Sliding Vane Air Motor Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208674
  • Format: Electronic (PDF)
  • Number of Pages: 219
  • Author(s): Joshi, Madhavi

Report Overview

The Sliding Vane Air Motor Market size was estimated at USD 680 million in 2023 and is projected to reach USD 1.01 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.90% during the forecast period (2024-2030).

Sliding Vane Air Motor Market

(Market Size)
$680 million
$1.01 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.90%
2023 Market Size USD 680 million
2030 Market Size USD 1.01 billion
Key Players Atlas Copco, Ingersoll Rand, Parker Hannifin, Thomas, Gast

Market Summary

The sliding vane air motor market is a specialized segment within the broader pneumatic equipment industry, primarily serving the manufacturing and construction sectors. These motors are valued for their robustness, reliability, and ability to operate in hazardous environments where electric motors might pose safety risks. The market is characterized by steady demand driven by industrial automation, infrastructure development, and the need for explosion-proof solutions. Key players focus on innovation to enhance efficiency, durability, and adaptability to diverse applications. The market is globally distributed, with significant activity in regions with strong industrial bases such as North America, Europe, and Asia-Pacific. Growth is supported by ongoing industrialization and the replacement of older pneumatic systems with more advanced, energy-efficient models. The competitive landscape includes both established multinational corporations and niche manufacturers catering to specific industrial needs.

Key Highlights

Sliding vane air motors offer several distinct advantages that make them indispensable in many industrial settings. They are known for their high torque at low speeds, which is critical for applications requiring precise control and heavy lifting. Another key highlight is their inherent safety; as pneumatic devices, they do not generate sparks, making them ideal for use in explosive atmospheres common in oil and gas, chemical, and mining industries. These motors are also highly durable and require minimal maintenance compared to electric motors, reducing downtime and operational costs. Additionally, they are versatile and can be used in a wide range of environments, including those with extreme temperatures or high levels of dust and moisture. The ability to easily control speed and direction through simple valve adjustments further enhances their appeal. Manufacturers continue to invest in research and development to improve efficiency and reduce air consumption, addressing both performance and environmental concerns.

Drivers, Opportunities & Restraints

The sliding vane air motor market is propelled by several key drivers, including the increasing adoption of automation in manufacturing and construction processes. The demand for safe, reliable, and maintenance-free equipment in hazardous environments is a significant factor boosting market growth. Additionally, the expansion of infrastructure projects globally, particularly in emerging economies, creates sustained demand for pneumatic tools and machinery. Opportunities abound in the development of energy-efficient models that reduce operational costs and align with sustainability goals. The integration of smart technologies and IoT capabilities into air motors presents another growth avenue, enabling predictive maintenance and enhanced operational monitoring. However, the market faces restraints such as the high initial cost of advanced air motor systems compared to some electric alternatives. The need for a continuous supply of compressed air, which can be energy-intensive, also poses a challenge. Economic fluctuations and supply chain disruptions can impact production and adoption rates, while stringent regulatory standards require continuous compliance efforts from manufacturers.

Concentration Insights

The sliding vane air motor market exhibits a moderate level of concentration, with a mix of large multinational corporations and specialized smaller firms. Leading companies such as Atlas Copco, Ingersoll Rand, and Parker Hannifin dominate due to their extensive product portfolios, strong R&D capabilities, and global distribution networks. These players often focus on innovation and strategic acquisitions to strengthen their market position. There is also a significant presence of regional manufacturers who cater to local demands with cost-effective solutions. The market concentration is influenced by technological expertise, patent holdings, and the ability to provide customized products for specific industrial applications. Collaboration with end-users for development and after-sales service is a key strategy for maintaining competitive advantage. The barriers to entry include high capital investment for manufacturing and the need for technical know-how, which helps protect established players but allows for niche entrants with innovative solutions.

Type Insights

Sliding vane air motors are available in various types, each designed to meet specific operational requirements. The primary classifications include unidirectional and reversible motors, with the latter allowing for forward and reverse operation which is essential for applications like conveyor systems and drilling equipment. Motors are also differentiated by their power output and size, ranging from compact models for light-duty tasks to heavy-duty versions for industrial machinery. Another important distinction is between lubricated and oil-free models; lubricated motors offer enhanced durability and performance in demanding conditions, while oil-free variants are preferred in industries like food processing and pharmaceuticals where contamination must be avoided. Customized designs with specific mounting options, shaft configurations, and material choices are available to suit unique application needs. Advancements in materials science have led to the use of composites and advanced alloys to reduce weight and improve efficiency.

Application Insights

Sliding vane air motors find extensive applications across the manufacturing and construction industries due to their reliability and safety features. In manufacturing, they are commonly used in assembly lines, material handling systems, and packaging machinery where precise control and explosion-proof capabilities are required. The construction sector utilizes these motors in equipment such as hoists, winches, and drilling machines, especially in environments where electrical hazards are a concern. Other significant applications include use in the mining industry for ventilation systems and conveyor drives, and in the oil and gas sector for valve actuators and pumping systems. The maritime industry employs air motors for deck machinery and cargo handling due to their resistance to corrosive environments. Additionally, they are used in automotive manufacturing for robotic arms and tightening tools. The versatility of sliding vane air motors ensures their relevance in both traditional and emerging industrial applications.

Regional Insights

The demand for sliding vane air motors varies significantly across regions, influenced by industrial activity, infrastructure development, and regulatory environments. North America and Europe are mature markets characterized by high adoption of advanced pneumatic systems in manufacturing, oil and gas, and automotive industries. Stringent safety regulations in these regions drive the demand for explosion-proof equipment. The Asia-Pacific region is experiencing rapid growth due to industrialization, urbanization, and increasing investments in infrastructure projects. Countries like China, India, and Japan are major contributors, with expanding manufacturing sectors and construction activities. Latin America and the Middle East & Africa show promising growth potential, supported by developments in mining, oil extraction, and construction. Regional preferences also impact product specifications, with variations in power requirements and environmental conditions influencing design and functionality. Local manufacturing and distribution networks play a crucial role in meeting regional demands efficiently.

Company Insights

Prominent companies in the sliding vane air motor market include Atlas Copco, Ingersoll Rand, Parker Hannifin, and Deprag Schulz, among others. These companies are recognized for their innovative product offerings, extensive global presence, and strong focus on research and development. Atlas Copco, for instance, is known for its energy-efficient and high-performance air motors tailored for various industrial applications. Ingersoll Rand emphasizes durability and reliability in its product lines, catering to heavy-duty sectors like mining and construction. Parker Hannifin offers a wide range of pneumatic solutions, including customizable air motors for specialized needs. Deprag Schulz focuses on precision and compact designs, ideal for automation and manufacturing processes. Other notable players include Dumore Motors, Jergens, and Globe Air Motor, each contributing to market diversity through niche products and technological advancements. These companies invest heavily in customer support and after-sales services to maintain client loyalty and market share.

Recent Developments

Recent developments in the sliding vane air motor market reflect a trend towards innovation and sustainability. Manufacturers are increasingly focusing on designing motors with reduced air consumption to enhance energy efficiency and lower operational costs. The integration of smart sensors and IoT connectivity is another significant advancement, enabling real-time monitoring, predictive maintenance, and improved operational control. Companies are also expanding their product portfolios through acquisitions and partnerships to offer comprehensive pneumatic solutions. For example, recent mergers have allowed firms to combine expertise and broaden their market reach. There is a growing emphasis on developing oil-free and environmentally friendly models to meet stringent regulatory standards and customer preferences for sustainable products. Additionally, advancements in materials technology have led to the use of lightweight composites and corrosion-resistant alloys, extending product lifespan and performance in harsh environments. These developments are shaping the future trajectory of the market, aligning with broader industrial trends towards automation and efficiency.

Report Segmentation

The sliding vane air motor market report is segmented to provide detailed insights into various aspects of the industry. Segmentation by type includes unidirectional and reversible motors, as well as classifications based on power output and size. Application segmentation covers key sectors such as manufacturing, construction, oil and gas, mining, and others, highlighting specific use cases and demand patterns. Geographical segmentation analyzes market performance across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering regional growth analysis and trends. The report also segments based on end-user industries, providing clarity on which sectors are driving demand. Additional segments may include analysis by sales channel, such as direct sales, distributors, and online platforms, and by product customization levels. This comprehensive segmentation enables stakeholders to identify growth opportunities, understand competitive dynamics, and make informed strategic decisions.

FAQs

What are the main advantages of sliding vane air motors? Sliding vane air motors offer high torque at low speeds, explosion-proof operation, durability, and minimal maintenance requirements, making them ideal for hazardous and demanding environments.

Which industries commonly use sliding vane air motors? These motors are widely used in manufacturing, construction, oil and gas, mining, and automotive industries due to their reliability and safety features.

How do sliding vane air motors compare to electric motors? Unlike electric motors, air motors do not generate sparks, making them safer in explosive atmospheres. They also provide better speed control and are more durable in harsh conditions.

What factors should be considered when selecting a sliding vane air motor? Key considerations include power requirements, operating environment, need for bidirectional operation, maintenance preferences, and compliance with industry standards.

Are there energy-efficient options available in sliding vane air motors? Yes, manufacturers are developing energy-efficient models that reduce air consumption, lower operational costs, and align with sustainability goals.

What are the recent trends in the sliding vane air motor market? Recent trends include the integration of IoT for predictive maintenance, development of oil-free models, and use of advanced materials to enhance performance and longevity.

Citius Research has developed a research report titled “Sliding Vane Air Motor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Sliding Vane Air Motor Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Sliding Vane Air Motor Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Sliding Vane Air Motor Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Sliding Vane Air Motor Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Sliding Vane Air Motor Market
• Research Methodology
• Executive Summary
• Market Dynamics of Sliding Vane Air Motor Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Sliding Vane Air Motor Market
• Cost and Gross Margin Analysis of Sliding Vane Air Motor Market
• Sliding Vane Air Motor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Sliding Vane Air Motor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Sliding Vane Air Motor Market Key Stakeholders

Below are the key stakeholders for the Sliding Vane Air Motor Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Sliding Vane Air Motor Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Sliding Vane Air Motor Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Sliding Vane Air Motor Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Sliding Vane Air Motor Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Sliding Vane Air Motor Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Sliding Vane Air Motor Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Sliding Vane Air Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Sliding Vane Air Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Sliding Vane Air Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Sliding Vane Air Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Sliding Vane Air Motor Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Sliding Vane Air Motor Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Sliding Vane Air Motor Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Sliding Vane Air Motor Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Sliding Vane Air Motor Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Sliding Vane Air Motor Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Sliding Vane Air Motor Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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