Server Microprocessor Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211967
  • Format: Electronic (PDF)
  • Number of Pages: 196
  • Author(s): Joshi, Madhavi

Report Overview

The Server Microprocessor Market size was estimated at USD 22.5 billion in 2023 and is projected to reach USD 40 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.80% during the forecast period (2024-2030).

Server Microprocessor Market

(Market Size)
$22.5 billion
$40 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.80%
2023 Market Size USD 22.5 billion
2030 Market Size USD 40 billion
Key Players Intel, AMD, Ampere Computing, Huawei, Qualcomm

Market Summary

The server microprocessor market is a critical segment within the semiconductor and electronics industry, characterized by high-performance computing components designed specifically for server applications. These processors are engineered to handle demanding workloads in data centers, enterprise servers, and cloud computing environments, providing the computational backbone for modern digital infrastructure. The market is driven by the exponential growth in data generation, the proliferation of cloud services, and the increasing adoption of artificial intelligence and machine learning technologies. Key players in this market continuously innovate to deliver higher processing speeds, improved energy efficiency, and enhanced security features to meet the evolving needs of businesses and service providers. The competitive landscape is dominated by a few established companies, but there is also a growing presence of new entrants focusing on specialized and emerging applications. The market is influenced by global technological trends, economic conditions, and regulatory policies, making it a dynamic and rapidly evolving sector.

Key Highlights

The server microprocessor market is distinguished by several key highlights that underscore its importance and growth trajectory. One of the most significant aspects is the relentless pursuit of performance enhancement, with companies developing processors that offer higher core counts, increased clock speeds, and advanced architectures to support complex computational tasks. Energy efficiency has become a paramount concern, leading to innovations in power management and thermal design to reduce operational costs and environmental impact. Security features are increasingly integrated into microprocessor designs to protect against cyber threats and ensure data integrity in server environments. The market is also witnessing a shift towards heterogeneous computing, where processors are combined with accelerators like GPUs and FPGAs to optimize performance for specific applications such as AI and data analytics. Additionally, the rise of edge computing is creating new opportunities for server microprocessors tailored for decentralized data processing needs.

Drivers, Opportunities & Restraints

The server microprocessor market is propelled by several key drivers, including the surge in data center investments, the expansion of cloud computing services, and the growing demand for high-performance computing in artificial intelligence and big data analytics. Businesses are increasingly relying on server infrastructure to support digital transformation initiatives, driving the need for more powerful and efficient processors. Opportunities abound in emerging applications such as 5G network infrastructure, Internet of Things (IoT) deployments, and autonomous vehicles, all of which require robust server processing capabilities. However, the market faces restraints such as high development costs, complex manufacturing processes, and supply chain disruptions that can impact production and availability. Additionally, geopolitical tensions and trade policies may affect the global supply of critical components, posing challenges for market stability. Despite these restraints, ongoing technological advancements and increasing demand from various sectors continue to fuel market growth.

Concentration Insights

The server microprocessor market is highly concentrated, with a few major players dominating the landscape. Companies like Intel, AMD, and IBM hold significant market shares, leveraging their extensive research and development capabilities, established customer bases, and strong intellectual property portfolios. Intel has traditionally been the market leader, known for its Xeon processor series, but AMD has gained substantial ground with its EPYC processors, offering competitive performance and pricing. IBM remains a key player with its POWER architecture, particularly in high-end and specialized server markets. This concentration is characterized by intense competition, continuous innovation, and strategic partnerships aimed at expanding market presence and technological leadership. Smaller companies and new entrants often focus on niche segments or emerging technologies to carve out their market positions, but they face challenges in competing with the resources and scale of established giants.

Type Insights

Server microprocessors can be categorized based on architecture and design, with x86 architecture being the most prevalent due to its widespread compatibility and performance capabilities. Intel's Xeon and AMD's EPYC processors are prominent examples within this category, dominating the market for general-purpose server applications. Alternatively, non-x86 architectures, such as ARM-based processors, are gaining traction for their energy efficiency and suitability for specific workloads like hyperscale data centers and edge computing. IBM's POWER processors represent another significant type, offering high performance and reliability for enterprise and mission-critical applications. Additionally, there is a growing interest in specialized processors, including those designed for AI acceleration, which integrate neural processing units (NPUs) or other custom logic to enhance machine learning tasks. Each processor type offers distinct advantages, and the choice depends on the specific requirements of the server application, including performance, power consumption, and cost considerations.

Application Insights

Server microprocessors are deployed across a diverse range of applications, each with unique processing demands. Data centers represent the largest application segment, where processors are used to support cloud computing, web hosting, and enterprise IT infrastructure, requiring high throughput and reliability. In the realm of artificial intelligence and machine learning, server processors are critical for training and inference tasks, often enhanced with accelerators to handle complex algorithms efficiently. High-performance computing (HPC) applications, such as scientific research and financial modeling, rely on powerful microprocessors to perform extensive calculations and simulations. The telecommunications sector utilizes server processors for network functions virtualization (NFV) and 5G infrastructure, enabling scalable and flexible network services. Additionally, emerging applications in autonomous vehicles, smart cities, and IoT platforms are increasingly leveraging server-grade processing capabilities to manage and analyze vast amounts of data in real-time.

Regional Insights

The server microprocessor market exhibits varying dynamics across different regions, influenced by factors such as technological adoption, economic development, and regulatory environments. North America holds a significant share, driven by the presence of major technology companies, extensive data center infrastructure, and high investments in cloud computing and AI technologies. The Asia-Pacific region is experiencing rapid growth, fueled by expanding digital economies, increasing internet penetration, and substantial investments in data centers and telecommunications infrastructure in countries like China, India, and Japan. Europe maintains a strong market presence, characterized by robust demand for enterprise servers and advancements in research and development, particularly in countries like Germany and the UK. Other regions, including Latin America and the Middle East, are emerging markets with growing investments in server infrastructure to support digital transformation initiatives. Each region presents unique opportunities and challenges, shaped by local economic conditions and technological trends.

Company Insights

Leading companies in the server microprocessor market include Intel, AMD, IBM, and Qualcomm, each contributing to the industry through innovation and strategic initiatives. Intel Corporation is a longstanding leader, renowned for its Xeon processor family, which dominates the data center segment with a focus on performance, security, and reliability. Advanced Micro Devices (AMD) has emerged as a strong competitor with its EPYC processors, offering high core counts and competitive pricing, gaining significant market share in recent years. IBM continues to leverage its POWER architecture for high-performance and enterprise applications, emphasizing scalability and advanced features. Qualcomm is exploring opportunities in the server market with ARM-based processors, targeting energy-efficient solutions for hyperscale data centers. These companies invest heavily in research and development to advance processor technology, form strategic partnerships, and engage in acquisitions to strengthen their market positions and address evolving customer needs.

Recent Developments

The server microprocessor market has witnessed several recent developments that reflect ongoing innovation and competitive dynamics. Intel has introduced new generations of Xeon processors with enhanced AI capabilities and improved security features, aiming to maintain its leadership in data centers. AMD has launched updated EPYC processors with higher performance and efficiency, expanding its presence in cloud and enterprise markets. IBM has advanced its POWER architecture with new releases focused on AI and hybrid cloud applications. Additionally, there is increasing activity in the development of ARM-based server processors, with companies like Ampere Computing and Amazon's Graviton processors gaining attention for their energy efficiency and cost-effectiveness. The market is also seeing trends towards chiplet designs and advanced packaging technologies to improve performance and reduce manufacturing costs. These developments indicate a continuous push towards higher performance, greater efficiency, and specialized solutions to meet diverse server processing demands.

Report Segmentation

This report on the server microprocessor market provides a comprehensive analysis segmented by type, application, and region to offer detailed insights into market dynamics. The type segmentation includes x86-based processors, ARM-based processors, and other architectures such as POWER and RISC-V, each analyzed for their market presence and growth prospects. Application segmentation covers data centers, artificial intelligence and machine learning, high-performance computing, telecommunications, and other emerging applications, highlighting the specific demands and trends within each segment. Regional segmentation encompasses North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, examining regional market characteristics, key players, and growth drivers. This structured approach enables a thorough understanding of the market, identifying opportunities and challenges across different segments and geographies, and providing valuable information for strategic decision-making by businesses and investors.

FAQs

What are the key trends in the server microprocessor market? Key trends include the adoption of ARM-based processors for energy efficiency, the integration of AI accelerators, and the shift towards chiplet designs for improved performance and cost reduction.

Who are the leading players in the server microprocessor market? Leading players include Intel, AMD, IBM, and Qualcomm, with Intel and AMD dominating the x86 segment and others focusing on alternative architectures.

How is artificial intelligence impacting the server microprocessor market? AI is driving demand for high-performance processors with specialized accelerators to handle machine learning workloads efficiently in data centers and edge environments.

What are the main applications of server microprocessors? Main applications include data centers, AI and machine learning, high-performance computing, telecommunications, and emerging areas like autonomous vehicles and IoT.

What challenges does the server microprocessor market face? Challenges include high development costs, supply chain disruptions, and geopolitical factors affecting semiconductor manufacturing and trade.

How is the server microprocessor market evolving with new technologies? The market is evolving with advancements in processor architectures, increased focus on energy efficiency, and the growth of edge computing and 5G infrastructure.

Citius Research has developed a research report titled “Server Microprocessor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Server Microprocessor Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Server Microprocessor Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Server Microprocessor Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Server Microprocessor Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Server Microprocessor Market
• Research Methodology
• Executive Summary
• Market Dynamics of Server Microprocessor Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Server Microprocessor Market
• Cost and Gross Margin Analysis of Server Microprocessor Market
• Server Microprocessor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Server Microprocessor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Server Microprocessor Market Key Stakeholders

Below are the key stakeholders for the Server Microprocessor Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Server Microprocessor Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Server Microprocessor Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Server Microprocessor Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Server Microprocessor Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Server Microprocessor Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Server Microprocessor Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Server Microprocessor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Server Microprocessor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Server Microprocessor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Server Microprocessor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Server Microprocessor Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Server Microprocessor Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Server Microprocessor Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Server Microprocessor Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Server Microprocessor Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Server Microprocessor Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Server Microprocessor Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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