Ship Liferafts Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0206717
  • Format: Electronic (PDF)
  • Number of Pages: 176
  • Author(s): Joshi, Madhavi

Report Overview

The Ship Liferafts Market size was estimated at USD 320 million in 2023 and is projected to reach USD 600 million by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Ship Liferafts Market

(Market Size)
$320 million
$600 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 320 million
2030 Market Size USD 600 million
Key Players Viking, Survitec, Zodiac, RFD, DBC Marine

Market Summary

The ship liferafts market is a critical segment within the maritime safety equipment industry, focusing on the production and distribution of inflatable and rigid liferafts designed for emergency evacuation and survival at sea. These devices are mandatory safety installations on various types of vessels, including commercial ships, passenger ferries, offshore support vessels, and recreational boats, adhering to stringent international maritime safety regulations. The market is driven by the global shipping industry's expansion, increasing maritime trade volumes, and heightened emphasis on passenger and crew safety. Key manufacturers are continually innovating to enhance product reliability, capacity, and compliance with standards set by organizations such as the International Maritime Organization and the Safety of Life at Sea Convention. The market is characterized by a mix of established global players and regional manufacturers, all competing on factors like product quality, certification, durability, and after-sales service. Demand is also influenced by retrofitting activities in existing fleets and new vessel constructions, making it a steady and essential niche within marine safety systems.

Key Highlights

The ship liferafts market is distinguished by its rigorous regulatory framework, which mandates regular inspections, servicing, and certifications to ensure operational readiness during emergencies. A significant highlight is the technological advancement in materials and design, leading to lighter, more compact, and highly durable liferafts that offer improved stability and survival features such as insulated floors, canopy systems, and integrated survival kits. Another key aspect is the growing adoption of hydrostatically released liferafts, which automatically deploy upon contact with water, enhancing safety in scenarios where manual deployment may not be feasible. The market also sees increasing integration of GPS and communication devices within liferaft systems to aid rescue operations. Furthermore, the rise in maritime tourism and cruise ship travel has bolstered demand for high-capacity liferafts, while the offshore oil and gas industry remains a substantial end-user due to its operational risks and safety protocols.

Drivers, Opportunities & Restraints

Primary drivers of the ship liferafts market include stringent international safety regulations that require vessels to carry certified liferafts, growth in global seaborne trade leading to higher vessel numbers, and increasing awareness about maritime safety among ship operators and owners. The expansion of the cruise industry and offshore exploration activities also propels demand. Opportunities abound in emerging markets where maritime infrastructure is developing, and in technological innovations such as smart liferafts with enhanced tracking and communication capabilities. There is also potential in providing servicing and maintenance solutions, given the mandatory periodic inspections. However, the market faces restraints including high costs associated with advanced liferaft systems, which can be prohibitive for smaller vessel operators, and economic fluctuations that impact shipbuilding and retrofitting investments. Additionally, the need for specialized training for proper deployment and maintenance can pose challenges in regions with limited technical expertise.

Concentration Insights

The ship liferafts market is moderately concentrated, with a few major global players holding significant market share due to their extensive product portfolios, strong brand recognition, and compliance with international standards. These leading companies often have a widespread distribution and service network, catering to diverse maritime sectors worldwide. Regional manufacturers also play a crucial role, particularly in areas with high shipbuilding activity or specific regulatory environments, offering cost-competitive solutions tailored to local needs. The market concentration is influenced by factors such as technological expertise, certification capabilities, and the ability to provide comprehensive after-sales services, including training and maintenance. Collaboration with shipbuilders, regulatory bodies, and safety organizations is common among key players to stay ahead in the market. Despite the presence of giants, niche players focusing on innovative or customized solutions find opportunities, especially in segments like luxury yachts or specialized offshore operations.

Type Insights

Ship liferafts are primarily categorized into inflatable liferafts and rigid liferafts, with inflatable variants dominating the market due to their compact storage, ease of deployment, and compliance with most maritime safety standards. Inflatable liferafts are further segmented based on capacity, ranging from small units for few persons to large systems capable of accommodating over one hundred individuals, and they often come with options like single or double tube designs, insulated floors, and automatic inflation mechanisms. Rigid liferafts, though less common, are valued for their durability and are typically used in specific applications where extreme conditions are anticipated. Additionally, there are coastal and ocean-going liferafts, differentiated by their design specifications and intended use zones as per regulatory requirements. Innovations in material science have led to the development of liferafts with enhanced resistance to punctures, UV radiation, and harsh marine environments, ensuring longer service life and reliability.

Application Insights

Ship liferafts find applications across various vessel types, including merchant ships, passenger ships, naval vessels, fishing boats, and offshore platforms. Merchant shipping, which includes cargo carriers, tankers, and container ships, represents a substantial application segment due to the high volume of vessels and regulatory mandates for safety equipment. Passenger ships, such as cruise liners and ferries, require large-capacity liferafts to ensure the safety of numerous passengers and crew, driving demand for advanced and reliable systems. The offshore oil and gas industry utilizes specialized liferafts designed for harsh environments and rapid deployment in emergency situations. Naval applications involve liferafts that meet military specifications for durability and performance. Additionally, the growing recreational boating sector contributes to demand for smaller liferafts, emphasizing ease of use and compliance with local safety standards.

Regional Insights

The ship liferafts market exhibits varied dynamics across regions, influenced by maritime activity, regulatory frameworks, and economic conditions. Asia Pacific is a significant region, driven by high shipbuilding activities in countries like China, South Korea, and Japan, along with growing maritime trade and increasing safety awareness. Europe holds a substantial market share due to stringent safety regulations, a strong presence of key manufacturers, and extensive maritime operations including cruise tourism and offshore industries. North America is another key region, with demand fueled by robust naval and coast guard fleets, offshore exploration in the Gulf of Mexico, and recreational boating culture. The Middle East and Africa see growth linked to offshore oil and gas activities and developing port infrastructures. Latin America, while smaller, shows potential with expanding maritime trade and tourism initiatives.

Company Insights

Prominent companies in the ship liferafts market include Viking Life-Saving Equipment, Survitec Group, Zodiac Nautic, and DSB Engineering, among others. These players are recognized for their comprehensive product ranges, adherence to international certifications, and global service networks. Viking Life-Saving Equipment is noted for its innovative designs and extensive liferaft portfolio catering to various vessel types. Survitec Group offers integrated safety solutions, including liferafts with advanced features like GPS and communication integration. Zodiac Nautic focuses on high-quality inflatable liferafts with a strong presence in the recreational and commercial sectors. DSB Engineering is known for robust and reliable systems, particularly in harsh environment applications. These companies invest heavily in research and development to enhance product performance, reduce weight, and improve survival features, while also expanding their servicing capabilities to maintain customer loyalty and regulatory compliance.

Recent Developments

Recent developments in the ship liferafts market include the introduction of liferafts with integrated satellite communication and GPS tracking systems to facilitate faster rescue operations. Companies are also focusing on eco-friendly materials and manufacturing processes to reduce environmental impact. There has been an increase in collaborations between liferaft manufacturers and technology firms to develop smart safety solutions that provide real-time data during emergencies. Additionally, advancements in automatic inflation mechanisms and hydrostatic release units have improved deployment reliability. Regulatory updates, such as amendments to the SOLAS convention, have prompted manufacturers to update their product designs and certification processes. Service innovations, including mobile servicing units and digital platforms for maintenance scheduling, are becoming more prevalent, enhancing after-sales support for ship operators globally.

Report Segmentation

This report on the ship liferafts market provides a detailed analysis segmented by type, application, and region. By type, the market is divided into inflatable liferafts and rigid liferafts, with further breakdowns based on capacity and design features. Application segments cover merchant ships, passenger ships, naval vessels, fishing vessels, offshore platforms, and recreational boats. Geographically, the market is analyzed across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, with country-level insights for key markets. Each segment is evaluated in terms of demand patterns, regulatory influences, and growth potential, offering stakeholders a comprehensive understanding of market dynamics. The report also includes insights into competitive landscape, key player strategies, and emerging trends that could shape the future of the market.

FAQs

What are the different types of ship liferafts available? Ship liferafts are primarily available as inflatable liferafts and rigid liferafts. Inflatable liferafts are most common due to their compact storage and automatic deployment features, while rigid liferafts are used in specific harsh conditions for their durability.

How often do ship liferafts need to be serviced? Ship liferafts require annual servicing by certified technicians to ensure they remain in optimal condition, including checks on inflation systems, gas cylinders, and overall integrity, as mandated by maritime safety regulations.

What regulations govern the use of ship liferafts? The use of ship liferafts is governed by international regulations such as the SOLAS Convention and guidelines from the International Maritime Organization, which specify requirements for capacity, design, and maintenance.

Who are the leading manufacturers of ship liferafts? Leading manufacturers include Viking Life-Saving Equipment, Survitec Group, Zodiac Nautic, and DSB Engineering, known for their innovative and compliant liferaft solutions.

What features should be considered when choosing a ship liferaft? Key features to consider include capacity, deployment mechanism, material durability, insulation, integrated survival equipment, and compliance with relevant safety standards for the intended maritime zone.

Are there liferafts designed for specific environmental conditions? Yes, liferafts are designed for various environmental conditions, such as coastal or ocean use, with features like enhanced stability, thermal protection, and resistance to extreme weather for safe operation in specific regions.

Citius Research has developed a research report titled “Ship Liferafts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Ship Liferafts Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Ship Liferafts Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Ship Liferafts Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Ship Liferafts Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Ship Liferafts Market
• Research Methodology
• Executive Summary
• Market Dynamics of Ship Liferafts Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Ship Liferafts Market
• Cost and Gross Margin Analysis of Ship Liferafts Market
• Ship Liferafts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Ship Liferafts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Ship Liferafts Market Key Stakeholders

Below are the key stakeholders for the Ship Liferafts Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Ship Liferafts Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Ship Liferafts Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Ship Liferafts Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Ship Liferafts Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Ship Liferafts Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Ship Liferafts Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Ship Liferafts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Ship Liferafts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Ship Liferafts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Ship Liferafts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Ship Liferafts Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Ship Liferafts Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Ship Liferafts Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Ship Liferafts Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Ship Liferafts Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Ship Liferafts Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Ship Liferafts Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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