Rice Bran Wax Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195903
  • Format: Electronic (PDF)
  • Number of Pages: 185
  • Author(s): Joshi, Madhavi

Report Overview

The Rice Bran Wax Market size was estimated at USD 180 million in 2023 and is projected to reach USD 400 million by 2030, exhibiting a compound annual growth rate (CAGR) of 13.00% during the forecast period (2024-2030).

Rice Bran Wax Market

(Market Size)
$180 million
$400 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 13.00%
2023 Market Size USD 180 million
2030 Market Size USD 400 million
Key Players Koster Keunen, Strahl & Pitsch, Poth Hille, Frank B. Ross, KahlWax

Market Summary

The rice bran wax market is an integral segment within the global food and beverages industry, primarily driven by its natural origin and versatile functional properties. Extracted as a byproduct during rice bran oil processing, this wax is gaining prominence as a sustainable and plant-based alternative to synthetic and animal-derived waxes. Its application spans across various food products, where it serves as a coating agent, texturizer, and stabilizer, enhancing shelf life and product quality. The market is characterized by a growing consumer preference for clean-label and natural ingredients, which aligns perfectly with the attributes of rice bran wax. Manufacturers are increasingly incorporating it into confectionery, chocolates, and fresh produce coatings to meet evolving regulatory standards and consumer demands for transparency and sustainability. The market dynamics are influenced by advancements in extraction technologies and the expanding utilization in niche applications beyond traditional uses, reinforcing its position as a valuable ingredient in the food sector.

Key Highlights

Key highlights of the rice bran wax market include its exceptional functional properties such as high melting point, excellent gloss impartation, and stability, which make it superior to many alternatives. It is recognized for its non-GMO and allergen-free nature, catering to the rising demand for safe and health-conscious food products. The wax is also valued for its role in organic and natural food formulations, supported by certifications from various food safety authorities globally. Innovation in application techniques, such as microencapsulation for flavor delivery and moisture barrier enhancements, represents a significant advancement. Additionally, strategic initiatives by leading players to expand production capacities and forge partnerships with food manufacturers underscore the market's growth trajectory. The emphasis on sustainable sourcing and circular economy practices, utilizing rice milling byproducts, further accentuates its environmental and economic benefits.

Drivers, Opportunities & Restraints

Drivers propelling the rice bran wax market include the increasing consumer inclination towards natural and plant-based ingredients, fueled by health and environmental concerns. Stringent regulations phasing out synthetic additives in food products also encourage adoption. The growth of the processed food industry, particularly in emerging economies, amplifies demand for functional ingredients like rice bran wax that improve product longevity and quality. Opportunities abound in expanding applications within the food sector, such as in dairy alternatives, bakery, and ready-to-eat meals, where its emulsifying and stabilizing properties are leveraged. Research into new extraction methods could enhance yield and purity, opening avenues for cost-effective production. However, restraints include the limited awareness among small-scale manufacturers about its benefits and the availability of cheaper alternatives like synthetic waxes, which may hinder market penetration. Fluctuations in raw material supply due to climatic variations in rice-producing regions also pose challenges.

Concentration Insights

The rice bran wax market exhibits a moderate level of concentration, with a mix of global players and regional specialists dominating the landscape. Key companies such as Koster Keunen, Strahl & Pitsch, and Huzhou Shuanglin Shengtao Vegetable Oil Factory have established strong footholds through extensive product portfolios and technological expertise. These players focus on vertical integration, controlling aspects from raw material sourcing to finished product distribution, ensuring quality and supply chain reliability. The market also features numerous small to medium-sized enterprises, particularly in Asia-Pacific, leveraging local rice milling operations to produce wax for domestic and export markets. Collaboration between wax producers and food manufacturers is common, aimed at developing customized solutions for specific applications. This concentration dynamic fosters competitive pricing and innovation, though it necessitates continuous investment in research and sustainable practices to maintain market position.

Type Insights

Rice bran wax is primarily available in refined and crude forms, with refined wax being the predominant type used in food applications due to its higher purity and superior performance characteristics. Refined rice bran wax undergoes additional processing to remove impurities, resulting in a product with consistent melting point, color, and odor, making it ideal for sensitive food uses like confectionery glazes and fruit coatings. Crude rice bran wax, while less processed, finds applications in industrial settings or as a base for further refinement. The market also sees variations based on particle size and blend formulations, tailored to specific functional requirements such as viscosity control or gloss enhancement. Advances in purification technologies are enabling producers to offer specialized grades that meet stringent food safety standards, catering to diverse industry needs and enhancing application versatility.

Application Insights

In the food and beverages industry, rice bran wax is extensively utilized as a coating agent for fruits, vegetables, and confectionery items to impart gloss and prevent moisture loss, thereby extending shelf life. It serves as a structuring agent in chocolate and compound coatings, providing heat resistance and improved texture. Emulsification properties make it valuable in dairy products, spreads, and whipped toppings, where it stabilizes mixtures and enhances mouthfeel. The wax is also employed in chewing gum bases and as a release agent in baking applications. Growing innovation sees its use in encapsulation systems for flavors and nutrients, protecting sensitive ingredients during processing and storage. The versatility of rice bran wax allows it to replace synthetic additives, aligning with clean-label trends and expanding its adoption across various food segments, from premium organic products to conventional processed foods.

Regional Insights

Geographically, the Asia-Pacific region leads the rice bran wax market, driven by high rice production in countries like China, India, and Japan, which ensures abundant raw material availability. This region benefits from established rice milling industries and growing food processing sectors, fostering domestic demand and export opportunities. North America and Europe represent significant markets due to stringent food safety regulations and strong consumer preference for natural ingredients, prompting manufacturers to incorporate rice bran wax in various applications. These regions also see higher adoption in organic and health-focused food products. Latin America and the Middle East & Africa are emerging markets, with increasing awareness and industrialization in food processing contributing to gradual growth. Regional disparities in regulatory frameworks and consumer preferences influence market strategies, with companies tailoring products to meet local standards and demand patterns.

Company Insights

Prominent companies in the rice bran wax market include Koster Keunen, which is known for its innovative natural wax solutions and strong global presence. Strahl & Pitsch specializes in high-purity waxes and has a reputation for quality in food applications. Huzhou Shuanglin Shengtao Vegetable Oil Factory leverages its proximity to raw materials in China to offer cost-effective products. Other key players like Frank B. Ross Co. and Poth Hille provide diversified wax portfolios that include rice bran wax, focusing on customer-specific formulations. These companies invest in research and development to enhance product properties and expand application scope, often engaging in strategic alliances with food manufacturers to co-develop solutions. Sustainability initiatives, such as optimizing extraction processes to reduce waste, are central to their operations, aligning with industry trends and regulatory expectations.

Recent Developments

Recent developments in the rice bran wax market highlight a trend towards innovation and sustainability. Companies are investing in advanced extraction technologies to improve yield and purity, reducing environmental impact through energy-efficient methods. There has been an increase in partnerships between wax producers and food manufacturers to create customized solutions for specific applications, such as vegan chocolates or organic produce coatings. Regulatory approvals for expanded use in food products across various regions have been secured, facilitating market growth. Additionally, efforts to promote circular economy practices are evident, with firms utilizing byproducts from rice processing more efficiently. Launch of new product grades with enhanced functional properties, like better emulsification or higher melt resistance, addresses evolving industry needs. These developments reflect a proactive approach to meeting consumer demands for natural, sustainable, and high-performance ingredients.

Report Segmentation

This report on the rice bran wax market provides a detailed segmentation to offer comprehensive insights. It is segmented by type into refined and crude rice bran wax, analyzing their market dynamics and application suitability. By application, the report covers confectionery, fruits and vegetables, dairy products, bakery, and others, highlighting usage patterns and growth prospects in each segment. Geographical segmentation includes North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, examining regional trends, regulatory environments, and competitive landscapes. The report also delves into end-use industry trends within food and beverages, providing granular analysis on adoption rates and future opportunities. Each segment is evaluated based on factors such as demand drivers, challenges, and innovation trends, enabling stakeholders to identify niche areas and make informed strategic decisions.

FAQs

What is rice bran wax used for in food? Rice bran wax is primarily used as a coating agent for fruits, confectionery, and chocolates to enhance gloss and shelf life, and as an emulsifier and stabilizer in various food products.

Is rice bran wax vegan? Yes, rice bran wax is plant-derived and considered vegan, making it a popular choice in vegan and vegetarian food formulations.

How is rice bran wax produced? It is produced as a byproduct during the refining of rice bran oil, through processes like dewaxing and filtration, followed by purification for food-grade quality.

What are the benefits of rice bran wax? Benefits include natural origin, high melting point, excellent gloss, stability, and functionality as a texturizer and moisture barrier in food applications.

Is rice bran wax safe for consumption? Yes, it is generally recognized as safe by food safety authorities and widely used in food products without adverse health effects.

Citius Research has developed a research report titled “Rice Bran Wax Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Rice Bran Wax Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Rice Bran Wax Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Rice Bran Wax Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Rice Bran Wax Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Rice Bran Wax Market
• Research Methodology
• Executive Summary
• Market Dynamics of Rice Bran Wax Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Rice Bran Wax Market
• Cost and Gross Margin Analysis of Rice Bran Wax Market
• Rice Bran Wax Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Rice Bran Wax Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Rice Bran Wax Market Key Stakeholders

Below are the key stakeholders for the Rice Bran Wax Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Rice Bran Wax Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Rice Bran Wax Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Rice Bran Wax Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Rice Bran Wax Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Rice Bran Wax Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Rice Bran Wax Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Rice Bran Wax Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Rice Bran Wax Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Rice Bran Wax Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Rice Bran Wax Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Rice Bran Wax Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Rice Bran Wax Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Rice Bran Wax Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Rice Bran Wax Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Rice Bran Wax Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Rice Bran Wax Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Rice Bran Wax Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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