Power Stacker Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207825
  • Format: Electronic (PDF)
  • Number of Pages: 213
  • Author(s): Joshi, Madhavi

Report Overview

The Power Stacker Market size was estimated at USD 1.25 billion in 2023 and is projected to reach USD 1.92 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.40% during the forecast period (2024-2030).

Power Stacker Market

(Market Size)
$1.25 billion
$1.92 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.40%
2023 Market Size USD 1.25 billion
2030 Market Size USD 1.92 billion
Key Players Toyota, Crown, Jungheinrich, Hyster, Mitsubishi Logisnext

Market Summary

The power stacker market is an integral segment within the material handling equipment industry, primarily serving the manufacturing and construction sectors. These electrically powered machines are designed for efficient vertical stacking and transportation of palletized goods, enhancing operational productivity and workplace safety. The market is characterized by a consistent demand driven by the ongoing need for warehouse optimization and automation across various industrial applications. Key players continuously innovate to offer models with improved load capacities, enhanced maneuverability, and advanced features such as anti-rollback technology and ergonomic designs. The adoption of power stackers is particularly notable in regions with robust industrial and logistics infrastructure, where they contribute significantly to streamlining supply chain operations. The market demonstrates resilience and adaptability, responding to evolving industry requirements and technological advancements.

Key Highlights

The power stacker market is distinguished by several key highlights that underscore its importance. These machines offer a cost-effective alternative to larger forklifts, providing an optimal solution for medium-duty lifting tasks in confined spaces. A significant trend is the integration of lithium-ion battery technology, which offers longer runtimes, faster charging, and reduced maintenance compared to traditional lead-acid batteries. Furthermore, there is a growing emphasis on operator safety and comfort, with manufacturers incorporating features like power-assisted lifting, intuitive controls, and enhanced visibility. The market also benefits from the rise of e-commerce, which has accelerated the demand for efficient warehouse management systems and material handling equipment. The versatility of power stackers, available in both walk-behind and ride-on models, allows them to cater to a wide range of applications, from retail stockrooms to large-scale manufacturing plants.

Drivers, Opportunities & Restraints

The growth of the power stacker market is propelled by several key drivers. The overarching trend of industrial automation and the pressing need to improve operational efficiency in warehouses and distribution centers are primary factors. The expansion of the e-commerce sector has created an unprecedented demand for rapid order fulfillment, directly increasing the need for agile and reliable material handling equipment like power stackers. Additionally, stringent workplace safety regulations mandating the use of equipment to reduce manual labor and prevent injuries further stimulate market adoption. Significant opportunities lie in the continued technological innovation, particularly in developing smarter, connected stackers with IoT capabilities for predictive maintenance and fleet management. The emerging markets in Asia-Pacific and Latin America present substantial growth potential due to increasing industrialization. However, the market faces restraints, including the high initial investment cost for advanced models and the presence of a well-established used equipment market, which can deter new purchases. Economic uncertainties and fluctuations in raw material prices also pose challenges to consistent market growth.

Concentration Insights

The competitive landscape of the power stacker market is moderately concentrated, featuring a mix of large multinational corporations and specialized regional manufacturers. Leading global players such as Toyota Industries Corporation, KION Group, and Jungheinrich AG hold significant market share due to their extensive product portfolios, strong brand recognition, and global distribution networks. These companies compete on factors including technological innovation, product reliability, and comprehensive after-sales service. Alongside these giants, numerous mid-sized and smaller companies compete effectively by focusing on niche applications, offering customized solutions, or providing competitively priced products. The market concentration is also influenced by regional dynamics, with certain players dominating specific geographical areas. This structure fosters a competitive environment that drives continuous product development and innovation to meet the diverse and evolving needs of end-users in the manufacturing and construction industries.

Type Insights

The power stacker market is segmented primarily by type into walk-behind and ride-on models, each catering to distinct operational needs. Walk-behind power stackers are highly popular for their compact design, exceptional maneuverability in tight aisles, and generally lower cost. They are ideal for applications involving frequent, low-to-medium height stacking tasks and are widely used in retail environments, small warehouses, and loading docks. Ride-on power stackers, on the other hand, offer greater operator comfort and efficiency for longer shifts and larger facilities. They typically feature higher lifting capacities and speeds, making them suitable for more intensive operations in large distribution centers and manufacturing plants. The choice between types is largely determined by factors such as the volume of goods handled, available aisle width, budget constraints, and the specific ergonomic requirements of the operation.

Application Insights

Power stackers find critical applications across a broad spectrum of the manufacturing and construction industries. In manufacturing, they are indispensable for moving raw materials between production lines, handling work-in-progress items, and managing finished goods within the plant warehouse. The construction industry utilizes these machines on-site for transporting and positioning heavy building materials like bricks, bags of cement, and pallets of tiles, thereby reducing manual labor and accelerating project timelines. Beyond these core sectors, power stackers are extensively used in the logistics and warehousing domain for loading/unloading trucks, order picking, and organizing inventory. They are also prevalent in wholesale distribution, retail stockrooms, and even airports for baggage handling. The flexibility and utility of power stackers make them a fundamental tool for improving material flow and logistics efficiency in virtually any environment that requires the movement of palletized loads.

Regional Insights

The demand for power stackers exhibits distinct regional variations influenced by levels of industrialization, infrastructure development, and economic activity. The Asia-Pacific region is a dominant and rapidly growing market, fueled by the massive manufacturing output in China and India, coupled with the expansion of logistics infrastructure and e-commerce platforms. North America and Europe represent mature markets characterized by high adoption rates of advanced material handling equipment. Growth in these regions is driven by the need to modernize existing warehouse facilities, improve supply chain efficiency, and adhere to strict safety standards. Latin America and the Middle East & Africa are emerging as promising markets, with growth potential linked to ongoing industrialization, foreign investments, and the development of new commercial and industrial projects. Each region presents unique opportunities and challenges, shaping the strategies of manufacturers and distributors operating in the global power stacker market.

Company Insights

The power stacker market features a competitive arena with several prominent companies vying for market leadership. Toyota Material Handling, a division of Toyota Industries Corporation, is a global leader known for its reliable and innovative material handling solutions. KION Group, through its brands Linde Material Handling and STILL, offers a comprehensive range of electric-powered equipment, including advanced stackers. Jungheinrich AG is another key player renowned for its focus on intralogistics and energy-efficient systems. Other significant contributors include Crown Equipment Corporation, which emphasizes robust and operator-friendly designs, and Mitsubishi Logisnext, known for its versatile product lineup. Companies like Hyster-Yale Materials Handling also maintain a strong presence. Competition is intense, with firms differentiating themselves through technological advancements, product durability, fuel efficiency (in terms of battery life), and the strength of their global service and support networks.

Recent Developments

The power stacker market has witnessed several noteworthy recent developments focused on technological enhancement and sustainability. A prominent trend is the accelerated shift towards lithium-ion battery technology, which is becoming a standard offering due to its superior performance and environmental benefits compared to traditional battery types. Manufacturers are increasingly integrating smart technology and IoT connectivity into their equipment, enabling features like remote monitoring, predictive maintenance alerts, and data analytics for optimizing fleet performance. There is also a growing emphasis on ergonomics, with new models featuring improved operator compartments, enhanced visibility, and reduced noise levels to boost productivity and safety. Furthermore, leading companies are expanding their production capacities and strengthening their distribution channels in high-growth regions to capture emerging opportunities. These developments reflect the industry's commitment to innovation and responsiveness to the evolving demands of modern material handling.

Report Segmentation

This comprehensive market research report on the power stacker market provides a detailed analysis segmented across multiple dimensions to offer granular insights. The segmentation is structured to help stakeholders understand specific facets of the market. The report is segmented by type, distinguishing between walk-behind and ride-on power stackers, detailing the adoption trends and specifications for each. It is further segmented by application, analyzing usage across key sectors including manufacturing, construction, warehousing & logistics, and others. The capacity segment categorizes stackers based on their load-bearing capabilities, such as below 1 ton, 1-2 tons, and above 2 tons. A crucial geographical segmentation breaks down the market into key regions and major countries within North America, Europe, Asia-Pacific, and the rest of the world, providing a clear view of regional dynamics, growth patterns, and competitive landscapes.

FAQs

What is a power stacker? A power stacker is an electrically powered material handling machine designed to lift, move, and stack palletized loads vertically. It is a versatile piece of equipment used to improve efficiency and safety in warehouses, manufacturing plants, and construction sites.

How does a power stacker work? A power stacker operates using an electric motor powered by a battery. The operator uses a control handle to drive the machine and activate the hydraulic pump, which raises the forks to lift the load. It can transport the load and then lower it for placement or stacking.

What are the benefits of using a power stacker? The primary benefits include significantly reduced manual labor, increased productivity and speed in material handling, enhanced worker safety by minimizing heavy lifting, excellent maneuverability in tight spaces, and overall cost-effectiveness for medium-duty lifting tasks.

What is the difference between a manual stacker and a power stacker? A manual stacker requires the operator to physically pump a lever to hydraulically lift the load and then push or pull the machine to move it. A power stacker uses an electric motor for both propulsion and lifting, requiring far less physical effort from the operator and allowing for faster operation.

What industries use power stackers? Power stackers are used across a wide range of industries. Key users include the manufacturing industry, construction sector, warehousing and logistics companies, retail establishments for stockroom management, wholesale distributors, and airports for baggage handling.

What safety features are common in power stackers? Common safety features include emergency stop buttons, anti-rollback mechanisms on inclines, overload protection systems to prevent lifting beyond capacity, horn or warning alarms, and deadman switches on the control handle that halt operation if the operator releases it.

Citius Research has developed a research report titled “Power Stacker Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Power Stacker Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Power Stacker Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Power Stacker Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Power Stacker Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Power Stacker Market
• Research Methodology
• Executive Summary
• Market Dynamics of Power Stacker Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Power Stacker Market
• Cost and Gross Margin Analysis of Power Stacker Market
• Power Stacker Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Power Stacker Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Power Stacker Market Key Stakeholders

Below are the key stakeholders for the Power Stacker Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Power Stacker Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Power Stacker Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Power Stacker Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Power Stacker Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Power Stacker Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Power Stacker Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Power Stacker Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Power Stacker Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Power Stacker Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Power Stacker Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Power Stacker Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Power Stacker Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Power Stacker Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Power Stacker Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Power Stacker Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Power Stacker Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Power Stacker Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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