Smartphone Integrated Circuit Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212727
  • Format: Electronic (PDF)
  • Number of Pages: 217
  • Author(s): Joshi, Madhavi

Report Overview

The Smartphone Integrated Circuit Market size was estimated at USD 165 billion in 2023 and is projected to reach USD 280 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Smartphone Integrated Circuit Market

(Market Size)
$165 billion
$280 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 165 billion
2030 Market Size USD 280 billion
Key Players Qualcomm, MediaTek, Apple, Samsung Electronics, Unisoc

Market Summary

The smartphone integrated circuit market is a critical segment within the broader semiconductor and electronics industry, focusing on the development, production, and distribution of ICs specifically designed for smartphones. These components are fundamental to device functionality, enabling features such as processing, connectivity, memory, power management, and sensing. The market is characterized by rapid technological advancements, intense competition among key players, and a strong dependence on smartphone production volumes and innovation cycles. As smartphones evolve to incorporate more sophisticated capabilities like 5G connectivity, artificial intelligence, and enhanced imaging, the demand for advanced, efficient, and high-performance integrated circuits continues to grow. Manufacturers and suppliers in this space must navigate complex supply chains, adhere to stringent quality standards, and continuously invest in research and development to maintain competitiveness. The market is also influenced by global economic conditions, regulatory policies, and shifting consumer preferences, which collectively shape its trajectory and opportunities.

Key Highlights

The smartphone integrated circuit market is distinguished by several key highlights that underscore its importance and dynamism. Leading companies such as Qualcomm, MediaTek, Samsung Electronics, and Apple are at the forefront, driving innovation with cutting-edge IC designs that enhance smartphone performance, energy efficiency, and functionality. The integration of 5G technology has become a major focus, with ICs enabling faster data speeds, lower latency, and improved network reliability. Additionally, the rise of artificial intelligence and machine learning applications in smartphones has spurred demand for specialized AI chips and neural processing units. Another significant trend is the increasing emphasis on power management ICs to support longer battery life in devices with high computational demands. The market is also witnessing a shift towards more compact and integrated system-on-chip (SoC) designs, which consolidate multiple functions into a single chip, reducing space and power consumption. These developments highlight the market's role as a key enabler of smartphone innovation and its critical impact on the overall user experience.

Drivers, Opportunities & Restraints

The smartphone integrated circuit market is propelled by several key drivers, including the continuous global demand for smartphones, technological advancements in mobile communications, and the proliferation of IoT and smart devices. The rollout of 5G networks worldwide is a major catalyst, necessitating new ICs that support higher frequencies and improved performance. Opportunities abound in emerging applications such as augmented reality, virtual reality, and advanced camera systems, which require specialized integrated circuits. Additionally, the growing focus on energy efficiency and sustainability presents chances for innovation in low-power IC designs. However, the market faces significant restraints, including supply chain disruptions, geopolitical tensions affecting semiconductor manufacturing, and the high costs associated with research, development, and fabrication. Intellectual property disputes and regulatory challenges also pose risks. Moreover, the complexity of designing and producing advanced nodes, such as those below 7nm, involves substantial technical and financial hurdles, potentially limiting market entry for smaller players and affecting overall growth dynamics.

Concentration Insights

The smartphone integrated circuit market exhibits a high degree of concentration, with a few dominant players holding significant market share. Companies like Qualcomm, MediaTek, Samsung Electronics, Apple, and Huawei's HiSilicon are key influencers, leveraging their extensive R&D capabilities, intellectual property portfolios, and established customer relationships. This concentration is driven by the capital-intensive nature of semiconductor design and manufacturing, which requires substantial investment in advanced technologies and fabrication facilities. The market is also characterized by strategic alliances, mergers, and acquisitions, as companies seek to enhance their product offerings and expand their geographic reach. Despite the dominance of these giants, there is a presence of smaller specialized firms focusing on niche segments, such as power management ICs or sensor integrations. However, barriers to entry remain high due to technological complexity, patent protections, and the need for economies of scale, reinforcing the concentrated structure of the market and influencing competitive dynamics.

Type Insights

In the smartphone integrated circuit market, various types of ICs cater to different functionalities within devices. Application processors (APs) are central, handling core computing tasks and enabling features like multitasking and high-performance graphics. Connectivity ICs, including modems for cellular networks (e.g., 5G, LTE), Wi-Fi, Bluetooth, and GPS chips, are essential for communication and data transfer. Memory ICs, such as DRAM and NAND flash, provide storage and rapid data access. Power management ICs (PMICs) regulate power distribution and consumption, crucial for battery life optimization. Sensor-based ICs, including those for accelerometers, gyroscopes, and ambient light sensors, enhance user interaction and device responsiveness. Additionally, audio ICs and image signal processors (ISPs) support multimedia capabilities. The trend towards integration, seen in system-on-chip (SoC) designs, combines multiple functions into a single component, improving efficiency and reducing physical space requirements. Each type plays a vital role in the overall performance and feature set of modern smartphones, driving continuous innovation and specialization.

Application Insights

Smartphone integrated circuits find applications across various core functionalities that define modern mobile devices. In processing, advanced application processors and GPUs enable seamless performance for apps, gaming, and multitasking. Communication applications rely heavily on modem ICs for cellular connectivity, including 5G, 4G, and earlier generations, as well as chips for Wi-Fi 6 and Bluetooth for short-range data exchange. Memory ICs are critical for data storage and retrieval, supporting everything from operating systems to user files. Power management applications use specialized ICs to optimize energy use, extend battery life, and manage charging processes. Imaging applications benefit from image signal processors and sensor ICs, facilitating high-resolution photography, video recording, and facial recognition. Audio applications involve ICs for sound processing, noise cancellation, and speaker amplification. Additionally, security features, such as fingerprint sensors and secure element chips, depend on integrated circuits for encryption and authentication. These diverse applications highlight the integral role of ICs in enhancing smartphone capabilities and user experiences.

Regional Insights

The smartphone integrated circuit market demonstrates distinct regional dynamics influenced by factors such as manufacturing capabilities, consumer demand, and technological adoption. Asia-Pacific is a dominant region, driven by major semiconductor manufacturing hubs in countries like Taiwan, South Korea, and China, which house leading foundries and IC design companies. This region also boasts high smartphone production and consumption, particularly in markets such as China and India. North America remains significant due to the presence of key players like Qualcomm and Apple, along with strong R&D activities and early adoption of advanced technologies like 5G. Europe contributes through specialized semiconductor firms and demand for high-end smartphones, with a focus on innovation and regulatory standards. Other regions, including Latin America and the Middle East & Africa, show growing potential as smartphone penetration increases, though they face challenges related to infrastructure and economic variability. Regional policies, trade agreements, and supply chain logistics further shape market dynamics, creating opportunities and challenges across different geographies.

Company Insights

Prominent companies in the smartphone integrated circuit market include Qualcomm, known for its Snapdragon series of processors and modem chips; MediaTek, which offers a range of SoCs and connectivity solutions for diverse smartphone segments; Samsung Electronics, leveraging its vertical integration to produce Exynos processors and memory ICs; and Apple, designing custom A-series and M-series chips for its iPhones. Other significant players are Huawei's HiSilicon, focusing on Kirin processors; Intel, although more niche in mobile; and specialized firms like Skyworks and Qorvo for RF and connectivity ICs. These companies compete on factors such as performance, power efficiency, integration capabilities, and cost-effectiveness. They invest heavily in R&D to pioneer new technologies, such as AI acceleration and advanced node processes, while also engaging in strategic partnerships and acquisitions to strengthen their market positions. The competitive landscape is intense, with continuous innovation being essential to meet evolving smartphone requirements and maintain leadership.

Recent Developments

Recent developments in the smartphone integrated circuit market reflect ongoing innovation and strategic shifts. Key trends include the accelerated adoption of 5G-enabled ICs, with companies like Qualcomm and MediaTek launching new modem and processor designs to support global network deployments. There is a growing emphasis on AI and machine learning integration, with dedicated neural processing units becoming standard in high-end chips. Advances in manufacturing processes, such as the transition to 5nm and 3nm nodes, are enhancing performance and energy efficiency. Companies are also focusing on sustainability, developing low-power ICs to reduce environmental impact. Supply chain resilience has become a priority, with efforts to diversify manufacturing locations and address component shortages. Additionally, mergers and collaborations, such as those between semiconductor firms and smartphone OEMs, are shaping product development. These developments highlight the market's responsiveness to technological trends and external challenges, driving continuous evolution.

Report Segmentation

This report on the smartphone integrated circuit market is segmented to provide detailed analysis across multiple dimensions. Segmentation by type includes application processors, connectivity ICs (e.g., modems, Wi-Fi chips), memory ICs, power management ICs, sensor ICs, and other specialized components. By application, segments cover processing, communication, memory storage, power management, imaging, audio, and security features. Geographically, the market is analyzed across regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with further breakdowns by key countries. Additionally, the report examines the competitive landscape, profiling major companies and their strategies. This structured approach allows for a comprehensive understanding of market dynamics, trends, and opportunities, catering to stakeholders seeking insights into specific areas of interest within the broader smartphone IC ecosystem.

FAQs

What are the key types of integrated circuits used in smartphones? Smartphones utilize various ICs, including application processors for computing, modem chips for cellular connectivity, memory ICs for data storage, power management ICs for energy efficiency, and sensor ICs for features like motion detection and imaging.

How does 5G technology impact the smartphone IC market? 5G adoption drives demand for advanced modem and RF ICs that support higher data speeds, lower latency, and improved network efficiency, necessitating continuous innovation and investment from semiconductor companies.

Which companies lead the smartphone integrated circuit market? Leading companies include Qualcomm, MediaTek, Samsung Electronics, Apple, and Huawei's HiSilicon, known for their advanced processor designs, connectivity solutions, and memory technologies.

What are the main applications of ICs in smartphones? ICs are essential for processing, communication (e.g., 5G, Wi-Fi), memory storage, power management, imaging (e.g., cameras), audio processing, and security features like biometric authentication.

What challenges does the smartphone IC market face? Challenges include supply chain disruptions, high R&D costs, geopolitical issues affecting manufacturing, technical complexities in advanced node production, and intense competition among key players.

How are regional trends influencing the smartphone IC market? Regional trends vary, with Asia-Pacific dominating manufacturing and consumption, North America leading in R&D and innovation, and emerging regions showing growth potential driven by increasing smartphone adoption and infrastructure development.

Citius Research has developed a research report titled “Smartphone Integrated Circuit Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Smartphone Integrated Circuit Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Smartphone Integrated Circuit Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Smartphone Integrated Circuit Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Smartphone Integrated Circuit Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Smartphone Integrated Circuit Market
• Research Methodology
• Executive Summary
• Market Dynamics of Smartphone Integrated Circuit Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Smartphone Integrated Circuit Market
• Cost and Gross Margin Analysis of Smartphone Integrated Circuit Market
• Smartphone Integrated Circuit Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Smartphone Integrated Circuit Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Smartphone Integrated Circuit Market Key Stakeholders

Below are the key stakeholders for the Smartphone Integrated Circuit Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Smartphone Integrated Circuit Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Smartphone Integrated Circuit Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Smartphone Integrated Circuit Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Smartphone Integrated Circuit Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Smartphone Integrated Circuit Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Smartphone Integrated Circuit Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Smartphone Integrated Circuit Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Smartphone Integrated Circuit Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Smartphone Integrated Circuit Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Smartphone Integrated Circuit Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Smartphone Integrated Circuit Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Smartphone Integrated Circuit Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Smartphone Integrated Circuit Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Smartphone Integrated Circuit Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Smartphone Integrated Circuit Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Smartphone Integrated Circuit Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Smartphone Integrated Circuit Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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