Safflower Oil Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195914
  • Format: Electronic (PDF)
  • Number of Pages: 197
  • Author(s): Joshi, Madhavi

Report Overview

The Safflower Oil Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.7 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Safflower Oil Market

(Market Size)
$850 million
$1.7 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 850 million
2030 Market Size USD 1.7 billion
Key Players Adams Group, Oilseeds International, Gustav Heess, A.P. Refinery, Kalsec

Market Summary

The global safflower oil market represents a significant and expanding segment within the food and beverage industry, distinguished by its high nutritional value and versatile applications. Safflower oil is extracted from the seeds of the safflower plant and is available in two primary variants: high-oleic and high-linoleic, each serving distinct end-use purposes. The market is characterized by steady growth propelled by increasing health consciousness among consumers who are actively seeking out heart-healthy cooking oils with beneficial fatty acid profiles. This demand is further amplified by the rising prevalence of lifestyle-related health conditions, prompting a shift towards functional foods and oils that support overall wellness. The market's trajectory is also influenced by its expanding utility beyond culinary uses into sectors like cosmetics and pharmaceuticals, although the food industry remains its dominant consumer. Key players are continuously engaging in product innovation and geographical expansion to capture greater market share and cater to the evolving preferences of a global clientele.

Key Highlights

The safflower oil market is defined by several pivotal factors that underscore its commercial and nutritional importance. A primary highlight is the oil's exceptional composition, being rich in unsaturated fats, particularly monounsaturated fatty acids in high-oleic varieties, which are acclaimed for supporting cardiovascular health. This positions it as a premium and sought-after product in the health and wellness food segment. Furthermore, the oil's high smoke point makes it an exceptionally stable and preferred choice for high-temperature cooking methods like frying, offering a neutral flavor that does not overpower food. The market is also witnessing a notable trend of clean-label and non-GMO product offerings, as manufacturers respond to consumer demand for transparency and natural ingredients. The industrial application of safflower oil in food processing, as a component in dressings, margarines, and prepared foods, further solidifies its multifaceted role in the global food supply chain, presenting diverse revenue streams for stakeholders.

Drivers, Opportunities & Restraints

The growth of the safflower oil market is primarily driven by the escalating global consumer focus on preventive healthcare and nutritional well-being. The scientifically supported benefits of unsaturated fats for heart health are a major catalyst, encouraging the adoption of safflower oil as a healthier alternative to traditional cooking oils. Additionally, the expanding food processing industry consistently integrates functional ingredients like safflower oil to enhance the nutritional profile of its product offerings. A significant opportunity lies in the untapped potential of emerging economies, where rising disposable incomes and growing awareness of healthy eating habits are creating new consumer bases. Market players can also explore opportunities in product diversification, such as developing organic and cold-pressed variants to appeal to niche, premium markets. However, the market faces restraints including the relatively high cost of production and final product price compared to more common vegetable oils, which can limit penetration in price-sensitive markets. Furthermore, competition from other healthy oil alternatives like olive oil and avocado oil presents a constant challenge that requires strategic marketing and product differentiation to overcome.

Concentration Insights

The competitive landscape of the safflower oil market is moderately concentrated, featuring a mix of established international corporations and specialized regional producers. Leading companies such as Adams Group, Cargill Incorporated, and Spectrum Organic Products, LLC hold significant market shares due to their extensive distribution networks, strong brand recognition, and diversified product portfolios. These industry giants leverage their global presence and substantial R&D capabilities to maintain a competitive edge through continuous innovation and quality assurance. Alongside these major players, there are numerous smaller, often regionally-focused companies that compete on the basis of organic certification, artisanal production methods, or local sourcing, catering to specific consumer segments. This structure creates a dynamic environment where large-scale production efficiency and broad market access compete with niche, value-added propositions. The concentration is also influenced by vertical integration strategies, where some companies control aspects of the supply chain from cultivation to processing, ensuring quality and cost management.

Type Insights

The safflower oil market is segmented into different types based on its fatty acid composition, primarily high-oleic and high-linoleic oils. High-oleic safflower oil is characterized by a dominance of monounsaturated fats, specifically oleic acid. This type is highly valued for its stability at high temperatures, making it exceptionally suitable for frying and saut?ing, and for its extended shelf life. Its neutral flavor profile is another asset, making it a versatile ingredient that does not alter the taste of food. Conversely, high-linoleic safflower oil contains a higher proportion of polyunsaturated fats, including linoleic acid, an essential omega-6 fatty acid. This variant is often promoted for its potential benefits for skin health and is frequently found in dietary supplements and cosmetic formulations, in addition to its use in low-heat cooking and salad dressings. The choice between these types is largely dictated by the intended application, with the food industry showing demand for both based on functional requirements and desired health claims.

Application Insights

Safflower oil finds extensive application across a diverse range of industries, with the food and beverages sector being the largest and most significant consumer. Within this sector, its primary use is as a cooking oil for domestic and commercial food preparation, prized for its high smoke point and health attributes. It is also a key ingredient in the manufacturing of processed foods, including mayonnaise, margarine, salad dressings, and baked goods, where it acts as a fat component that enhances texture and shelf stability. Beyond edible uses, safflower oil is a valuable raw material in the cosmetics and personal care industry, where it is incorporated into skincare products, lotions, and hair care formulations for its moisturizing and emollient properties. The pharmaceutical industry utilizes it as a carrier oil in certain medicinal preparations and supplements. This multi-industry applicability ensures consistent demand and provides market players with multiple channels for revenue generation and growth.

Regional Insights

The demand and production of safflower oil exhibit distinct regional patterns influenced by agricultural capabilities, dietary habits, and economic development. North America, particularly the United States, is a major producer and consumer, driven by a well-established health and wellness trend and a robust food processing industry. Europe represents another significant market, with demand fueled by high consumer awareness of healthy eating and a strong preference for premium, natural food products. The Asia Pacific region is anticipated to witness considerable growth, propelled by expanding populations, rising health consciousness, and increasing disposable incomes in countries like India and China. These emerging economies present lucrative opportunities for market expansion. Other regions, including parts of South America and the Middle East and Africa, have smaller but growing markets, often supported by local production and increasing importation to meet rising consumer demand for diverse and healthy edible oils.

Company Insights

The competitive framework of the safflower oil market includes a roster of key players who are instrumental in shaping industry trends and dynamics. Prominent companies such as Adams Group, which is a leading agricultural processor, and Cargill Incorporated, a global food and agriculture giant, have a formidable presence due to their extensive supply chains and broad product offerings. Spectrum Organic Products, LLC, a subsidiary of Hain Celestial Group, is recognized for its focus on organic and non-GMO oils, appealing to a health-conscious consumer base. Other notable participants include Centra Foods and Marico Limited, each employing distinct strategies to strengthen their market position. These strategies often encompass new product development, such as introducing cold-pressed or expeller-pressed variants, pursuing organic certifications, forming strategic partnerships with distributors, and engaging in targeted marketing campaigns that highlight the unique health benefits and applications of safflower oil to differentiate their brands in a competitive marketplace.

Recent Developments

The safflower oil market is continuously evolving, with recent developments reflecting the industry's response to changing consumer preferences and technological advancements. A prominent trend among manufacturers is the heightened focus on sustainability and traceability throughout the supply chain, responding to consumer demand for ethically sourced and environmentally responsible products. There has been a noticeable increase in the launch of organic and non-GMO project verified safflower oil products, aligning with the clean-label movement. Companies are also investing in advanced extraction technologies to improve oil yield and preserve nutritional quality, such as cold-pressing methods. Furthermore, strategic initiatives like mergers, acquisitions, and partnerships are common as firms seek to expand their geographical footprint and enhance their production capacities. Marketing efforts have increasingly shifted towards digital platforms to educate consumers about the health benefits and versatile uses of safflower oil, aiming to drive adoption and brand loyalty in a crowded market.

Report Segmentation

This comprehensive market research report on the safflower oil industry provides a detailed and structured analysis segmented to deliver actionable insights. The segmentation is designed to provide a granular view of the market dynamics. The report is categorised by type, distinguishing between high-oleic and high-linoleic safflower oil, to analyse the demand, pricing, and growth patterns of each variant. It is further segmented by application, delving into the specific usage across food and beverages, cosmetics and personal care, pharmaceuticals, and other industrial sectors, highlighting the dominant and fastest-growing application areas. A crucial component of the segmentation is the regional analysis, which breaks down the market performance and potential across key geographies including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. This multi-dimensional segmentation allows stakeholders to identify precise growth pockets, understand competitive landscapes in specific segments, and make informed strategic decisions regarding investment, production, and marketing.

FAQs

What are the health benefits of safflower oil?

Safflower oil is lauded for its high content of unsaturated fats, which are beneficial for heart health. It may help manage cholesterol levels, support blood sugar control, and provide anti-inflammatory properties, making it a valuable addition to a health-conscious diet.

Is safflower oil good for high heat cooking?

Yes, particularly high-oleic safflower oil has a very high smoke point, making it an excellent and stable choice for high-heat cooking methods such as frying, searing, and saut?ing without breaking down or producing harmful compounds.

What is the difference between high-oleic and high-linoleic safflower oil?

The primary difference lies in their fatty acid composition. High-oleic oil is rich in monounsaturated fats (oleic acid), offering stability for cooking. High-linoleic oil is higher in polyunsaturated fats (linoleic acid), often used for its potential skin benefits and in lower-heat applications.

Can safflower oil be used for skin care?

Absolutely. Safflower oil, especially high-linoleic versions, is non-comedogenic and rich in linoleic acid, which helps strengthen the skin's barrier, retain moisture, and can be beneficial for managing conditions like acne, making it a popular ingredient in cosmetic formulations.

How is safflower oil produced?

Safflower oil is produced by extracting oil from the seeds of the safflower plant. Common methods include mechanical pressing (expeller-pressed or cold-pressed) and chemical solvent extraction. The chosen method impacts the oil's yield, nutrient profile, and final quality.

Citius Research has developed a research report titled “Safflower Oil Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Safflower Oil Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Safflower Oil Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Safflower Oil Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Safflower Oil Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Safflower Oil Market
• Research Methodology
• Executive Summary
• Market Dynamics of Safflower Oil Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Safflower Oil Market
• Cost and Gross Margin Analysis of Safflower Oil Market
• Safflower Oil Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Safflower Oil Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Safflower Oil Market Key Stakeholders

Below are the key stakeholders for the Safflower Oil Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Safflower Oil Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Safflower Oil Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Safflower Oil Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Safflower Oil Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Safflower Oil Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Safflower Oil Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Safflower Oil Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Safflower Oil Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Safflower Oil Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Safflower Oil Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Safflower Oil Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Safflower Oil Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Safflower Oil Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Safflower Oil Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Safflower Oil Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Safflower Oil Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Safflower Oil Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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