Sand Abrasion Tester Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207107
  • Format: Electronic (PDF)
  • Number of Pages: 184
  • Author(s): Joshi, Madhavi

Report Overview

The Sand Abrasion Tester Market size was estimated at USD 50 million in 2023 and is projected to reach USD 90 million by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Sand Abrasion Tester Market

(Market Size)
$50 million
$90 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 50 million
2030 Market Size USD 90 million
Key Players Taber Industries, BYK-Gardner, Elcometer, Erichsen, Suga Test Instruments

Market Summary

The sand abrasion tester market is an integral segment within the machinery and equipment industry, focused on providing specialized devices that measure the resistance of materials to abrasive wear caused by sand and other particulates. These testers are critical for quality control and research and development across multiple sectors, including automotive, aerospace, construction, and coatings. The equipment simulates real-world abrasive conditions to evaluate durability, longevity, and performance of materials such as metals, polymers, ceramics, and composite surfaces. Demand is driven by the need for reliable, standardized testing to ensure product integrity, compliance with international standards, and reduction in failure rates. Manufacturers and end-users rely on these testers to make informed decisions about material selection and product design, thereby enhancing overall operational efficiency and safety. The market is characterized by continuous innovation, with companies developing advanced testers that offer higher precision, automation, and user-friendly interfaces. As industries increasingly prioritize sustainability and durability, the adoption of sand abrasion testers is expected to grow, supporting advancements in material science and engineering applications worldwide.

Key Highlights

The sand abrasion tester market showcases several key highlights that underscore its importance and growth trajectory. One significant aspect is the adherence to international standards such as ASTM and ISO, which mandate rigorous testing protocols for material abrasion resistance. Leading companies in this space, including Taber Industries, BYK-Gardner, and Erichsen, offer a range of products that cater to diverse industry needs, from portable units for field testing to benchtop models for laboratory environments. Technological advancements have introduced features like digital readouts, automated testing cycles, and data integration capabilities, enhancing accuracy and reproducibility. The market is also witnessing increased demand from emerging economies, where industrialization and infrastructure development are accelerating. Furthermore, the focus on developing eco-friendly and energy-efficient materials is pushing R&D investments, thereby fueling the need for precise abrasion testing equipment. These factors collectively highlight the market's role in ensuring product quality, safety, and compliance across global supply chains.

Drivers, Opportunities & Restraints

Several drivers propel the sand abrasion tester market forward, including the growing emphasis on quality assurance and regulatory compliance across industries such as automotive, aerospace, and marine. The need to extend product lifespan and reduce maintenance costs encourages companies to invest in reliable testing equipment. Additionally, advancements in material science, particularly in composites and coatings, require sophisticated testing methods to validate performance under abrasive conditions. Opportunities abound in the expansion of end-use industries in Asia-Pacific and Latin America, where rapid industrialization and infrastructure projects are on the rise. The integration of IoT and AI for predictive maintenance and real-time data analysis presents another growth avenue, enabling smarter, connected testers. However, the market faces restraints such as high initial costs of advanced equipment, which may deter small and medium-sized enterprises. Limited awareness about standardized testing protocols in some regions and the availability of alternative testing methods could also hinder adoption. Despite these challenges, ongoing innovations and the critical role of abrasion testing in product development ensure sustained market growth.

Concentration Insights

The sand abrasion tester market exhibits a concentrated landscape with a few key players dominating the global scene. Companies like Taber Industries, BYK-Gardner, Erichsen, and Suga Test Instruments hold significant market shares due to their extensive product portfolios, strong R&D capabilities, and established distribution networks. These industry leaders focus on continuous innovation, offering testers that meet evolving international standards and customer requirements. The market concentration is also influenced by strategic partnerships, mergers, and acquisitions, which enable companies to expand their geographic reach and enhance technological offerings. Regional players, particularly in Asia and Europe, contribute to competition by providing cost-effective solutions tailored to local markets. However, high barriers to entry, including stringent regulatory approvals and the need for technical expertise, limit the number of new entrants. This concentration fosters a competitive yet collaborative environment, where companies strive to differentiate through product quality, reliability, and after-sales support, ensuring that end-users have access to advanced testing solutions.

Type Insights

The sand abrasion tester market is segmented into various types based on design and functionality, each catering to specific testing needs. Common types include falling sand testers, which simulate natural abrasion by allowing sand to fall onto test specimens, and rotary platform testers, which use abrasive wheels to assess wear resistance. Other variants include air blast testers that propel abrasive particles at high velocity and taber abrasion testers renowned for their versatility in testing flat samples. Each type offers distinct advantages; for instance, falling sand testers are ideal for evaluating coatings and paints, while rotary testers are suited for thicker materials like metals and plastics. Manufacturers are increasingly developing multi-functional testers that can perform various abrasion tests, reducing equipment costs and space requirements for end-users. The choice of tester depends on factors such as material properties, industry standards, and desired accuracy, driving diversity in product offerings and innovation in the market.

Application Insights

Sand abrasion testers find applications across a broad spectrum of industries, highlighting their versatility and critical role in material evaluation. In the automotive sector, these testers are used to assess the durability of exterior paints, coatings, and interior components subjected to abrasive environments. The aerospace industry relies on them for testing turbine blades, composite materials, and protective coatings to ensure safety and performance under extreme conditions. Construction and building materials companies utilize abrasion testers to evaluate surfaces like flooring, tiles, and concrete for wear resistance. Additionally, the marine industry employs these devices to test anti-fouling paints and hull coatings exposed to sand and water abrasion. Other applications include testing consumer goods, textiles, and electronic displays. The growing demand for lightweight and high-strength materials in various sectors further amplifies the need for precise abrasion testing, making these instruments indispensable for quality assurance and innovation.

Regional Insights

The sand abrasion tester market demonstrates varying dynamics across different regions, influenced by industrialization levels, regulatory frameworks, and economic conditions. North America and Europe are mature markets, characterized by high adoption due to stringent quality standards and advanced manufacturing sectors. The presence of major automotive and aerospace industries in these regions drives demand for sophisticated testing equipment. Asia-Pacific emerges as a high-growth region, fueled by rapid industrialization, infrastructure development, and expanding manufacturing activities in countries like China, India, and Japan. Increasing investments in R&D and quality control further boost market prospects here. Latin America and the Middle East & Africa show promising growth, supported by rising construction projects and industrialization efforts, though adoption may be slower due to economic variability. Overall, regional insights reveal a globally interconnected market where technological advancements and industrial growth patterns shape demand and innovation.

Company Insights

Key companies in the sand abrasion tester market include established players such as Taber Industries, a renowned provider of abrasion and wear testing instruments known for their reliability and compliance with international standards. BYK-Gardner, part of the ALTANA Group, offers a range of testing equipment, including abrasion testers, with a focus on coatings and materials analysis. Erichsen GmbH specializes in surface testing instruments, providing robust solutions for various industries. Suga Test Instruments, based in Japan, is recognized for its innovative approach and global distribution network. Other notable players include Qualitest International, which offers a diverse portfolio of testing machines, and ChemInstruments, known for customized abrasion testing solutions. These companies compete through product innovation, strategic expansions, and customer-centric services, ensuring they meet the evolving needs of industries worldwide. Their expertise and technological advancements play a pivotal role in driving market growth and setting industry benchmarks.

Recent Developments

Recent developments in the sand abrasion tester market highlight a trend towards automation, digitalization, and enhanced user experience. Companies are introducing testers with integrated software for data management, real-time monitoring, and remote operation, aligning with Industry 4.0 initiatives. For instance, new models feature touchscreen interfaces, automated calibration, and cloud connectivity for seamless reporting. There is also a focus on developing environmentally sustainable testers that reduce energy consumption and use eco-friendly materials. Strategic collaborations and acquisitions have been observed, such as partnerships between tester manufacturers and research institutions to advance testing methodologies. Additionally, companies are expanding their presence in emerging markets through localized production and distribution channels. These developments reflect the industry's response to growing demand for efficient, accurate, and compliant testing solutions, ensuring that the market remains dynamic and forward-looking.

Report Segmentation

The sand abrasion tester market report is segmented to provide detailed insights into various aspects influencing the industry. Segmentation typically includes by type, such as falling sand testers, rotary platform testers, and air blast testers, each catering to different testing requirements. Application segmentation covers industries like automotive, aerospace, construction, marine, and others, highlighting specific use cases and demand drivers. Geographical segmentation breaks down the market into regions and key countries, analyzing regional trends, growth rates, and competitive landscapes. Further segmentation may consider end-user preferences, technology adoption levels, and distribution channels. This structured approach allows stakeholders to identify opportunities, assess market dynamics, and make informed decisions based on comprehensive data and analysis tailored to their specific interests and needs.

FAQs

What is a sand abrasion tester used for? A sand abrasion tester is used to evaluate the resistance of materials to wear and abrasion caused by sand or other abrasive particles, ensuring they meet quality and durability standards in industries like automotive, aerospace, and construction.

How does a sand abrasion tester work? It works by subjecting a test specimen to controlled abrasive action, such as falling sand or rotating abrasive wheels, and measuring the weight loss or surface damage to determine abrasion resistance.

What industries benefit from sand abrasion testing? Industries such as automotive, aerospace, marine, construction, and coatings benefit significantly, as it helps in assessing material durability and compliance with safety and performance standards.

What are the key standards for sand abrasion testing? Key standards include ASTM D968 for falling sand testing and ISO 5470 for rubber or plastics abrasion resistance, ensuring consistent and reliable test results globally.

What factors should be considered when selecting a sand abrasion tester? Factors include the type of material being tested, required accuracy, compliance with industry standards, ease of use, and available features like automation and data integration.

Are there portable sand abrasion testers available? Yes, portable models are available for field testing and on-site quality checks, offering convenience without compromising on accuracy for certain applications.

Citius Research has developed a research report titled “Sand Abrasion Tester Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Sand Abrasion Tester Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Sand Abrasion Tester Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Sand Abrasion Tester Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Sand Abrasion Tester Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Sand Abrasion Tester Market
• Research Methodology
• Executive Summary
• Market Dynamics of Sand Abrasion Tester Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Sand Abrasion Tester Market
• Cost and Gross Margin Analysis of Sand Abrasion Tester Market
• Sand Abrasion Tester Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Sand Abrasion Tester Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Sand Abrasion Tester Market Key Stakeholders

Below are the key stakeholders for the Sand Abrasion Tester Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Sand Abrasion Tester Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Sand Abrasion Tester Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Sand Abrasion Tester Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Sand Abrasion Tester Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Sand Abrasion Tester Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Sand Abrasion Tester Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Sand Abrasion Tester Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Sand Abrasion Tester Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Sand Abrasion Tester Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Sand Abrasion Tester Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Sand Abrasion Tester Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Sand Abrasion Tester Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Sand Abrasion Tester Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Sand Abrasion Tester Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Sand Abrasion Tester Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Sand Abrasion Tester Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Sand Abrasion Tester Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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