Rebar Tier Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207848
  • Format: Electronic (PDF)
  • Number of Pages: 209
  • Author(s): Joshi, Madhavi

Report Overview

The Rebar Tier Market size was estimated at USD 180 million in 2023 and is projected to reach USD 270 million by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Rebar Tier Market

(Market Size)
$180 million
$270 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 180 million
2030 Market Size USD 270 million
Key Players Max USA, TJK, EZ Tie, Evo-2, Eman

Market Summary

The rebar tier market is an integral segment within the manufacturing and construction industries, focusing on the tools and equipment used for tying reinforcing bars in concrete structures. This market supports the critical need for efficiency, safety, and structural integrity in construction projects ranging from residential buildings to large-scale infrastructure. Rebar tiers, which include both manual tools and automated machines, are essential for speeding up the construction process while ensuring that rebars are securely fastened to meet engineering specifications. The demand for these tools is closely tied to global construction activity, urbanization trends, and investments in public infrastructure. As construction practices evolve towards greater automation and productivity, the rebar tier market is adapting with innovations that reduce labor costs and enhance precision. Key regions driving growth include areas with robust construction sectors, while manufacturers continue to develop products that cater to both professional contractors and large construction firms. The market is characterized by a mix of established players and emerging innovators, all competing on factors such as durability, ease of use, and technological integration.

Key Highlights

The rebar tier market is distinguished by several key highlights that underscore its importance and trajectory. Automation and technological advancement stand out, with battery-powered and pneumatic rebar tiers gaining prominence for their ability to significantly increase tying speed and reduce physical strain on workers. Leading companies like MAX USA CORP., Surebonder, and EJOT are at the forefront, offering products that enhance on-site efficiency. Another highlight is the growing emphasis on ergonomics and safety, with manufacturers designing tools that minimize the risk of injuries and comply with stringent occupational health standards. The market is also seeing a trend towards lightweight and portable models, which improve mobility and accessibility on construction sites. Additionally, the integration of durable materials and long-lasting battery systems ensures reliability in demanding environments. These innovations are not only improving operational outcomes but are also supporting the broader construction industry's move towards sustainable and efficient building practices, making rebar tiers a critical component in modern construction methodology.

Drivers, Opportunities & Restraints

Several drivers are propelling the rebar tier market forward, chief among them being the global surge in construction and infrastructure development. Increased government spending on public works, such as bridges, highways, and urban transit systems, directly boosts demand for efficient rebar tying solutions. The push for faster project completion times and cost reduction is another significant driver, as automated rebar tiers can drastically cut labor hours and enhance productivity. Opportunities in the market are abundant, particularly in emerging economies where urbanization is accelerating and construction industries are expanding. There is also growing potential in the development of smart and connected tools that integrate with construction management software for better project tracking and efficiency. However, the market faces restraints, including the high initial cost of advanced automated equipment, which may deter smaller contractors or firms in cost-sensitive regions. Additionally, economic fluctuations and slowdowns in construction activity can impact demand, while the need for specialized training for operating sophisticated machinery presents a barrier to adoption in some markets.

Concentration Insights

The rebar tier market exhibits a concentrated competitive landscape with a mix of global leaders and specialized regional players. Major companies such as MAX USA CORP., Surebonder, EJOT, Peddinghaus, and Fast Innovation dominate the market, leveraging their extensive distribution networks, strong brand recognition, and continuous investment in research and development. These established players often focus on offering a wide range of products, from manual tiers to advanced automated systems, catering to diverse customer needs across different construction segments. The market concentration is also influenced by strategic mergers, acquisitions, and partnerships aimed at expanding geographic reach and technological capabilities. While North America and Europe are strongholds for these key players due to high adoption of advanced construction technologies, emerging markets in Asia-Pacific and Latin America are becoming increasingly important, attracting both global giants and local manufacturers who compete on price and customization. This concentration dynamics ensure that innovation remains high, but also create barriers to entry for new competitors due to the significant capital and expertise required.

Type Insights

The rebar tier market is segmented by type into manual rebar tiers and automatic rebar tiers, each serving distinct needs within the construction industry. Manual rebar tiers are traditional tools that require physical effort to twist and secure tie wires around reinforcing bars. They are valued for their simplicity, low cost, and reliability, making them suitable for small-scale projects or applications where power sources are unavailable. In contrast, automatic rebar tiers represent the modern evolution, utilizing battery, electric, or pneumatic power to automate the tying process. These tools significantly increase tying speed, often completing ties in a fraction of the time required manually, which is crucial for large-scale infrastructure projects and high-volume construction sites. Automatic models are further diversified into cordless battery-operated versions for maximum mobility and pneumatic versions for industrial settings requiring consistent power. The choice between types depends on factors such as project scale, budget, and desired efficiency, with a clear industry trend shifting towards automatic solutions to meet demands for productivity and labor savings.

Application Insights

Rebar tiers find application across various segments of the construction industry, primarily in building construction, infrastructure projects, and industrial construction. In building construction, which includes residential, commercial, and institutional structures, rebar tiers are used to secure reinforcing bars in foundations, walls, columns, and slabs, ensuring structural strength and compliance with safety codes. Infrastructure applications encompass large-scale projects such as bridges, tunnels, highways, and dams, where the volume of rebar work is substantial and the use of automatic tiers is prevalent to maintain timelines and reduce labor costs. Industrial construction, including factories, power plants, and warehouses, also relies heavily on rebar tiers for constructing robust foundations and frameworks that can withstand heavy loads and harsh conditions. Each application sector has specific requirements regarding tying speed, tool durability, and operator safety, driving manufacturers to develop specialized products. The versatility of rebar tiers makes them indispensable in virtually any concrete reinforcement task, highlighting their critical role in ensuring the integrity and longevity of constructed facilities.

Regional Insights

The rebar tier market demonstrates varied dynamics across different regions, influenced by local construction activity, economic conditions, and technological adoption rates. North America is a significant market, characterized by high demand for advanced automatic rebar tiers due to stringent construction regulations, a focus on productivity, and substantial infrastructure investments. Europe follows a similar pattern, with strong emphasis on quality, safety, and sustainable building practices driving the adoption of efficient tying tools. The Asia-Pacific region represents the fastest-growing market, fueled by rapid urbanization, massive infrastructure development in countries like China and India, and increasing government initiatives on smart city projects. This region shows a mix of demand for both manual and automatic tiers, with cost sensitivity playing a role in product selection. Latin America and the Middle East & Africa are emerging markets, where growth is tied to economic stability and construction booms in urban centers. Each region presents unique opportunities and challenges, with global manufacturers adapting their strategies to meet local needs through tailored products and distribution channels.

Company Insights

The competitive landscape of the rebar tier market features several key companies that lead through innovation, quality, and market reach. MAX USA CORP. is a prominent player known for its comprehensive range of automatic rebar tying tools that emphasize speed, reliability, and ergonomic design. Surebonder offers a variety of construction fastening solutions, including rebar tiers that cater to both professional and DIY markets. EJOT, with its strong engineering background, provides high-performance tying systems designed for durability and efficiency in demanding environments. Peddinghaus is recognized for its advanced machinery and tools for steel processing, including rebar tying equipment that integrates with larger construction workflows. Fast Innovation focuses on portable and user-friendly automatic tiers, appealing to contractors seeking mobility and ease of use. These companies invest heavily in research and development to introduce features such as longer battery life, reduced weight, and enhanced safety, while also engaging in strategic partnerships to expand their global footprint. Their efforts are crucial in shaping market trends and meeting the evolving demands of the construction industry.

Recent Developments

Recent developments in the rebar tier market highlight a strong trend towards technological innovation and strategic expansion. Leading companies have introduced new models of automatic rebar tiers with improved battery efficiency, allowing for longer operation times and reduced downtime on construction sites. There has been a focus on enhancing ergonomics, with designs that reduce operator fatigue and minimize the risk of repetitive strain injuries. Additionally, integration of digital features, such as tool connectivity for performance monitoring and maintenance alerts, is becoming more common, aligning with the industry's move towards smart construction tools. On the strategic front, key players have engaged in mergers and acquisitions to bolster their product portfolios and geographic presence. For instance, acquisitions of smaller specialized firms have enabled larger companies to incorporate niche technologies and enter new market segments. Collaborations with construction firms and rental companies are also increasing, facilitating broader adoption of advanced rebar tying solutions. These developments reflect the market's response to the need for higher productivity, safety, and sustainability in construction practices.

Report Segmentation

This report on the rebar tier market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The market is segmented by type into manual rebar tiers and automatic rebar tiers, with automatic tiers further categorized into battery-operated, electric, and pneumatic models based on their power source. Application segmentation covers building construction, infrastructure, and industrial construction, each analyzed for their specific demand patterns and growth prospects. Geographically, the market is divided into key regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with each region examined for its market size, trends, and opportunities. The report also includes segmentation by end-user, distinguishing between large contractors, small & medium enterprises, and individual professionals, to understand varying needs and adoption rates. This multi-faceted segmentation allows stakeholders to identify niche markets, assess competitive landscapes, and make informed decisions based on precise and relevant data, ensuring a thorough understanding of the rebar tier market dynamics.

FAQs

What is a rebar tier used for? A rebar tier is a tool used in construction to securely tie reinforcing steel bars together before concrete is poured. This ensures the structural integrity of concrete elements like foundations, columns, and slabs by maintaining the rebar in the correct position.

How does an automatic rebar tier work? An automatic rebar tier operates using a battery, electric, or pneumatic power source to automatically feed, twist, and cut tie wire around intersecting rebars. It significantly speeds up the tying process compared to manual methods, improving efficiency on construction sites.

What are the benefits of using a rebar tier? Using a rebar tier enhances productivity by reducing the time and labor required for tying rebars. It also improves consistency and safety, minimizes physical strain on workers, and helps in adhering to construction timelines and quality standards.

Can rebar tiers be used for all rebar sizes? Most rebar tiers are designed to handle common rebar sizes, typically ranging from #3 to #6 rebars. However, capacity varies by model, and it is important to check the manufacturer's specifications to ensure compatibility with specific rebar dimensions.

What is the difference between manual and automatic rebar tiers? Manual rebar tiers require physical effort to twist the tie wire and are lower cost, suitable for small projects. Automatic rebar tiers are power-operated, offering faster tying speeds and reduced labor, ideal for large-scale and time-sensitive construction applications.

How do I maintain a rebar tier? Maintenance involves regular cleaning to remove concrete dust and debris, checking and replacing tie wire rolls as needed, ensuring batteries are charged or power sources are functional, and lubricating moving parts according to the manufacturer's guidelines to ensure longevity and performance.

Citius Research has developed a research report titled “Rebar Tier Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Rebar Tier Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Rebar Tier Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Rebar Tier Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Rebar Tier Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Rebar Tier Market
• Research Methodology
• Executive Summary
• Market Dynamics of Rebar Tier Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Rebar Tier Market
• Cost and Gross Margin Analysis of Rebar Tier Market
• Rebar Tier Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Rebar Tier Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Rebar Tier Market Key Stakeholders

Below are the key stakeholders for the Rebar Tier Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Rebar Tier Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Rebar Tier Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Rebar Tier Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Rebar Tier Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Rebar Tier Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Rebar Tier Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Rebar Tier Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Rebar Tier Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Rebar Tier Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Rebar Tier Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Rebar Tier Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Rebar Tier Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Rebar Tier Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Rebar Tier Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Rebar Tier Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Rebar Tier Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Rebar Tier Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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