Self Services Technologies Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193266
  • Format: Electronic (PDF)
  • Number of Pages: 225
  • Author(s): Joshi, Madhavi

Report Overview

The Self Services Technologies Market size was estimated at USD 28 billion in 2023 and is projected to reach USD 50 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.00% during the forecast period (2024-2030).

Self Services Technologies Market

(Market Size)
$28 billion
$50 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.00%
2023 Market Size USD 28 billion
2030 Market Size USD 50 billion
Key Players NCR, Diebold Nixdorf, Fujitsu, IBM, Hitachi

Market Summary

The Self-Service Technologies Market within the consumer goods industry represents a rapidly evolving sector focused on automated solutions that enable customers to perform services independently without direct employee assistance. These technologies are increasingly integrated into retail environments, enhancing operational efficiency and consumer experience. Key solutions include interactive kiosks, self-checkout systems, vending machines, and digital ordering platforms. The market is driven by the growing consumer preference for speed, convenience, and reduced human interaction, particularly in post-pandemic scenarios. Businesses are leveraging these technologies to streamline transactions, reduce labor costs, and gather valuable consumer data. Innovations such as contactless payments, biometric authentication, and AI-powered recommendations are further propelling market expansion. The adoption spans various consumer goods segments including food and beverage, apparel, electronics, and personal care products. Leading retailers and consumer goods companies are investing heavily in upgrading their self-service infrastructure to stay competitive and meet evolving consumer expectations. The market is characterized by continuous technological advancements and strategic partnerships between technology providers and retail chains.

Key Highlights

The Self-Service Technologies Market showcases several critical highlights that underscore its significance in the consumer goods sector. A prominent trend is the integration of Internet of Things (IoT) capabilities, enabling real-time inventory management, predictive maintenance, and personalized consumer interactions. Another key highlight is the rise of mobile self-service applications, allowing consumers to scan items, pay, and access digital loyalty programs directly from their smartphones. Sustainability is also becoming a focal point, with energy-efficient kiosks and digital receipts reducing environmental impact. Security enhancements, including encrypted transactions and facial recognition, are addressing consumer concerns about data privacy and fraud. Major players like NCR Corporation, Diebold Nixdorf, and Fujitsu are continuously innovating to offer more robust and user-friendly solutions. The market is also witnessing increased adoption in emerging economies, where retail modernization is accelerating. These highlights collectively indicate a market that is not only growing but also transforming how consumer goods are retail and serviced globally.

Drivers, Opportunities & Restraints

Several drivers are fueling the growth of the Self-Service Technologies Market in the consumer goods industry. The primary driver is the increasing demand for enhanced customer convenience and reduced wait times, which improves overall shopping satisfaction. Labor cost reduction is another significant factor, as self-service technologies minimize the need for extensive staff, particularly in retail settings. Technological advancements in AI, machine learning, and touchscreen interfaces are making these systems more intuitive and reliable. Opportunities abound in the integration of omnichannel strategies, where self-service kiosks bridge online and offline shopping experiences. There is also substantial potential in emerging markets, where retail infrastructure development is ongoing. However, the market faces restraints including high initial investment costs for deployment and maintenance, which can be prohibitive for small businesses. Security concerns related to data breaches and payment fraud pose additional challenges. Resistance from consumers who prefer human interaction and technical glitches that lead to user frustration are other restraining factors that need addressing through continuous innovation and consumer education.

Concentration Insights

The concentration of the Self-Service Technologies Market reveals a competitive landscape with a mix of established global players and emerging innovators. North America and Europe hold significant market shares due to early adoption and high consumer acceptance of automated solutions. Companies like NCR Corporation, Diebold Nixdorf, and IBM dominate these regions with comprehensive product portfolios and strong distribution networks. The market is moderately concentrated, with top players engaging in mergers, acquisitions, and partnerships to expand their geographical presence and technological capabilities. Asia-Pacific is emerging as a hotspot for growth, driven by rapid urbanization, increasing disposable incomes, and the expansion of retail chains in countries like China and India. Local players are also gaining traction by offering cost-effective solutions tailored to regional needs. The concentration is shifting towards software and service providers as hardware becomes more standardized, emphasizing the importance of integrated solutions and ongoing support services.

Type Insights

Self-service technologies in the consumer goods market are categorized into several types, each serving distinct functions. Self-checkout systems are among the most prevalent, allowing consumers to scan, bag, and pay for items without cashier assistance, widely used in supermarkets and hypermarkets. Interactive kiosks provide product information, promotional offers, and wayfinding assistance, enhancing in-store engagement. Vending machines have evolved beyond snacks and beverages to include electronics, cosmetics, and even fresh food items, leveraging cashless payment options. Automated ordering systems, such as touchscreen terminals in fast-food restaurants, streamline the ordering process and reduce errors. Digital signage and information terminals offer dynamic content and self-help options for consumers. Each type is incorporating advanced features like voice recognition, multilingual support, and accessibility options to cater to diverse consumer bases. The adoption varies by retail segment, with grocery and hospitality leading in implementation due to high transaction volumes and the need for efficiency.

Application Insights

Applications of self-service technologies in the consumer goods industry are diverse and expanding across various sectors. In retail, self-checkout kiosks and mobile scan-and-go applications are revolutionizing the shopping experience by reducing queues and empowering consumers. The food service industry utilizes self-ordering kiosks in quick-service restaurants to expedite order placement and customization, improving accuracy and throughput. Vending machines are deployed in high-traffic areas like airports, malls, and offices to offer convenient access to consumer products. Entertainment venues use self-service ticketing kiosks to enhance entry efficiency and reduce staffing needs. Additionally, these technologies are applied in customer service areas for returns, exchanges, and loyalty program management, providing seamless interactions. The integration with inventory management systems allows for real-time stock updates and automated restocking alerts. These applications not only enhance operational efficiency but also contribute to data collection efforts, enabling businesses to analyze consumer behavior and preferences for better decision-making.

Regional Insights

Regional insights into the Self-Service Technologies Market highlight distinct adoption patterns and growth trajectories. North America leads in market penetration, driven by high consumer acceptance, advanced retail infrastructure, and strong presence of key players like NCR and Diebold Nixdorf. The region's focus on innovation and convenience fuels continuous deployment across supermarkets, restaurants, and entertainment venues. Europe follows closely, with countries like the UK, Germany, and France embracing self-service solutions to address labor shortages and enhance customer experience. Strict data privacy regulations influence technology development in this region. Asia-Pacific is the fastest-growing market, propelled by expanding retail sectors, rising urbanization, and increasing technological adoption in countries such as China, Japan, and India. Latin America and the Middle East & Africa are emerging regions where growth is steady, supported by investments in retail modernization and tourism infrastructure. Each region presents unique opportunities and challenges, influenced by cultural preferences, economic conditions, and regulatory environments.

Company Insights

Company insights reveal a competitive arena where innovation and strategic initiatives define market leadership. NCR Corporation is a prominent player, offering a wide range of self-service solutions including ATMs, self-checkout systems, and kiosks for various industries. Diebold Nixdorf specializes in retail and banking automation, providing integrated systems that enhance consumer interactions. Fujitsu is known for its robust self-service technologies, particularly in retail and hospitality, leveraging its expertise in hardware and software integration. IBM focuses on AI-driven kiosks and cognitive solutions that personalize user experiences. Other significant companies include Toshiba Global Commerce Solutions, which offers scalable self-checkout and point-of-sale systems, and Glory Ltd, emphasizing cash handling and payment solutions. These companies are investing in research and development to incorporate emerging technologies like biometrics, IoT, and cloud computing. Partnerships with retail chains and technology firms are common strategies to expand market reach and offer comprehensive solutions.

Recent Developments

Recent developments in the Self-Service Technologies Market reflect ongoing innovation and adaptation to changing consumer needs. There has been a surge in contactless and mobile self-service solutions, accelerated by health and safety concerns post-pandemic. Companies are deploying kiosks with enhanced sanitization features and voice-activated controls to minimize physical contact. AI and machine learning integrations are becoming more sophisticated, enabling predictive analytics for inventory management and personalized consumer recommendations. Major acquisitions and partnerships have been announced, such as NCR's acquisition of Cardtronics to expand its ATM network and digital payment capabilities. Diebold Nixdorf has launched next-generation self-checkout systems with improved user interfaces and security protocols. Additionally, there is growing emphasis on sustainability, with manufacturers developing energy-efficient kiosks and promoting paperless transactions. These developments indicate a market that is not only expanding but also evolving to address contemporary challenges and opportunities.

Report Segmentation

This report on the Self-Service Technologies Market provides a detailed segmentation to offer comprehensive insights. The market is segmented by type, including self-checkout systems, interactive kiosks, vending machines, and automated ordering systems. Each type is analyzed based on technological features, adoption rates, and consumer preferences. Application segmentation covers retail, food service, entertainment, healthcare, and others, highlighting specific use cases and benefits within the consumer goods industry. Geographical segmentation includes North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, examining regional trends, growth drivers, and market opportunities. The report also segments by component, distinguishing between hardware, software, and services, to understand the value chain and investment areas. Additionally, segmentation by end-user size categorizes adoption among large enterprises and small to medium-sized businesses, providing insights into accessibility and scalability of solutions. This multifaceted segmentation enables stakeholders to identify niche opportunities and make informed strategic decisions.

FAQs

What are the key benefits of self-service technologies for businesses? Self-service technologies offer numerous benefits including reduced labor costs, increased operational efficiency, improved customer satisfaction through faster service, and valuable data collection for consumer behavior analysis. They also enable businesses to handle higher transaction volumes with fewer resources.

Which industries are adopting self-service technologies most rapidly? The retail and food service industries are leading adopters, driven by the need for efficiency and enhanced customer experiences. Healthcare, entertainment, and banking sectors are also increasingly implementing these technologies for various applications.

What are the common challenges associated with self-service kiosks? Common challenges include high initial implementation costs, technical issues that can lead to user frustration, security concerns regarding data privacy, and resistance from consumers who prefer human interaction. Regular maintenance and user education are essential to mitigate these challenges.

How are self-service technologies evolving with new technologies? They are integrating advanced technologies such as artificial intelligence for personalized experiences, Internet of Things for real-time monitoring, biometrics for enhanced security, and mobile connectivity for seamless omnichannel interactions.

What role does consumer acceptance play in the adoption of self-service technologies? Consumer acceptance is crucial; technologies must be user-friendly, reliable, and offer tangible benefits like time savings and convenience. Cultural factors and generational preferences also influence adoption rates across different regions.

Are self-service technologies secure for handling payments? Yes, modern self-service technologies employ encryption, tokenization, and compliance with payment card industry standards to ensure secure transactions. Continuous advancements are being made to address emerging security threats and build consumer trust.

Citius Research has developed a research report titled “Self Services Technologies Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Self Services Technologies Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Self Services Technologies Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Self Services Technologies Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Self Services Technologies Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Self Services Technologies Market
• Research Methodology
• Executive Summary
• Market Dynamics of Self Services Technologies Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Self Services Technologies Market
• Cost and Gross Margin Analysis of Self Services Technologies Market
• Self Services Technologies Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Self Services Technologies Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Self Services Technologies Market Key Stakeholders

Below are the key stakeholders for the Self Services Technologies Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Self Services Technologies Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Self Services Technologies Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Self Services Technologies Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Self Services Technologies Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Self Services Technologies Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Self Services Technologies Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Self Services Technologies Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Self Services Technologies Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Self Services Technologies Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Self Services Technologies Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Self Services Technologies Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Self Services Technologies Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Self Services Technologies Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Self Services Technologies Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Self Services Technologies Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Self Services Technologies Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Self Services Technologies Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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