Shear Testing Equipment Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207115
  • Format: Electronic (PDF)
  • Number of Pages: 223
  • Author(s): Joshi, Madhavi

Report Overview

The Shear Testing Equipment Market size was estimated at USD 150 million in 2023 and is projected to reach USD 250 million by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Shear Testing Equipment Market

(Market Size)
$150 million
$250 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 150 million
2030 Market Size USD 250 million
Key Players Instron, MTS Systems, Zwick Roell, Tinius Olsen, Shimadzu

Market Summary

The shear testing equipment market is a specialized segment within the machinery and equipment industry, focused on providing devices that measure the shear strength and properties of various materials. These instruments are critical for quality control, research and development, and compliance with international standards across numerous sectors. The market caters to a diverse range of industries including construction, aerospace, automotive, geotechnical engineering, and manufacturing, where material integrity under stress is paramount. Demand is driven by the need for precise and reliable data to ensure safety, durability, and performance of materials and components. Manufacturers in this space continually innovate to offer equipment with higher accuracy, automation capabilities, and user-friendly interfaces to meet evolving end-user requirements. The market is characterized by the presence of both global players and specialized regional manufacturers, each competing on technology, product quality, and service support.

Key Highlights

Key highlights of the shear testing equipment market include the advancement towards fully automated and computerized systems that enhance testing efficiency and data accuracy. Integration of software for data analysis and report generation is becoming standard, allowing for better traceability and compliance documentation. There is a growing emphasis on developing equipment that can test a wider range of materials, from traditional metals and composites to newer advanced materials and biomaterials. The adoption of international standards such as those from ASTM and ISO ensures that equipment is globally applicable and trusted. Additionally, the rise in infrastructure development projects worldwide is fueling demand for geotechnical shear testing equipment. The market is also seeing increased investment in research and development to introduce portable and handheld shear testers for field applications, expanding the usability beyond laboratory settings.

Drivers, Opportunities & Restraints

Primary drivers for the shear testing equipment market include stringent regulatory requirements and quality standards across industries such as construction, aerospace, and automotive, mandating rigorous material testing. The growth in global infrastructure projects, particularly in emerging economies, necessitates extensive geotechnical testing, boosting demand for shear testing devices. Technological advancements leading to more accurate, automated, and user-friendly equipment are also propelling market growth. Opportunities abound in the development of multifunctional testing systems that can perform a variety of tests beyond shear, providing cost-effective solutions for end-users. The expansion into new application areas such as biomedical and pharmaceutical industries, where material shear properties are critical, presents significant growth potential. However, the market faces restraints including the high cost of advanced shear testing equipment, which can be a barrier for small and medium-sized enterprises. Additionally, the need for skilled operators to handle sophisticated machinery may limit adoption in certain regions. Economic fluctuations and reduced industrial activities can also negatively impact market growth.

Concentration Insights

The shear testing equipment market exhibits a concentration of key players in developed regions such as North America and Europe, where technological advancement and stringent regulatory frameworks drive demand. Companies like Instron, MTS Systems Corporation, and ZwickRoell have a strong presence globally, offering a wide range of testing solutions. There is also significant market activity in Asia Pacific, particularly in countries like China, Japan, and India, due to rapid industrialization and infrastructure development. The market is moderately consolidated with leading firms focusing on mergers, acquisitions, and partnerships to expand their product portfolios and geographic reach. Niche players specializing in?? types of shear testers, such as for soils or advanced composites, also hold considerable market share in their respective segments. Research institutions and universities contribute to demand, particularly for high-end, research-grade equipment.

Type Insights

Shear testing equipment can be broadly categorized into several types based on the testing method and application. Direct shear testers are commonly used in geotechnical engineering to determine the shear strength of soils and granular materials. Torsion shear testers apply rotational force to measure shear properties in metals, composites, and plastics. Punch shear testers are utilized for thin materials like films and foils. Universal testing machines often come with shear attachments, making them versatile for multiple testing types including tension, compression, and shear. Additionally, there are specialized equipment such as vane shear testers for cohesive soils and iosipescu shear testers for composite materials. Each type is designed to meet specific standards and provide accurate measurements for particular materials and conditions, catering to the diverse needs of end-user industries.

Application Insights

Shear testing equipment finds applications across a wide spectrum of industries. In the construction and civil engineering sector, it is indispensable for geotechnical investigations to assess soil stability and foundation design. The aerospace and automotive industries rely on shear tests to evaluate the integrity of materials and components such as composites, adhesives, and metals, ensuring they withstand operational stresses. In manufacturing, shear testing is used for quality control of products ranging from packaging materials to electronic components. The growing field of biomedical engineering utilizes shear testers to study the mechanical properties of biological tissues and biomaterials. Furthermore, the research and academic sector employs these instruments for material science studies and development of new materials. Each application demands specific equipment features and accuracy levels, driving innovation and specialization in the market.

Regional Insights

Regionally, North America holds a significant share of the shear testing equipment market, driven by advanced manufacturing sectors, strict regulatory standards, and substantial investment in research and development. The presence of major market players and leading research institutions further strengthens the region's position. Europe follows closely, with strong demand from the automotive, aerospace, and construction industries, supported by robust quality and safety regulations. The Asia Pacific region is experiencing rapid growth due to expanding infrastructure projects, industrialization, and increasing adoption of quality control measures in countries like China, India, and Japan. Latin America and the Middle East and Africa are emerging markets, with growth fueled by development activities and rising awareness about material testing importance. Each region presents unique opportunities and challenges based on economic conditions, industrial focus, and regulatory environment.

Company Insights

Prominent companies in the shear testing equipment market include Instron, a leading provider of testing equipment known for its high-performance universal testing machines and specialized shear attachments. MTS Systems Corporation offers advanced testing solutions for various industries, including customized shear testing systems. ZwickRoell is recognized for its precision testing machines and comprehensive software solutions. Other key players include Shimadzu Corporation, Tinius Olsen, and Applied Test Systems, each providing reliable and innovative shear testing products. These companies compete on factors such as product innovation, accuracy, durability, after-sales service, and global distribution network. Many are investing in developing integrated systems with enhanced digital capabilities to meet the evolving needs of customers. Partnerships with research institutions and industry associations help them stay at the forefront of technology and market trends.

Recent Developments

Recent developments in the shear testing equipment market include the introduction of more automated and digitally integrated systems that offer improved data accuracy and user convenience. Companies are focusing on incorporating IoT capabilities for remote monitoring and predictive maintenance of testing equipment. There has been a trend towards developing environmentally sustainable and energy-efficient machines. Advancements in software for real-time data analysis and cloud-based reporting have been significant, enhancing productivity and compliance. Strategic acquisitions and collaborations among key players are occurring to expand technological expertise and market presence. For instance, some companies have acquired smaller firms specializing in niche testing technologies to broaden their product offerings. Additionally, there is increased emphasis on providing training and support services to help customers maximize the value of their equipment investments.

Report Segmentation

The shear testing equipment market report is typically segmented to provide detailed analysis and insights. Segmentation by type includes categories such as direct shear testers, torsion shear testers, punch shear testers, and universal testing machines with shear capabilities. Application segmentation covers construction and geotechnical, aerospace and defense, automotive, manufacturing, biomedical, and research and academic sectors. Geographical segmentation breaks down the market into regions and key countries, highlighting regional trends and opportunities. Further segmentation may consider end-user industries, technology type, and product pricing tiers. This structured approach allows for a comprehensive understanding of market dynamics, helping stakeholders identify growth areas, competitive landscape, and customer preferences across different segments.

FAQs

What is shear testing equipment used for? Shear testing equipment is used to measure the shear strength and properties of materials, which is crucial for assessing their behavior under stress and ensuring quality and safety in various industries like construction, aerospace, and manufacturing.

Which industries commonly use shear testing equipment? Industries such as construction for soil testing, aerospace for composite material evaluation, automotive for component integrity, and manufacturing for quality control commonly utilize shear testing equipment.

What are the different types of shear testing methods? Common methods include direct shear testing for soils, torsion shear testing for metals and composites, punch shear testing for thin materials, and vane shear testing for cohesive soils.

How does shear testing equipment work? It applies force to a material specimen in a direction parallel to its cross-section, measuring the resistance to deformation or failure, with results used to calculate shear strength and other properties.

What should be considered when selecting shear testing equipment? Factors include the material type to be tested, required accuracy, compliance with industry standards, automation needs, and available budget for purchase and maintenance.

Are there portable shear testing equipment options available? Yes, portable shear testers are available for field applications, particularly in geotechnical engineering, allowing for on-site testing of soils and other materials without laboratory facilities.

Citius Research has developed a research report titled “Shear Testing Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Shear Testing Equipment Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Shear Testing Equipment Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Shear Testing Equipment Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Shear Testing Equipment Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Shear Testing Equipment Market
• Research Methodology
• Executive Summary
• Market Dynamics of Shear Testing Equipment Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Shear Testing Equipment Market
• Cost and Gross Margin Analysis of Shear Testing Equipment Market
• Shear Testing Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Shear Testing Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Shear Testing Equipment Market Key Stakeholders

Below are the key stakeholders for the Shear Testing Equipment Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Shear Testing Equipment Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Shear Testing Equipment Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Shear Testing Equipment Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Shear Testing Equipment Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Shear Testing Equipment Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Shear Testing Equipment Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Shear Testing Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Shear Testing Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Shear Testing Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Shear Testing Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Shear Testing Equipment Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Shear Testing Equipment Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Shear Testing Equipment Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Shear Testing Equipment Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Shear Testing Equipment Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Shear Testing Equipment Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Shear Testing Equipment Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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