SAW Filters Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207887
  • Format: Electronic (PDF)
  • Number of Pages: 187
  • Author(s): Joshi, Madhavi

Report Overview

The SAW Filters Market size was estimated at USD 1.35 billion in 2023 and is projected to reach USD 2.05 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.50% during the forecast period (2024-2030).

SAW Filters Market

(Market Size)
$1.35 billion
$2.05 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.50%
2023 Market Size USD 1.35 billion
2030 Market Size USD 2.05 billion
Key Players Qorvo, Skyworks, Murata, TDK, Taiyo Yuden

Market Summary

The SAW Filters Market is a critical segment within the broader electronic components industry, serving the Manufacturing and Construction sectors with essential frequency control and signal processing solutions. Surface Acoustic Wave (SAW) filters are widely utilized for their ability to provide precise filtering in various electronic devices, ensuring signal clarity and reducing interference. These components are integral in applications ranging from telecommunications infrastructure to industrial automation systems within manufacturing plants. The market is characterized by steady demand driven by the ongoing expansion of wireless communication networks and the increasing adoption of Internet of Things (IoT) technologies in smart factories and construction sites. Key players continuously innovate to enhance filter performance, reduce size, and improve power efficiency, catering to the evolving needs of modern industrial applications. The integration of SAW filters in construction equipment for reliable data transmission and in manufacturing machinery for process control underscores their importance in enhancing operational efficiency and productivity across these industries.

Key Highlights

The SAW Filters Market exhibits several key highlights that underscore its significance and growth trajectory. Technological advancements have led to the development of miniaturized and high-performance SAW filters, enabling their use in compact industrial devices and equipment. The proliferation of 5G technology is a major catalyst, driving demand for advanced filtering solutions in base stations and network infrastructure deployed across manufacturing hubs and construction projects. Additionally, the rise of industrial automation and smart manufacturing practices has increased the reliance on SAW filters for precise signal processing in sensors, controllers, and communication modules. The market also benefits from the growing emphasis on energy efficiency and reduced electromagnetic interference in industrial environments, where SAW filters play a pivotal role. Leading companies are focusing on research and development to introduce filters with higher frequency ranges and improved temperature stability, addressing the stringent requirements of manufacturing and construction applications. Partnerships and collaborations between filter manufacturers and industrial equipment providers are further accelerating market penetration and innovation.

Drivers, Opportunities & Restraints

The SAW Filters Market is propelled by several drivers, including the escalating demand for wireless communication systems in industrial settings, which necessitates robust filtering solutions to ensure signal integrity. The expansion of IoT and Industry 4.0 initiatives in manufacturing and construction sectors is another significant driver, as these technologies rely heavily on efficient data transmission and reception, where SAW filters are indispensable. Opportunities abound in the development of filters for emerging applications such as autonomous construction vehicles and smart factory robots, which require high-frequency and low-loss components. The increasing investment in infrastructure projects globally also presents growth prospects for SAW filters used in communication and control systems. However, the market faces restraints such as the high cost of advanced filter materials and the complexity of designing filters for extreme industrial environments. Competition from alternative technologies like Bulk Acoustic Wave (BAW) filters may also pose challenges, although SAW filters maintain an advantage in cost-effectiveness for many applications. Regulatory standards related to electromagnetic compatibility in industrial equipment further influence market dynamics, necessitating continuous innovation from suppliers.

Concentration Insights

The SAW Filters Market features a concentrated competitive landscape with a few dominant players holding significant market share, alongside several specialized manufacturers catering to niche industrial segments. Companies such as Murata Manufacturing, Qorvo, and Skyworks Solutions are at the forefront, leveraging their extensive R&D capabilities and broad product portfolios to serve the Manufacturing and Construction industries. These leaders focus on providing customized solutions for high-frequency applications and harsh operating conditions typical in industrial environments. Regional concentration is also evident, with key production and innovation hubs located in Asia-Pacific, particularly in Japan and China, where major electronics manufacturers are based. The market sees collaboration between filter producers and industrial equipment makers to develop integrated solutions, enhancing product performance and reliability. Despite the concentration, there is room for smaller players to compete by offering specialized filters for specific applications, such as construction machinery communication systems or manufacturing process control units. The emphasis on quality, durability, and compliance with industrial standards shapes the competitive strategies, driving consolidation and partnerships to expand technological expertise and market reach.

Type Insights

In the SAW Filters Market, various types of filters are deployed to meet diverse industrial requirements, each offering distinct characteristics suited to specific applications. Common types include bandpass filters, which are extensively used in manufacturing and construction for selecting desired frequency bands and rejecting interference, crucial in wireless communication systems and sensor networks. Notch filters are employed to eliminate particular interfering frequencies, enhancing signal clarity in noisy industrial environments. Differential SAW filters provide improved noise immunity and are favored in high-performance applications like industrial automation controls. The choice of filter type depends on factors such as frequency range, insertion loss, and power handling capacity, with advancements leading to the development of temperature-compensated SAW filters that maintain stability in varying conditions found in construction sites and factories. Manufacturers are also innovating with multi-band filters to support complex industrial systems requiring simultaneous operation across multiple frequencies. The evolution towards higher frequency models supports the growing demand for 5G and millimeter-wave applications in smart manufacturing and connected construction equipment.

Application Insights

SAW filters find extensive applications across the Manufacturing and Construction industries, playing a vital role in ensuring reliable communication and signal processing. In manufacturing, they are integral to industrial automation systems, where they filter signals in programmable logic controllers (PLCs), sensors, and wireless modules, facilitating precise control and monitoring of production processes. The construction sector utilizes SAW filters in equipment such as cranes, excavators, and drones for secure data links and GPS signal enhancement, improving operational safety and efficiency. Telecommunications infrastructure within these industries, including base stations and two-way radios, relies on SAW filters for frequency selection and interference reduction. Additionally, SAW filters are used in building automation systems for HVAC control and security networks, contributing to energy management and safety. The adoption of IoT devices in smart factories and construction sites further drives application diversity, with filters enabling connectivity in harsh environments. Emerging uses include autonomous vehicles and robotics, where high-performance filtering is essential for navigation and communication, highlighting the versatility and criticality of SAW filters in modern industrial operations.

Regional Insights

The SAW Filters Market demonstrates varied regional dynamics influenced by industrial activity, technological adoption, and infrastructure development. Asia-Pacific dominates the market, driven by robust manufacturing sectors in countries like China, Japan, and South Korea, where extensive production of electronics and industrial equipment fuels demand for SAW filters. The region's leadership in 5G deployment and smart factory initiatives further accelerates growth. North America holds a significant share, supported by advanced construction technologies and high investment in industrial automation, with the United States being a key market for filters used in telecommunications and heavy machinery. Europe emphasizes quality and innovation, with Germany and the UK leading in manufacturing applications, particularly in automotive and industrial IoT, where SAW filters ensure reliable performance. Emerging regions such as Latin America and the Middle East are witnessing gradual adoption, spurred by infrastructure projects and industrialization efforts, though market penetration remains lower compared to developed areas. Regional regulatory frameworks and standards for electronic components also shape market trends, with manufacturers tailoring products to meet local industrial requirements and environmental conditions.

Company Insights

Prominent companies in the SAW Filters Market include Murata Manufacturing, a global leader known for its comprehensive range of electronic components and strong focus on innovation for industrial applications. Qorvo stands out with its advanced RF solutions, offering high-performance SAW filters tailored for telecommunications and IoT devices in manufacturing settings. Skyworks Solutions provides robust filtering products that cater to the demanding needs of construction and industrial equipment, emphasizing reliability and efficiency. Other key players like TDK Corporation and Kyocera Corporation contribute significantly through their expertise in materials science and component miniaturization, delivering filters that meet the stringent requirements of modern industries. These companies invest heavily in research and development to enhance filter characteristics such as frequency stability and power handling, addressing challenges like temperature variations and electromagnetic interference. Strategic partnerships with industrial equipment manufacturers and telecommunications providers enable these firms to expand their market presence and develop customized solutions. The competitive landscape is marked by a focus on quality, durability, and compliance with international standards, ensuring that SAW filters perform optimally in diverse Manufacturing and Construction applications.

Recent Developments

Recent developments in the SAW Filters Market reflect ongoing innovation and strategic moves to address evolving industrial needs. Companies have introduced new filter designs with enhanced performance metrics, such as lower insertion loss and higher frequency capabilities, to support 5G infrastructure in manufacturing plants and construction sites. Advancements in materials technology have led to the creation of temperature-stable SAW filters, suitable for extreme environments encountered in industrial applications. Mergers and acquisitions have been observed, with major players acquiring smaller specialists to bolster their technological portfolios and expand into niche segments like construction equipment communication systems. Collaborations between filter manufacturers and industrial IoT providers are increasing, aiming to integrate filtering solutions seamlessly into smart devices and automation platforms. Additionally, there is a growing emphasis on sustainability, with efforts to develop energy-efficient filters that reduce power consumption in industrial operations. These developments underscore the market's dynamic nature, driven by the continuous pursuit of improved performance, reliability, and adaptability to the specific demands of the Manufacturing and Construction sectors.

Report Segmentation

The SAW Filters Market report is segmented to provide detailed insights into various aspects influencing the industry. Segmentation by type includes categories such as bandpass filters, notch filters, and differential filters, each analyzed for their suitability in different industrial applications within manufacturing and construction. Application segmentation covers areas like industrial automation, telecommunications, construction equipment, and building systems, highlighting the diverse uses of SAW filters in enhancing operational efficiency. Geographical segmentation breaks down the market into regions and key countries, examining regional trends, adoption rates, and growth opportunities. Additionally, the report may segment by end-user industry, focusing on specific sectors within manufacturing and construction that utilize SAW filters, such as automotive manufacturing, heavy machinery, and smart infrastructure. This structured approach allows for a comprehensive analysis of market dynamics, competitive landscape, and future prospects, enabling businesses and professionals to make informed decisions based on detailed, categorized information tailored to their interests and needs.

FAQs

What is a SAW filter? A SAW filter, or Surface Acoustic Wave filter, is an electronic component that uses acoustic waves to filter electrical signals, providing precise frequency selection and interference rejection in various devices.

How does a SAW filter work? It works by converting electrical signals into acoustic waves that travel along the surface of a piezoelectric material, where they are filtered based on frequency before being converted back into electrical signals.

What materials are used in SAW filters? Common materials include piezoelectric substrates like quartz, lithium tantalate, or lithium niobate, which are chosen for their ability to efficiently generate and transmit acoustic waves.

What are the advantages of SAW filters? Advantages include high selectivity, small size, low cost compared to some alternatives, and excellent performance in frequency filtering, making them ideal for industrial applications.

Where are SAW filters used? They are used in telecommunications, industrial automation, construction equipment, consumer electronics, and automotive systems for signal processing and communication.

Who are the leading SAW filter manufacturers? Leading manufacturers include Murata Manufacturing, Qorvo, Skyworks Solutions, TDK Corporation, and Kyocera Corporation, known for their innovative products and industrial solutions.

Citius Research has developed a research report titled “SAW Filters Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• SAW Filters Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The SAW Filters Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

SAW Filters Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

SAW Filters Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of SAW Filters Market
• Research Methodology
• Executive Summary
• Market Dynamics of SAW Filters Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of SAW Filters Market
• Cost and Gross Margin Analysis of SAW Filters Market
• SAW Filters Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “SAW Filters Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

SAW Filters Market Key Stakeholders

Below are the key stakeholders for the SAW Filters Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

SAW Filters Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the SAW Filters Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the SAW Filters Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in SAW Filters Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global SAW Filters Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global SAW Filters Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global SAW Filters Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global SAW Filters Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global SAW Filters Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global SAW Filters Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America SAW Filters Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America SAW Filters Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe SAW Filters Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA SAW Filters Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific SAW Filters Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa SAW Filters Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia SAW Filters Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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