Returnable Packaging Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208622
  • Format: Electronic (PDF)
  • Number of Pages: 196
  • Author(s): Joshi, Madhavi

Report Overview

The Returnable Packaging Market size was estimated at USD 95 billion in 2023 and is projected to reach USD 140 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.80% during the forecast period (2024-2030).

Returnable Packaging Market

(Market Size)
$95 billion
$140 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.80%
2023 Market Size USD 95 billion
2030 Market Size USD 140 billion
Key Players CHEP, SSI Schaefer, Schoeller Allibert, DS Smith, Nefab

Market Summary

The returnable packaging market is a critical segment within the manufacturing and construction industries, characterized by the use of durable containers, pallets, crates, and other transport items designed for multiple trips between suppliers and end-users. This market is driven by the need for sustainable, cost-effective, and efficient logistics solutions that reduce waste and operational expenses. Returnable packaging systems are integral to supply chain optimization, offering superior protection for goods, minimizing damage, and enhancing handling efficiency. Industries such as automotive, food and beverage, and consumer goods heavily rely on these systems to streamline operations and meet environmental goals. The shift towards circular economy models and stringent regulations on packaging waste are further propelling adoption. Key materials include plastic, metal, and wood, with plastic dominating due to its lightweight, durability, and versatility. As companies prioritize sustainability and cost reduction, the returnable packaging market continues to expand, supported by innovations in design and material science that enhance longevity and performance.

Key Highlights

The returnable packaging market stands out for its significant contribution to sustainability by reducing single-use packaging waste and lowering carbon footprints through repeated use cycles. Key highlights include the growing adoption of automated tracking systems, such as RFID and IoT-enabled solutions, which improve asset visibility and management. Major players like Brambles Limited, Schoeller Allibert, and DS Smith Plc are leading innovations in modular and collapsible designs that optimize space during storage and return transit. The market is also witnessing increased integration with lean manufacturing principles, where returnable packaging supports just-in-time delivery and reduces inventory costs. Additionally, the rise of closed-loop logistics systems, where packaging is consistently reused within a controlled network, enhances efficiency and cost savings. The emphasis on hygiene and safety, particularly in sectors like pharmaceuticals and food processing, is driving demand for easy-to-clean and sanitizable packaging solutions. These factors collectively underscore the market's role in advancing operational excellence and environmental stewardship.

Drivers, Opportunities & Restraints

The growth of the returnable packaging market is primarily driven by the escalating focus on sustainability and waste reduction across industries. Regulatory pressures and corporate sustainability initiatives are compelling businesses to adopt reusable packaging solutions to minimize environmental impact. Cost savings from reduced packaging procurement and disposal expenses further incentivize adoption, especially for high-volume shippers. Opportunities abound in emerging economies where manufacturing and construction activities are expanding rapidly, creating demand for efficient logistics infrastructure. Technological advancements, such as smart packaging with embedded sensors, offer new avenues for enhancing supply chain transparency and efficiency. However, the market faces restraints including high initial investment costs for durable packaging and tracking systems, which can be prohibitive for small and medium enterprises. Logistics challenges related to reverse logistics and asset recovery also pose hurdles, requiring robust management systems. Additionally, material availability and volatility in raw material prices can impact production costs and market growth.

Concentration Insights

The returnable packaging market is relatively concentrated, with a few key players holding significant market share due to their extensive product portfolios, global reach, and strong R&D capabilities. Companies like Brambles Limited (through its CHEP brand), Schoeller Allibert, and DS Smith Plc dominate the landscape, offering comprehensive solutions across various industries. These leaders benefit from established logistics networks and long-term contracts with major manufacturing and retail clients. Regional players also play a crucial role, particularly in local markets where they offer customized solutions and faster service. The concentration is higher in developed regions like North America and Europe, where adoption is mature, while emerging markets exhibit more fragmentation with numerous small-scale suppliers. Collaboration and partnerships between packaging providers and logistics companies are common strategies to enhance service offerings and expand geographic presence. The competitive intensity is high, with innovation and sustainability being key differentiators.

Type Insights

Returnable packaging encompasses various types, including pallets, crates, totes, drums, and intermediate bulk containers (IBCs), each tailored to specific industry needs. Plastic pallets are widely favored for their lightweight, durability, and resistance to moisture and chemicals, making them ideal for food, pharmaceutical, and automotive applications. Metal containers offer superior strength and are often used in heavy-duty industrial settings, such as construction and machinery transport. Wooden crates and pallets, though less common due to weight and hygiene concerns, remain prevalent in certain sectors for their cost-effectiveness and biodegradability. Collapsible and nestable designs are gaining traction as they optimize storage space and reduce return transportation costs. Innovations in material science, such as the use of recycled plastics and composites, are enhancing the sustainability and performance of these packaging types. The choice of packaging type depends on factors like load capacity, hygiene requirements, and compatibility with automated handling systems.

Application Insights

Returnable packaging finds extensive applications across the manufacturing and construction industries, driven by the need for efficient and safe transport of components, raw materials, and finished goods. In automotive manufacturing, returnable containers are used for moving parts between suppliers and assembly lines, ensuring protection and reducing packaging waste. The food and beverage sector relies on hygienic, easy-to-clean totes and crates for transporting perishable goods, aligning with strict safety standards. In construction, durable pallets and IBCs facilitate the movement of bulk materials like cement, chemicals, and aggregates. Consumer goods and retail industries use returnable packaging for warehouse-to-store logistics, enhancing inventory management and reducing disposable packaging costs. The pharmaceuticals industry employs specialized containers that maintain temperature control and sterility during transit. Each application demands specific design features, such as ventilation for agricultural products or anti-static properties for electronics, highlighting the versatility and customization capabilities of returnable packaging solutions.

Regional Insights

The returnable packaging market exhibits distinct regional dynamics influenced by industrial activity, regulatory frameworks, and infrastructure development. North America and Europe are mature markets, characterized by high adoption rates due to stringent environmental regulations and advanced manufacturing sectors. The presence of major automotive and food processing industries in these regions drives demand for efficient packaging solutions. Asia-Pacific is the fastest-growing market, fueled by rapid industrialization, expanding manufacturing capabilities, and increasing focus on sustainability in countries like China, India, and Japan. Latin America and the Middle East & Africa are emerging markets, with growth opportunities linked to construction and industrial development, though adoption is slower due to logistical challenges and lower awareness. Regional preferences also vary; for example, plastic packaging dominates in North America and Europe, while wood and metal are more common in certain Asian markets due to cost and availability factors.

Company Insights

Prominent companies in the returnable packaging market include Brambles Limited, which operates the CHEP brand and is a global leader in pallet and container pooling services. Schoeller Allibert is renowned for its innovative plastic packaging solutions, serving industries like automotive, retail, and agriculture. DS Smith Plc offers a wide range of returnable packaging products, emphasizing sustainability and circular economy principles. Other key players include Myers Industries, Inc., which provides durable containers and pallets through its Buckhorn division, and Rehrig Pacific Company, known for its reusable crates and totes. These companies invest heavily in R&D to develop lightweight, durable, and smart packaging solutions that meet evolving customer needs. Strategic acquisitions and partnerships are common, enabling expansion into new regions and industries. The competitive landscape is marked by a focus on providing end-to-end solutions, including logistics management and tracking services, to enhance customer value.

Recent Developments

Recent developments in the returnable packaging market highlight a strong trend towards sustainability and technological integration. Major players are launching products made from recycled materials and designing packaging for easier recycling at end-of-life. For instance, Brambles has committed to a net-positive impact by 2025, focusing on circular economy initiatives. Technological advancements include the incorporation of IoT sensors and RFID tags into packaging to enable real-time tracking, condition monitoring, and improved asset management. Companies are also expanding their product portfolios with collapsible and nestable designs to reduce space usage during return logistics. Partnerships between packaging providers and logistics firms are increasing to offer integrated solutions that streamline supply chains. Additionally, there is growing emphasis on hygiene, with developments in antimicrobial coatings and easy-to-clean surfaces, particularly in response to heightened health concerns post-pandemic. These innovations are shaping the future of returnable packaging, making it smarter, greener, and more efficient.

Report Segmentation

This report on the returnable packaging market is segmented to provide a comprehensive analysis across multiple dimensions. The segmentation by type includes pallets, crates, totes, drums, intermediate bulk containers (IBCs), and others, each analyzed for their market presence and growth potential. By material, the market is divided into plastic, metal, wood, and others, with insights into material preferences and innovations. Application segmentation covers automotive, food & beverage, construction, consumer goods, pharmaceuticals, and other industrial sectors, highlighting specific use cases and demand drivers. Geographically, the report examines North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, detailing regional trends and opportunities. Additionally, the report includes analysis by end-user industry and packaging design (e.g., collapsible, stackable), providing a holistic view of the market dynamics. This structured approach enables stakeholders to identify niche opportunities and make informed strategic decisions.

FAQs

What is returnable packaging? Returnable packaging refers to durable containers, pallets, or other transport items designed for multiple uses between suppliers and customers, reducing waste and costs associated with single-use packaging.

Which industries use returnable packaging? Industries such as automotive, food and beverage, construction, consumer goods, and pharmaceuticals extensively use returnable packaging for efficient and sustainable logistics.

What are the benefits of returnable packaging? Benefits include cost savings from reduced packaging purchases, lower waste disposal costs, enhanced product protection, improved sustainability, and better supply chain efficiency.

What materials are commonly used in returnable packaging? Common materials include plastic, metal, and wood, with plastic being predominant due to its durability, lightweight nature, and versatility.

How does returnable packaging support sustainability? It supports sustainability by minimizing single-use packaging waste, reducing carbon footprint through repeated use, and promoting circular economy practices.

What are the challenges of implementing returnable packaging? Challenges include high initial investment, complexities in reverse logistics and asset recovery, and the need for robust tracking and management systems.

Citius Research has developed a research report titled “Returnable Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Returnable Packaging Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Returnable Packaging Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Returnable Packaging Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Returnable Packaging Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Returnable Packaging Market
• Research Methodology
• Executive Summary
• Market Dynamics of Returnable Packaging Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Returnable Packaging Market
• Cost and Gross Margin Analysis of Returnable Packaging Market
• Returnable Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Returnable Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Returnable Packaging Market Key Stakeholders

Below are the key stakeholders for the Returnable Packaging Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Returnable Packaging Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Returnable Packaging Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Returnable Packaging Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Returnable Packaging Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Returnable Packaging Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Returnable Packaging Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Returnable Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Returnable Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Returnable Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Returnable Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Returnable Packaging Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Returnable Packaging Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Returnable Packaging Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Returnable Packaging Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Returnable Packaging Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Returnable Packaging Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Returnable Packaging Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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