Roll-on Bottles Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210619
  • Format: Electronic (PDF)
  • Number of Pages: 212
  • Author(s): Joshi, Madhavi

Report Overview

The Roll-on Bottles Market size was estimated at USD 2.5 billion in 2023 and is projected to reach USD 4.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.60% during the forecast period (2024-2030).

Roll-on Bottles Market

(Market Size)
$2.5 billion
$4.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.60%
2023 Market Size USD 2.5 billion
2030 Market Size USD 4.2 billion
Key Players Aptar, Albea, HCP Packaging, Essel Propack, Quadpack

Market Summary

The roll-on bottles market is an integral segment within the global packaging industry, primarily serving sectors such as personal care, cosmetics, and pharmaceuticals. These containers are designed for precise liquid application, featuring a ball applicator that ensures controlled product dispensing and minimizes waste. The market has witnessed steady growth due to increasing consumer preference for convenient, portable, and hygienic packaging solutions. Key materials used in manufacturing include plastic, glass, and metal, each offering distinct advantages in terms of durability, aesthetics, and sustainability. The demand is further propelled by innovations in design and functionality, catering to evolving consumer needs and enhancing user experience. Major industry participants are continuously investing in research and development to introduce eco-friendly and lightweight options, aligning with global sustainability trends. The market is characterized by intense competition, with players focusing on product differentiation and strategic partnerships to strengthen their market presence.

Key Highlights

The roll-on bottles market showcases several key highlights that underscore its significance and growth trajectory. One notable aspect is the widespread adoption in the cosmetics and personal care industry, where products like deodorants, essential oils, and serums benefit from the precise application offered by roll-on mechanisms. Another highlight is the increasing emphasis on sustainable packaging, driving manufacturers to explore biodegradable materials and recyclable components. Technological advancements have also led to the development of anti-leak and anti-evaporation features, enhancing product integrity and consumer satisfaction. Additionally, the rise of e-commerce has amplified the need for robust and tamper-evident packaging, further boosting market demand. Customization options, such as unique shapes, colors, and branding opportunities, allow companies to differentiate their products and cater to niche markets. These factors collectively contribute to the market's dynamic and evolving nature, positioning it for continued expansion.

Drivers, Opportunities & Restraints

Several drivers are fueling the growth of the roll-on bottles market, including the rising consumer awareness regarding personal hygiene and grooming, which increases the demand for convenient and efficient packaging solutions. The expanding cosmetics and pharmaceutical industries, particularly in emerging economies, present significant growth opportunities, as these sectors require reliable and user-friendly packaging for their products. Additionally, the trend towards natural and organic products has led to the development of eco-friendly roll-on bottles, aligning with environmental regulations and consumer preferences. However, the market faces certain restraints, such as the high cost of raw materials and manufacturing processes, which can impact profitability and pricing strategies. Fluctuations in raw material availability and supply chain disruptions also pose challenges. Despite these restraints, opportunities abound in the form of technological innovations, such as smart packaging with integrated sensors, and the untapped potential in developing regions where disposable incomes and urbanization are on the rise.

Concentration Insights

The roll-on bottles market exhibits a concentrated competitive landscape, with a few key players dominating the industry. Companies such as AptarGroup, Inc., Gerresheimer AG, and Berry Global, Inc. hold significant market shares due to their extensive product portfolios, global reach, and strong R&D capabilities. These industry leaders focus on strategic acquisitions, partnerships, and expansions to consolidate their positions and cater to diverse regional demands. The market also features numerous small and medium-sized enterprises that specialize in niche segments, offering customized solutions and competing on factors like price and flexibility. Geographically, production and consumption are concentrated in regions like Asia-Pacific, North America, and Europe, where manufacturing hubs and end-use industries are well-established. This concentration influences supply chain dynamics, pricing strategies, and innovation trends, shaping the overall market structure.

Type Insights

Roll-on bottles are available in various types, primarily differentiated by material composition, including plastic, glass, and metal. Plastic roll-on bottles, often made from polyethylene or polypropylene, are lightweight, cost-effective, and shatterproof, making them ideal for travel and everyday use. Glass variants offer a premium feel, are impermeable, and preserve product integrity, commonly used for essential oils and high-end cosmetics. Metal roll-on bottles, typically crafted from aluminum or stainless steel, provide excellent durability and a modern aesthetic, appealing to brands focusing on sustainability and luxury. Each material type caters to specific industry requirements and consumer preferences, influencing design choices and functional attributes. Innovations in material science have also introduced bio-based plastics and recycled materials, addressing environmental concerns and regulatory standards. The choice of type depends on factors such as product compatibility, branding objectives, and target market segments.

Application Insights

Roll-on bottles find extensive applications across multiple industries, with the personal care and cosmetics sector being the largest end-user. Products such as deodorants, antiperspirants, perfumes, and roll-on essential oils leverage the precise application and portability of these packages. The pharmaceutical industry utilizes roll-on bottles for topical medications, pain relief oils, and aromatherapy products, benefiting from their hygienic and controlled dispensing capabilities. Additionally, the aromatherapy and wellness segment has seen growing adoption, driven by consumer interest in natural remedies and self-care practices. Other applications include roll-on formats for adhesives, lubricants, and specialty chemicals in industrial settings. The versatility of roll-on bottles allows for customization in size, design, and functionality, meeting the diverse needs of various applications and enhancing product performance and user experience.

Regional Insights

The roll-on bottles market demonstrates varied growth patterns across different regions, influenced by economic development, consumer behavior, and industrial activity. North America and Europe are mature markets, characterized by high demand for premium and sustainable packaging solutions in the cosmetics and personal care industries. Stringent regulations regarding packaging materials and waste management also drive innovation in these regions. The Asia-Pacific region emerges as a rapidly growing market, fueled by rising disposable incomes, urbanization, and expanding manufacturing capabilities in countries like China, India, and Japan. Increasing awareness of personal grooming and hygiene products further propels demand. Latin America and the Middle East & Africa present emerging opportunities, with growing investments in the cosmetics and pharmaceutical sectors. Regional insights highlight the importance of tailoring products to local preferences and regulatory environments to capitalize on growth potential.

Company Insights

Prominent companies in the roll-on bottles market include AptarGroup, Inc., a global leader known for its innovative dispensing solutions and extensive product range. Gerresheimer AG specializes in high-quality glass and plastic packaging, catering to the pharmaceuticals and cosmetics industries with a focus on sustainability. Berry Global, Inc. offers a diverse portfolio of packaging products, including roll-on bottles, emphasizing lightweight and recyclable materials. Other key players include Raepak Ltd., which provides custom packaging solutions, and Albea S.A., known for its expertise in beauty and personal care packaging. These companies invest heavily in research and development to introduce advanced features such as airless technology and biodegradable materials. Strategic initiatives like mergers, acquisitions, and geographic expansions are common, enabling them to enhance their market presence and meet evolving customer demands. The competitive landscape is marked by a focus on innovation, quality, and sustainability.

Recent Developments

Recent developments in the roll-on bottles market reflect a strong emphasis on sustainability and technological innovation. Many companies are launching products made from recycled materials and bio-based plastics to reduce environmental impact. For instance, AptarGroup has introduced roll-on bottles with enhanced recyclability and reduced plastic usage. Gerresheimer AG has developed lightweight glass options that maintain durability while minimizing carbon footprint. There is also a trend towards smart packaging, incorporating features like NFC tags and QR codes for brand engagement and product authentication. Additionally, advancements in manufacturing processes have improved production efficiency and cost-effectiveness, allowing for greater customization and faster time-to-market. Partnerships between packaging manufacturers and brand owners are increasing, focusing on co-development of innovative solutions that address specific market needs. These developments indicate a dynamic market responsive to consumer trends and regulatory pressures.

Report Segmentation

This report on the roll-on bottles market provides a comprehensive analysis segmented by material type, application, and region. The material type segmentation includes plastic, glass, and metal, each examined for their market share, growth potential, and key trends. Application segmentation covers personal care & cosmetics, pharmaceuticals, aromatherapy & wellness, and industrial uses, detailing demand patterns and industry-specific drivers. Regional segmentation encompasses North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering insights into geographic disparities, regulatory frameworks, and growth opportunities. Each segment is analyzed qualitatively, highlighting factors such as consumer preferences, technological advancements, and competitive dynamics. The report aims to provide stakeholders with a detailed understanding of market structure, enabling informed decision-making and strategic planning. It avoids quantitative metrics like market size and CAGR, focusing instead on descriptive insights and trend analysis.

FAQs

What materials are commonly used for roll-on bottles? Roll-on bottles are typically made from plastic, glass, or metal. Plastic is popular for its lightweight and cost-effectiveness, glass for its premium feel and product preservation, and metal for durability and sustainability.

How do roll-on bottles work? Roll-on bottles feature a ball applicator that rotates when moved across the skin, drawing product from the container and applying it evenly and precisely. This mechanism ensures controlled dispensing and reduces waste.

What are the main applications of roll-on bottles? They are widely used in personal care products like deodorants and essential oils, pharmaceuticals for topical medications, and aromatherapy for wellness products, thanks to their hygienic and efficient application.

Are roll-on bottles recyclable? Many roll-on bottles are recyclable, depending on the material. Plastic and glass variants can often be recycled, while metal bottles may require separation of components. Manufacturers are increasingly designing for recyclability.

Can roll-on bottles be customized? Yes, roll-on bottles offer extensive customization options in size, color, material, and branding. Companies can tailor designs to meet specific product requirements and enhance brand identity.

What are the advantages of using roll-on bottles? Advantages include precise application, portability, reduced product waste, and enhanced hygiene. They are also valued for their user-friendly design and ability to maintain product integrity.

Citius Research has developed a research report titled “Roll-on Bottles Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Roll-on Bottles Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Roll-on Bottles Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Roll-on Bottles Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Roll-on Bottles Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Roll-on Bottles Market
• Research Methodology
• Executive Summary
• Market Dynamics of Roll-on Bottles Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Roll-on Bottles Market
• Cost and Gross Margin Analysis of Roll-on Bottles Market
• Roll-on Bottles Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Roll-on Bottles Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Roll-on Bottles Market Key Stakeholders

Below are the key stakeholders for the Roll-on Bottles Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Roll-on Bottles Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Roll-on Bottles Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Roll-on Bottles Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Roll-on Bottles Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Roll-on Bottles Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Roll-on Bottles Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Roll-on Bottles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Roll-on Bottles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Roll-on Bottles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Roll-on Bottles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Roll-on Bottles Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Roll-on Bottles Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Roll-on Bottles Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Roll-on Bottles Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Roll-on Bottles Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Roll-on Bottles Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Roll-on Bottles Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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