Single Board Computer Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211976
  • Format: Electronic (PDF)
  • Number of Pages: 187
  • Author(s): Joshi, Madhavi

Report Overview

The Single Board Computer Market size was estimated at USD 1.85 billion in 2023 and is projected to reach USD 3.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.80% during the forecast period (2024-2030).

Single Board Computer Market

(Market Size)
$1.85 billion
$3.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.80%
2023 Market Size USD 1.85 billion
2030 Market Size USD 3.5 billion
Key Players Raspberry Pi, Advantech, Kontron, Abaco Systems, Eurotech

Market Summary

The single board computer market is a dynamic and rapidly evolving segment within the semiconductor and electronics industry, characterized by compact, integrated computing solutions that offer full computer functionality on a single circuit board. These devices are increasingly adopted across diverse sectors due to their cost-effectiveness, low power consumption, and versatility in design and deployment. Key players are continuously innovating to enhance processing capabilities, connectivity options, and form factors, catering to the growing demand for embedded systems in industrial, commercial, and consumer applications. The market is driven by advancements in Internet of Things technologies, automation trends, and the need for efficient computing in space-constrained environments. As industries embrace digital transformation, single board computers serve as critical components in smart devices, robotics, and edge computing solutions, positioning this market for sustained growth and technological progression.

Key Highlights

Notable highlights in the single board computer market include the dominance of ARM-based architectures, which offer energy efficiency and are widely used in mobile and embedded applications. Leading companies such as Raspberry Pi, NVIDIA, and Intel are at the forefront, delivering high-performance boards with enhanced graphics, AI capabilities, and extensive peripheral support. The market sees significant innovation in miniaturization, with boards becoming smaller yet more powerful, enabling applications in wearables and portable devices. Additionally, there is a strong trend towards open-source hardware and software, fostering community development and customization. The integration of advanced features like wireless communication modules, multiple I/O ports, and real-time processing is expanding use cases in automation, medical devices, and educational tools, making single board computers indispensable in modern electronics ecosystems.

Drivers, Opportunities & Restraints

Key drivers propelling the single board computer market include the exponential growth of IoT deployments, which require compact, efficient computing nodes for data acquisition and processing. The rise of edge computing, where data is processed closer to the source to reduce latency, further fuels demand for these boards. Opportunities abound in emerging applications such as autonomous vehicles, smart agriculture, and AI-driven analytics, where single board computers provide scalable and cost-effective solutions. However, the market faces restraints including intense competition leading to price pressures, and challenges related to heat dissipation and power management in high-performance designs. Supply chain disruptions for semiconductors can also impact availability, while the need for continuous innovation to keep pace with technological advancements requires significant R&D investments from manufacturers.

Concentration Insights

The single board computer market is moderately concentrated, with a mix of large semiconductor giants and specialized niche players. Companies like Raspberry Pi Foundation, NVIDIA Corporation, Intel Corporation, and Advantech Co., Ltd. hold substantial market shares due to their extensive product portfolios and strong brand recognition. Regional concentration is evident, with North America and Asia-Pacific being key hubs for production and consumption, driven by robust electronics manufacturing and high technology adoption rates. Collaboration and partnerships between hardware manufacturers and software developers are common, enhancing product ecosystems. Despite the presence of major players, the market allows for smaller innovators to thrive by targeting specific applications or offering customized solutions, leading to a competitive yet collaborative landscape focused on technological differentiation and market expansion.

Type Insights

Single board computers are categorized based on architecture, size, and performance capabilities. ARM-based boards, such as those from Raspberry Pi and BeagleBoard, dominate due to their low power consumption and suitability for embedded and mobile applications. x86 architecture boards, offered by companies like Intel and Kontron, provide higher performance and are preferred in industrial and enterprise settings where compatibility with traditional software is crucial. There is also a growing segment of RISC-V based boards, which offer open-source instruction set architectures for customizable designs. Form factors range from credit-card-sized boards to even smaller modules, with variations in processing power, memory, and connectivity options like Ethernet, USB, and GPIO pins, allowing users to select boards tailored to specific operational requirements and environmental conditions.

Application Insights

Single board computers find applications across a broad spectrum of industries, underscoring their versatility. In industrial automation, they are used for process control, monitoring, and robotics, providing reliable computing in harsh environments. The consumer electronics sector leverages them in smart home devices, gaming consoles, and multimedia systems due to their compact size and multimedia capabilities. In education, boards like Raspberry Pi are popular for teaching programming and electronics, fostering STEM learning. Healthcare applications include medical imaging devices and patient monitoring systems, where precision and reliability are paramount. Additionally, they are integral to telecommunications infrastructure, automotive infotainment, and aerospace systems, demonstrating their critical role in enabling innovation and efficiency across diverse fields.

Regional Insights

Geographically, the single board computer market is strongest in North America, driven by high technology adoption, presence of key players, and robust investment in IoT and automation technologies. The Asia-Pacific region follows closely, with countries like China, Japan, and South Korea leading in manufacturing and consumption due to their expansive electronics industries and growing smart city initiatives. Europe shows significant growth, supported by advancements in industrial automation and automotive electronics, particularly in Germany and the UK. Emerging economies in Latin America and the Middle East are gradually increasing adoption, fueled by infrastructure development and digitalization efforts. Regional regulatory frameworks, supply chain logistics, and local innovation ecosystems play crucial roles in shaping market dynamics and growth trajectories across these areas.

Company Insights

Prominent companies in the single board computer market include Raspberry Pi Foundation, renowned for its affordable and accessible boards widely used in education and DIY projects. NVIDIA Corporation offers high-performance boards like Jetson series, optimized for AI and machine learning applications. Intel Corporation provides a range of boards under its Intel NUC and embedded solutions, catering to industrial and commercial needs. Other key players include Advantech Co., Ltd., which focuses on industrial-grade computers, and Kontron AG, known for its reliable embedded systems. These companies invest heavily in R&D to enhance processing power, energy efficiency, and connectivity, while also engaging in strategic partnerships to expand their market reach and application-specific solutions, maintaining a competitive edge in this innovative sector.

Recent Developments

Recent developments in the single board computer market highlight a trend towards integration of AI and machine learning capabilities directly onto boards, with companies like NVIDIA launching new Jetson modules featuring enhanced GPU performance for edge AI applications. There is increased focus on improving security features to protect against cyber threats in connected devices. Advances in thermal management and power efficiency have led to more robust designs suitable for extreme environments. The adoption of newer interfaces such as USB-C and PCIe Gen4 is becoming common, offering faster data transfer rates. Additionally, collaborations between hardware manufacturers and software firms are resulting in optimized operating systems and development tools, streamlining deployment for developers and end-users in various industries.

Report Segmentation

This report on the single board computer market provides a comprehensive analysis segmented by type, application, and region. By type, it covers ARM-based, x86-based, and other architectures, detailing their market presence and technological attributes. Application segmentation includes industrial automation, consumer electronics, healthcare, education, telecommunications, and others, offering insights into usage patterns and growth potential in each sector. Regional segmentation examines North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting key trends, demand drivers, and competitive landscapes in these geographies. The report also delves into company profiles, recent developments, and strategic initiatives, providing stakeholders with a holistic view to inform decision-making and identify opportunities in this evolving market.

FAQs

What is a single board computer? A single board computer is a complete computer built on a single circuit board, with microprocessor, memory, input/output ports, and other features designed for embedded applications and compact computing needs.

What are the advantages of using single board computers? Advantages include small form factor, low power consumption, cost-effectiveness, ease of integration, and versatility for customization in various electronic projects and commercial products.

Which companies are leading in the single board computer market? Leading companies include Raspberry Pi Foundation, NVIDIA Corporation, Intel Corporation, Advantech Co., Ltd., and Kontron AG, among others known for innovation and reliability.

What are common applications of single board computers? Common applications span industrial automation, consumer electronics, educational tools, healthcare devices, telecommunications infrastructure, and automotive systems, leveraging their computing power in diverse environments.

How do single board computers differ from microcontrollers? Single board computers are full computers with operating systems capable of running complex software, while microcontrollers are simpler chips programmed for specific control tasks without extensive computing resources.

What factors should be considered when choosing a single board computer? Key factors include processing power, memory capacity, I/O options, power requirements, form factor, compatibility with software, and intended application environment to ensure optimal performance and reliability.

Citius Research has developed a research report titled “Single Board Computer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Single Board Computer Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Single Board Computer Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Single Board Computer Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Single Board Computer Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Single Board Computer Market
• Research Methodology
• Executive Summary
• Market Dynamics of Single Board Computer Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Single Board Computer Market
• Cost and Gross Margin Analysis of Single Board Computer Market
• Single Board Computer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Single Board Computer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Single Board Computer Market Key Stakeholders

Below are the key stakeholders for the Single Board Computer Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Single Board Computer Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Single Board Computer Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Single Board Computer Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Single Board Computer Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Single Board Computer Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Single Board Computer Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Single Board Computer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Single Board Computer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Single Board Computer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Single Board Computer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Single Board Computer Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Single Board Computer Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Single Board Computer Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Single Board Computer Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Single Board Computer Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Single Board Computer Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Single Board Computer Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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