Rotary Encoder Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207874
  • Format: Electronic (PDF)
  • Number of Pages: 194
  • Author(s): Joshi, Madhavi

Report Overview

The Rotary Encoder Market size was estimated at USD 2.35 billion in 2023 and is projected to reach USD 3.55 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.20% during the forecast period (2024-2030).

Rotary Encoder Market

(Market Size)
$2.35 billion
$3.55 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.20%
2023 Market Size USD 2.35 billion
2030 Market Size USD 3.55 billion
Key Players Heidenhain, Danaher, Tamagawa, Sensata, FRABA

Market Summary

The rotary encoder market is a critical segment within the manufacturing and construction industries, providing essential motion feedback and position sensing for a wide array of machinery and equipment. These devices are fundamental components in automation systems, robotics, and precision control applications, translating mechanical motion into an electrical signal. The demand for high accuracy, reliability, and efficiency in industrial processes is a primary factor sustaining market growth. Manufacturers continuously innovate to develop encoders with enhanced resolution, durability, and resistance to harsh environmental conditions like extreme temperatures, moisture, and vibration, which are commonplace in industrial settings. The integration of Industry 4.0 principles and the Internet of Things (IoT) is further propelling the adoption of advanced rotary encoders, enabling predictive maintenance and real-time data analytics. Key players in this market include established multinational corporations and specialized technology providers, all competing on the basis of product performance, technological innovation, and global distribution networks. The market is characterized by a consistent need for modernization and upgrading of existing industrial infrastructure, ensuring a steady demand for these precision components across various global regions.

Key Highlights

The rotary encoder market is distinguished by several key highlights that underscore its importance and trajectory. A prominent trend is the accelerating shift towards absolute encoders, which provide a unique position value from the moment they are powered on, eliminating the need for a homing routine and enhancing operational efficiency in complex automated systems. This is particularly valuable in applications where safety and precision are paramount, such as in robotics and CNC machinery. Another significant highlight is the increasing miniaturization of encoder designs, allowing for integration into space-constrained applications without compromising on performance. The market is also witnessing a surge in the development of wireless and network-enabled encoders that facilitate easier installation and integration into smart factory ecosystems. Furthermore, there is a growing emphasis on developing encoders with robust protective features, including high IP ratings for dust and water resistance and enhanced resistance to electromagnetic interference, ensuring reliable performance in challenging industrial environments. The competitive landscape is dynamic, with companies like Heidenhain, TE Connectivity, and Sensata Technologies actively engaging in research and development to introduce products with higher resolutions, faster response times, and improved connectivity options.

Drivers, Opportunities & Restraints

The growth of the rotary encoder market is propelled by a combination of powerful drivers, promising opportunities, and notable restraints. A primary driver is the relentless global push towards industrial automation and the adoption of robotics across the manufacturing and construction sectors. This automation necessitates precise motion control, for which rotary encoders are indispensable. The expansion of the automotive and electronics manufacturing industries, which heavily rely on automated assembly lines, further fuels demand. A significant opportunity lies in the burgeoning field of renewable energy, particularly in wind turbines, where high-resolution encoders are critical for controlling blade pitch and yaw angle to maximize energy capture. The ongoing development of smart infrastructure and construction equipment also presents a substantial growth avenue. However, the market faces certain restraints. The high initial cost associated with advanced absolute and magnetic encoders can be a barrier to adoption for small and medium-sized enterprises. Furthermore, the market is susceptible to fluctuations in the global economy, which can impact capital expenditure in industrial sectors. Technical challenges related to maintaining accuracy under extreme conditions and the complexity of integrating encoders with legacy systems also pose hurdles for widespread implementation.

Concentration Insights

The competitive concentration within the rotary encoder market reveals a landscape with a mix of large, diversified international corporations and specialized, technologically focused firms. The market is moderately concentrated, with a handful of major players holding significant shares due to their extensive product portfolios, strong brand recognition, and global sales and distribution channels. These leading companies, such as Heidenhain, Broadcom, and Dynapar, compete intensely on the basis of technological innovation, product reliability, and the ability to offer customized solutions for specific industry needs. Alongside these giants, there exists a vibrant ecosystem of smaller and medium-sized enterprises that often compete by specializing in niche applications or by offering cost-effective alternatives. This structure fosters a healthy competitive environment that drives continuous product development and innovation. Market concentration is also influenced by regional dynamics, with certain players exhibiting stronger presence in specific geographical markets like North America, Europe, or Asia-Pacific. Strategic activities such as mergers and acquisitions, partnerships, and expansion into emerging markets are common tactics employed by key players to consolidate their market position and expand their customer base.

Type Insights

Rotary encoders are primarily categorized into two fundamental types based on their output signal: incremental and absolute. Incremental encoders generate a series of pulses as the shaft rotates, providing information about relative position and speed. They are widely used due to their simplicity and lower cost, making them suitable for applications like speed monitoring in conveyor systems and basic motor feedback. However, they lose position information upon a power loss. In contrast, absolute encoders provide a unique digital code for each shaft position, meaning the position is known immediately at power-up without the need for a reference run. This makes them indispensable for applications where knowing the exact position is critical for safety and operation, such as in robotic arms, CNC machines, and aviation controls. Within these broad categories, different technologies are employed, including optical, magnetic, and inductive. Optical encoders, using a light source and a photodetector, offer high resolution and accuracy. Magnetic encoders, which use magnets and sensors, are renowned for their robustness and ability to perform reliably in dirty, humid, or oily environments where optical encoders might fail.

Application Insights

The application of rotary encoders spans a diverse range of sectors within manufacturing and construction, underlining their versatility as a core component of motion control. In manufacturing, they are integral to robotics, providing precise feedback on joint angles and end-effector position, which is essential for tasks like assembly, welding, and material handling. They are equally critical in CNC machine tools for controlling the position and velocity of cutting tools and worktables with extreme precision. The automotive industry utilizes encoders extensively in production line automation, test equipment, and even within vehicle systems like throttle control and steering feedback. Within the construction industry, rotary encoders find application in heavy machinery such as excavators, cranes, and concrete pumps, where they enable precise control of boom and arm movements, enhancing both safety and operational efficiency. Furthermore, they are used in industrial printers, packaging machinery, and textile manufacturing equipment to ensure accurate registration and speed synchronization. The expanding application in renewable energy systems, particularly for controlling the pitch of wind turbine blades, represents a growing and technologically demanding field for high-performance encoders.

Regional Insights

The demand for rotary encoders exhibits distinct regional characteristics influenced by local industrial development and economic activity. The Asia-Pacific region is a dominant force in the global market, driven by its robust manufacturing base, particularly in countries like China, Japan, and South Korea. This region is a hub for electronics, automotive, and industrial equipment production, all of which are heavy consumers of motion control technologies. Government initiatives promoting industrial automation, such as China's Made in China 2025 plan, further stimulate market growth. North America and Europe are also significant markets, characterized by a high degree of technological adoption and a strong focus on upgrading existing industrial infrastructure to smart, connected systems. The presence of major automotive and aerospace industries in Germany, the United States, and France sustains demand for high-precision encoders. Meanwhile, other regions like Latin America and the Middle East and Africa are emerging markets where growth is linked to increasing industrialization, infrastructure development, and investments in manufacturing capabilities. The regional dynamics are shaped by the concentration of end-user industries and the pace of technological adoption in industrial processes.

Company Insights

The rotary encoder market features a competitive roster of companies that are pivotal in driving innovation and setting industry standards. Established leaders like Heidenhain are renowned for their high-precision optical encoders, which are often considered benchmarks in industries like machine tools and semiconductors. Sensata Technologies, through its acquisition of BEI Sensors, offers a broad portfolio of innovative encoder solutions, including ruggedized designs for harsh environments. TE Connectivity is another key player, providing a wide range of sensing and connectivity solutions, including robust rotary encoders for industrial and transportation applications. Other significant contributors include Omron, a Japanese electronics company known for its automation components, and FAULHABER Drive Systems, which specializes in miniature and micro drives often integrated with encoders. These companies compete not only on product performance, accuracy, and durability but also on their ability to provide global technical support, customization, and seamless integration services. The strategies employed often involve heavy investment in research and development to create next-generation products with features like integrated connectivity, higher resolutions, and enhanced environmental protection to meet evolving customer demands.

Recent Developments

The rotary encoder market is continuously evolving, with recent developments focusing on technological enhancement and strategic expansion. A prominent trend is the integration of Industrial Internet of Things (IIoT) capabilities directly into encoder designs. Companies are launching products with built-in Ethernet connectivity, such as EtherCAT or PROFINET, and IO-Link interfaces, enabling easier data exchange for predictive maintenance and process optimization within Industry 4.0 frameworks. There is also a noticeable push towards developing more robust and contactless magnetic encoder technologies that offer longer lifecycles and higher reliability than traditional optical encoders, especially in challenging conditions. In terms of corporate strategy, market players have been active in forming strategic partnerships and acquisitions to bolster their technological expertise and market reach. For instance, collaborations between encoder manufacturers and motor producers are becoming more common to offer integrated motion solutions. Furthermore, companies are expanding their production capacities and sales networks in high-growth regions, particularly in Asia-Pacific, to capitalize on the increasing demand from the region's burgeoning manufacturing sector.

Report Segmentation

This comprehensive market research report on the rotary encoder market provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the industry landscape. The segmentation is designed to help stakeholders identify specific growth pockets and market dynamics. The report is meticulously categorized by type, distinguishing between incremental and absolute encoders, with further breakdowns by technology such as optical, magnetic, and inductive. The application segmentation delves into the core uses within manufacturing and construction, including detailed analysis for robotics, machine tools, automotive systems, material handling equipment, and heavy construction machinery. A crucial component of the segmentation is the regional analysis, which provides insights into market performance and trends across key geographies including North America, Europe, Asia-Pacific, and the Rest of the World. Furthermore, the report includes a competitive landscape section that profiles leading and emerging companies, analyzing their market share, product offerings, and strategic initiatives. This multi-faceted segmentation ensures that the report delivers targeted and actionable intelligence for businesses, investors, and professionals seeking to understand the nuances of the rotary encoder market.

FAQs

What is a rotary encoder and how does it work?

A rotary encoder is an electro-mechanical device that converts the angular position or motion of a shaft into an analog or digital output signal. It works by using a sensor to detect changes in position as a coded disk attached to the shaft rotates, generating electrical pulses or a unique digital code that represents the shaft's precise position, speed, and direction of rotation.

What are the main types of rotary encoders?

The two main types are incremental and absolute rotary encoders. Incremental encoders output pulses to indicate relative movement and speed, while absolute encoders provide a unique digital code for each specific position, allowing the system to know the exact angle of the shaft immediately upon power-up without needing to move to a home position.

Where are rotary encoders commonly used?

Rotary encoders are ubiquitous in automation and are commonly used in a vast array of applications including robotics for precise joint control, CNC machine tools for accurate positioning, industrial motors for speed and direction feedback, conveyor systems, automotive electronics, and even in consumer electronics like computer mice and multimedia dials.

What is the difference between an optical and a magnetic rotary encoder?

The primary difference lies in their sensing technology. Optical encoders use a light source (LED) and a photodetector reading a patterned glass or metal disk to determine position, offering high resolution. Magnetic encoders use a magnet and Hall effect or magnetoresistive sensors reading a magnetic disk, providing greater robustness and reliability in environments with contaminants, vibration, and humidity.

What does IP rating mean for a rotary encoder?

IP rating, or Ingress Protection rating, is a standard that classifies the degree of protection provided by an encoder's enclosure against the intrusion of solid objects (like dust) and liquids (like water). A higher IP rating (e.g., IP64, IP67) indicates a more robust encoder that can perform reliably in harsh, dirty, or wet industrial conditions common in manufacturing and construction.

Why is there a growing demand for absolute encoders?

The growing demand for absolute encoders is driven by the increasing complexity and safety requirements of automated systems. Unlike incremental encoders, they retain position data after a power loss, eliminating the need for a homing sequence and preventing potential errors or hazards upon restart. This is critical for applications in robotics, aviation, and medical equipment where knowing the exact position at all times is paramount.

Citius Research has developed a research report titled “Rotary Encoder Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Rotary Encoder Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Rotary Encoder Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Rotary Encoder Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Rotary Encoder Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Rotary Encoder Market
• Research Methodology
• Executive Summary
• Market Dynamics of Rotary Encoder Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Rotary Encoder Market
• Cost and Gross Margin Analysis of Rotary Encoder Market
• Rotary Encoder Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Rotary Encoder Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Rotary Encoder Market Key Stakeholders

Below are the key stakeholders for the Rotary Encoder Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Rotary Encoder Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Rotary Encoder Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Rotary Encoder Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Rotary Encoder Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Rotary Encoder Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Rotary Encoder Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Rotary Encoder Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Rotary Encoder Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Rotary Encoder Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Rotary Encoder Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Rotary Encoder Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Rotary Encoder Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Rotary Encoder Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Rotary Encoder Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Rotary Encoder Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Rotary Encoder Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Rotary Encoder Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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