Rowing Boats Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186695
  • Format: Electronic (PDF)
  • Number of Pages: 185
  • Author(s): Joshi, Madhavi

Report Overview

The Rowing Boats Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.70% during the forecast period (2024-2030).

Rowing Boats Market

(Market Size)
$1.2 billion
$2.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.70%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.2 billion
Key Players Boston Whaler, Lund, Crestliner, Alumacraft, Tracker

Market Summary

The rowing boats market represents a specialized segment within the broader marine and recreational boating industry, catering to a diverse range of users from competitive athletes to recreational enthusiasts. These vessels, designed primarily for propulsion by oars, are utilized across various applications including sports, fitness, recreation, and tourism. The market is characterized by a blend of traditional craftsmanship and modern technological integration, with manufacturers continually innovating in materials and design to enhance performance, durability, and user experience. Key materials employed include wood, fiberglass, carbon fiber, and aluminum, each offering distinct advantages in terms of weight, strength, and cost. The demand is influenced by factors such as growing participation in rowing as a sport, increasing health and wellness trends promoting physical activity, and the rise of recreational boating and water-based tourism activities. The market operates through a network of manufacturers, distributors, specialty retailers, and online platforms, serving a global clientele. Despite being a niche market, it maintains steady growth driven by its dedicated user base and the perennial appeal of water sports.

Key Highlights

The rowing boats market is distinguished by several key highlights that underscore its dynamics and appeal. A significant trend is the advancement in materials technology, with carbon fiber composites gaining prominence for elite competition shells due to their exceptional strength-to-weight ratio, which enhances speed and maneuverability. Another highlight is the increasing customization offered by manufacturers, allowing teams and individuals to procure boats tailored to specific physiological requirements and performance preferences. The market also sees a sustained interest in wooden boats, prized for their classic aesthetics and craftsmanship, particularly within the recreational and traditional rowing segments. Furthermore, the integration of digital tools for design and manufacturing, such as CAD and CFD software, has revolutionized production processes, enabling greater precision and efficiency. The expansion of rowing programs in educational institutions and clubs globally continues to fuel demand for beginner and intermediate-level equipment. Additionally, the market is supported by a robust ecosystem of accessories and services, including oars, maintenance kits, and coaching, which contribute to the overall value chain and customer engagement.

Drivers, Opportunities & Restraints

The rowing boats market is propelled by several key drivers, including the growing global participation in rowing sports, supported by initiatives from international federations and national governing bodies to promote the activity at grassroots and competitive levels. Increasing health consciousness and the popularity of outdoor recreational activities further stimulate demand, as rowing offers a comprehensive full-body workout. The rise of eco-tourism and water-based adventure travel presents significant opportunities, with rowing boats being employed in guided tours and rental services across scenic waterways worldwide. However, the market faces restraints such as the high cost of advanced materials and manufacturing, which can limit accessibility for budget-conscious consumers. Seasonal variations and geographical limitations, where water bodies are not readily available or accessible year-round, also pose challenges. Regulatory hurdles related to water safety standards and environmental regulations can impact manufacturing and operational practices. Despite these restraints, opportunities abound in emerging markets where disposable incomes are rising, and in technological innovations such as the development of more affordable composite materials and the expansion of electric propulsion?? systems for coaching and safety boats.

Concentration Insights

The rowing boats market exhibits a relatively concentrated structure, with a handful of established players dominating the global landscape, particularly in the high-performance competition segment. Companies such as Empacher, Filippi, and Hudson Boat Works are renowned for their premium racing shells, leveraging decades of expertise and brand loyalty among elite rowers and national teams. This concentration is driven by the technical sophistication required in design and manufacturing, high barriers to entry due to specialized knowledge and capital investment, and the importance of reputation in a market where performance is paramount. However, the market also features a long tail of smaller manufacturers and regional artisans focusing on recreational, traditional, and entry-level boats, often catering to local preferences and price sensitivities. Distribution channels are similarly concentrated around authorized dealers and direct sales from manufacturers, especially for custom orders, though online platforms are gradually expanding access to a wider audience. The competitive dynamics are influenced by continuous innovation, partnerships with rowing clubs and events, and a focus on sustainability practices to appeal to environmentally conscious consumers.

Type Insights

The rowing boats market is segmented by type, primarily distinguished by design, size, and intended use. Single sculls are designed for individual rowers and are highly popular for training and solo recreation, offering simplicity and ease of transport. Double sculls and quadruple sculls accommodate two and four rowers respectively, emphasizing synchronization and team dynamics, commonly used in competitive and club settings. Sweep boats, including pairs, fours, and eights, involve rowers using a single oar each, with eights being the largest and fastest, often seen in major regattas and university programs. Additionally, there are specialized types such as coastal rowing boats, built for rougher waters with increased stability and durability, and recreational rowing boats which prioritize comfort and stability over speed, appealing to casual users. Traditional wooden rowboats continue to hold a niche market, valued for their heritage and aesthetic appeal. Each type incorporates specific material choices, with carbon fiber prevalent in racing shells for lightweight performance, while fiberglass and aluminum are common in recreational and rental fleets for their cost-effectiveness and robustness.

Application Insights

Applications within the rowing boats market are diverse, encompassing competitive sports, recreational activities, fitness training, and commercial uses. In competitive sports, rowing boats are essential equipment for regattas, championships, and Olympic events, where performance, weight, and aerodynamics are critical factors driving demand for high-end shells. Recreational application involves leisure rowing on lakes, rivers, and coastal areas, often utilizing stable and durable boats designed for safety and ease of use, appealing to families and tourism operators. Fitness training represents a growing segment, with rowing being recognized as an effective low-impact exercise, leading to increased installation of rowing tanks and ergometers in gyms, though on-water boats are also used for outdoor fitness programs. Commercial applications include rental services at tourist destinations, guided tour operations, and use in rowing simulators for training purposes. Additionally, rowing boats are employed in educational institutions, including schools and universities, for physical education and team-building activities. Each application dictates specific requirements in terms of boat design, material, and features, influencing manufacturer strategies and product development.

Regional Insights

The rowing boats market demonstrates distinct regional characteristics influenced by cultural preferences, climatic conditions, and economic factors. North America and Europe represent mature markets with high demand, driven by strong traditions in competitive rowing, well-established club networks, and high disposable incomes enabling investment in premium equipment. Countries like the United States, Germany, the United Kingdom, and Italy are hubs for manufacturing and consumption, hosting numerous regattas and events that stimulate market activity. The Asia-Pacific region is emerging as a significant growth area, with increasing participation in rowing sports, rising health awareness, and growing tourism infrastructure promoting water-based activities. Nations such as Australia, China, and Japan are seeing expansion in rowing programs and facilities. Latin America and the Middle East & Africa present nascent opportunities, though growth is moderated by limited water access and economic constraints; however, urban development projects incorporating water sports facilities are gradually fostering market development. Regional variations also exist in material preferences and regulatory standards, impacting import-export dynamics and local manufacturing focus.

Company Insights

The competitive landscape of the rowing boats market features several key companies renowned for their innovation, quality, and market presence. Empacher of Germany is a leader in high-performance racing shells, celebrated for its craftsmanship and use of advanced composites, catering primarily to elite athletes and national teams. Filippi Boats from Italy is another prominent player, known for its technological innovations and strong presence in international competitions. Hudson Boat Works in Canada excels in producing durable and competitive boats, with a focus on sweep boats and sculls. WinTech Racing in the United States offers a range of boats from entry-level to elite, emphasizing affordability and performance. Other notable participants include Sykes (Australia), which specializes in single sculls and innovative designs, and Janousek & St?mpfli (Czech Republic), recognized for its traditional and adaptive rowing solutions. These companies compete on factors such as material technology, weight optimization, customization options, and brand reputation, often engaging in sponsorships and partnerships with rowing federations to enhance visibility and loyalty. The market also sees smaller artisans and regional manufacturers contributing to diversity, particularly in recreational and traditional segments.

Recent Developments

Recent developments in the rowing boats market reflect ongoing innovation and strategic adaptations to evolving consumer demands and global trends. Manufacturers are increasingly integrating sustainable practices, such as using eco-friendly materials and reducing carbon footprints in production processes, in response to growing environmental consciousness. Technological advancements have led to the introduction of smart rowing boats equipped with sensors and IoT connectivity, enabling real-time performance tracking and data analytics for athletes and coaches. There has been a noticeable shift towards lightweight composites beyond carbon fiber, including hybrids that offer cost savings without compromising performance. Collaborations between boat manufacturers and research institutions are fostering innovations in hydrodynamic design, resulting in boats with improved efficiency and speed. The market has also seen expansions in product lines to include more recreational and rental-focused models, tapping into the tourism and wellness sectors. Additionally, companies are enhancing their digital presence and e-commerce capabilities to reach a broader audience, especially in the wake of increased online engagement post-pandemic. These developments collectively aim to enhance product offerings, expand market reach, and address sustainability challenges.

Report Segmentation

The rowing boats market report provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. Segmentation by type includes single sculls, double sculls, quadruple sculls, pairs, fours, eights, and others, capturing the diversity in boat designs tailored to different rowing configurations and purposes. By material, the market is categorized into wood, fiberglass, carbon fiber, aluminum, and others, highlighting the material preferences influencing performance, cost, and durability. Application segmentation covers competitive sports, recreational activities, fitness training, and commercial uses, reflecting the broad range of end-use scenarios that drive demand. Geographically, the report analyzes regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, providing insights into regional trends, growth patterns, and market dynamics. Each segment is analyzed in terms of market trends, key players, and future prospects, enabling stakeholders to identify opportunities and make informed decisions. This structured approach ensures a thorough understanding of the market landscape, facilitating strategic planning and investment.

FAQs

What are the key materials used in rowing boat construction? The primary materials include wood, valued for tradition and aesthetics; fiberglass, known for its balance of cost and durability; carbon fiber, preferred for high-performance racing due to its lightweight and strength; and aluminum, often used in recreational and rental boats for its robustness and affordability.

What factors influence the price of rowing boats? Prices are influenced by materials, with carbon fiber commands premium costs; design complexity and customization options; brand reputation and technological innovations; and intended use, as competition boats are typically more expensive than recreational models.

Which regions are leading in the rowing boats market? North America and Europe are leading markets, driven by strong rowing traditions, high participation rates, and presence of major manufacturers. The Asia-Pacific region is emerging rapidly due to increasing sports adoption and economic growth.

What are the common applications of rowing boats? Common applications include competitive sports such as regattas and Olympics; recreational rowing for leisure and tourism; fitness training in clubs and gyms; and commercial uses like rentals and guided tours.

How is technology impacting the rowing boats market? Technology impacts through advanced materials like composites enhancing performance; digital tools for design and manufacturing improving precision; and IoT integration enabling real-time data tracking for athlete training and boat maintenance.

Who are the major players in the rowing boats market? Major players include Empacher, Filippi Boats, Hudson Boat Works, WinTech Racing, Sykes, and Janousek & St?mpfli, known for their expertise in manufacturing high-quality boats for various segments from elite competition to recreation.

Citius Research has developed a research report titled “Rowing Boats Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Rowing Boats Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Rowing Boats Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Rowing Boats Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Rowing Boats Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Rowing Boats Market
• Research Methodology
• Executive Summary
• Market Dynamics of Rowing Boats Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Rowing Boats Market
• Cost and Gross Margin Analysis of Rowing Boats Market
• Rowing Boats Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Rowing Boats Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Rowing Boats Market Key Stakeholders

Below are the key stakeholders for the Rowing Boats Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Rowing Boats Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Rowing Boats Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Rowing Boats Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Rowing Boats Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Rowing Boats Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Rowing Boats Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Rowing Boats Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Rowing Boats Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Rowing Boats Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Rowing Boats Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Rowing Boats Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Rowing Boats Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Rowing Boats Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Rowing Boats Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Rowing Boats Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Rowing Boats Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Rowing Boats Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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