RAID Cards Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211161
  • Format: Electronic (PDF)
  • Number of Pages: 194
  • Author(s): Joshi, Madhavi

Report Overview

The RAID Cards Market size was estimated at USD 1.85 billion in 2023 and is projected to reach USD 2.75 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

RAID Cards Market

(Market Size)
$1.85 billion
$2.75 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 1.85 billion
2030 Market Size USD 2.75 billion
Key Players Broadcom, Dell, HP, Intel, Lenovo

Market Summary

The RAID cards market is a specialized segment within the broader semiconductor and electronics industry, focused on hardware components that enhance data storage systems by providing redundancy, performance improvements, and fault tolerance. RAID, which stands for Redundant Array of Independent Disks, utilizes these controller cards to manage multiple hard drives as a single logical unit, catering to the growing demands for data integrity and speed across various sectors. Enterprises, data centers, and individual professionals rely on these solutions to safeguard critical information and ensure continuous operation, especially as data generation escalates globally. The market is characterized by continuous innovation, with manufacturers developing advanced products that support newer protocols and higher data transfer rates. Key players include established technology firms and specialized manufacturers who drive competition through research and development. As digital transformation accelerates across industries, the need for robust storage solutions positions the RAID cards market as a critical enabler of modern IT infrastructure, influencing sectors from cloud computing to healthcare and finance.

Key Highlights

The RAID cards market is distinguished by several key highlights that underscore its importance and dynamism. One significant aspect is the integration of advanced technologies such as NVMe support and hardware encryption, which enhance performance and security for end-users. Leading companies like Broadcom, Dell Technologies, and Intel are at the forefront, offering products that cater to diverse RAID levels, from basic RAID 0 and 1 to more complex configurations like RAID 5, 6, and 10. Another highlight is the market's responsiveness to evolving data storage needs, driven by trends like big data analytics, artificial intelligence, and the Internet of Things, which require high-speed, reliable storage solutions. Additionally, the shift towards software-defined storage and hyper-converged infrastructures is influencing product development, with a focus on compatibility and scalability. The market also sees a emphasis on energy efficiency and reduced latency, addressing environmental concerns and performance demands in data-intensive applications. These factors collectively highlight the market's role in supporting digital resilience and innovation across global business ecosystems.

Drivers, Opportunities & Restraints

Several drivers propel the growth of the RAID cards market, including the exponential increase in data generation across enterprises and consumer segments, which necessitates enhanced storage management and protection. The rise of cloud computing and data center expansions further fuels demand, as these environments require high-availability systems with minimal downtime. Opportunities abound in emerging applications such as autonomous vehicles, smart cities, and edge computing, where reliable data storage is critical. Additionally, the adoption of NVMe technology and the integration of artificial intelligence in storage management present new avenues for market expansion. However, restraints include the high cost of advanced RAID solutions, which may limit adoption among small and medium-sized enterprises. Competition from alternative storage technologies like software-based RAID and all-flash arrays also poses challenges, as does the complexity of implementation and maintenance for some users. Despite these restraints, ongoing technological advancements and the increasing value of data security continue to drive market momentum, offering balanced growth prospects.

Concentration Insights

The RAID cards market exhibits a concentrated landscape with a few dominant players holding significant market share, alongside numerous smaller specialized firms. Geographically, North America and Asia-Pacific are key regions, with companies like Broadcom, Microchip Technology, and Areca Technology Corporation leading innovation and production. This concentration is driven by high barriers to entry, including substantial research and development investments, intellectual property portfolios, and established customer relationships in enterprise and data center sectors. Larger firms often engage in strategic acquisitions to strengthen their positions, such as Broadcom's acquisition of Symantec's enterprise security assets, which indirectly impacts storage solutions. Meanwhile, niche players focus on specific segments, such as high-performance computing or budget-friendly options, creating a diversified yet consolidated market. This concentration fosters intense competition but also ensures a steady stream of innovations, as key players vie to offer superior products with features like better throughput, lower power consumption, and enhanced compatibility with evolving storage protocols.

Type Insights

In terms of type, the RAID cards market is segmented based on interface protocols and RAID levels, with common categories including SATA, SAS, and NVMe RAID controllers. SATA-based cards are widely used for cost-effective solutions in entry-level and mid-range applications, offering decent performance for small businesses and personal use. SAS RAID cards provide higher speed and reliability, making them suitable for enterprise environments and data centers where data integrity and throughput are paramount. The emergence of NVMe RAID cards represents the cutting edge, delivering exceptional performance with support for PCIe interfaces, ideal for high-demand scenarios like real-time analytics and virtualization. Additionally, hardware RAID cards, which include dedicated processors for offloading tasks from the main CPU, are preferred for their efficiency, while software-based alternatives offer flexibility at a lower cost. Each type addresses specific user needs, influenced by factors such as budget, performance requirements, and compatibility with existing infrastructure, driving diverse adoption across industries.

Application Insights

The application of RAID cards spans multiple industries, highlighting their versatility and critical role in modern technology ecosystems. In enterprise IT and data centers, these cards are essential for ensuring data redundancy and high availability, supporting operations in sectors like finance, healthcare, and e-commerce where downtime can result significant losses. The gaming and media industries utilize RAID solutions for fast data access and large storage capacities, enabling seamless content creation and distribution. Additionally, emerging applications in artificial intelligence and machine learning rely on high-performance RAID configurations to handle massive datasets efficiently. In the government and defense sectors, RAID cards provide secure and reliable storage for sensitive information, adhering to strict compliance standards. The education and research fields also benefit, particularly in managing large-scale computational projects. Overall, the breadth of applications underscores the market's adaptability to evolving technological demands, with each sector driving specific requirements for performance, security, and scalability.

Regional Insights

Regionally, the RAID cards market shows varied dynamics, with North America leading in terms of adoption due to its advanced IT infrastructure, high concentration of data centers, and strong presence of key market players like Broadcom and Intel. This region benefits from early technology adoption and significant investments in cloud services and cybersecurity. Asia-Pacific follows closely, driven by rapid digitalization in countries such as China, India, and Japan, where growing enterprises and expanding data centers fuel demand. Europe maintains a steady market share, supported by robust manufacturing capabilities and emphasis on data protection regulations like GDPR, which encourage the use of reliable storage solutions. Latin America and the Middle East & Africa are emerging regions, with growth potential linked to increasing internet penetration and IT investments. Each region's market is influenced by local economic conditions, technological readiness, and industry-specific demands, creating a global landscape with opportunities for tailored product strategies and expansion.

Company Insights

Key companies in the RAID cards market include Broadcom Inc., which offers a wide range of storage adapters and controllers known for their reliability and performance in enterprise settings. Dell Technologies provides integrated solutions through its PowerEdge servers, emphasizing seamless compatibility and support for various RAID levels. Intel Corporation is another major player, leveraging its expertise in semiconductors to deliver advanced RAID products with features like hardware acceleration and security enhancements. Microchip Technology focuses on niche segments with its Adaptec series, catering to both entry-level and high-end users. Areca Technology Corporation specializes in high-performance RAID cards for demanding applications, while companies like Super Micro Computer Inc. offer customizable options for specific industry needs. These players compete through innovation, product differentiation, and strategic partnerships, often investing in research to develop next-generation technologies that address evolving market requirements such as higher speeds, better efficiency, and enhanced data protection.

Recent Developments

Recent developments in the RAID cards market reflect ongoing innovation and adaptation to technological trends. Major players have introduced products with enhanced NVMe support, enabling faster data transfer rates and improved performance for NVMe SSDs in RAID configurations. There is also a growing emphasis on integrating security features, such as hardware-based encryption and secure boot capabilities, to address rising cybersecurity concerns. Acquisitions and collaborations have been notable, with companies expanding their portfolios to include software-defined storage solutions that complement hardware RAID offerings. Additionally, advancements in energy-efficient designs aim to reduce power consumption in data centers, aligning with sustainability goals. The market has seen increased focus on compatibility with emerging storage protocols and hyper-converged infrastructure, ensuring that RAID cards remain relevant in evolving IT environments. These developments highlight the industry's commitment to meeting the demands of modern applications while maintaining reliability and scalability.

Report Segmentation

The RAID cards market report is segmented to provide detailed analysis across various dimensions, enabling a comprehensive understanding of industry dynamics. Segmentation by type includes categories such as hardware RAID cards, software RAID solutions, and hybrid approaches, each evaluated based on their market share and growth potential. Interface-based segmentation covers SATA, SAS, and NVMe RAID controllers, highlighting performance characteristics and adoption trends. Application segmentation divides the market into enterprise storage, data centers, gaming, media & entertainment, and other sectors, assessing specific needs and usage patterns. Geographically, the report covers regions like North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, analyzing regional drivers and opportunities. Additionally, the report may segment by end-user size, including large enterprises, small and medium-sized businesses, and individual professionals, to tailor insights for different audience segments. This structured approach ensures that the report delivers actionable intelligence for stakeholders seeking to navigate the market effectively.

FAQs

What is a RAID card and how does it work? A RAID card, or RAID controller, is a hardware component that manages multiple hard drives in a RAID configuration, providing data redundancy, improved performance, or both by distributing data across drives according to specific RAID levels.

What are the different types of RAID levels supported? Common RAID levels include RAID 0 for striping and performance, RAID 1 for mirroring and redundancy, RAID 5 for striping with parity, RAID 6 for double parity, and RAID 10 for a combination of mirroring and striping, each offering distinct benefits for data storage.

Who are the leading manufacturers of RAID cards? Prominent manufacturers include Broadcom Inc., Dell Technologies, Intel Corporation, Microchip Technology, and Areca Technology Corporation, known for their innovative and reliable products in the market.

What industries commonly use RAID cards? Industries such as IT and data centers, healthcare, finance, gaming, media, and government extensively use RAID cards to ensure data integrity, high availability, and efficient storage management.

How do RAID cards enhance data security? RAID cards enhance security through features like hardware encryption, secure boot, and fault tolerance mechanisms that protect against data loss due to drive failures, ensuring business continuity and compliance with regulations.

What are the emerging trends in the RAID cards market? Emerging trends include the adoption of NVMe technology for higher speeds, integration with software-defined storage, focus on energy efficiency, and developments in artificial intelligence for optimized storage management.

Citius Research has developed a research report titled “RAID Cards Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• RAID Cards Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The RAID Cards Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

RAID Cards Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

RAID Cards Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of RAID Cards Market
• Research Methodology
• Executive Summary
• Market Dynamics of RAID Cards Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of RAID Cards Market
• Cost and Gross Margin Analysis of RAID Cards Market
• RAID Cards Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “RAID Cards Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

RAID Cards Market Key Stakeholders

Below are the key stakeholders for the RAID Cards Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

RAID Cards Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the RAID Cards Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the RAID Cards Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in RAID Cards Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global RAID Cards Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global RAID Cards Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global RAID Cards Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global RAID Cards Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global RAID Cards Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global RAID Cards Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America RAID Cards Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America RAID Cards Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe RAID Cards Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA RAID Cards Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific RAID Cards Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa RAID Cards Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia RAID Cards Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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