RFID In Retail Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212712
  • Format: Electronic (PDF)
  • Number of Pages: 195
  • Author(s): Joshi, Madhavi

Report Overview

The RFID In Retail Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 16.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.30% during the forecast period (2024-2030).

RFID In Retail Market

(Market Size)
$8.5 billion
$16.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.30%
2023 Market Size USD 8.5 billion
2030 Market Size USD 16.5 billion
Key Players Zebra Technologies, Honeywell, Impinj, Avery Dennison, Checkpoint Systems

Market Summary

The RFID in retail market is a dynamic and rapidly evolving segment within the semiconductor and electronics industry, fundamentally transforming how retailers manage inventory, enhance customer experiences, and streamline operations. RFID technology utilizes electromagnetic fields to automatically identify and track tags attached to objects, providing real-time visibility into product movement from warehouse to point-of-sale. This market is integral to modern retail strategies, enabling unprecedented accuracy in stock management, reducing out-of-stock scenarios, and minimizing losses due to theft or misplacement. The adoption is driven by the need for operational efficiency, better asset utilization, and the growing integration of IoT solutions in retail environments. As retailers increasingly prioritize omnichannel strategies, RFID serves as a critical enabler, ensuring seamless synchronization between online and physical store inventories. The technology is not limited to large enterprises; small and medium retailers are also leveraging cost-effective RFID solutions to compete effectively. Innovations in tag design, reader capabilities, and software analytics continue to expand the applicability and ROI of RFID systems, making it a cornerstone of smart retail initiatives globally.

Key Highlights

Key highlights of the RFID in retail market include its pivotal role in enabling real-time inventory accuracy, which significantly enhances supply chain transparency and reduces operational costs. The technology supports loss prevention by providing detailed insights into item-level tracking, thereby curbing shrinkage and improving profit margins. Another standout feature is the facilitation of omnichannel retailing, allowing businesses to offer services like click-and-collect, endless aisle, and personalized shopping experiences based on accurate stock data. The integration of RFID with emerging technologies such as artificial intelligence and cloud computing is creating more intelligent and predictive retail ecosystems. Leading retailers are deploying RFID for automated checkout processes, reducing wait times and elevating customer satisfaction. The market is also witnessing advancements in tag durability and affordability, making it accessible for a broader range of products, including apparel, electronics, and perishables. Furthermore, regulatory compliance and sustainability initiatives are being supported through better tracking of product lifecycle and recall management.

Drivers, Opportunities & Restraints

Several drivers are propelling the growth of the RFID in retail market, including the escalating demand for inventory optimization and the need to enhance customer experience through faster and more accurate service. The rise of e-commerce and the necessity for efficient omnichannel operations are compelling retailers to adopt RFID for real-time visibility. Opportunities abound in the integration of RFID with IoT and big data analytics, enabling predictive analytics for demand forecasting and personalized marketing. The expansion into emerging markets presents significant growth potential, as retailers in these regions modernize their operations. However, the market faces restraints such as high initial implementation costs, which can be a barrier for small retailers, and concerns regarding data security and privacy. Additionally, the lack of standardized protocols across different regions and systems can hinder seamless adoption. Despite these challenges, ongoing technological advancements and decreasing costs of RFID components are expected to mitigate these restraints over time.

Concentration Insights

The concentration of the RFID in retail market is characterized by the presence of several key players who dominate through technological innovation, extensive product portfolios, and strategic partnerships. Companies such as Zebra Technologies, Impinj, and Avery Dennison are at the forefront, offering comprehensive solutions that include tags, readers, and software. The market is also seeing increased participation from semiconductor giants like NXP Semiconductors and STMicroelectronics, which provide essential chips for RFID tags. Geographically, North America and Europe exhibit high concentration due to early adoption and strong retail infrastructure, while Asia-Pacific is emerging as a hotspot for growth, driven by rapid retail expansion and increasing investments in smart technologies. The competitive landscape is further shaped by mergers and acquisitions, as companies seek to enhance their capabilities and expand their global footprint. Innovation in eco-friendly and reusable tags is also becoming a differentiating factor among market leaders.

Type Insights

RFID systems in the retail market are primarily categorized into active and passive RFID types, each serving distinct applications based on range, cost, and functionality. Passive RFID tags, which are more prevalent in retail due to their lower cost and smaller form factor, do not have an internal power source and rely on energy from reader signals to transmit data. They are ideal for item-level tracking, inventory management, and access control within stores. Active RFID tags, equipped with their own power source, offer longer read ranges and are used for tracking high-value assets across larger areas, such as in warehouses or yard management. Additionally, there are semi-passive tags that incorporate batteries for enhanced functionality without the range of active tags. The choice between these types depends on specific retail needs, balancing factors like read accuracy, deployment scale, and budget constraints. Innovations are continuously improving the performance and reducing the size and cost of both types.

Application Insights

RFID technology finds diverse applications in the retail sector, revolutionizing operations from supply chain management to customer engagement. Inventory management is the most prominent application, enabling retailers to achieve near-perfect stock accuracy, reduce out-of-stocks, and automate replenishment processes. Loss prevention is another critical use case, where RFID helps in detecting and preventing theft, both internally and externally. In enhancing the customer experience, RFID facilitates features like smart fitting rooms, which suggest complementary items, and frictionless checkout systems that eliminate waiting lines. Supply chain visibility is greatly improved through real-time tracking of goods from manufacturer to store shelf, ensuring authenticity and reducing delays. Additionally, RFID is used in loyalty programs and personalized marketing by tracking customer interactions with products. The technology also supports sustainability efforts by optimizing resource use and reducing waste through better inventory control.

Regional Insights

The adoption of RFID in retail varies significantly across regions, influenced by factors such as technological infrastructure, retail maturity, and economic conditions. North America leads the market, driven by early adoption, high penetration of advanced retail technologies, and strong presence of key RFID vendors. The region's focus on enhancing operational efficiency and customer experience continues to fuel demand. Europe follows closely, with countries like the UK, Germany, and France implementing RFID to comply with stringent regulations and to support sophisticated retail networks. The Asia-Pacific region is experiencing the fastest growth, attributed to the expansion of organized retail sectors in countries such as China, India, and Japan, along with increasing investments in smart city initiatives. Latin America and the Middle East & Africa are emerging markets, where adoption is gradually rising as retailers seek to modernize and improve competitiveness. Each region presents unique opportunities and challenges, shaping the localized development of RFID solutions.

Company Insights

Prominent companies in the RFID in retail market include Zebra Technologies, known for its extensive range of RFID readers, printers, and software solutions tailored for retail environments. Impinj specializes in RAIN RFID solutions, offering high-performance tags and readers that enable item-level connectivity. Avery Dennison provides innovative RFID labeling and branding solutions, helping retailers integrate RFID seamlessly into their products. NXP Semiconductors and STMicroelectronics are key suppliers of RFID chips, essential for tag functionality. Other significant players include Checkpoint Systems, which focuses on loss prevention and inventory management solutions, and Sato Holdings, offering RFID printing and encoding systems. These companies compete on factors such as product innovation, reliability, and global support networks. Strategic collaborations with retailers and technology partners are common, aimed at developing customized solutions that address specific industry challenges. Continuous R&D investments ensure that these firms remain at the cutting edge of RFID technology.

Recent Developments

Recent developments in the RFID in retail market highlight a trend towards greater integration with digital technologies and sustainability initiatives. Companies are launching next-generation RFID tags with enhanced memory and security features to combat counterfeiting and ensure product authenticity. There is a growing emphasis on eco-friendly tags made from recycled materials, aligning with corporate sustainability goals. Advancements in reader technology include the deployment of handheld and fixed readers with improved accuracy and faster processing speeds, facilitating quicker inventory counts. Software innovations are focusing on cloud-based platforms that offer real-time analytics and integration with existing retail management systems. Partnerships between RFID providers and major retail chains are increasing, aimed at piloting new applications such as smart shelves and automated checkout. Additionally, regulatory developments in regions like Europe are encouraging adoption through standards that promote interoperability and data protection.

Report Segmentation

The RFID in retail market report is segmented to provide detailed insights into various aspects influencing market dynamics. Segmentation by type includes active RFID, passive RFID, and others, each analyzed for their market share and growth potential. By application, the report covers inventory management, loss prevention, supply chain management, customer experience enhancement, and others, highlighting key trends and adoption rates. Geographical segmentation breaks down the market into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, examining regional drivers and opportunities. Further segmentation may consider components such as tags, readers, and software, detailing the demand and innovation in each category. The report also assesses the market based on end-user segments like apparel retail, electronics retail, supermarkets, and specialty stores, providing tailored insights for different retail verticals. This comprehensive segmentation enables stakeholders to identify niche opportunities and make informed strategic decisions.

FAQs

What is RFID technology used for in retail? RFID technology in retail is primarily used for inventory management, enabling real-time tracking of products to reduce stockouts and overstocks. It also enhances loss prevention, improves supply chain visibility, and supports customer experience initiatives like automated checkout and personalized services.

How does RFID improve inventory accuracy? RFID improves inventory accuracy by providing real-time data on item locations and quantities through automated scanning, reducing human error and enabling frequent, efficient stock counts without disrupting store operations.

What are the benefits of RFID for loss prevention? RFID aids loss prevention by monitoring item movements continuously, alerting staff to unauthorized removals, and providing detailed analytics to identify theft patterns, thereby reducing shrinkage and increasing profitability.

Can RFID be integrated with existing retail systems? Yes, RFID systems can be integrated with existing retail management software, ERP systems, and point-of-sale platforms through APIs and middleware, ensuring seamless data flow and enhanced operational coherence.

What is the difference between active and passive RFID tags? Active RFID tags have their own power source and offer longer read ranges, suitable for tracking assets over large areas. Passive tags rely on reader signals for power, are cost-effective, and ideal for item-level tracking in retail environments.

Are there privacy concerns with RFID in retail? Privacy concerns exist regarding unauthorized tracking of consumers; however, retailers address these through data encryption, tag deactivation at point-of-sale, and compliance with privacy regulations to protect customer information.

Citius Research has developed a research report titled “RFID In Retail Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• RFID In Retail Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The RFID In Retail Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

RFID In Retail Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

RFID In Retail Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of RFID In Retail Market
• Research Methodology
• Executive Summary
• Market Dynamics of RFID In Retail Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of RFID In Retail Market
• Cost and Gross Margin Analysis of RFID In Retail Market
• RFID In Retail Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “RFID In Retail Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

RFID In Retail Market Key Stakeholders

Below are the key stakeholders for the RFID In Retail Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

RFID In Retail Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the RFID In Retail Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the RFID In Retail Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in RFID In Retail Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global RFID In Retail Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global RFID In Retail Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global RFID In Retail Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global RFID In Retail Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global RFID In Retail Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global RFID In Retail Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America RFID In Retail Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America RFID In Retail Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe RFID In Retail Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA RFID In Retail Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific RFID In Retail Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa RFID In Retail Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia RFID In Retail Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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