Smart Packaging Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208684
  • Format: Electronic (PDF)
  • Number of Pages: 186
  • Author(s): Joshi, Madhavi

Report Overview

The Smart Packaging Market size was estimated at USD 32 billion in 2023 and is projected to reach USD 47.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Smart Packaging Market

(Market Size)
$32 billion
$47.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 32 billion
2030 Market Size USD 47.5 billion
Key Players Amcor, Avery Dennison, BASF, DuPont, 3M

Market Summary

The smart packaging market within the manufacturing and construction sectors represents a transformative integration of advanced technologies into traditional packaging solutions, aimed at enhancing functionality, sustainability, and supply chain efficiency. Smart packaging incorporates elements such as sensors, indicators, RFID tags, and QR codes to provide real-time data on product condition, location, and authenticity. This market is driven by the growing need for improved product safety, reduced waste, and compliance with stringent regulatory standards across industrial and construction material logistics. Companies are increasingly adopting these solutions to monitor environmental factors like temperature, humidity, and shock during transit, ensuring that sensitive materials used in manufacturing and construction processes remain intact and effective. The convergence of IoT and packaging technologies enables smarter inventory management, anti-counterfeiting measures, and enhanced consumer engagement through interactive features. As industries prioritize automation and digitalization, smart packaging is becoming a critical component in optimizing operational workflows and reducing costs associated with spoilage, theft, and inefficiencies.

Key Highlights

Key highlights of the smart packaging market include its role in enabling real-time tracking and monitoring of goods throughout the supply chain, which is particularly vital for high-value or perishable items in manufacturing and construction. Advanced technologies such as NFC and RFID are being widely implemented to provide seamless connectivity and data exchange, improving asset visibility and reducing losses. Another significant highlight is the focus on sustainability, with smart packaging solutions often incorporating recyclable or biodegradable materials alongside electronic components to minimize environmental impact. The integration of AI and machine learning allows for predictive analytics, helping businesses anticipate maintenance needs or environmental changes that could affect product integrity. Major players like Avery Dennison, Amcor, and Honeywell are leading innovations in this space, developing solutions that cater to specific industrial demands such as durability in harsh conditions and compliance with safety standards. Additionally, the adoption of smart labels and interactive packaging is enhancing brand protection and consumer trust by offering authentication features and detailed product information.

Drivers, Opportunities & Restraints

Drivers propelling the smart packaging market include the increasing demand for supply chain transparency and efficiency, especially in the manufacturing and construction industries where timely delivery and condition monitoring of materials are crucial. Regulatory requirements mandating track-and-trace capabilities for safety and authenticity further accelerate adoption. The rise of e-commerce and global trade has also heightened the need for robust packaging solutions that can withstand long distances and provide real-time updates. Opportunities abound in the development of cost-effective and scalable smart packaging technologies, such as printed electronics and energy-harvesting systems, which can make these solutions accessible to smaller businesses. The growing emphasis on circular economy principles opens doors for innovations in recyclable smart packaging. However, restraints include high initial costs associated with integrating advanced technologies, which may deter widespread adoption among cost-sensitive segments. Technical challenges related to the durability and reliability of electronic components in extreme environments, along with concerns about data security and privacy, also pose significant hurdles. Additionally, the complexity of recycling smart packaging with embedded electronics presents environmental and regulatory challenges that need addressing.

Concentration Insights

The smart packaging market is characterized by a concentration of key players who dominate through technological expertise and extensive product portfolios. Companies such as Avery Dennison, Amcor, and Honeywell are at the forefront, leveraging their capabilities in materials science and digital solutions to offer integrated smart packaging systems. These industry leaders focus on strategic partnerships and acquisitions to expand their market reach and enhance their technological offerings. There is also a notable presence of specialized firms and startups that innovate in niche areas like biodegradable sensors or low-cost tracking solutions, contributing to market diversity. Geographically, North America and Europe exhibit high concentration due to advanced manufacturing infrastructures and stringent regulatory frameworks, while Asia-Pacific is emerging as a hub for growth, driven by rapid industrialization and increasing adoption of smart technologies. The market's competitive landscape is further shaped by collaborations between packaging manufacturers and technology providers, aiming to develop customized solutions for specific industrial applications such as construction material logistics or high-value component shipping.

Type Insights

Smart packaging in the manufacturing and construction sectors can be broadly categorized into active and intelligent packaging types. Active packaging involves components that interact with the product to extend shelf life or maintain quality, such as oxygen scavengers, moisture controllers, or antimicrobial agents, which are crucial for preserving materials like adhesives or chemicals used in construction. Intelligent packaging includes features that monitor and communicate information about the product, such as time-temperature indicators, freshness sensors, and RFID tags, providing real-time data on conditions during storage and transit. Another emerging type is connected packaging, which utilizes IoT-enabled devices to offer seamless connectivity and data analytics, enabling predictive maintenance and enhanced supply chain visibility. Innovations in printed electronics are making these solutions more affordable and adaptable, allowing for integration into various packaging formats like corrugated boxes, pallets, and flexible pouches commonly used in industrial shipments. The choice of packaging type depends on factors such as the nature of the product, logistical requirements, and cost considerations, with a growing trend toward hybrid systems that combine multiple smart features for comprehensive protection and functionality.

Application Insights

In the manufacturing and construction industries, smart packaging finds applications primarily in enhancing the logistics and handling of raw materials, components, and finished products. For instance, in construction, smart packaging is used to monitor conditions of sensitive materials like cement, chemicals, or electronic components during transportation, ensuring they remain within specified temperature and humidity ranges to prevent degradation. In manufacturing, it facilitates just-in-time delivery systems by providing real-time tracking of parts and equipment, reducing downtime and improving production efficiency. Anti-counterfeiting applications are critical for high-value industrial goods, where smart labels with unique identifiers help verify authenticity and prevent fraud. Additionally, smart packaging supports sustainability initiatives by enabling better inventory management, reducing waste through improved shelf-life monitoring, and promoting the use of reusable or recyclable packaging systems. The integration of smart features also aids in compliance with safety regulations, offering tamper-evidence and condition reporting that are essential for hazardous materials commonly handled in these sectors.

Regional Insights

Regionally, the adoption of smart packaging in the manufacturing and construction industries varies based on economic development, regulatory environments, and technological infrastructure. North America leads in market adoption, driven by advanced manufacturing sectors, stringent safety standards, and the presence of major technology providers. The region's focus on supply chain optimization and sustainability further fuels demand for smart packaging solutions. Europe follows closely, with strong emphasis on regulatory compliance and environmental initiatives, promoting the use of smart packaging for traceability and reduced waste. Asia-Pacific is experiencing rapid growth, attributed to expanding industrial activities, increasing investments in smart technologies, and rising awareness about product safety in countries like China and India. Latin America and the Middle East & Africa are emerging markets, where growth is spurred by industrialization and infrastructure development, though adoption may be slower due to economic constraints. Overall, regional insights highlight a global trend toward smarter, more efficient packaging systems tailored to local industrial needs and regulatory requirements.

Company Insights

Prominent companies in the smart packaging market for manufacturing and construction include Avery Dennison, which specializes in RFID and sensor-based solutions for asset tracking and supply chain visibility. Amcor focuses on developing sustainable smart packaging with integrated technologies for condition monitoring and authentication. Honeywell offers a range of industrial-grade smart packaging products, including sensors and data management systems tailored for harsh environments. Other key players include BASF, which provides active packaging solutions like moisture control agents, and Stora Enso, innovating in smart and renewable packaging materials. These companies invest heavily in research and development to create solutions that address specific industry challenges, such as durability, cost-effectiveness, and environmental impact. Strategic collaborations with technology firms and logistics providers are common, enabling the integration of advanced features like IoT connectivity and AI-driven analytics. The competitive landscape is dynamic, with continuous innovations aimed at enhancing functionality and expanding application scope across global markets.

Recent Developments

Recent developments in the smart packaging market include advancements in IoT integration, allowing for more seamless connectivity and real-time data exchange across supply chains. Companies are launching new products with enhanced sensors capable of monitoring a wider range of environmental parameters, such as UV exposure and pressure, which are particularly relevant for construction materials. There is a growing trend toward sustainable smart packaging, with innovations in biodegradable electronics and recyclable components gaining traction. Partnerships between packaging manufacturers and software companies are increasing, focusing on cloud-based platforms for data analytics and predictive maintenance. Additionally, regulatory approvals for new smart packaging technologies that ensure compliance with global safety standards are being expedited, facilitating faster market adoption. Recent investments in R&D have also led to the development of cost-effective solutions like printed sensors, making smart packaging accessible to a broader range of businesses in the manufacturing and construction sectors.

Report Segmentation

The smart packaging market report for the manufacturing and construction industries is segmented based on type, application, technology, and region. By type, the market is divided into active packaging, which includes components that interact with the product to maintain quality, and intelligent packaging, which focuses on monitoring and communication features. Application segments cover areas such as raw material logistics, component shipping, finished product distribution, and anti-counterfeiting. Technology segmentation encompasses RFID, NFC, sensors, indicators, and others, each offering distinct functionalities for smart packaging solutions. Geographically, the report analyzes North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, providing insights into regional trends, growth drivers, and competitive landscapes. This comprehensive segmentation allows businesses to identify specific opportunities and challenges, tailoring strategies to leverage smart packaging innovations effectively in their operations.

FAQs

What is smart packaging? Smart packaging refers to packaging systems that incorporate advanced technologies like sensors, RFID tags, or indicators to provide functionalities beyond traditional containment, such as real-time monitoring, tracking, and interactive features, enhancing product safety and supply chain efficiency.

How does smart packaging work? Smart packaging works by integrating electronic components or chemical indicators that collect and transmit data about the product's condition, location, or authenticity. This data can be accessed via devices like smartphones or cloud platforms, enabling users to make informed decisions.

What are the benefits of smart packaging? Benefits include improved supply chain visibility, reduced waste through better condition monitoring, enhanced product safety and authenticity, compliance with regulations, and potential cost savings from optimized logistics and inventory management.

What industries use smart packaging? Industries such as manufacturing, construction, healthcare, food and beverage, and logistics widely use smart packaging to protect sensitive materials, ensure timely delivery, and prevent counterfeiting.

Is smart packaging sustainable? Smart packaging can be sustainable when designed with recyclable materials and energy-efficient components. Innovations are focusing on reducing environmental impact through biodegradable electronics and reusable systems.

What is the future of smart packaging? The future of smart packaging involves greater integration with IoT and AI, leading to more predictive and autonomous systems. Advances in materials science will make it more affordable and environmentally friendly, driving broader adoption across industries.

Citius Research has developed a research report titled “Smart Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Smart Packaging Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Smart Packaging Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Smart Packaging Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Smart Packaging Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Smart Packaging Market
• Research Methodology
• Executive Summary
• Market Dynamics of Smart Packaging Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Smart Packaging Market
• Cost and Gross Margin Analysis of Smart Packaging Market
• Smart Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Smart Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Smart Packaging Market Key Stakeholders

Below are the key stakeholders for the Smart Packaging Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Smart Packaging Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Smart Packaging Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Smart Packaging Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Smart Packaging Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Smart Packaging Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Smart Packaging Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Smart Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Smart Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Smart Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Smart Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Smart Packaging Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Smart Packaging Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Smart Packaging Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Smart Packaging Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Smart Packaging Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Smart Packaging Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Smart Packaging Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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