Process Instrumentation Equipment Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207836
  • Format: Electronic (PDF)
  • Number of Pages: 196
  • Author(s): Joshi, Madhavi

Report Overview

The Process Instrumentation Equipment Market size was estimated at USD 18.5 billion in 2023 and is projected to reach USD 27 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.80% during the forecast period (2024-2030).

Process Instrumentation Equipment Market

(Market Size)
$18.5 billion
$27 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.80%
2023 Market Size USD 18.5 billion
2030 Market Size USD 27 billion
Key Players Emerson, Siemens, Yokogawa, Endress+Hauser, Honeywell

Market Summary

The process instrumentation equipment market is a critical segment within the manufacturing and construction industries, providing essential devices and systems for monitoring, controlling, and automating industrial processes. This market encompasses a wide array of equipment including sensors, transmitters, analyzers, and controllers that ensure operational efficiency, safety, and compliance with regulatory standards. Industries rely heavily on these instruments to maintain precision in parameters such as temperature, pressure, flow, and level, which are vital for optimal production outcomes. The integration of advanced technologies like IoT and industrial automation is reshaping the landscape, enabling real-time data acquisition and predictive maintenance capabilities. As global industrial activities expand, the demand for robust and accurate instrumentation continues to grow, driven by the need for enhanced productivity and reduced operational costs. Key players are continuously innovating to offer more sophisticated solutions that cater to the evolving requirements of modern industrial facilities.

Key Highlights

The process instrumentation equipment market is characterized by several key highlights that underscore its importance and dynamism. Technological advancements are at the forefront, with innovations such as smart sensors and wireless communication systems gaining traction, allowing for seamless integration into Industry 4.0 frameworks. The emphasis on energy efficiency and sustainability is prompting industries to adopt instrumentation that minimizes waste and optimizes resource utilization. Additionally, stringent government regulations regarding safety and environmental protection are compelling companies to invest in high-precision equipment to ensure compliance and avoid penalties. The market is also witnessing a surge in demand from emerging economies, where rapid industrialization and infrastructure development are creating new opportunities. Furthermore, the rise of digital twins and cloud-based monitoring solutions is enhancing the capabilities of process instrumentation, providing deeper insights and facilitating remote operations. These highlights reflect a market that is not only growing but also evolving to meet the complex demands of contemporary industrial applications.

Drivers, Opportunities & Restraints

Several drivers are propelling the growth of the process instrumentation equipment market. The increasing adoption of automation across manufacturing and construction sectors is a primary driver, as companies seek to improve efficiency and reduce human error. The need for precise monitoring and control in critical processes, such as chemical processing and power generation, further fuels demand. Additionally, the focus on operational safety and risk mitigation encourages investments in reliable instrumentation systems. Opportunities abound in the integration of IoT and AI technologies, which enable predictive maintenance and real-time analytics, offering significant cost savings and performance enhancements. The expansion of smart city projects and infrastructure development in developing regions presents substantial growth prospects. However, the market faces restraints including high initial costs of advanced instrumentation systems, which can be a barrier for small and medium-sized enterprises. Technical complexities and the need for skilled personnel to operate and maintain these systems also pose challenges. Moreover, economic uncertainties and fluctuations in industrial investments can impact market growth, necessitating strategic planning and innovation from market participants.

Concentration Insights

The process instrumentation equipment market exhibits a concentrated landscape with a few major players holding significant market share. Companies such as Emerson Electric, Siemens, and Honeywell International are dominant, leveraging their extensive product portfolios and global presence to maintain competitive advantage. These industry leaders focus on continuous research and development to introduce innovative solutions that address evolving customer needs. Strategic mergers and acquisitions are common, allowing firms to expand their technological capabilities and market reach. Regional players also contribute to the market dynamics, often specializing in niche segments or catering to local requirements. The concentration is further influenced by partnerships with end-user industries, ensuring that instrumentation solutions are tailored to specific applications. This competitive environment drives innovation and quality improvements, benefiting end-users with advanced and reliable products. However, it also necessitates that smaller players differentiate through customization and cost-effective offerings to capture market segments underserved by giants.

Type Insights

The process instrumentation equipment market is segmented by type into various categories, each serving distinct functions within industrial processes. Pressure measurement instruments, including pressure transmitters and gauges, are widely used to monitor and control fluid and gas pressures in systems. Temperature measurement devices, such as thermocouples and infrared sensors, ensure thermal conditions remain within desired parameters. Flow meters are essential for quantifying the rate of liquid or gas movement, critical in applications like water treatment and chemical manufacturing. Level measurement instruments, including ultrasonic and radar level sensors, help manage inventory and prevent overflows or shortages. Analytical instruments, such as pH sensors and gas analyzers, are vital for quality control and environmental monitoring. Each type plays a crucial role in maintaining process integrity, and advancements in digitalization are enhancing their accuracy, reliability, and connectivity, enabling more efficient and automated operations across industries.

Application Insights

Process instrumentation equipment finds applications across a diverse range of industries within manufacturing and construction. In the oil and gas sector, these instruments are indispensable for upstream, midstream, and downstream operations, ensuring safe and efficient extraction, transportation, and refining processes. The chemical industry relies on precision instrumentation to monitor reactions, control mixtures, and maintain safety standards. In water and wastewater treatment, flow and level sensors are critical for managing purification and distribution systems. The power generation sector utilizes temperature and pressure instruments to optimize boiler and turbine performance. Construction applications include monitoring structural health and environmental conditions on sites. Additionally, pharmaceuticals and food and beverage industries employ analytical instruments to comply with stringent quality regulations. The breadth of applications highlights the versatility and necessity of process instrumentation in enabling modern industrial activities, with each sector demanding tailored solutions to meet specific operational challenges.

Regional Insights

The process instrumentation equipment market demonstrates varied growth patterns across different regions, influenced by industrial development and technological adoption. North America remains a significant market, driven by advanced manufacturing sectors and stringent regulatory standards that necessitate high-quality instrumentation. The presence of major players and early adoption of IoT and automation technologies further bolster regional growth. Europe follows closely, with strong demand from industries such as chemicals, pharmaceuticals, and energy, supported by initiatives promoting industrial digitization and sustainability. The Asia-Pacific region is experiencing rapid expansion, fueled by industrialization in countries like China and India, where infrastructure projects and manufacturing activities are on the rise. Latin America and the Middle East & Africa are emerging markets, with growth opportunities linked to oil and gas exploration and increasing investments in industrial automation. Each region presents unique dynamics, requiring market participants to adapt strategies to local conditions and customer preferences.

Company Insights

Leading companies in the process instrumentation equipment market include Emerson Electric, Siemens, Honeywell International, ABB, and Yokogawa Electric. Emerson Electric is renowned for its comprehensive range of measurement and analytical solutions, often integrating digital technologies for enhanced performance. Siemens offers advanced automation and instrumentation products, emphasizing connectivity and data analytics. Honeywell International provides robust instruments for critical applications in industries like oil and gas and aerospace. ABB focuses on energy efficiency and automation, with a strong portfolio in pressure and temperature measurement. Yokogawa Electric is known for its innovative control systems and analytical instruments. These companies invest heavily in research and development to stay ahead, often launching new products that incorporate the latest technological advancements. Their strategies include expanding global footprints through acquisitions and partnerships, ensuring they meet the diverse needs of customers worldwide. The competitive landscape is marked by a focus on innovation, quality, and customer-centric solutions.

Recent Developments

Recent developments in the process instrumentation equipment market highlight ongoing innovation and strategic movements among key players. Companies are increasingly introducing IoT-enabled devices that facilitate real-time monitoring and predictive maintenance, enhancing operational efficiency. For instance, there has been a surge in wireless instrumentation solutions that reduce installation costs and improve flexibility. Partnerships between instrumentation providers and software firms are becoming common, aiming to integrate advanced analytics and cloud computing into process control systems. acquisitions have been observed, with larger entities absorbing specialized firms to broaden their technological capabilities and market reach. Additionally, there is a growing emphasis on sustainability, leading to the development of instruments that help reduce energy consumption and environmental impact. These developments reflect a market that is dynamically evolving to incorporate digital trends and address the pressing needs of modern industries, ensuring continued growth and relevance.

Report Segmentation

The process instrumentation equipment market report is segmented based on type, application, and region to provide a detailed analysis. By type, the market is divided into pressure measurement, temperature measurement, flow measurement, level measurement, and analytical instruments, each catering to specific industrial needs. Application segmentation covers oil and gas, chemicals, water and wastewater, power generation, pharmaceuticals, food and beverages, and construction, highlighting the diverse usage across sectors. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, capturing regional trends and opportunities. This segmentation allows for a comprehensive understanding of market dynamics, enabling stakeholders to identify growth areas and make informed decisions. Each segment is evaluated in terms of market trends, demand drivers, and competitive landscape, providing valuable insights for strategic planning and investment.

FAQs

What is process instrumentation equipment? Process instrumentation equipment refers to devices and systems used to monitor, control, and automate industrial processes by measuring parameters such as pressure, temperature, flow, and level to ensure efficiency and safety.

Which industries use process instrumentation? Industries such as oil and gas, chemicals, water treatment, power generation, pharmaceuticals, food and beverages, and construction extensively use process instrumentation for various applications.

What are the key types of process instrumentation? Key types include pressure measurement instruments, temperature measurement devices, flow meters, level measurement systems, and analytical instruments like pH sensors and gas analyzers.

How does process instrumentation benefit manufacturing? It enhances operational efficiency, ensures product quality, improves safety by monitoring critical parameters, and reduces downtime through predictive maintenance and automation.

What trends are impacting the process instrumentation market? Trends include the integration of IoT and AI for smart monitoring, wireless technology adoption, emphasis on energy efficiency, and increased demand from emerging economies.

Who are the major players in the process instrumentation market? Major players include Emerson Electric, Siemens, Honeywell International, ABB, and Yokogawa Electric, known for their innovative solutions and global presence.

Citius Research has developed a research report titled “Process Instrumentation Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Process Instrumentation Equipment Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Process Instrumentation Equipment Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Process Instrumentation Equipment Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Process Instrumentation Equipment Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Process Instrumentation Equipment Market
• Research Methodology
• Executive Summary
• Market Dynamics of Process Instrumentation Equipment Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Process Instrumentation Equipment Market
• Cost and Gross Margin Analysis of Process Instrumentation Equipment Market
• Process Instrumentation Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Process Instrumentation Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Process Instrumentation Equipment Market Key Stakeholders

Below are the key stakeholders for the Process Instrumentation Equipment Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Process Instrumentation Equipment Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Process Instrumentation Equipment Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Process Instrumentation Equipment Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Process Instrumentation Equipment Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Process Instrumentation Equipment Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Process Instrumentation Equipment Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Process Instrumentation Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Process Instrumentation Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Process Instrumentation Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Process Instrumentation Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Process Instrumentation Equipment Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Process Instrumentation Equipment Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Process Instrumentation Equipment Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Process Instrumentation Equipment Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Process Instrumentation Equipment Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Process Instrumentation Equipment Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Process Instrumentation Equipment Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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