Radio Modem Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212430
  • Format: Electronic (PDF)
  • Number of Pages: 213
  • Author(s): Joshi, Madhavi

Report Overview

The Radio Modem Market size was estimated at USD 1.25 billion in 2023 and is projected to reach USD 2.4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.00% during the forecast period (2024-2030).

Radio Modem Market

(Market Size)
$1.25 billion
$2.4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.00%
2023 Market Size USD 1.25 billion
2030 Market Size USD 2.4 billion
Key Players Sierra Wireless, Cradlepoint, Digi International, Advantech, Satel

Market Summary

The radio modem market is a specialized segment within the broader semiconductor and electronics industry, focused on devices that enable wireless data communication over radio frequencies. These modems are critical components in various systems requiring reliable, long-range data transmission without reliance on traditional wired or cellular networks. The market is characterized by its application across diverse sectors such as industrial automation, utilities, transportation, and public safety, where robust and secure communication is paramount. Key players in this market include established electronics manufacturers and specialized communication technology firms, all competing to offer products with enhanced range, data throughput, and energy efficiency. The evolution of technologies like IoT and M2M communication has further propelled demand, as radio modems serve as foundational elements in connecting remote and mobile assets. Despite the growth of cellular alternatives, radio modems maintain relevance due to their operational advantages in environments with limited or no cellular coverage, offering a dependable solution for critical data links. The market continues to innovate, with advancements in modulation techniques, frequency agility, and integration capabilities driving product development and adoption.

Key Highlights

The radio modem market is distinguished by several key highlights that underscore its importance and growth trajectory. One significant aspect is the increasing adoption of wireless communication solutions in industrial IoT and smart city projects, where radio modems facilitate real-time data acquisition and control. Technologies such as spread spectrum and frequency hopping enhance security and interference immunity, making these devices suitable for sensitive applications. Another highlight is the diversification of product offerings, ranging from low-power, short-range modems for sensor networks to high-power, long-range systems for backbone communications. Companies like Digi International, Advantech, and FreeWave Technologies are at the forefront, delivering solutions that cater to specific industry needs. The integration of advanced features such as GPS, dual SIM capabilities, and cloud connectivity is becoming standard, providing added value to end-users. Additionally, the market is witnessing a trend towards miniaturization and reduced power consumption, enabling deployment in battery-operated and portable devices. Regulatory compliance and certification across different regions also play a crucial role, influencing product design and market entry strategies.

Drivers, Opportunities & Restraints

Several drivers are fueling the growth of the radio modem market. The expansion of industrial automation and the proliferation of IoT devices are primary catalysts, as they require reliable wireless communication for monitoring and control functions. The need for resilient communication networks in critical infrastructure, such as energy grids and water management systems, further drives demand. Opportunities abound in emerging applications like autonomous vehicles, drone communication, and smart agriculture, where radio modems can provide low-latency, high-reliability links. The push towards smart cities and digital transformation initiatives also opens new avenues for market expansion. However, the market faces certain restraints, including competition from cellular technologies like LTE and 5G, which offer higher data rates and broader coverage in urban areas. Regulatory challenges and spectrum allocation issues can impede deployment in some regions. Additionally, the high initial cost of advanced radio modem systems and the need for specialized expertise in installation and maintenance may limit adoption among smaller enterprises. Despite these challenges, ongoing technological advancements and the unmet need for robust non-cellular communication continue to present significant growth potential.

Concentration Insights

The radio modem market exhibits a moderate level of concentration, with a mix of large multinational corporations and niche specialized firms. Leading companies such as Cisco Systems, Huawei, and Siemens have a strong presence, leveraging their broad portfolios and global distribution networks. These players often focus on integrated solutions that combine radio modems with other networking equipment. At the same time, specialized manufacturers like Digi International, Advantech, and FreeWave Technologies dominate specific segments, offering tailored products for industrial, military, and commercial applications. The market is also characterized by regional players who cater to local regulatory requirements and customer preferences. Innovation and R&D investments are key competitive strategies, with firms striving to enhance product performance, reduce costs, and comply with international standards. Partnerships and acquisitions are common, as companies seek to expand their technological capabilities and market reach. The concentration is expected to evolve with increasing consolidation and the entry of new players focusing on IoT and M2M communication solutions.

Type Insights

Radio modems are categorized based on their operational characteristics, including frequency band, data rate, and range. Common types include short-range modems operating in unlicensed bands like 2.4 GHz and 5.8 GHz, suitable for applications such as wireless sensor networks and home automation. These modems typically offer lower power consumption and cost-effectiveness. Medium-range modems, often using UHF or VHF frequencies, are employed in industrial settings for supervisory control and data acquisition (SCADA) systems. Long-range radio modems, utilizing frequencies below 1 GHz, provide extensive coverage and are ideal for rural and remote area communications. Another classification is based on technology, such as spread spectrum modems that enhance security and resistance to interference, and narrowband modems optimized for low-data-rate applications over long distances. The choice of modem type depends on factors like environment, data requirements, and regulatory constraints, with manufacturers offering a spectrum of products to meet diverse needs.

Application Insights

Radio modems find applications across a wide array of industries, each with specific communication requirements. In industrial automation, they are used for connecting PLCs, sensors, and actuators in manufacturing plants, enabling real-time monitoring and control. The oil and gas sector relies on radio modems for remote well monitoring and pipeline surveillance, where cellular coverage is often unavailable. Utilities deploy them in smart grid systems for meter reading, fault detection, and load management. In transportation, radio modems facilitate vehicle tracking, fleet management, and railway signaling systems. Public safety and defense applications include disaster recovery communications and tactical networks, where reliability and security are critical. Emerging uses in environmental monitoring, such as weather stations and water quality sensors, are also gaining traction. The versatility of radio modems makes them indispensable in scenarios requiring robust, wireless data links without dependency on existing infrastructure.

Regional Insights

The adoption of radio modems varies significantly across regions, influenced by industrialization levels, regulatory frameworks, and infrastructure development. North America holds a substantial market share, driven by advanced industrial automation, smart grid initiatives, and strong presence of key players. The United States, in particular, sees high demand from sectors like energy, defense, and transportation. Europe follows closely, with countries like Germany, the UK, and France leading in manufacturing and utility applications, supported by stringent regulations promoting efficient energy use and automation. The Asia-Pacific region is experiencing rapid growth, fueled by industrialization in China and India, expansion of smart city projects, and increasing investment in infrastructure. Latin America and the Middle East & Africa are emerging markets, with growth opportunities in oil and gas, mining, and public safety applications. Regional differences in spectrum allocation and certification requirements also shape market dynamics, influencing product offerings and competitive strategies.

Company Insights

Prominent companies in the radio modem market include Digi International, which offers a range of products for IoT and M2M applications, emphasizing reliability and ease of integration. Advantech provides industrial-grade modems tailored for automation and smart city projects, with a focus on ruggedness and long-term support. FreeWave Technologies specializes in high-performance modems for critical communications in sectors like oil and gas and utilities. Cisco Systems and Huawei leverage their networking expertise to deliver integrated solutions that include radio modems as part of larger systems. Siemens offers modems for industrial automation and energy management, often bundled with their SCADA and PLC products. Other notable players include Satel, known for robust modems in harsh environments, and Microhard Systems, focusing on cellular and radio modem hybrids. These companies compete on factors like product features, durability, compliance, and customer support, with continuous innovation being key to maintaining market position.

Recent Developments

The radio modem market has seen several recent developments aimed at enhancing functionality and expanding applications. Advances in modulation techniques, such as the adoption of OFDM and higher-order QAM, have improved data rates and spectral efficiency. Integration with IoT platforms and cloud services is becoming more prevalent, enabling remote management and data analytics. Companies are also focusing on developing low-power wide-area network (LPWAN) compatible modems to cater to the growing demand for battery-operated IoT devices. Partnerships between modem manufacturers and software providers are on the rise, offering end-to-end solutions that simplify deployment. Regulatory updates, such as new spectrum allocations for industrial use, are influencing product designs and market strategies. Additionally, there is a trend towards modular and scalable designs, allowing customers to customize modems based on specific requirements. These developments reflect the market's response to evolving technological and customer needs, driving continued innovation and growth.

Report Segmentation

This report on the radio modem market is segmented to provide a comprehensive analysis across multiple dimensions. The segmentation by type includes categories such as short-range, medium-range, and long-range modems, further broken down by frequency band and technology. Application-based segmentation covers industrial automation, utilities, transportation, public safety, and others, detailing specific use cases and demand patterns. Regional segmentation analyzes market trends and growth prospects in North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting key countries and regulatory influences. The report also includes segmentation by company, profiling major players and their strategies, product portfolios, and market share. Each segment is examined in terms of drivers, opportunities, and challenges, providing a holistic view of the market landscape. This structured approach enables stakeholders to identify niche opportunities and make informed decisions based on detailed, categorized insights.

FAQs

What is a radio modem? A radio modem is a device that enables wireless data communication over radio frequencies, often used in applications where cellular or wired networks are impractical. It converts digital data into radio signals for transmission and vice versa, supporting various ranges and data rates.

How does a radio modem work? Radio modems work by modulating digital data onto a radio carrier wave for transmission and demodulating received signals back into digital data. They operate on specific frequency bands and use techniques like spread spectrum to enhance reliability and security.

What are the advantages of using radio modems? Radio modems offer advantages such as operation in remote areas without cellular coverage, high reliability in harsh environments, low latency for real-time applications, and often lower operational costs compared to cellular networks.

Which industries use radio modems? Industries using radio modems include industrial automation, oil and gas, utilities, transportation, public safety, and agriculture, where they facilitate critical data communication for monitoring, control, and safety systems.

What is the difference between radio modems and cellular modems? Radio modems use dedicated radio frequencies and are ideal for private networks in remote locations, while cellular modems rely on public cellular networks and are better suited for urban areas with existing infrastructure.

Are radio modems secure? Yes, radio modems can be highly secure through encryption, frequency hopping, and spread spectrum technologies, making them suitable for sensitive applications in defense, utilities, and industrial control systems.

Citius Research has developed a research report titled “Radio Modem Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Radio Modem Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Radio Modem Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Radio Modem Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Radio Modem Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Radio Modem Market
• Research Methodology
• Executive Summary
• Market Dynamics of Radio Modem Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Radio Modem Market
• Cost and Gross Margin Analysis of Radio Modem Market
• Radio Modem Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Radio Modem Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Radio Modem Market Key Stakeholders

Below are the key stakeholders for the Radio Modem Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Radio Modem Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Radio Modem Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Radio Modem Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Radio Modem Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Radio Modem Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Radio Modem Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Radio Modem Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Radio Modem Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Radio Modem Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Radio Modem Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Radio Modem Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Radio Modem Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Radio Modem Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Radio Modem Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Radio Modem Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Radio Modem Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Radio Modem Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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