Reverse Logistics Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187207
  • Format: Electronic (PDF)
  • Number of Pages: 223
  • Author(s): Joshi, Madhavi

Report Overview

The Reverse Logistics Market size was estimated at USD 650 billion in 2023 and is projected to reach USD 1200 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Reverse Logistics Market

(Market Size)
$650 billion
$1200 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 650 billion
2030 Market Size USD 1200 billion
Key Players FedEx, UPS, DHL, XPO Logistics, CEVA

Market Summary

The reverse logistics market within the automotive and transportation industry encompasses the processes involved in the return, repair, remanufacturing, recycling, and disposal of vehicles, parts, and materials after their initial sale and use. This market is a critical component of the supply chain, focusing on value recovery, waste reduction, and sustainability. It includes activities such as handling warranty returns, managing end-of-life vehicles, processing defective parts, and overseeing recalls. The complexity of automotive products, which consist of numerous components and materials, makes reverse logistics particularly challenging yet vital. Companies are increasingly investing in efficient reverse logistics systems to recapture value, comply with stringent environmental regulations, and meet consumer expectations for responsible product lifecycle management. The market is supported by a network of service providers, including third-party logistics firms, remanufacturers, and recycling specialists, all working to optimize the flow of goods backwards through the supply chain.

Key Highlights

Key highlights of the reverse logistics market in automotive and transportation include its growing importance for sustainability and circular economy initiatives. There is a significant emphasis on the remanufacturing of components such as engines, transmissions, and turbochargers, which allows manufacturers to offer cost-effective, reliable parts while reducing waste. The implementation of advanced technologies like IoT sensors, RFID tracking, and data analytics is transforming reverse logistics by providing real-time visibility into the status and location of returned items, improving processing speeds and accuracy. Furthermore, stringent government regulations worldwide regarding the disposal and recycling of end-of-life vehicles are a major driver, compelling automakers to establish robust take-back and recycling programs. The market is also characterized by the strategic partnerships between automotive OEMs, such as Ford and General Motors, and specialized reverse logistics providers to enhance operational efficiency and customer service.

Drivers, Opportunities & Restraints

The growth of the automotive reverse logistics market is primarily driven by the increasing volume of product returns, recalls, and the need for sustainable end-of-life vehicle processing. Regulatory pressures from governments imposing extended producer responsibility laws mandate that manufacturers manage the entire lifecycle of their products, creating a compulsory demand for efficient reverse logistics. The rising consumer awareness and demand for environmentally friendly practices also push companies to adopt greener logistics solutions. Significant opportunities lie in the advancement of technology; blockchain for secure and transparent record-keeping, AI and machine learning for optimizing return pathways and forecasting return volumes, and automation in sorting and refurbishment centers can greatly enhance profitability and efficiency. However, the market faces restraints including the high cost associated with establishing and maintaining a reverse logistics network, the complexity of handling hazardous materials found in vehicles, and the lack of standardized processes across different regions which can complicate international returns and recycling efforts.

Concentration Insights

The competitive landscape of the automotive reverse logistics market is moderately concentrated, featuring a mix of large global logistics giants, specialized third-party logistics providers, and in-house divisions of major automotive OEMs. Leading companies such as UPS Supply Chain Solutions, FedEx SupplyChain, and CEVA Logistics possess extensive networks and technological capabilities to handle complex reverse flows for automotive clients. There is also a strong presence of specialists like Genco (a FedEx company) and Optoro that focus heavily on returns management and technology solutions. Furthermore, automotive manufacturers themselves, including Toyota and BMW, have developed sophisticated reverse logistics operations to maintain control over parts remanufacturing and recycling, ensuring quality and brand integrity. The market concentration is evolving as technology companies enter the space, offering software platforms that optimize reverse logistics, thereby increasing competition and innovation.

Type Insights

Within the automotive reverse logistics market, operations are typically segmented by the type of return and processing method. Key types include returns management, which handles defective or unwanted parts and vehicles from customers and dealers; remanufacturing, a process where core components are disassembled, cleaned, inspected, and rebuilt to original equipment specifications; recycling, which involves the recovery of valuable materials like metals, plastics, and glass from end-of-life vehicles; and repackaging, where returned goods are prepared for resale. Warranty returns represent a significant segment, where parts are returned for repair or replacement under warranty terms. Another critical type is recall returns, managed meticulously to ensure defective or unsafe components are removed from the market efficiently. Each type requires a distinct set of processes, facilities, and expertise, influencing how companies structure their reverse logistics strategies.

Application Insights

The application of reverse logistics in the automotive and transportation industry is vast and critical for operational and environmental performance. A primary application is in the automotive OEM sector, where companies manage the return of defective components from assembly lines and oversee large-scale recall campaigns. The automotive aftermarket is another major application, reliant on the reverse flow of core parts to support the remanufacturing of alternators, starters, and clutches for resale. Commercial transportation companies utilize reverse logistics to manage the maintenance, overhaul, and eventual disposal of fleets of trucks and buses. Furthermore, the application extends to battery recycling for electric vehicles, which is becoming increasingly important as the EV market grows, necessitating systems for handling end-of-life lithium-ion batteries. Each application demands tailored solutions to address specific challenges related to cost, compliance, and value recovery.

Regional Insights

Regionally, the adoption and sophistication of automotive reverse logistics vary significantly. North America and Europe represent mature markets with well-established reverse logistics networks, driven by strict environmental regulations like the End-of-Life Vehicle Directive in the EU and high consumer expectations for returns policies. These regions have a high concentration of remanufacturing facilities and advanced recycling centers. The Asia Pacific region is experiencing rapid growth in this market, fueled by the expanding automotive production and sales in countries like China and India, alongside growing governmental focus on sustainability and waste management. Latin America and the Middle East and Africa are emerging markets where reverse logistics is primarily focused on basic returns management and recycling, with potential for growth as regulatory frameworks develop and automotive markets continue to expand in these regions.

Company Insights

Prominent players shaping the automotive reverse logistics landscape include a diverse array of companies. Global logistics powerhouses such as DHL Supply Chain, Kuehne + Nagel, and XPO Logistics offer comprehensive reverse logistics services as part of their extensive portfolio, leveraging their vast transportation and warehouse networks. Specialized firms like Reverse Logistics Company (RLC) and Liquidity Services provide tailored solutions for returns management and asset recovery specifically for the automotive sector. Major automotive OEMs like Volkswagen Group and Renault have also developed sophisticated in-house reverse logistics operations to manage parts returns, remanufacturing, and recycling, often viewing it as a strategic function rather than just a cost center. These companies are increasingly investing in technology partnerships and startups to enhance their capabilities in data analytics and automation for reverse logistics.

Recent Developments

The automotive reverse logistics market has witnessed several pivotal recent developments centered on technological integration and sustainability. A prominent trend is the adoption of artificial intelligence and machine learning algorithms to better predict return rates, optimize sorting processes, and determine the most profitable disposition path for a returned item?whether it should be resold, refurbished, recycled, or disposed of. There is a growing investment in automation within warehouses dedicated to processing returns, using robots for disassembly and sorting to improve speed and reduce labor costs. Furthermore, the push towards electric vehicles has spurred new developments in battery reverse logistics, with companies like Tesla and LG Chem establishing programs for the collection, repurposing, and recycling of EV batteries. Collaboration between automakers and recycling specialists has also intensified to improve the efficiency of material recovery from end-of-life vehicles.

Report Segmentation

This market research report on the automotive reverse logistics market is meticulously segmented to provide a granular analysis. The segmentation is based on several key criteria to cater to strategic business needs. It is divided by service type, covering returns management, remanufacturing, recycling, and waste management. The report is further segmented by process, which includes recalls, commercial returns, repackaging, and end-of-life processing. Another critical segmentation is by application, distinguishing between automotive OEMs, the aftermarket, and commercial transportation fleets. Additionally, the report provides a detailed breakdown by region, encompassing North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. This multi-faceted segmentation allows stakeholders to pinpoint specific growth areas, understand regional dynamics, and identify the most relevant trends and competitive landscapes for their particular segment of interest.

FAQs

What is reverse logistics in the automotive industry?

Reverse logistics in the automotive industry refers to the specialized process of moving goods from their final destination back to the manufacturer or another point in the supply chain for the purpose of capturing value, proper disposal, or recycling. This includes handling returned parts, managing vehicle recalls, remanufacturing components like engines and transmissions, and processing end-of-life vehicles to recover materials.

What are the main challenges of reverse logistics?

The main challenges include managing the high cost of transportation and processing, dealing with the complexity and unpredictability of returned goods, ensuring compliance with diverse environmental regulations across different regions, handling hazardous materials safely, and implementing technology systems that provide visibility and efficiency throughout the reverse supply chain.

How does reverse logistics support sustainability?

Reverse logistics supports sustainability by promoting the circular economy. It enables the reuse, refurbishment, and remanufacturing of products and parts, significantly reducing waste sent to landfills. It also facilitates the recycling of valuable materials, conserves natural resources, and reduces the carbon footprint associated with manufacturing new products from virgin materials.

What is the difference between reverse logistics and forward logistics?

Forward logistics manages the flow of goods from the manufacturer to the end customer, focusing on efficiency and speed for delivery. Reverse logistics manages the flow in the opposite direction?from the customer back to the manufacturer or distributor?and focuses on value recovery, returns management, recycling, and disposal, often dealing with more uncertainty and variable conditions.

Why is reverse logistics important for automotive manufacturers?

It is crucial for managing warranty claims and recalls efficiently, protecting brand reputation. It allows for the recovery of value from returned and end-of-life products through remanufacturing and recycling. Furthermore, it is essential for compliance with environmental laws regarding product take-back and disposal, helping manufacturers avoid fines and meet corporate social responsibility goals.

What technologies are used in reverse logistics?

Key technologies include Warehouse Management Systems (WMS) tailored for returns, Transportation Management Systems (TMS), RFID and barcode scanning for asset tracking, IoT sensors to monitor the condition of returns in transit, and data analytics and AI platforms to optimize disposition decisions and forecast return volumes.

Citius Research has developed a research report titled “Reverse Logistics Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Reverse Logistics Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Reverse Logistics Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Reverse Logistics Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Reverse Logistics Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Reverse Logistics Market
• Research Methodology
• Executive Summary
• Market Dynamics of Reverse Logistics Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Reverse Logistics Market
• Cost and Gross Margin Analysis of Reverse Logistics Market
• Reverse Logistics Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Reverse Logistics Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Reverse Logistics Market Key Stakeholders

Below are the key stakeholders for the Reverse Logistics Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Reverse Logistics Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Reverse Logistics Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Reverse Logistics Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Reverse Logistics Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Reverse Logistics Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Reverse Logistics Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Reverse Logistics Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Reverse Logistics Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Reverse Logistics Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Reverse Logistics Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Reverse Logistics Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Reverse Logistics Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Reverse Logistics Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Reverse Logistics Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Reverse Logistics Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Reverse Logistics Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Reverse Logistics Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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