Seeds Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185724
  • Format: Electronic (PDF)
  • Number of Pages: 198
  • Author(s): Joshi, Madhavi

Report Overview

The Seeds Market size was estimated at USD 85 billion in 2023 and is projected to reach USD 115 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 4.50% during the forecast period (2024-2030).

Seeds Market

(Market Size)
$85 billion
$115 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 4.50%
2023 Market Size USD 85 billion
2030 Market Size USD 115 billion
Key Players Bayer, Corteva, Syngenta, Limagrain, KWS

Market Summary

The global seeds market is a critical component of the agriculture industry, serving as the foundation for crop production and food security worldwide. This market encompasses a diverse range of seed types, including conventional and genetically modified varieties, designed to enhance yield, resistance, and overall agricultural productivity. The industry is characterized by intensive research and development activities focused on improving seed traits such as drought tolerance, pest resistance, and nutritional content. Key participants include multinational corporations and specialized breeders who invest significantly in biotechnology and traditional breeding methods. The demand for seeds is intrinsically linked to global population growth, changing dietary patterns, and the need for sustainable farming practices. Market dynamics are influenced by regulatory frameworks, intellectual property rights, and international trade policies. The seeds market is evolving with advancements in gene editing technologies and a growing emphasis on organic and non-GMO segments, reflecting consumer preferences and environmental concerns.

Key Highlights

The seeds market is distinguished by several key highlights that underscore its importance and trajectory. Innovation in biotechnology, particularly CRISPR and other gene-editing tools, is revolutionizing seed development, enabling precise enhancements in crop characteristics. Sustainability has become a central theme, with seeds engineered for reduced resource input, such as water and fertilizers, gaining prominence. The market sees strong consolidation, with major players engaging in mergers and acquisitions to expand their portfolios and geographic reach. Intellectual property protection, including patents and plant variety rights, is a critical aspect, fostering innovation while raising concerns about market access for smaller growers. The rise of digital agriculture, integrating data analytics with seed selection, is optimizing planting decisions and improving outcomes for farmers. Additionally, there is increasing consumer and regulatory focus on transparency and traceability in the seed supply chain, influencing market practices and product offerings.

Drivers, Opportunities & Restraints

Several drivers propel the seeds market forward, including the escalating global demand for food due to population expansion and rising incomes, particularly in developing regions. Technological advancements in seed breeding and biotechnology enhance crop yields and resilience, addressing challenges like climate change and soil degradation. Government policies and subsidies in many countries support agricultural modernization and seed adoption. Opportunities abound in the development of seeds tailored for biofuel crops, organic farming, and niche markets such as gluten-free or protein-rich varieties. Expanding into emerging economies presents significant growth potential, driven by agricultural intensification. However, the market faces restraints including stringent regulatory approvals for genetically modified organisms, which can delay product launches and increase costs. High research and development expenditures pose barriers to entry for smaller companies. Concerns over biodiversity loss and gene flow from modified crops to wild relatives also present environmental and regulatory challenges. Market volatility due to climatic uncertainties and pest outbreaks further complicates forecasting and investment.

Concentration Insights

The seeds market exhibits a high degree of concentration, dominated by a few multinational corporations that command significant market share. These industry leaders, including Bayer AG, Corteva Agriscience, Syngenta Group, and BASF SE, leverage extensive research capabilities, robust distribution networks, and substantial intellectual property portfolios to maintain their competitive positions. This oligopolistic structure is reinforced by continuous mergers and acquisitions, which consolidate expertise and expand product offerings across diverse crop types and regions. These companies invest heavily in biotechnology, digital tools, and sustainable solutions to enhance their market dominance. However, there is a notable presence of regional and local players who focus on specific crops or organic seeds, catering to niche demands. The concentration also leads to concerns regarding market accessibility for smallholders and potential monopolistic practices, prompting regulatory scrutiny in various jurisdictions. Despite this, collaboration between large corporations and local entities is increasing to address regional agricultural challenges and improve seed accessibility.

Type Insights

The seeds market is segmented by type into conventional and genetically modified seeds, each serving distinct agricultural needs. Conventional seeds, developed through traditional breeding techniques, remain popular in regions with restrictions on GMOs or strong consumer preference for natural products. These seeds are often favored in organic farming systems and for heirloom varieties. Genetically modified seeds, engineered for traits such as herbicide tolerance, insect resistance, and improved nutritional profiles, dominate in large-scale farming operations due to their ability to enhance yield and reduce chemical inputs. Within these categories, seeds are further classified by crop type, including cereals and grains like maize, wheat, and rice; oilseeds such as soybean and canola; fruits and vegetables; and other specialty crops. The development of hybrid seeds, which offer vigor and uniformity, is also a significant segment, particularly in high-value crops. Ongoing research focuses on creating seeds with stacked traits, combining multiple benefits to address complex agricultural challenges.

Application Insights

Seeds find application across various agricultural sectors, primarily in commercial farming for food production, which remains the largest segment due to the essential role of crops in human nutrition. This includes staple grains, pulses, and vegetables that form the basis of diets worldwide. Industrial applications are growing, with seeds used for biofuel production, such as corn for ethanol and oilseeds for biodiesel, driven by energy policies and sustainability goals. The animal feed sector relies heavily on seeds like soybean and maize, supporting livestock and poultry industries. Additionally, seeds are utilized in horticulture and floriculture for ornamental plants and landscaping. There is increasing application in pharmaceutical and nutraceutical industries, where seeds are engineered to produce compounds for medical or health supplements. The rise of urban agriculture and controlled environment farming is opening new avenues for seed varieties optimized for vertical farms and hydroponics, highlighting the market's adaptability to evolving agricultural practices.

Regional Insights

Regionally, the seeds market demonstrates varied dynamics influenced by climatic conditions, agricultural practices, and regulatory environments. North America holds a significant share, characterized by high adoption of genetically modified seeds in the United States and Canada, driven by large-scale farming and advanced biotechnology infrastructure. Europe shows a mixed landscape, with stringent GMO regulations but strong demand for conventional and organic seeds, particularly in Western Europe. The Asia-Pacific region is a rapid growth area, fueled by population pressure, government initiatives to improve food security, and increasing commercialization of agriculture in countries like India and China. Latin America, with major producers such as Brazil and Argentina, is a key region for soybean and maize seeds, leveraging extensive farmland and export-oriented agriculture. Africa presents emerging opportunities, with efforts to enhance seed systems and adoption of improved varieties to boost productivity, though challenges like infrastructure and access persist. Each region's unique characteristics shape demand patterns and strategic focus for market players.

Company Insights

Prominent companies in the seeds market include Bayer AG, which acquired Monsanto and offers a extensive portfolio under the DEKALB and Seminis brands, focusing on biotechnology and digital solutions. Corteva Agriscience, spun off from DowDuPont, is a major player with strong offerings in Pioneer seeds, emphasizing innovation in traits and crop protection. Syngenta Group, part of ChemChina, provides a wide range of seeds and traits, with significant investments in sustainable agriculture and integrated solutions. BASF SE maintains a robust seeds business, particularly in soybean, cotton, and canola, leveraging its chemical expertise for seed treatment technologies. Other notable participants include KWS SAAT SE, known for sugar beet and cereal seeds, and Limagrain, a cooperative with a diverse portfolio in field seeds and vegetables. These companies engage in strategic partnerships, licensing agreements, and R&D initiatives to enhance their product lines and address regional specificities, while also facing competition from emerging biotech firms and local seed companies.

Recent Developments

Recent developments in the seeds market highlight a trend towards sustainability and technological integration. Major companies have launched new seed varieties with enhanced drought and heat tolerance, responding to climate change impacts. There is increased investment in organic seed development, catering to the growing demand for chemical-free farming. Biotechnology advances, such as gene editing using CRISPR, are gaining traction, with several products nearing commercialization, offering precise improvements without transgenic modifications. Digital agriculture platforms are being integrated with seed offerings, providing farmers with data-driven insights for optimal planting and management. Strategic acquisitions continue, such as Bayer's divestiture of certain assets to BASF to comply with regulatory requirements, reshaping competitive landscapes. Collaborations between seed companies and agricultural tech firms are fostering innovations in seed treatment and precision planting. Regulatory approvals for new traits in key markets are progressing, though with varying pace across regions, influencing global product launches and market strategies.

Report Segmentation

This report on the seeds market provides a comprehensive segmentation to deliver detailed insights across multiple dimensions. The market is segmented by type, distinguishing between conventional seeds and genetically modified seeds, with further breakdown into crop types such as cereals and grains, oilseeds and pulses, fruits and vegetables, and others. Application segmentation covers food production, animal feed, industrial uses, and other niche sectors. Geographically, the analysis is divided into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, with country-level analysis for major markets. Additional segmentation may include trait analysis, focusing on herbicide tolerance, insect resistance, and other stacked traits, as well as distribution channels, encompassing direct sales, distributors, and online platforms. This structured approach allows for a nuanced understanding of market dynamics, trends, and opportunities within each segment, catering to the strategic needs of stakeholders.

FAQs

What are the different types of seeds available in the market? The seeds market includes conventional seeds, developed through traditional breeding, and genetically modified seeds, engineered for specific traits like pest resistance or higher yield. These are further categorized by crop type, such as cereals, oilseeds, fruits, and vegetables.

What are the key drivers of the seeds market? Key drivers include rising global food demand due to population growth, technological advancements in seed breeding, government support for agriculture, and the need for sustainable farming practices to address environmental challenges.

Which regions are leading in the seeds market? North America, particularly the United States, leads in adoption of genetically modified seeds. Asia-Pacific is a rapidly growing region due to agricultural modernization, while Europe focuses on conventional and organic seeds under strict regulations.

Who are the major players in the seeds market? Major players include Bayer AG, Corteva Agriscience, Syngenta Group, BASF SE, and KWS SAAT SE. These companies invest heavily in research and development to maintain competitive advantage.

What are the applications of seeds beyond food production? Beyond food, seeds are used for animal feed, industrial purposes like biofuel production, pharmaceuticals, and nutraceuticals, as well as in horticulture and floriculture for ornamental plants.

Citius Research has developed a research report titled “Seeds Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Seeds Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Seeds Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Seeds Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Seeds Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Seeds Market
• Research Methodology
• Executive Summary
• Market Dynamics of Seeds Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Seeds Market
• Cost and Gross Margin Analysis of Seeds Market
• Seeds Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Seeds Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Seeds Market Key Stakeholders

Below are the key stakeholders for the Seeds Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Seeds Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Seeds Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Seeds Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Seeds Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Seeds Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Seeds Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Seeds Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Seeds Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Seeds Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Seeds Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Seeds Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Seeds Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Seeds Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Seeds Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Seeds Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Seeds Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Seeds Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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