Ring Main Unit Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209185
  • Format: Electronic (PDF)
  • Number of Pages: 190
  • Author(s): Joshi, Madhavi

Report Overview

The Ring Main Unit Market size was estimated at USD 2.5 billion in 2023 and is projected to reach USD 5.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.90% during the forecast period (2024-2030).

Ring Main Unit Market

(Market Size)
$2.5 billion
$5.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.90%
2023 Market Size USD 2.5 billion
2030 Market Size USD 5.2 billion
Key Players ABB, Siemens, Schneider, Eaton, GE

Market Summary

The ring main unit market is a critical segment within the electrical distribution sector, primarily utilized in medium voltage networks to ensure reliable power supply and enhanced operational safety. These compact, sealed units are integral to urban and industrial power distribution systems, offering features such as fault isolation, load switching, and system protection without interrupting the entire network. The growing emphasis on grid modernization, coupled with increasing investments in renewable energy integration and smart grid infrastructure, is significantly driving the demand for ring main units globally. Key industries relying on these systems include utilities, industrial manufacturing, commercial complexes, and infrastructure development projects. The market is characterized by continuous technological advancements aimed at improving efficiency, reducing maintenance requirements, and enhancing safety protocols. Manufacturers are focusing on developing environmentally friendly and compact designs to meet the evolving needs of modern power distribution networks. The adoption of automation and remote monitoring capabilities in ring main units is further propelling market growth, enabling real-time diagnostics and predictive maintenance.

Key Highlights

The ring main unit market is distinguished by several key highlights that underscore its importance and growth trajectory. One of the foremost aspects is the increasing deployment of gas-insulated ring main units, which offer superior safety, reduced footprint, and minimal environmental impact compared to air-insulated alternatives. Another significant highlight is the rising integration of digital and IoT-based solutions, allowing for smart grid compatibility and advanced monitoring features. Leading companies such as ABB, Siemens, Eaton, Schneider Electric, and Lucy Electric are at the forefront of innovation, introducing products with enhanced durability and intelligent control systems. The market is also witnessing a surge in demand from emerging economies, where rapid urbanization and industrialization are fueling the expansion of electrical infrastructure. Additionally, regulatory standards and government initiatives promoting energy efficiency and grid reliability are pivotal in shaping market dynamics. The trend towards renewable energy sources is further accelerating the need for advanced ring main units to manage distributed generation effectively.

Drivers, Opportunities & Restraints

Several drivers are propelling the growth of the ring main unit market, including the escalating demand for uninterrupted electricity supply, the modernization of aging power infrastructure, and the increasing investments in smart grid projects. The push towards renewable energy integration and the expansion of urban and industrial power networks are also significant catalysts. Opportunities abound in the development of eco-friendly and compact ring main units, as well as in the incorporation of advanced technologies such as IoT and automation for real-time monitoring and fault detection. The rising focus on rural electrification in developing regions presents another substantial growth avenue. However, the market faces certain restraints, including high initial installation costs and the complexity associated with retrofitting existing systems with advanced ring main units. Regulatory challenges and the need for skilled personnel for installation and maintenance can also impede market progression. Despite these hurdles, ongoing technological innovations and strategic collaborations among key players are expected to mitigate these challenges and foster market expansion.

Concentration Insights

The ring main unit market exhibits a concentrated competitive landscape with a few dominant players holding significant market share. Companies such as ABB, Siemens, Schneider Electric, Eaton, and Lucy Electric are recognized as key contributors, leveraging their extensive product portfolios, global reach, and strong research and development capabilities. These industry leaders focus on strategic initiatives including mergers, acquisitions, and partnerships to strengthen their market position and expand their geographical presence. Additionally, there is a notable presence of regional players who cater to specific local demands and offer cost-effective solutions. The market concentration is influenced by factors such as technological expertise, brand reputation, and the ability to provide customized solutions tailored to diverse application needs. Innovation remains a critical differentiator, with leading companies investing heavily in developing next-generation ring main units that align with evolving industry standards and sustainability goals.

Type Insights

Ring main units are categorized based on insulation medium into gas-insulated, air-insulated, and oil-insulated types. Gas-insulated ring main units are gaining prominence due to their compact design, enhanced safety features, and lower environmental impact, making them suitable for urban and space-constrained applications. Air-insulated units, while traditionally popular, are gradually being replaced by gas-insulated variants in many regions owing to their larger footprint and higher maintenance requirements. Oil-insulated ring main units are still utilized in certain applications but are seeing reduced adoption due to environmental concerns and the shift towards cleaner alternatives. Additionally, ring main units are available in various configurations such as fully equipped, partially equipped, and compact units, each designed to meet specific operational and space requirements. The choice of type depends on factors including voltage rating, application environment, and regulatory standards.

Application Insights

Ring main units find extensive applications across multiple sectors including utilities, industrial, commercial, and infrastructure projects. In the utilities sector, they are crucial for medium voltage distribution networks, enabling efficient load management, fault isolation, and system protection. Industrial applications involve their use in manufacturing plants, oil and gas facilities, and mining operations where reliable and safe power distribution is paramount. Commercial establishments such as shopping malls, hospitals, and data centers utilize ring main units to ensure uninterrupted power supply and enhance operational resilience. Infrastructure projects, including transportation networks and public utilities, also rely on these systems for robust and scalable electrical distribution. The growing trend of distributed energy resources and microgrids is further expanding the application scope of ring main units, necessitating advanced features for grid integration and management.

Regional Insights

The ring main unit market demonstrates varied growth patterns across different regions, influenced by factors such as infrastructure development, regulatory policies, and energy demand. North America and Europe are mature markets characterized by high adoption of advanced technologies and stringent safety standards, driving the demand for modern and efficient ring main units. The Asia-Pacific region is experiencing rapid growth due to extensive urbanization, industrialization, and government initiatives aimed at enhancing electrical infrastructure. Countries like China, India, and Japan are key contributors, with significant investments in smart grid projects and renewable energy integration. Latin America and the Middle East & Africa are emerging markets, where increasing electrification rates and infrastructure development projects are creating new opportunities. Regional disparities in regulatory frameworks and economic conditions play a crucial role in shaping market dynamics and growth prospects.

Company Insights

Prominent companies in the ring main unit market include ABB, Siemens, Schneider Electric, Eaton, and Lucy Electric, among others. ABB is renowned for its comprehensive portfolio of gas-insulated and digital ring main units, emphasizing innovation and sustainability. Siemens offers advanced solutions with integrated monitoring and control features, catering to the evolving needs of modern power networks. Schneider Electric focuses on eco-design and efficiency, providing ring main units that align with global energy trends. Eaton is recognized for its robust and reliable products, serving diverse applications across utilities and industries. Lucy Electric specializes in medium voltage switchgear, including ring main units, with a strong presence in international markets. These companies engage in continuous research and development to introduce products with enhanced performance, safety, and environmental compatibility. Strategic collaborations, expansions, and product launches are common practices to maintain competitive advantage and address customer requirements effectively.

Recent Developments

The ring main unit market has witnessed several recent developments aimed at enhancing product offerings and expanding market reach. Key players have introduced new generations of ring main units with integrated digital capabilities, enabling remote monitoring, predictive maintenance, and real-time data analytics. There is a growing emphasis on sustainability, leading to the development of SF6-free gas-insulated units that minimize environmental impact. Strategic acquisitions and partnerships have been prevalent, allowing companies to broaden their technological expertise and geographical footprint. For instance, collaborations between ring main unit manufacturers and software providers are facilitating the integration of IoT and AI solutions for smarter grid management. Additionally, investments in production capacity expansion and localization strategies in high-growth regions are notable trends. These developments reflect the industry's commitment to innovation, customer-centric solutions, and adherence to evolving regulatory standards.

Report Segmentation

The ring main unit market report is segmented based on type, application, voltage rating, insulation medium, and region. By type, the market is divided into gas-insulated, air-insulated, and oil-insulated ring main units. Application segments include utilities, industrial, commercial, and infrastructure. Voltage rating segmentation covers medium voltage ranges typically up to 40.5 kV, catering to various distribution network requirements. Insulation medium segmentation highlights the differences between SF6 gas, air, oil, and alternative eco-friendly gases. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. This comprehensive segmentation enables a detailed analysis of market trends, growth opportunities, and competitive dynamics within each segment, providing valuable insights for stakeholders to make informed decisions.

FAQs

What is a ring main unit? A ring main unit is a compact, sealed switchgear unit used in medium voltage distribution networks to ensure reliable power supply, fault isolation, and load switching without disrupting the entire system.

What are the key applications of ring main units? Ring main units are primarily used in utilities, industrial facilities, commercial buildings, and infrastructure projects for efficient and safe power distribution.

Which companies are leading the ring main unit market? Leading companies include ABB, Siemens, Schneider Electric, Eaton, and Lucy Electric, known for their innovative and reliable products.

What are the different types of ring main units? The main types are gas-insulated, air-insulated, and oil-insulated ring main units, each offering distinct advantages based on application requirements.

How are ring main units contributing to smart grid development? Ring main units with digital and IoT capabilities enable real-time monitoring, predictive maintenance, and enhanced grid management, supporting smart grid initiatives.

What factors are driving the demand for ring main units? Key drivers include grid modernization, renewable energy integration, urbanization, and the need for reliable and efficient power distribution systems.

Citius Research has developed a research report titled “Ring Main Unit Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Ring Main Unit Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Ring Main Unit Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Ring Main Unit Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Ring Main Unit Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Ring Main Unit Market
• Research Methodology
• Executive Summary
• Market Dynamics of Ring Main Unit Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Ring Main Unit Market
• Cost and Gross Margin Analysis of Ring Main Unit Market
• Ring Main Unit Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Ring Main Unit Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Ring Main Unit Market Key Stakeholders

Below are the key stakeholders for the Ring Main Unit Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Ring Main Unit Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Ring Main Unit Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Ring Main Unit Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Ring Main Unit Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Ring Main Unit Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Ring Main Unit Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Ring Main Unit Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Ring Main Unit Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Ring Main Unit Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Ring Main Unit Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Ring Main Unit Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Ring Main Unit Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Ring Main Unit Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Ring Main Unit Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Ring Main Unit Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Ring Main Unit Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Ring Main Unit Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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