Smart Motors Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212465
  • Format: Electronic (PDF)
  • Number of Pages: 224
  • Author(s): Joshi, Madhavi

Report Overview

The Smart Motors Market size was estimated at USD 3.8 billion in 2023 and is projected to reach USD 7.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.80% during the forecast period (2024-2030).

Smart Motors Market

(Market Size)
$3.8 billion
$7.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.80%
2023 Market Size USD 3.8 billion
2030 Market Size USD 7.2 billion
Key Players ABB, Siemens, Rockwell Automation, WEG, Nidec

Market Summary

The Smart Motors Market represents a transformative segment within the Semiconductor and Electronics industry, characterized by the integration of advanced technologies such as IoT, AI, and machine learning into traditional motor systems. These motors are designed to enhance operational efficiency, reduce energy consumption, and provide real-time data analytics, making them indispensable in modern industrial and commercial applications. The market is driven by the escalating demand for automation across various sectors, including manufacturing, automotive, and healthcare, where precision and reliability are paramount. Companies are increasingly adopting smart motors to optimize processes, minimize downtime, and achieve sustainability goals. The evolution of Industry 4.0 and the proliferation of connected devices have further accelerated the adoption of these intelligent systems, positioning the smart motors market as a critical enabler of next-generation industrial automation. Key players are focusing on innovation and strategic partnerships to expand their product portfolios and capture a larger market share, ensuring robust growth and technological advancement in the coming years.

Key Highlights

The Smart Motors Market is distinguished by several key highlights that underscore its significance and potential. One of the foremost aspects is the integration of sensors and connectivity features, which allow for predictive maintenance and remote monitoring, drastically reducing operational costs and enhancing longevity. Additionally, the emphasis on energy efficiency aligns with global sustainability initiatives, making smart motors a preferred choice for environmentally conscious enterprises. The market is also witnessing a surge in demand from emerging economies, where industrialization and infrastructure development are at their peak. Furthermore, advancements in motor control algorithms and the use of sophisticated semiconductors have enabled higher precision and better performance, catering to the stringent requirements of modern applications. The competitive landscape is marked by the presence of established players like Siemens, ABB, and Rockwell Automation, who are continuously investing in R&D to introduce cutting-edge solutions. These factors collectively highlight the dynamic nature of the market and its pivotal role in shaping the future of automation and electronics.

Drivers, Opportunities & Restraints

The growth of the Smart Motors Market is propelled by several key drivers, including the increasing adoption of industrial automation and the need for energy-efficient solutions. The push towards smart manufacturing and Industry 4.0 initiatives has created a robust demand for intelligent motor systems that can communicate and adapt to changing conditions. Opportunities abound in the expansion of IoT ecosystems and the development of smart cities, where smart motors can play a crucial role in infrastructure management and optimization. Additionally, the rising focus on renewable energy sources presents new avenues for application, particularly in wind turbines and solar tracking systems. However, the market faces certain restraints, such as the high initial investment required for deploying smart motor systems and the complexity associated with their integration into existing infrastructure. Cybersecurity concerns also pose a challenge, as connected devices are vulnerable to threats that could disrupt operations. Despite these hurdles, the ongoing technological advancements and decreasing costs of components are expected to mitigate these restraints, paving the way for sustained market growth.

Concentration Insights

The Smart Motors Market exhibits a concentrated competitive landscape, with a few major players dominating the scene. Companies such as Siemens AG, ABB Ltd., and Rockwell Automation Inc. hold significant market shares due to their extensive product portfolios, strong R&D capabilities, and global presence. These industry leaders are continuously engaged in strategic initiatives, including mergers, acquisitions, and partnerships, to strengthen their market position and expand their geographic reach. The concentration is also evident in certain regions, particularly North America and Europe, where technological adoption is high and regulatory support for energy efficiency is strong. However, the market is witnessing a gradual shift towards fragmentation as new entrants and specialized firms emerge, offering innovative solutions tailored to niche applications. This dynamic creates a competitive yet collaborative environment, driving innovation and ensuring that customers have access to a diverse range of high-quality smart motor products.

Type Insights

In the Smart Motors Market, products are primarily categorized based on their type, with asynchronous and synchronous motors being the most prominent. Asynchronous motors, also known as induction motors, are widely used due to their robustness, simplicity, and cost-effectiveness. They are particularly favored in applications requiring variable speed operations and are commonly integrated with variable frequency drives (VFDs) to enhance functionality. Synchronous motors, on the other hand, offer superior efficiency and precision, making them ideal for applications where speed regulation and high performance are critical, such as in robotics and precision machinery. Additionally, there is a growing segment of brushless DC motors (BLDC) and servo motors, which are gaining traction due to their high torque-to-weight ratio and excellent control capabilities. The choice of motor type depends on specific application requirements, including load characteristics, operational environment, and desired efficiency levels, driving manufacturers to offer a diversified portfolio to meet varying customer needs.

Application Insights

The application spectrum of the Smart Motors Market is vast and diverse, encompassing numerous industries such as industrial automation, automotive, healthcare, and consumer electronics. In industrial automation, smart motors are integral to conveyor systems, robotic arms, and CNC machines, where they enhance precision, reduce energy consumption, and enable predictive maintenance. The automotive sector leverages these motors in electric vehicles (EVs), advanced driver-assistance systems (ADAS), and automated manufacturing processes, contributing to improved performance and safety. In healthcare, smart motors are used in medical devices like MRI machines, surgical robots, and patient handling equipment, ensuring reliability and accuracy. The consumer electronics segment also benefits from miniaturized smart motors in products such as drones, smart home devices, and wearable technology. Each application demands specific motor characteristics, driving innovation and customization in product development to address unique operational challenges and requirements.

Regional Insights

Geographically, the Smart Motors Market is segmented into key regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. North America and Europe are mature markets, characterized by high adoption rates of advanced technologies and stringent energy efficiency regulations. The presence of major industrial players and a strong focus on automation drive demand in these regions. Asia-Pacific, however, is emerging as the fastest-growing market, fueled by rapid industrialization, urbanization, and government initiatives promoting smart manufacturing in countries like China, India, and Japan. The region's expanding automotive and electronics industries further contribute to its growth trajectory. Latin America and the Middle East & Africa are also witnessing gradual adoption, supported by infrastructure development and increasing investments in industrial automation. Each region presents unique opportunities and challenges, influenced by local economic conditions, regulatory frameworks, and technological readiness.

Company Insights

Leading companies in the Smart Motors Market include Siemens AG, ABB Ltd., Rockwell Automation Inc., Nidec Corporation, and Schneider Electric SE. Siemens AG is renowned for its comprehensive range of smart motor solutions and strong emphasis on digitalization and IoT integration. ABB Ltd. focuses on energy-efficient motors and drives, with a significant presence in various industrial sectors. Rockwell Automation Inc. excels in providing integrated automation solutions, including smart motors that enhance operational efficiency. Nidec Corporation is a key player known for its innovative motor technologies and expansive product portfolio. Schneider Electric SE offers smart motor solutions that align with its sustainability goals and energy management expertise. These companies invest heavily in research and development to introduce advanced features such as connectivity, predictive maintenance, and enhanced control algorithms. Strategic collaborations and acquisitions are common, enabling them to expand their market reach and cater to evolving customer demands effectively.

Recent Developments

The Smart Motors Market has witnessed several noteworthy developments in recent years, reflecting the industry's dynamic nature and continuous innovation. Major players have launched next-generation smart motors with enhanced connectivity features, enabling seamless integration with IoT platforms and industrial automation systems. For instance, there has been a surge in the development of motors equipped with embedded sensors and AI capabilities for real-time monitoring and predictive maintenance. Additionally, collaborations between motor manufacturers and technology firms have accelerated, aimed at creating holistic solutions that address specific industry challenges. The market has also seen increased investment in R&D to improve energy efficiency and reduce the environmental impact of motor operations. Furthermore, regulatory changes and standards promoting energy conservation have influenced product designs, leading to the introduction of motors that comply with international efficiency guidelines. These developments underscore the market's commitment to innovation and its responsiveness to global trends and customer needs.

Report Segmentation

This report on the Smart Motors Market is meticulously segmented to provide a comprehensive analysis and cater to the diverse needs of stakeholders. The segmentation is based on type, application, and region. By type, the market is divided into asynchronous motors, synchronous motors, brushless DC motors, and others, each analyzed for their market presence and growth potential. The application segment covers industrial automation, automotive, healthcare, consumer electronics, and more, detailing the specific usage and demand patterns in each sector. Geographically, the report examines North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting regional trends, key players, and growth opportunities. This structured approach ensures that readers gain in-depth insights into each segment, enabling informed decision-making and strategic planning. The report also includes qualitative and quantitative analyses, providing a balanced perspective on market dynamics, competitive landscape, and future prospects.

FAQs

What are the key drivers of the Smart Motors Market? The primary drivers include the increasing adoption of industrial automation, the demand for energy-efficient solutions, and the proliferation of IoT and Industry 4.0 initiatives. These factors are compelling industries to upgrade to smart motors for enhanced performance and sustainability.

Which regions are leading in the adoption of smart motors? North America and Europe are currently the leading regions due to advanced technological infrastructure and strict energy regulations. However, Asia-Pacific is rapidly catching up, driven by industrialization and government support for smart manufacturing.

What are the main applications of smart motors? Smart motors are extensively used in industrial automation, automotive systems, healthcare devices, and consumer electronics. They are valued for their precision, efficiency, and ability to integrate with connected systems for improved functionality.

Who are the major players in the Smart Motors Market? Key players include Siemens AG, ABB Ltd., Rockwell Automation Inc., Nidec Corporation, and Schneider Electric SE. These companies are known for their innovative products and strong market presence.

What challenges does the Smart Motors Market face? Challenges include high initial costs, integration complexities with existing systems, and cybersecurity risks associated with connected devices. However, ongoing advancements are helping to address these issues.

How are smart motors different from traditional motors? Smart motors incorporate advanced features such as sensors, connectivity, and control algorithms, enabling real-time monitoring, predictive maintenance, and energy efficiency. Traditional motors lack these intelligent capabilities and are primarily focused on basic mechanical functions.

Citius Research has developed a research report titled “Smart Motors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Smart Motors Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Smart Motors Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Smart Motors Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Smart Motors Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Smart Motors Market
• Research Methodology
• Executive Summary
• Market Dynamics of Smart Motors Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Smart Motors Market
• Cost and Gross Margin Analysis of Smart Motors Market
• Smart Motors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Smart Motors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Smart Motors Market Key Stakeholders

Below are the key stakeholders for the Smart Motors Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Smart Motors Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Smart Motors Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Smart Motors Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Smart Motors Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Smart Motors Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Smart Motors Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Smart Motors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Smart Motors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Smart Motors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Smart Motors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Smart Motors Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Smart Motors Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Smart Motors Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Smart Motors Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Smart Motors Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Smart Motors Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Smart Motors Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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