Programmable Robots Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212422
  • Format: Electronic (PDF)
  • Number of Pages: 195
  • Author(s): Joshi, Madhavi

Report Overview

The Programmable Robots Market size was estimated at USD 3.8 billion in 2023 and is projected to reach USD 8.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.50% during the forecast period (2024-2030).

Programmable Robots Market

(Market Size)
$3.8 billion
$8.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.50%
2023 Market Size USD 3.8 billion
2030 Market Size USD 8.5 billion
Key Players iRobot, SoftBank Robotics, ABB, KUKA, FANUC

Market Summary

The programmable robots market is a dynamic and rapidly evolving segment within the semiconductor and electronics industry, characterized by the integration of advanced automation, artificial intelligence, and robotics technologies. These robots are designed to perform a variety of tasks with high precision, adaptability, and efficiency, making them indispensable in modern industrial and commercial applications. The market is driven by the increasing demand for automation across multiple sectors, including manufacturing, healthcare, logistics, and consumer electronics. Companies are leveraging programmable robots to enhance productivity, reduce operational costs, and improve product quality. The continuous advancements in sensor technology, machine learning algorithms, and connectivity solutions are further propelling the adoption of these intelligent systems. As industries worldwide embrace Industry 4.0 and smart manufacturing practices, the programmable robots market is poised for sustained growth, offering significant opportunities for innovation and expansion.

Key Highlights

The programmable robots market is distinguished by several key highlights that underscore its importance and potential. One of the most notable aspects is the increasing integration of collaborative robots, or cobots, which work alongside human operators to perform complex tasks safely and efficiently. These cobots are equipped with advanced sensors and vision systems that enable them to adapt to changing environments and collaborate seamlessly with human workers. Another significant highlight is the rise of mobile robots, which are being deployed in warehouses, distribution centers, and manufacturing facilities to automate material handling and logistics operations. These robots are capable of navigating dynamic environments autonomously, thanks to advancements in simultaneous localization and mapping (SLAM) technology. Additionally, the market is witnessing a surge in the development of educational and hobbyist robots, which are designed to teach programming and robotics skills to students and enthusiasts. These trends highlight the diverse applications and growing accessibility of programmable robots across various domains.

Drivers, Opportunities & Restraints

The programmable robots market is influenced by a combination of drivers, opportunities, and restraints that shape its trajectory. Key drivers include the escalating demand for automation in manufacturing to enhance efficiency and reduce labor costs. The adoption of Industry 4.0 practices, which emphasize smart factories and interconnected systems, is also a major driver, as it necessitates the use of advanced robotics for seamless operations. Opportunities abound in emerging applications such as healthcare, where robots are used for surgery, rehabilitation, and patient care, and in the service sector, where they assist in customer service and hospitality. The expansion of e-commerce and logistics has created significant opportunities for automated guided vehicles (AGVs) and autonomous mobile robots (AMRs) to optimize supply chain operations. However, the market faces restraints, including high initial investment costs and the complexity of integrating robotic systems with existing infrastructure. Additionally, concerns about job displacement and the need for skilled personnel to operate and maintain these systems pose challenges to widespread adoption.

Concentration Insights

The programmable robots market exhibits a concentrated landscape with a few dominant players and a growing number of niche specialists. Leading companies such as ABB, Fanuc, KUKA, and Yaskawa Electric Corporation hold significant market shares due to their extensive product portfolios, strong R&D capabilities, and global presence. These established players focus on developing high-performance industrial robots for applications in automotive, electronics, and heavy manufacturing. Meanwhile, newer entrants and specialized firms are carving out niches in collaborative robotics, educational robots, and service-oriented applications. Companies like Universal Robots and Boston Dynamics are gaining traction with innovative solutions that cater to specific market needs. The concentration is also evident geographically, with major manufacturing hubs in Asia-Pacific, North America, and Europe driving demand. This concentration fosters intense competition and continuous innovation, as companies strive to differentiate their offerings through advanced features, reliability, and cost-effectiveness.

Type Insights

Programmable robots can be categorized into several types based on their design, functionality, and application. Industrial robots represent a significant segment, including articulated robots, SCARA robots, and Cartesian robots, which are widely used in manufacturing for tasks such as welding, assembly, and material handling. Collaborative robots, or cobots, are another important type, designed to work alongside humans with enhanced safety features like force limiting and collision detection. Mobile robots, including automated guided vehicles (AGVs) and autonomous mobile robots (AMRs), are gaining prominence in logistics and warehousing for transporting goods autonomously. Service robots encompass a broad range of applications, from domestic cleaning robots to medical robots used in surgeries and diagnostics. Educational and hobbyist robots, such as those from LEGO Mindstorms and Arduino-based kits, are also a growing category, aimed at teaching programming and robotics skills. Each type offers distinct advantages and is tailored to meet specific operational requirements across various industries.

Application Insights

The applications of programmable robots are vast and diverse, spanning multiple industries and use cases. In manufacturing, they are employed for tasks such as precision assembly, painting, welding, and packaging, enhancing production efficiency and consistency. The automotive industry heavily relies on robots for assembly lines and quality control, while the electronics sector uses them for delicate operations like circuit board assembly and testing. In logistics and warehousing, mobile robots automate inventory management, picking, and sorting, reducing operational costs and improving accuracy. Healthcare applications include surgical robots that assist in minimally invasive procedures, rehabilitation robots that aid in patient therapy, and service robots that handle logistical tasks in hospitals. The consumer sector sees growing adoption in domestic robots for cleaning and entertainment, as well as in retail for customer assistance. Additionally, educational institutions use programmable robots to foster STEM learning and develop future talent in robotics and automation.

Regional Insights

The programmable robots market demonstrates varying dynamics across different regions, influenced by industrialization levels, technological adoption, and economic factors. Asia-Pacific is a dominant region, driven by robust manufacturing activities in countries like China, Japan, and South Korea. These nations are leaders in automotive and electronics production, fueling demand for industrial and collaborative robots. North America holds a significant share, with the United States and Canada advancing in automation across aerospace, healthcare, and logistics sectors. The presence of major technology companies and startups in Silicon Valley and other innovation hubs contributes to regional growth. Europe is another key market, with Germany, Italy, and France at the forefront of adopting Industry 4.0 technologies in manufacturing. The region's emphasis on precision engineering and automotive excellence supports the deployment of advanced robotic systems. Emerging economies in Latin America and the Middle East are gradually increasing their adoption, driven by industrialization efforts and investments in smart infrastructure.

Company Insights

Several prominent companies lead the programmable robots market, each contributing unique strengths and innovations. ABB is a global leader known for its comprehensive range of industrial robots, including the YuMi collaborative robot designed for small parts assembly. Fanuc specializes in factory automation and robotics, offering solutions for machining, welding, and material handling. KUKA is renowned for its versatile robot portfolios, particularly in automotive and general industry applications, with products like the LBR iiwa collaborative robot. Yaskawa Electric Corporation provides robust MOTOMAN robots for arc welding, dispensing, and packaging. Universal Robots has revolutionized the market with its user-friendly collaborative robots that are easily deployable in various settings. Boston Dynamics stands out for its advanced mobile robots, such as Spot and Handle, which are used in inspection and logistics. These companies, along with emerging players like Fetch Robotics and inVia Robotics, drive innovation through continuous R&D and strategic partnerships.

Recent Developments

The programmable robots market has witnessed several recent developments that highlight its rapid evolution and expanding capabilities. Advances in artificial intelligence and machine learning have enabled robots to perform more complex tasks with greater autonomy and adaptability. For instance, enhanced vision systems and sensor integration allow robots to recognize objects, navigate unstructured environments, and make real-time decisions. There is a growing trend towards human-robot collaboration, with new safety standards and technologies facilitating closer interaction between humans and machines. Companies are also focusing on developing robots with improved energy efficiency and sustainability features to meet environmental regulations. Partnerships and acquisitions are common, as firms seek to expand their technological portfolios and market reach. For example, recent mergers have integrated complementary technologies in mobility, vision, and AI to create more comprehensive robotic solutions. These developments reflect the market's commitment to innovation and its response to evolving industry needs.

Report Segmentation

This report on the programmable robots market is meticulously segmented to provide a comprehensive analysis of various aspects influencing the industry. The segmentation is based on type, which includes industrial robots, collaborative robots, mobile robots, and service robots, each examined for their market dynamics and growth potential. Application segmentation covers key sectors such as manufacturing, healthcare, logistics, consumer electronics, and education, detailing the specific uses and demand drivers in each area. Geographical segmentation offers insights into regional markets, including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting regional trends, adoption rates, and competitive landscapes. Additionally, the report segments the market by component, focusing on hardware, software, and services, to understand the value chain and innovation areas. This structured approach ensures a thorough understanding of market opportunities, challenges, and future prospects for stakeholders.

FAQs

What are the key applications of programmable robots in the semiconductor industry? Programmable robots are extensively used in the semiconductor industry for tasks such as wafer handling, die bonding, and precision assembly. They ensure high accuracy and cleanliness, which are critical in semiconductor manufacturing to prevent contamination and defects.

How do collaborative robots differ from traditional industrial robots? Collaborative robots, or cobots, are designed to work alongside humans with built-in safety features like force sensing and collision detection, allowing for close interaction. Traditional industrial robots typically operate in isolated environments due to safety concerns and require extensive safeguarding.

What factors are driving the adoption of programmable robots in logistics? The adoption in logistics is driven by the need for efficiency in warehousing, inventory management, and order fulfillment. Programmable robots automate material transport, sorting, and picking, reducing labor costs and improving operational speed and accuracy.

Which regions are leading in the programmable robots market? Asia-Pacific leads due to strong manufacturing bases in countries like China, Japan, and South Korea. North America and Europe are also significant, driven by technological advancements and high adoption in automotive, electronics, and healthcare sectors.

What are the main challenges faced by the programmable robots market? Key challenges include high initial costs, integration complexities with existing systems, and the need for skilled personnel to program and maintain the robots. Concerns about job displacement and regulatory hurdles also pose restraints.

How are educational programmable robots impacting the future workforce? Educational robots are fostering STEM skills by providing hands-on experience in programming and robotics. They help prepare the future workforce for advanced manufacturing and technology-driven industries, addressing the skills gap and promoting innovation.

Citius Research has developed a research report titled “Programmable Robots Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Programmable Robots Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Programmable Robots Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Programmable Robots Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Programmable Robots Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Programmable Robots Market
• Research Methodology
• Executive Summary
• Market Dynamics of Programmable Robots Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Programmable Robots Market
• Cost and Gross Margin Analysis of Programmable Robots Market
• Programmable Robots Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Programmable Robots Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Programmable Robots Market Key Stakeholders

Below are the key stakeholders for the Programmable Robots Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Programmable Robots Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Programmable Robots Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Programmable Robots Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Programmable Robots Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Programmable Robots Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Programmable Robots Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Programmable Robots Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Programmable Robots Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Programmable Robots Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Programmable Robots Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Programmable Robots Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Programmable Robots Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Programmable Robots Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Programmable Robots Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Programmable Robots Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Programmable Robots Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Programmable Robots Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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