volumetric sensors to advanced, connected systems that integrate with farm management software. This technology is increasingly seen as indispensable for modern precision agriculture, helping to address global challenges such as water scarcity and the need for increased food production. Key end-users include large-scale farm operators, agricultural cooperatives, and research institutions. The competitive landscape is dynamic, with innovation centered on improving sensor accuracy, data connectivity, and user-friendly interfaces.

Key Highlights

Key highlights of the soil moisture monitoring system market include the rapid integration of Internet of Things (IoT) technology, which allows for real-time, remote monitoring of field conditions from any location. The development of wireless sensor networks has significantly reduced installation complexity and costs, making the technology more accessible to a wider range of agricultural operations. Another prominent highlight is the growing use of data analytics and cloud-based platforms that transform raw soil moisture data into actionable insights and predictive recommendations for irrigation scheduling. Major companies are focusing on developing comprehensive, integrated solutions that combine soil data with other variables like weather forecasts and crop growth stages. The market is also witnessing increased investment from both established players and new entrants, driving continuous technological advancement. These systems are proving crucial for implementing sustainable farming practices and meeting the stringent environmental regulations being enacted in various regions.

Drivers, Opportunities & Restraints

The primary driver for the soil moisture monitoring system market is the urgent global need to enhance water use efficiency in agriculture due to escalating water scarcity concerns. Government initiatives and subsidies promoting sustainable farming and water conservation practices are significantly accelerating market growth. The rising adoption of precision agriculture techniques, aimed at maximizing output while minimizing input costs, is another powerful driver creating sustained demand for these monitoring solutions. A key opportunity lies in the expansion into emerging economies with large agricultural sectors that are beginning to modernize their farming practices. The integration of artificial intelligence for predictive analytics presents a substantial growth avenue for offering more advanced and autonomous system capabilities. However, the market faces restraints, including the high initial investment required for advanced systems, which can be a barrier for small-scale farmers. A lack of technical knowledge and awareness in certain regions also hinders widespread adoption. Additionally, the accuracy of sensors can be affected by soil salinity and texture, posing a technical challenge that requires ongoing research and development to overcome.

Concentration Insights

The competitive concentration in the soil moisture monitoring system market is moderately fragmented, featuring a mix of large, established technology corporations and specialized agricultural technology firms. Leading companies such as Campbell Scientific, Meter Group, and Stevens Water Monitoring Systems have a significant global presence and offer a wide portfolio of sophisticated monitoring equipment and software platforms. These players compete on the basis of product reliability, accuracy, data integration capabilities, and the strength of their global distribution and support networks. Alongside these incumbents, numerous smaller, agile companies and startups are innovating with cost-effective and user-friendly solutions, often focusing on specific regional markets or crop types. This dynamic creates a competitive environment where technological innovation, strategic partnerships with agricultural service providers, and mergers and acquisitions are common strategies for growth and market expansion.

Type Insights

The soil moisture monitoring system market is segmented by type, primarily into volumetric measurement systems and tensiometric systems. Volumetric sensors, which include technologies like Time Domain Reflectometry (TDR), Frequency Domain Reflectometry (FDR), and capacitance sensors, measure the water content by volume in the soil. FDR sensors are particularly popular due to their good accuracy, reliability, and relatively lower cost. Tensiometric systems, such as gypsum blocks and granular matrix sensors, measure the soil water tension, which indicates the force with which water is held by the soil particles, a critical metric for understanding plant water availability. The choice between system types depends on factors such as soil characteristics, required accuracy, budget, and the specific data needs of the farmer. There is a growing trend towards systems that can combine multiple sensing technologies to provide a more comprehensive view of soil conditions.

Application Insights

Soil moisture monitoring systems find application across several key areas within agriculture and beyond. The predominant application is in irrigation scheduling and water management for a vast array of crops, including cereals, fruits, vegetables, and cash crops like cotton. By providing precise data, these systems prevent both under-watering and over-watering, directly contributing to increased yield and quality while conserving water resources. Another significant application is in sports turf management for golf courses and athletic fields, where maintaining optimal soil conditions is crucial. Furthermore, these systems are used in landscaping, environmental research, and for monitoring conditions at construction sites. In agriculture, the application is expanding to include integration with variable rate irrigation systems, which can apply different amounts of water to different zones within a field based on real-time soil moisture data, representing the pinnacle of precision water management.

Regional Insights

Regionally, North America holds a significant share of the soil moisture monitoring system market, driven by high adoption rates of precision agriculture technologies, large-scale farming operations, and supportive government policies in the United States and Canada. Europe is another major market, with strong growth fueled by the European Union's stringent regulations on water usage and its promotion of sustainable agricultural practices through the Common Agricultural Policy (CAP). The Asia Pacific region is anticipated to exhibit the fastest growth, owing to the increasing modernization of agriculture in countries like China, India, and Australia, combined with rising awareness of water conservation. Large government-led initiatives to improve farm productivity are key drivers in this region. Latin America and the Middle East and Africa are also emerging as promising markets, driven by the critical need for efficient water management in often arid and semi-arid climates.

Company Insights

The market landscape features several prominent companies that are shaping the industry. Campbell Scientific is recognized for its robust, research-grade data loggers and sensors used in demanding environmental monitoring applications. Meter Group, through its brands like METER and AquaCheck, offers a wide range of soil moisture sensors and integrated solutions known for their scientific accuracy. Stevens Water Monitoring Systems provides a variety of monitoring equipment alongside data management software. Other significant players include Irrometer Company, a leader in soil tension measurement, and Acclima, which specializes in true TDR technology. The Sentek brand is well-regarded for its multi-sensor capacitance probes. These companies compete not only on hardware but increasingly on the value of their software platforms, which provide data visualization, analytics, and integration with other farm management tools, making the data truly actionable for the end-user.

Recent Developments

Recent developments in the soil moisture monitoring system market are heavily focused on connectivity, data intelligence, and ease of use. A dominant trend is the shift towards completely wireless and cellular-enabled systems that eliminate the need for complex wiring and allow for easier deployment across large fields. Major companies are increasingly embedding their sensors with NB-IoT and LTE-M capabilities for reliable, low-power connectivity. There is a significant push towards developing more affordable sensor solutions to cater to the price-sensitive mid-tier farming segment. Furthermore, strategic partnerships between sensor manufacturers and major agribusinesses or irrigation companies are becoming commonplace to create bundled offerings. Development efforts are also concentrated on enhancing the interoperability of systems, allowing data from different sensors and platforms to be combined seamlessly within a single farm management information system (FMIS) for a unified operational view.

Report Segmentation

This market report on soil moisture monitoring systems provides a detailed segmentation to offer a granular analysis of the industry. The market is segmented by type, distinguishing between volumetric sensors such as capacitance, FDR, and TDR probes, and tensiometric sensors including gypsum blocks and granular matrix sensors. It is further segmented by application, covering key areas such as agriculture, sports turf, landscaping, and environmental monitoring. Within agriculture, sub-segments may include specific crop types. The report also includes a segmentation by component, covering hardware, software, and services. A geographic segmentation provides an in-depth analysis of regional markets across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. This multi-faceted segmentation allows stakeholders to understand specific market dynamics, growth patterns, and opportunities within each distinct category.

FAQs

What is a soil moisture monitoring system?

A soil moisture monitoring system is a technological solution comprising sensors, data loggers, and often software, designed to measure and record the water content present in the soil. It provides critical data that helps in making precise irrigation decisions.

How does a soil moisture sensor work?

Soil moisture sensors work on various principles. Capacitance or FDR sensors measure the dielectric constant of the soil, which changes with water content. TDR sensors measure the travel time of an electromagnetic pulse. Tensiometers measure the soil water tension, or suction force.

What are the benefits of using a soil moisture sensor?

The benefits are substantial and include significant water conservation through optimized irrigation, increased crop yields and quality by preventing plant stress, reduced energy and fertilizer costs due to less pumping and nutrient leaching, and support for overall sustainable farm management practices.

What is the best way to monitor soil moisture?

The best method depends on the specific needs. For direct water content measurement, volumetric sensors like FDR are widely used. For understanding plant-available water, tensiometers are valuable. The optimal approach often involves using a combination of sensor types and integrating the data with weather and crop information.

How do you check soil moisture accurately?

Accurate checking requires proper sensor selection for your soil type, correct installation at the appropriate depth and location within the root zone, and regular calibration. Using a network of multiple sensors across a field provides a more accurate representation of spatial variability than a single point measurement.

Citius Research has developed a research report titled “Soil Moisture Monitoring System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Soil Moisture Monitoring System Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Soil Moisture Monitoring System Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Soil Moisture Monitoring System Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Soil Moisture Monitoring System Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Soil Moisture Monitoring System Market
• Research Methodology
• Executive Summary
• Market Dynamics of Soil Moisture Monitoring System Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Soil Moisture Monitoring System Market
• Cost and Gross Margin Analysis of Soil Moisture Monitoring System Market
• Soil Moisture Monitoring System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Soil Moisture Monitoring System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Soil Moisture Monitoring System Market Key Stakeholders

Below are the key stakeholders for the Soil Moisture Monitoring System Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Soil Moisture Monitoring System Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Soil Moisture Monitoring System Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Soil Moisture Monitoring System Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Soil Moisture Monitoring System Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Soil Moisture Monitoring System Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Soil Moisture Monitoring System Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Soil Moisture Monitoring System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Soil Moisture Monitoring System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Soil Moisture Monitoring System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Soil Moisture Monitoring System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Soil Moisture Monitoring System Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Soil Moisture Monitoring System Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Soil Moisture Monitoring System Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Soil Moisture Monitoring System Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Soil Moisture Monitoring System Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Soil Moisture Monitoring System Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Soil Moisture Monitoring System Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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