Power Steering Filter Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186669
  • Format: Electronic (PDF)
  • Number of Pages: 198
  • Author(s): Joshi, Madhavi

Report Overview

The Power Steering Filter Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 1.9 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.50% during the forecast period (2024-2030).

Power Steering Filter Market

(Market Size)
$1.2 billion
$1.9 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 1.9 billion
Key Players Mann+Hummel, Donaldson, Mahle, Sogefi, Fram

Market Summary

The power steering filter market is an integral segment within the automotive and transportation industry, primarily focused on components that ensure the cleanliness and efficiency of power steering systems. These filters are critical for removing contaminants from power steering fluid, thereby preventing wear and tear on system components such as the pump, rack, and pinion. The market caters to both original equipment manufacturers (OEMs) and the aftermarket, with demand driven by the global vehicle parc and the need for maintenance and repair. Key industry participants include established automotive parts suppliers and specialized filter manufacturers who develop products compatible with various vehicle types and steering system technologies. The market is characterized by continuous innovation aimed at enhancing filter media efficiency, durability, and compatibility with evolving hydraulic and electro-hydraulic power steering systems. Geographically, production and consumption patterns are influenced by regional automotive manufacturing hubs and vehicle usage intensity.

Key Highlights

The power steering filter market is defined by several pivotal aspects that underscore its importance and trajectory. A primary highlight is the critical role these filters play in extending the operational life of power steering systems by preventing fluid degradation and component failure. Technologically, advancements in filter media, such as synthetic materials and multi-layer designs, have significantly improved filtration efficiency and contaminant holding capacity. The market also benefits from the robust automotive aftermarket sector, where replacement demand forms a consistent revenue stream. Furthermore, the integration of filters in modern electric power steering systems, although less common, represents a niche innovation area. Environmental and regulatory pressures emphasizing vehicle reliability and reduced fluid waste are prompting manufacturers to develop longer-lasting and more efficient filter solutions. The competitive landscape is marked by strategies focusing on product portfolio expansion, partnerships with OEMs, and geographic market penetration to capitalize on regional automotive growth.

Drivers, Opportunities & Restraints

Market drivers for power steering filters include the expanding global vehicle fleet, which directly amplifies the need for maintenance components, and increasing consumer awareness regarding vehicle upkeep and system longevity. The rise in average vehicle age in several economies further propels aftermarket sales. Opportunities are abundant in emerging markets where automotive sales are growing, and in technological innovations such as development of filters for hybrid and electric vehicles that may incorporate specialized steering systems. Additionally, the trend towards predictive maintenance and smart automotive components opens avenues for integrated filter monitoring systems. However, the market faces restraints including the gradual shift towards electric power steering systems which may reduce the dependency on traditional hydraulic filters in the long term. Economic fluctuations affecting automotive production and consumer spending on non-essential repairs can also dampen market growth. Moreover, the high competition and price sensitivity in the aftermarket segment pressure profit margins for manufacturers.

Concentration Insights

The power steering filter market exhibits a concentration of key players in regions with strong automotive manufacturing and supplier networks, such as North America, Europe, and Asia Pacific. Leading companies like Denso Corporation, Robert Bosch GmbH, and Mahle GmbH have significant market presence due to their extensive product portfolios and OEM partnerships. The market is moderately consolidated, with these major players leveraging their brand reputation, distribution networks, and technological capabilities to maintain leadership. However, numerous regional and local manufacturers compete effectively in specific geographic markets or by offering cost-competitive solutions. The aftermarket segment is particularly fragmented, with many suppliers catering to diverse vehicle models and customer preferences. Strategic initiatives such as mergers, acquisitions, and collaborations are common as companies aim to enhance their market share and technological expertise. Production facilities are often located near automotive hubs to minimize logistics costs and align with just-in-time manufacturing practices.

Type Insights

Power steering filters are primarily categorized based on their design and integration within the steering system. Common types include inline filters, which are installed in the power steering fluid lines, and reservoir-integrated filters, which are built into the fluid reservoir for compactness and ease of service. Inline filters are widely used in aftermarket applications due to their versatility and ease of installation across various vehicle models. Reservoir-integrated filters are often found in OEM configurations, designed for specific vehicle platforms to optimize space and performance. Filter media variations also define types, with materials ranging from cellulose and synthetic blends to full synthetic media, each offering different levels of filtration efficiency and dirt holding capacity. High-performance filters designed for severe duty or commercial vehicles may feature reinforced construction and enhanced media to handle higher contaminant loads. The selection of filter type is influenced by vehicle design, OEM specifications, and aftermarket service requirements.

Application Insights

Applications of power steering filters span across passenger cars, light commercial vehicles, and heavy commercial vehicles, each segment having distinct requirements and demand patterns. Passenger cars represent the largest application segment due to the high volume of vehicles in use and the critical need for smooth steering operation in daily commuting. These vehicles typically use filters that balance cost, performance, and service intervals. Light commercial vehicles, including vans and pickup trucks, often operate under more demanding conditions, necessitating robust filters with higher contaminant capacity to ensure reliability. Heavy commercial vehicles, such as trucks and buses, place the utmost demand on power steering systems due to their size and operational intensity, requiring heavy-duty filters designed for extended service life and maximum protection. Additionally, application insights reveal growing integration in off-road and agricultural vehicles, where hydraulic systems are prevalent and operate in dirty environments, further driving specialized filter demand.

Regional Insights

Regionally, the power steering filter market is influenced by automotive production, vehicle parc size, and economic conditions. Asia Pacific dominates the market, driven by high vehicle production in countries like China, Japan, and India, and a vast aftermarket due to the large number of vehicles on the road. North America holds significant share, characterized by a mature automotive aftermarket, high vehicle ownership rates, and a preference for pickup trucks and SUVs which commonly use hydraulic power steering. Europe is another key region, with strong automotive OEM presence and stringent vehicle maintenance norms promoting filter replacement. Emerging regions such as Latin America and Middle East & Africa show growing potential linked to increasing vehicle sales and expanding automotive service networks. Each region exhibits unique preferences for filter types and brands, influenced by local vehicle models, driving conditions, and consumer awareness levels regarding vehicle maintenance.

Company Insights

Prominent companies in the power steering filter market include Denso Corporation, Robert Bosch GmbH, Mahle GmbH, Hengst SE, and K&N Engineering. Denso and Bosch are recognized for their extensive OEM supply contracts and advanced filtration technologies, offering products that meet strict automotive standards. Mahle GmbH leverages its expertise in filtration systems to provide high-efficiency power steering filters for both OEM and aftermarket segments. Hengst SE specializes in filtration solutions and has a strong portfolio in hydraulic filters, including those for power steering applications. K&N Engineering is notable in the aftermarket for its performance-oriented filters, appealing to enthusiasts and consumers seeking enhanced protection. These companies compete on factors such as product quality, innovation, distribution reach, and pricing. Many engage in research and development to improve filter media, design compact solutions, and extend service intervals, thereby catering to evolving automotive trends and customer expectations.

Recent Developments

Recent developments in the power steering filter market focus on technological enhancements and strategic expansions. Companies are investing in research to develop filters with higher efficiency ratings and longer service lives, reducing maintenance frequency and total cost of ownership. There is a growing emphasis on environmentally sustainable products, including filters that facilitate cleaner fluid disposal and are made from recyclable materials. Strategic partnerships and acquisitions have been observed, such as filter manufacturers collaborating with automotive OEMs to design integrated solutions for new vehicle platforms. Additionally, market players are expanding their production capacities in emerging economies to capitalize on local demand and reduce logistics costs. The adoption of e-commerce channels for aftermarket sales has accelerated, enabling companies to reach a broader customer base directly. These developments reflect the industry's response to automotive electrification, sustainability trends, and changing consumer purchasing behaviors.

Report Segmentation

The power steering filter market report is segmented to provide detailed analysis across various dimensions. Segmentation by type includes inline filters and reservoir-integrated filters, each analyzed for their market share, growth potential, and key applications. By application, the market is divided into passenger cars, light commercial vehicles, and heavy commercial vehicles, with insights into demand drivers specific to each vehicle category. Geographically, the report covers North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, highlighting regional market dynamics, key countries, and growth opportunities. Additionally, the segmentation may consider sales channels, distinguishing between OEM and aftermarket distributions, to understand supply chain structures and customer buying patterns. This comprehensive segmentation enables stakeholders to identify niche markets, assess competitive landscapes, and make informed decisions based on targeted data and trends.

FAQs

What is a power steering filter? A power steering filter is a component designed to remove contaminants from the power steering fluid, protecting the system's hydraulic components from wear and ensuring smooth operation.

How often should a power steering filter be replaced? Replacement intervals vary by vehicle manufacturer and usage conditions, but it is generally recommended during power steering fluid changes or if steering performance issues arise, typically every 30,000 to 60,000 miles.

Can a clogged power steering filter cause problems? Yes, a clogged filter can restrict fluid flow, leading to increased steering effort, noise, and potential damage to the power steering pump and other components due to contaminated fluid.

Are power steering filters universal? No, power steering filters are often vehicle-specific, designed to fit particular models and steering system configurations, so it is important to select the correct filter for compatibility.

What are the signs of a failing power steering filter? Common signs include difficulty turning the steering wheel, whining or groaning noises when steering, and visible fluid contamination or debris in the reservoir.

Do electric power steering systems use filters? Electric power steering systems do not typically use hydraulic fluid, so they do not require traditional power steering filters; however, some hybrid systems with hydraulic assist may incorporate them.

Citius Research has developed a research report titled “Power Steering Filter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Power Steering Filter Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Power Steering Filter Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Power Steering Filter Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Power Steering Filter Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Power Steering Filter Market
• Research Methodology
• Executive Summary
• Market Dynamics of Power Steering Filter Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Power Steering Filter Market
• Cost and Gross Margin Analysis of Power Steering Filter Market
• Power Steering Filter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Power Steering Filter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Power Steering Filter Market Key Stakeholders

Below are the key stakeholders for the Power Steering Filter Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Power Steering Filter Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Power Steering Filter Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Power Steering Filter Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Power Steering Filter Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Power Steering Filter Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Power Steering Filter Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Power Steering Filter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Power Steering Filter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Power Steering Filter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Power Steering Filter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Power Steering Filter Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Power Steering Filter Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Power Steering Filter Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Power Steering Filter Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Power Steering Filter Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Power Steering Filter Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Power Steering Filter Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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