Servo Drive Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211968
  • Format: Electronic (PDF)
  • Number of Pages: 199
  • Author(s): Joshi, Madhavi

Report Overview

The Servo Drive Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 15.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.20% during the forecast period (2024-2030).

Servo Drive Market

(Market Size)
$8.5 billion
$15.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.20%
2023 Market Size USD 8.5 billion
2030 Market Size USD 15.5 billion
Key Players Yaskawa Electric, Mitsubishi Electric, Siemens, Rockwell Automation, Schneider Electric

Market Summary

The servo drive market is a critical segment within the broader semiconductor and electronics industry, characterized by its essential role in motion control systems across numerous applications. Servo drives, also known as amplifiers, are electronic devices that regulate the torque, velocity, and position of servo motors by processing control signals and delivering the appropriate power to the motor. These components are indispensable in achieving high precision, efficiency, and reliability in automated processes. The market is driven by the escalating demand for automation and robotics in manufacturing, packaging, and material handling sectors, alongside the growing adoption of industrial IoT and smart factory concepts. Key industries leveraging servo drives include automotive, aerospace, electronics manufacturing, food and beverage, and healthcare, where precision motion control is paramount. Technological advancements such as the integration of artificial intelligence and machine learning for predictive maintenance and enhanced performance are further propelling market growth. The competitive landscape is marked by the presence of established global players and emerging innovators, all striving to develop energy-efficient, compact, and high-performance servo drive solutions to meet evolving industrial requirements.

Key Highlights

The servo drive market exhibits several key highlights that underscore its dynamic nature and strategic importance. One significant aspect is the increasing emphasis on energy efficiency and sustainability, leading to the development of regenerative drives that recover and reuse energy, thereby reducing operational costs and environmental impact. Another highlight is the rapid integration of digitalization and connectivity features, enabling real-time monitoring, remote diagnostics, and seamless communication within Industry 4.0 frameworks. The market is also witnessing a surge in demand for compact and modular servo drives that offer flexibility and ease of integration in space-constrained applications. Additionally, the adoption of servo drives in emerging applications such as renewable energy systems, medical devices, and collaborative robotics is expanding the market's horizons. The competitive intensity is high, with companies focusing on innovation, strategic partnerships, and mergers and acquisitions to enhance their product portfolios and global footprint. Regulatory standards and certifications related to safety and performance continue to influence product development and market entry strategies.

Drivers, Opportunities & Restraints

The servo drive market is propelled by several key drivers, including the escalating adoption of industrial automation and robotics across various sectors. The need for high precision, accuracy, and efficiency in manufacturing processes is compelling industries to invest in advanced motion control systems, thereby boosting demand for servo drives. The proliferation of Industry 4.0 and smart manufacturing initiatives is another significant driver, as these technologies rely heavily on connected and intelligent devices for optimized operations. Opportunities in the market abound, particularly in emerging economies where industrialization and infrastructure development are accelerating. The growing focus on renewable energy and electric vehicles presents new avenues for servo drive applications in wind turbines, solar tracking systems, and automotive manufacturing. However, the market faces certain restraints, such as the high initial cost of servo systems compared to traditional alternatives, which can be a barrier for small and medium-sized enterprises. Additionally, technical complexities associated with integration and maintenance require skilled personnel, posing challenges in regions with a shortage of expertise. Economic uncertainties and supply chain disruptions, as witnessed during global events, also impact market stability.

Concentration Insights

The servo drive market is characterized by a concentrated competitive landscape, with a few major players holding significant market share. Companies such as Siemens AG, Yaskawa Electric Corporation, Mitsubishi Electric Corporation, Rockwell Automation, and Schneider Electric are prominent leaders, leveraging their extensive product portfolios, strong R&D capabilities, and global distribution networks. These established players focus on continuous innovation, introducing advanced features like integrated safety functions, enhanced connectivity, and energy-efficient designs to maintain their competitive edge. The market also features several mid-sized and niche players that specialize in?? applications or regions, offering customized solutions to meet unique customer needs. Geographically, the market concentration is highest in developed regions like North America, Europe, and Japan, where industrial automation is deeply entrenched. However, emerging economies in Asia-Pacific, particularly China and India, are witnessing increased activity due to rapid industrialization and government initiatives promoting manufacturing growth. Strategic alliances, acquisitions, and collaborations are common strategies employed by companies to expand their market presence and technological expertise.

Type Insights

Servo drives are categorized based on their technology and functionality, with the primary types being analog and digital servo drives. Analog servo drives, traditionally used in simpler applications, are known for their cost-effectiveness and ease of use but offer limited programmability and features. Digital servo drives, which dominate the modern market, provide superior performance, flexibility, and advanced capabilities such as programmability, networking, and diagnostics. They are further segmented into single-axis and multi-axis drives, with multi-axis drives gaining traction due to their ability to control multiple motors from a single unit, reducing space and complexity in systems. Another classification is based on voltage, with low-voltage and medium-voltage drives catering to different power requirements. Additionally, servo drives are available in various form factors, including modular, compact, and integrated designs, to suit diverse application needs. The trend is increasingly towards digital and networked drives that support protocols like EtherCAT, PROFINET, and Ethernet/IP, enabling seamless integration into automated environments.

Application Insights

Servo drives find extensive applications across a wide range of industries due to their precision and reliability in motion control. In the automotive sector, they are used in assembly lines, robotics, and testing equipment for tasks requiring high accuracy and repeatability. The electronics and semiconductor industry employs servo drives in manufacturing processes such as PCB assembly, wafer handling, and packaging, where minute movements are critical. In the packaging industry, servo drives enhance the efficiency of filling, labeling, and wrapping machines by ensuring precise speed and position control. The aerospace and defense sector utilizes these drives in navigation systems, actuation mechanisms, and simulation equipment. Additionally, servo drives are integral to medical devices like MRI machines, surgical robots, and diagnostic equipment, where safety and precision are paramount. Emerging applications include renewable energy systems, where they are used in solar tracking and wind turbine pitch control, and in collaborative robots (cobots) that work alongside humans in shared spaces. The versatility of servo drives makes them indispensable in modern industrial and commercial settings.

Regional Insights

The servo drive market exhibits distinct regional dynamics influenced by industrialization levels, technological adoption, and economic conditions. North America is a mature market, driven by strong demand from automotive, aerospace, and healthcare sectors, alongside significant investments in automation and smart manufacturing. The presence of major players and advanced infrastructure supports market growth. Europe follows a similar trajectory, with countries like Germany, Italy, and the UK leading in industrial automation, particularly in automotive and machinery manufacturing. Strict regulatory standards and emphasis on energy efficiency further propel the market. The Asia-Pacific region is the fastest-growing market, fueled by rapid industrialization in China, India, and Southeast Asian nations. Government initiatives such as Make in India and China's manufacturing policies boost demand for automation equipment, including servo drives. Japan and South Korea are also key contributors due to their advanced electronics and automotive industries. Latin America and the Middle East & Africa are emerging markets, with growth opportunities in mining, oil & gas, and infrastructure development, though adoption rates are slower compared to other regions.

Company Insights

The servo drive market is dominated by several key players known for their technological expertise and global reach. Siemens AG offers a comprehensive range of servo drives under its SINAMICS portfolio, emphasizing integration with digital enterprise solutions and energy efficiency. Yaskawa Electric Corporation, a Japanese leader, provides robust servo drives like the ?-7 and ?-100 series, renowned for high performance and reliability in diverse applications. Mitsubishi Electric Corporation is another major player, with its MR-J5 series offering advanced features such as vibration suppression and predictive maintenance capabilities. Rockwell Automation focuses on the North American market with its Kinetix servo drives, designed for seamless integration with Allen-Bradley control systems. Schneider Electric offers Lexium and PacDrive servo drives, catering to packaging, material handling, and other industries with a focus on connectivity and sustainability. Other notable companies include ABB, Bosch Rexroth, and Delta Electronics, each bringing unique strengths in terms of product innovation, application-specific solutions, and regional presence. These companies invest heavily in R&D to enhance product features, reduce energy consumption, and support emerging trends like IIoT and AI.

Recent Developments

The servo drive market has witnessed several recent developments reflecting ongoing innovation and strategic movements. Companies are increasingly launching next-generation servo drives with enhanced connectivity options, supporting industrial Ethernet protocols for better integration into IoT ecosystems. For instance, there have been introductions of drives with built-in safety functions compliant with international standards, reducing the need for external safety components. Energy efficiency remains a focal point, with new products featuring regenerative capabilities and lower power consumption. Partnerships and collaborations are common, such as alliances between servo drive manufacturers and software providers to offer integrated solutions for predictive maintenance and data analytics. Acquisitions have also been observed, where larger entities acquire smaller specialists to broaden their technological capabilities or geographic reach. Additionally, the market is seeing a rise in customized solutions tailored to specific industries like food and beverage or pharmaceuticals, addressing unique requirements such as hygiene and corrosion resistance. These developments indicate a trend towards smarter, more efficient, and application-specific servo drive solutions.

Report Segmentation

This market research report on the servo drive market provides a detailed segmentation to offer comprehensive insights. The report is segmented by type, covering analog and digital servo drives, with further breakdown into single-axis and multi-axis configurations. It also includes segmentation by voltage range, distinguishing between low-voltage and medium-voltage drives to address different power needs. Application-wise, the report analyzes key sectors such as automotive, electronics & semiconductor, packaging, aerospace & defense, healthcare, and others including renewable energy and robotics. Geographically, the report covers major regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with country-level analysis for key markets. Additionally, the report offers insights into the competitive landscape, profiling leading companies and their strategies, product portfolios, and recent developments. This structured segmentation enables readers to gain a nuanced understanding of market dynamics, trends, and opportunities across different segments and regions.

FAQs

What is a servo drive? A servo drive is an electronic device used to control the torque, velocity, and position of a servo motor by processing input signals and supplying the necessary power to the motor, ensuring precise motion control in various applications.

How does a servo drive work? A servo drive receives a command signal from a controller, compares it with feedback from the motor's encoder, and adjusts the power output to the motor to minimize error, thereby achieving accurate control of speed, position, or torque.

What are the types of servo drives? Servo drives are primarily categorized into analog and digital types. Analog drives are simpler and cost-effective, while digital drives offer advanced features like programmability, networking, and diagnostics, with further subdivisions into single-axis and multi-axis drives.

Where are servo drives used? Servo drives are used in numerous industries including automotive manufacturing, electronics assembly, packaging machinery, aerospace systems, medical devices, and renewable energy applications where high precision motion control is required.

What are the benefits of using servo drives? Servo drives provide high accuracy, efficiency, and reliability in motion control, enabling improved productivity, reduced energy consumption, and enhanced performance in automated systems compared to traditional alternatives.

How to choose a servo drive? Selecting a servo drive involves considering factors such as the application requirements, motor compatibility, power rating, communication protocols, environmental conditions, and necessary features like safety functions or energy regeneration capabilities.

Citius Research has developed a research report titled “Servo Drive Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Servo Drive Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Servo Drive Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Servo Drive Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Servo Drive Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Servo Drive Market
• Research Methodology
• Executive Summary
• Market Dynamics of Servo Drive Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Servo Drive Market
• Cost and Gross Margin Analysis of Servo Drive Market
• Servo Drive Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Servo Drive Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Servo Drive Market Key Stakeholders

Below are the key stakeholders for the Servo Drive Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Servo Drive Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Servo Drive Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Servo Drive Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Servo Drive Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Servo Drive Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Servo Drive Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Servo Drive Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Servo Drive Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Servo Drive Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Servo Drive Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Servo Drive Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Servo Drive Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Servo Drive Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Servo Drive Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Servo Drive Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Servo Drive Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Servo Drive Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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