Rotating Phase Converter Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207877
  • Format: Electronic (PDF)
  • Number of Pages: 203
  • Author(s): Joshi, Madhavi

Report Overview

The Rotating Phase Converter Market size was estimated at USD 320 million in 2023 and is projected to reach USD 470 million by 2030, exhibiting a compound annual growth rate (CAGR) of 5.80% during the forecast period (2024-2030).

Rotating Phase Converter Market

(Market Size)
$320 million
$470 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.80%
2023 Market Size USD 320 million
2030 Market Size USD 470 million
Key Players Ronk, ARCO, North America Phase Converters, Phase-A-Matic, Kay Industries

Market Summary

The rotating phase converter market serves as a critical component within the manufacturing and construction industries by providing a reliable method for operating three-phase equipment using a single-phase power supply. These devices are electromechanical systems that generate a third leg of power, enabling the functionality of heavy-duty machinery such as CNC machines, industrial pumps, compressors, and conveyor systems in areas where three-phase power is unavailable or cost-prohibitive to install. The market is characterized by steady demand driven by industrial expansion, facility upgrades, and the need for cost-effective power solutions in smaller workshops and remote construction sites. Key end-users include metalworking shops, woodworking facilities, agricultural operations, and various construction companies that rely on robust and efficient machinery. The competitive landscape features both established electrical equipment manufacturers and specialized converter producers, all focusing on reliability, efficiency, and durability in their product offerings. As industries continue to prioritize operational efficiency and equipment longevity, rotating phase converters remain a vital solution for powering essential industrial assets.

Key Highlights

The rotating phase converter market is distinguished by several key factors that underscore its importance in industrial applications. These systems are renowned for their ability to handle high starting torque loads and heavy inductive loads, making them superior for applications involving large motors compared to some static alternatives. They provide a well-balanced three-phase output, which is crucial for minimizing motor heating and ensuring optimal performance and longevity of connected equipment. Manufacturers like Ronk Electrical Industries, ARCO Electric Products, and North America Phase Converter Company have developed reputations for producing robust and reliable units. A significant highlight is the durability and longevity of these systems, often featuring heavy-duty construction and designed for continuous operation in demanding environments. The market also benefits from a strong after-sales service and support network, including installation, maintenance, and repair services, which is a critical consideration for industrial buyers. Furthermore, the adaptability of these converters to power a wide range of equipment from a single unit provides significant value and flexibility for facility managers and business owners.

Drivers, Opportunities & Restraints

The growth of the rotating phase converter market is propelled by several key drivers. A primary driver is the extensive existing infrastructure of single-phase power, particularly in rural areas and older industrial buildings, creating a persistent need for conversion to operate modern three-phase machinery. The expansion of small to medium-sized manufacturing enterprises and workshops, which often lack access to three-phase power lines, further fuels demand. Additionally, the high cost and logistical challenges associated with upgrading electrical service to three-phase make rotating phase converters a cost-effective and practical solution for many businesses. Opportunities within this market are abundant, particularly in emerging economies where industrial growth is rapid and power infrastructure is still developing. There is also significant opportunity in the retrofitting and modernization of existing industrial facilities, where adding new three-phase equipment without altering the main power supply is desirable. However, the market faces certain restraints. The emergence of advanced solid-state and digital phase converters presents competition, offering features like precise voltage balancing and smaller footprints. Furthermore, the overall trend towards energy efficiency can sometimes favor newer technologies, though rotating converters remain unmatched for certain high-inertia applications. Economic downturns that reduce capital expenditure in manufacturing and construction also temporarily restrain market growth.

Concentration Insights

The competitive concentration in the rotating phase converter market is characterized by a mix of long-established specialized manufacturers and broader industrial electrical equipment suppliers. The market is not dominated by a single entity but rather by a group of key players who have built strong reputations over decades. Companies such as Phase-A-Matic, Kay Industries, and American Rotary hold significant market shares due to their specialized focus, extensive product lines, and deep industry expertise. These players compete on factors including product reliability, power rating range, technical support, and warranty offerings. The market also includes a segment of smaller regional manufacturers and distributors that cater to local or niche demands. Concentration is further influenced by the B2B nature of sales, where relationships with industrial distributors, electrical contractors, and original equipment manufacturers (OEMs) are crucial. While the barriers to entry are moderate, requiring engineering expertise and manufacturing capability, brand reputation and a proven track record for durability are paramount for success, which consolidates influence among the experienced players. This creates a competitive environment where innovation in design and customer service are key differentiators.

Type Insights

Rotating phase converters are primarily categorized based on their design and starting mechanisms, with the two main types being manual and automatic models. Manual rotating phase converters require the user to initiate the start sequence, often by engaging a starting circuit or switch, before the unit generates the three-phase power. These are typically chosen for applications where the operator is present to manage the startup process and are often a more economical option. Automatic rotating phase converters, in contrast, are designed for convenience and are integrated with controls that sense when a three-phase motor is activated and automatically start the converter without user intervention. This makes them ideal for applications where equipment needs to be started remotely or as part of an automated system. Beyond this primary classification, converters are also differentiated by their power rating, measured in horsepower (HP), to match the requirements of the specific machinery they are intended to power. The choice between types is a critical decision for businesses, balancing factors of cost, convenience, application requirements, and the specific starting torque demands of the connected equipment.

Application Insights

The application of rotating phase converters is vast and integral to the operation of numerous sectors within manufacturing and construction. In the manufacturing domain, they are indispensable for powering machine tools, including lathes, milling machines, grinders, and CNC equipment, which form the backbone of metalworking and fabrication shops. They are equally critical in woodworking industries for operating saws, planers, and sanders. Beyond machining, these converters are used to run industrial pumps, air compressors, and conveyor systems that are essential for material handling and plant operations. In the construction industry, they enable the operation of heavy machinery on job sites where only temporary or single-phase power is available, such as for large drills, concrete mixers, and hoists. The agricultural sector also represents a significant application area, where converters power irrigation pumps, grain augers, and other farm equipment. The versatility of a single rotating phase converter to power multiple pieces of equipment simultaneously makes it a cornerstone of operational planning for facilities that rely on a diverse fleet of three-phase machinery.

Regional Insights

The demand for rotating phase converters exhibits distinct regional patterns influenced by industrial development and electrical infrastructure. North America represents a mature and significant market, driven by a large base of small and medium-sized manufacturing enterprises, agricultural operations, and older industrial facilities that frequently lack three-phase power. The United States, in particular, has a strong concentration of manufacturers and end-users. Europe also holds a substantial market share, with demand stemming from its well-established industrial base and the need to retrofit and upgrade existing facilities without costly electrical service changes. The Asia-Pacific region is identified as a high-growth area, fueled by rapid industrialization, expansion of manufacturing capabilities, and ongoing construction projects in countries like China and India. In these emerging economies, the installation of three-phase power infrastructure often lags behind industrial growth, creating a robust demand for phase conversion solutions. Latin America and the Middle East & Africa present emerging opportunities, linked to industrial development and investments in construction infrastructure, though market penetration can be variable depending on local economic conditions.

Company Insights

The rotating phase converter market features a roster of companies renowned for their engineering expertise and product reliability. Key industry leaders include Ronk Electrical Industries, a longstanding manufacturer known for its robust and industrial-grade converters. ARCO Electric Products is another prominent player, offering a wide range of products and emphasizing customer-specific solutions. North America Phase Converter Company (NAPC) has built a strong reputation for both standard and custom-designed units, catering to a diverse industrial clientele. Phase-A-Matic is recognized for its innovative designs and extensive distribution network, making its products widely accessible. Other significant contributors include Kay Industries, which specializes in high-performance models, and American Rotary, known for its large-capacity rotary phase converters. These companies compete not only on product quality and power range but also on critical value-added services such as technical support, comprehensive warranties, and reliable customer service. Their strategies often involve direct engagement with electrical distributors, contractors, and OEMs to ensure their products are specified for new installations and retrofits.

Recent Developments

The rotating phase converter market has witnessed several notable developments focused on enhancing product performance, efficiency, and user experience. A significant trend is the integration of more sophisticated control systems into traditional rotary designs. Manufacturers are incorporating digital meters for monitoring voltage and amperage on all three phases, providing users with real-time operational data to ensure balanced power and protect connected equipment. There is also a continued emphasis on improving overall electrical efficiency and reducing idling losses, aligning with broader industrial energy conservation goals. Furthermore, companies are expanding their product portfolios to include higher horsepower models to meet the demand for powering larger industrial motors and multiple-machine setups from a single converter. In response to competitive pressure from electronic phase converters, some manufacturers are highlighting the inherent advantages of rotary designs for motor starting and their ability to handle difficult loads like welders and presses. The market has also seen developments in noise reduction technologies and more compact enclosure designs to facilitate easier installation in space-constrained environments.

Report Segmentation

This comprehensive market research report on the rotating phase converter industry is systematically segmented to provide a detailed and multi-faceted analysis. The segmentation allows for a granular examination of each aspect of the market. The report is first divided by type, analyzing the distinct characteristics, market share, and growth trends of manual and automatic rotating phase converters. The application segment provides a deep dive into the various end-use industries, including detailed analysis for metal manufacturing, woodworking, agriculture, construction, and other industrial sectors, highlighting the specific demands and drivers within each. A crucial regional segmentation breaks down the market landscape across key geographies: North America, Europe, Asia-Pacific, South America, and the Middle East & Africa, offering insights into regional dynamics, growth hotspots, and competitive environments. Furthermore, the report includes a dedicated company profiling section, which offers strategic insights into the key market players, their product portfolios, market positioning, and recent strategic initiatives. This multi-layer segmentation ensures that the report delivers targeted and actionable intelligence for stakeholders across the value chain.

FAQs

What is a rotating phase converter? A rotating phase converter is an electromechanical device that generates three-phase electrical power from a single-phase source. It uses an idler motor to produce a third leg of electricity, enabling the operation of industrial three-phase equipment.

How does a rotary phase converter work? It works by using a single-phase power supply to spin an "idler" motor. This spinning motor then generates a third leg of power through electromagnetic induction, creating a balanced or nearly balanced three-phase output that can run other three-phase motors.

What is the difference between a rotary and a static phase converter? A rotary converter uses a rotating idler motor to generate the third phase, offering better power quality and the ability to start and run multiple motors. A static converter uses electronic components, is typically for single-motor use, and often requires the motor to be derated.

Can a rotary phase converter run any three-phase equipment? While highly versatile, rotary phase converters are primarily designed for running inductive loads like motors. They may not be suitable for some sensitive electronic equipment or loads that require perfectly balanced power without additional balancing components.

How do you size a rotary phase converter? Sizing is based on the largest motor's horsepower (HP) that will be started and the total HP of all motors that may run simultaneously. The converter's rated HP must exceed that of the largest motor and accommodate the combined load of other motors.

What maintenance does a rotary phase converter require? Maintenance is generally minimal but includes periodic inspection for loose connections, ensuring proper ventilation to prevent overheating, and occasionally lubricating bearings on the idler motor according to the manufacturer's guidelines to ensure long service life.

Citius Research has developed a research report titled “Rotating Phase Converter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Rotating Phase Converter Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Rotating Phase Converter Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Rotating Phase Converter Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Rotating Phase Converter Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Rotating Phase Converter Market
• Research Methodology
• Executive Summary
• Market Dynamics of Rotating Phase Converter Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Rotating Phase Converter Market
• Cost and Gross Margin Analysis of Rotating Phase Converter Market
• Rotating Phase Converter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Rotating Phase Converter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Rotating Phase Converter Market Key Stakeholders

Below are the key stakeholders for the Rotating Phase Converter Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Rotating Phase Converter Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Rotating Phase Converter Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Rotating Phase Converter Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Rotating Phase Converter Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Rotating Phase Converter Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Rotating Phase Converter Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Rotating Phase Converter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Rotating Phase Converter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Rotating Phase Converter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Rotating Phase Converter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Rotating Phase Converter Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Rotating Phase Converter Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Rotating Phase Converter Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Rotating Phase Converter Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Rotating Phase Converter Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Rotating Phase Converter Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Rotating Phase Converter Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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