Self-Driving Truck Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187223
  • Format: Electronic (PDF)
  • Number of Pages: 181
  • Author(s): Joshi, Madhavi

Report Overview

The Self-Driving Truck Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 35 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 23.00% during the forecast period (2024-2030).

Self-Driving Truck Market

(Market Size)
$8.5 billion
$35 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 23.00%
2023 Market Size USD 8.5 billion
2030 Market Size USD 35 billion
Key Players Waymo, TuSimple, Embark, Volvo, Daimler

Market Summary

The self-driving truck market represents a transformative segment within the automotive and transportation industry, focusing on the development and deployment of autonomous commercial vehicles for freight logistics. This market is driven by advancements in artificial intelligence, sensor technology, and connectivity, enabling trucks to operate with minimal or no human intervention. Key players, including established OEMs and technology startups, are heavily investing in research and development to create systems capable of navigating complex highway and urban environments. The primary goal is to enhance logistics efficiency, reduce operational costs, and improve safety by mitigating human error. The technology stack typically includes LiDAR, radar, cameras, and sophisticated software algorithms for perception, decision-making, and vehicle control. Deployment is occurring in phases, with many current systems being Level 4 highly automated, designed for specific use cases like highway platooning or hub-to-hub transport. The market is characterized by extensive testing and pilot programs across various regions, particularly in North America, as companies work towards achieving full regulatory approval and commercial scalability.

Key Highlights

The self-driving truck market is distinguished by several pivotal developments. A significant highlight is the progression from assisted driving to highly automated systems, with numerous companies conducting real-world pilot programs on public roads. These tests are crucial for validating the safety and reliability of the technology under diverse conditions. Another key aspect is the strategic formation of partnerships and collaborations between traditional truck manufacturers, such as Daimler Truck and Volvo Group, and technology firms like Waymo Via and Aurora Innovation. These alliances combine automotive engineering expertise with cutting-edge AI and software development. Furthermore, the focus on hub-to-hub applications for long-haul freight is a major trend, as this use case presents a clearer path to early commercialization compared to complex urban last-mile delivery. The integration of these trucks into existing fleet management and logistics networks is also a critical area of development, requiring new software platforms for monitoring and operation.

Drivers, Opportunities & Restraints

The growth of the self-driving truck market is propelled by several powerful drivers. A persistent shortage of long-haul truck drivers is a fundamental factor, creating a strong economic incentive for automation to ensure the consistent movement of goods. The potential for significant operational cost savings is another major driver, as autonomous trucks can operate for longer hours without mandatory rest breaks, leading to improved asset utilization and fuel efficiency through optimized driving patterns. Enhanced safety is a critical motivator, with the technology aimed at reducing accidents caused by human factors like fatigue or distraction. The market presents substantial opportunities, including the potential to redefine logistics networks, create new service-based business models, and improve supply chain resilience. However, the market also faces considerable restraints. The high initial development and acquisition costs for this sophisticated technology represent a significant barrier to entry and adoption. A complex and evolving regulatory landscape poses a challenge, as governments worldwide work to establish safety standards and liability frameworks. Furthermore, achieving widespread public and industry acceptance requires overcoming concerns regarding cybersecurity, job displacement, and the performance of autonomous systems in unpredictable weather or road scenarios.

Concentration Insights

The competitive landscape of the self-driving truck market is concentrated among a mix of technology-focused startups and established automotive giants, creating a dynamic and collaborative environment. Leading technology companies such as Waymo Via, Aurora Innovation, and TuSimple have pioneered much of the core autonomous software and perception technology. These firms often lack the manufacturing capacity for full vehicle production, which has led to strategic partnerships and collaborations. Consequently, traditional truck OEMs like Daimler Truck, Volvo Group, Traton Group (which includes Navistar and Scania), and PACCAR are deeply involved, integrating autonomous driving kits into their vehicle platforms. This concentration of expertise means that innovation is not isolated but is instead driven by ecosystems where tech companies provide the autonomous system while OEMs contribute vehicle design, integration, and global service networks. This synergy is accelerating the path to commercialization, with several consortiums aiming to be among the first to deploy autonomous trucks at scale.

Type Insights

The self-driving truck market can be segmented by the level of autonomy, which dictates the operational design domain and human involvement. The most prominent type currently in advanced development and testing is Level 4 autonomous trucks. These vehicles are designed to perform all driving tasks within a specific geographic area or under predefined conditions, such as on mapped highways, without human intervention. If the system encounters a scenario it cannot handle, it will safely bring the vehicle to a stop. This level is the primary focus for most companies targeting the long-haul freight market. Level 2 and Level 3 systems, which provide advanced driver assistance but require the human driver to remain engaged and ready to take over, are already present in some modern trucks, enhancing safety and comfort. The pursuit of Level 5 autonomy, capable of operating anywhere in all conditions without a human driver, remains a longer-term aspiration for the industry, as it requires solving immensely complex edge cases.

Application Insights

The application of self-driving trucks is primarily focused on transforming the freight and logistics sector. The most immediate and economically viable application is in long-haul trucking. This involves transporting goods over hundreds of miles on highways between distribution centers or hubs. This application leverages the strengths of autonomous technology?consistent performance and extended operation?on relatively structured highway environments. Another significant application is in platooning, where a lead truck operated by a human driver is followed by one or more autonomous trucks that synchronize their movements electronically. This application improves fuel efficiency and increases road capacity. Port and logistics yard operations represent another key application, where autonomous trucks can be used to move shipping containers short distances in a controlled, geofenced area, improving efficiency and safety in these congested terminals. The application for last-mile delivery in complex urban settings is considered a more distant prospect due to the heightened unpredictability of city driving.

Regional Insights

Adoption and development of self-driving truck technology vary significantly by region, influenced by regulatory frameworks, infrastructure, and industry demand. North America, particularly the United States, is at the forefront of this market. The region benefits from a extensive highway network, a large logistics industry facing a severe driver shortage, and a generally supportive regulatory environment in states like Arizona and Texas, where much of the testing occurs. Europe is also a significant player, with strong automotive OEMs like Daimler and Volvo leading development efforts. The European Union is actively working on harmonized regulations for vehicle type approval, though its diverse and complex road networks present unique challenges. The Asia-Pacific region shows growing interest, with countries like China and Japan investing heavily in autonomous vehicle research. China, with its massive domestic logistics market and strong government support for technology, is expected to be a major future market, though it operates under a distinct regulatory and competitive landscape.

Company Insights

The competitive field is comprised of entities with diverse core competencies. Pure-play technology companies are pivotal innovators. Waymo Via leverages its extensive experience from the passenger car sector to develop a full-stack autonomous driving system for Class 8 trucks. Aurora Innovation acquired Uber's self-driving unit and is developing the Aurora Driver platform, partnering with OEMs like Volvo and PACCAR. TuSimple has focused specifically on autonomous trucks, developing a vision-based system and conducting pilot runs in the Sun Belt region. On the manufacturing side, established industry titans are crucial. Daimler Truck's Torc Robotics division is developing Level 4 technology for its Freightliner trucks. Volvo Group is advancing its own autonomous solutions through its Volvo Autonomous Solutions unit. Traton Group, the parent company of Scania, MAN, and Navistar, is collaborating with tech partners to automate its vehicle lineup. This blend of agile tech firms and scalable OEMs defines the market's trajectory.

Recent Developments

The self-driving truck market is evolving rapidly, marked by significant strategic and technological milestones. A prominent recent trend is the consolidation and strengthening of partnerships. Many technology startups have shifted from a go-it-alone strategy to forming deeper, exclusive alliances with major OEMs to secure capital, manufacturing capability, and a path to market. There has been a noticeable increase in the scale and scope of pilot programs, moving from single-truck tests to small fleets conducting revenue-generating freight runs for commercial partners like UPS, FedEx, and J.B. Hunt. On the regulatory front, several states have introduced or passed new legislation to explicitly permit the testing and deployment of autonomous trucks, creating more certainty for investors and developers. Furthermore, companies have been progressively expanding their operational design domains, successfully demonstrating autonomous operations in more challenging weather conditions like light rain and fog, which is critical for real-world reliability.

Report Segmentation

This comprehensive market research report on the self-driving truck industry provides a detailed analysis structured across multiple dimensions to offer a holistic view. The report is segmented to dissect the market thoroughly. The segmentation by level of autonomy categorizes the technology into Level 2, Level 3, Level 4, and Level 5, providing insights into the current and future technological landscape. Application segmentation breaks down the market into key use cases, including long-haul transportation, platooning, logistics yards, and ports, analyzing the adoption rate and specific drivers for each segment. Furthermore, the report offers a detailed regional analysis, covering North America, Europe, Asia-Pacific, and the Rest of the World, highlighting regional policies, infrastructure readiness, and key players active in each geography. This multi-faceted segmentation allows stakeholders to understand specific niche opportunities, competitive dynamics, and growth potential across different layers of the market.

FAQs

How do self-driving trucks work?

Self-driving trucks utilize a sophisticated combination of sensors, including LiDAR, radar, and cameras, to perceive their environment. This data is processed by powerful onboard computers running artificial intelligence algorithms that identify objects, predict their behavior, and make driving decisions. The system then controls the vehicle's steering, acceleration, and braking to navigate roads safely.

Are self-driving trucks legal?

The legality of self-driving trucks is evolving and varies by jurisdiction. In several U.S. states, specific legislation permits the testing and limited deployment of autonomous vehicles, including trucks, often with certain conditions. Full-scale commercial deployment without a safety driver typically requires further regulatory approval, which is currently being developed by federal and state authorities.

What companies make self-driving trucks?

The market includes technology companies like Waymo Via, Aurora Innovation, and TuSimple that develop the autonomous driving systems. Traditional truck manufacturers such as Daimler Truck, Volvo Group, PACCAR, and Traton Group are integrating this technology into their vehicles. Most commercial efforts are now the result of partnerships between these two groups.

What are the benefits of self-driving trucks?

Key benefits include the potential to address the chronic driver shortage, improve road safety by reducing accidents caused by human error, increase fuel efficiency through optimized driving, and enhance logistics productivity by enabling nearly continuous operation without mandatory rest breaks.

Will self-driving trucks replace drivers?

While self-driving technology may change the nature of driving jobs, a complete replacement is not imminent, especially for local and last-mile delivery which requires complex manual handling. The initial focus is on long-haul highway driving, and even in automated scenarios, remote monitors or drivers for the first and last mile may still be required.

What technology is used in self-driving trucks?

The core technology stack includes sensors like LiDAR for 3D mapping, radar for object detection and speed measurement, and high-resolution cameras for visual recognition. This sensor data is fused together and interpreted by powerful AI software for perception, localization, path planning, and vehicle control. Redundant systems are critical for safety.

Citius Research has developed a research report titled “Self-Driving Truck Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Self-Driving Truck Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Self-Driving Truck Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Self-Driving Truck Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Self-Driving Truck Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Self-Driving Truck Market
• Research Methodology
• Executive Summary
• Market Dynamics of Self-Driving Truck Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Self-Driving Truck Market
• Cost and Gross Margin Analysis of Self-Driving Truck Market
• Self-Driving Truck Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Self-Driving Truck Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Self-Driving Truck Market Key Stakeholders

Below are the key stakeholders for the Self-Driving Truck Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Self-Driving Truck Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Self-Driving Truck Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Self-Driving Truck Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Self-Driving Truck Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Self-Driving Truck Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Self-Driving Truck Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Self-Driving Truck Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Self-Driving Truck Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Self-Driving Truck Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Self-Driving Truck Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Self-Driving Truck Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Self-Driving Truck Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Self-Driving Truck Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Self-Driving Truck Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Self-Driving Truck Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Self-Driving Truck Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Self-Driving Truck Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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