Power Quality Meter Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194202
  • Format: Electronic (PDF)
  • Number of Pages: 199
  • Author(s): Joshi, Madhavi

Report Overview

The Power Quality Meter Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 7 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.50% during the forecast period (2024-2030).

Power Quality Meter Market

(Market Size)
$3.2 billion
$7 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.50%
2023 Market Size USD 3.2 billion
2030 Market Size USD 7 billion
Key Players Schneider Electric, Siemens, ABB, Eaton, GE

Market Summary

The power quality meter market is a critical segment within the energy and power industry, focused on devices that monitor and analyze electrical parameters to ensure the stability, efficiency, and reliability of power systems. These meters are essential for detecting issues such as voltage sags, swells, harmonics, transients, and interruptions, which can lead to equipment failure, increased energy costs, and operational downtime. The market is driven by the escalating demand for high-quality power across industrial, commercial, and residential sectors, coupled with the global push toward renewable energy integration and smart grid development. Key end-users include manufacturing plants, data centers, healthcare facilities, and utilities, all of which require consistent and clean power to maintain productivity and safety. Technological advancements, such as the integration of IoT and cloud-based analytics, are further enhancing the capabilities of power quality meters, enabling real-time monitoring and predictive maintenance. As energy consumption patterns evolve and regulatory standards tighten, the adoption of these meters is expected to grow, supporting the broader goals of energy efficiency and sustainability.

Key Highlights

The power quality meter market is characterized by several key highlights that underscore its importance and growth trajectory. One significant aspect is the increasing emphasis on energy efficiency and the reduction of carbon footprints, which drives the need for precise power monitoring and management. These meters help organizations optimize energy usage, reduce waste, and comply with stringent environmental regulations. Another highlight is the rising adoption of smart grids and digital substations, which rely heavily on advanced metering infrastructure for real-time data acquisition and grid stability. The integration of artificial intelligence and machine learning algorithms into power quality meters is revolutionizing predictive maintenance, allowing for early detection of potential faults and minimizing unplanned outages. Additionally, the market is witnessing a surge in demand from emerging economies, where industrialization and urbanization are accelerating the need for reliable power quality solutions. Leading companies are focusing on product innovations, such as wireless connectivity and user-friendly interfaces, to cater to diverse customer needs and enhance market competitiveness.

Drivers, Opportunities & Restraints

The power quality meter market is propelled by several drivers, including the growing complexity of electrical networks and the increasing incidence of power quality issues due to the proliferation of non-linear loads, such as variable frequency drives and renewable energy sources. The need to prevent equipment damage, ensure operational continuity, and reduce energy costs is compelling industries to invest in advanced monitoring solutions. Opportunities abound in the expansion of smart city projects, the modernization of aging power infrastructure, and the rising penetration of electric vehicles, which require robust charging infrastructure with high power quality standards. The trend toward decentralized energy generation, including solar and wind power, also presents significant growth prospects for power quality meters, as these sources can introduce variability and instability into the grid. However, the market faces restraints such as the high initial cost of advanced meters, especially for small and medium enterprises, and the lack of awareness about the benefits of power quality monitoring in certain regions. Additionally, interoperability issues and the complexity of integrating these meters with existing systems can hinder adoption.

Concentration Insights

The power quality meter market exhibits a concentrated competitive landscape, with a few major players dominating a significant share of the global market. Companies such as Schneider Electric, Siemens, ABB, Eaton, and General Electric are at the forefront, leveraging their extensive product portfolios, strong R&D capabilities, and global distribution networks. These industry giants offer comprehensive solutions that range from basic meters to advanced systems with cloud connectivity and analytics, catering to diverse applications across utilities, industrial, and commercial sectors. The market concentration is also influenced by strategic mergers, acquisitions, and partnerships, which enable companies to expand their technological expertise and geographic reach. For instance, collaborations with software firms and IoT specialists are common, aimed at enhancing the digital features of power quality meters. Despite the dominance of large corporations, there is a presence of niche players and regional manufacturers that focus on specific segments or customized solutions, particularly in emerging markets where localized needs and cost sensitivities play a crucial role.

Type Insights

Power quality meters are available in various types, each designed to meet specific monitoring and analysis requirements. The primary categories include single-phase and three-phase meters, with three-phase meters being more prevalent in industrial and commercial settings due to their ability to handle higher power loads and provide comprehensive phase-wise analysis. Another classification is based on functionality: basic meters that measure fundamental parameters like voltage, current, and frequency, and advanced meters that offer detailed analysis of harmonics, transients, power factor, and energy consumption. There are also portable meters, which are used for temporary diagnostics and field testing, and fixed meters, which are installed permanently for continuous monitoring. The advent of smart meters with communication capabilities, such as Ethernet, Modbus, and wireless protocols, has gained traction, enabling seamless integration with energy management systems. Additionally, there is a growing trend toward multi-function meters that combine power quality monitoring with energy metering and control features, providing a holistic solution for end-users seeking to optimize their electrical systems.

Application Insights

Power quality meters find applications across a wide spectrum of industries and sectors, each with unique requirements for power stability and reliability. In the industrial sector, these meters are critical for manufacturing plants, where sensitive machinery and automated processes can be adversely affected by power disturbances, leading to production losses and equipment damage. The commercial sector, including office buildings, shopping malls, and data centers, relies on power quality meters to ensure uninterrupted operations and protect IT infrastructure. Utilities use these meters for grid monitoring, fault detection, and maintaining compliance with regulatory standards, especially as renewable energy sources are integrated into the network. The healthcare industry employs power quality meters in hospitals and medical facilities to safeguard life-saving equipment from power anomalies. Furthermore, the residential segment is gradually adopting these meters, driven by the increasing use of home automation systems and renewable energy installations like rooftop solar panels. Emerging applications include electric vehicle charging stations and microgrids, where power quality is paramount for efficient and safe operation.

Regional Insights

The power quality meter market demonstrates varying dynamics across different regions, influenced by factors such as industrialization, energy infrastructure development, and regulatory policies. North America holds a significant market share, driven by the presence of advanced power grids, high awareness of energy efficiency, and stringent regulations regarding power quality standards. The United States and Canada are key contributors, with utilities and industrial sectors investing heavily in smart grid technologies and renewable integration. Europe follows closely, with countries like Germany, the UK, and France leading the adoption due to their focus on sustainability, energy conservation, and the modernization of aging infrastructure. The Asia-Pacific region is expected to witness the fastest growth, propelled by rapid industrialization, urbanization, and increasing investments in power infrastructure in countries such as China, India, and Japan. Latin America and the Middle East & Africa are emerging markets, where growing energy demands and initiatives to improve grid reliability are creating opportunities for power quality meter deployments, though adoption rates are slower compared to developed regions.

Company Insights

The power quality meter market features several prominent companies that play a pivotal role in shaping industry trends and technological advancements. Schneider Electric is a key player, offering a wide range of power quality solutions under brands like PowerLogic and ION, known for their accuracy and integration capabilities. Siemens provides advanced meters and software for comprehensive energy management, catering to utilities and industrial customers globally. ABB focuses on innovative products such as the Ability? enabled meters, which leverage digitalization for enhanced monitoring and analytics. Eaton specializes in power management solutions, including meters that help in optimizing energy usage and ensuring reliability. General Electric offers robust metering solutions through its Grid Solutions business, emphasizing grid stability and renewable energy integration. Other notable companies include Honeywell, Emerson Electric, and Itron, each contributing with specialized products and services. These companies invest significantly in research and development to introduce features like cloud connectivity, AI-driven analytics, and user-friendly interfaces, aiming to address evolving customer needs and maintain a competitive edge in the market.

Recent Developments

Recent developments in the power quality meter market reflect the industry's shift toward digitalization and enhanced functionality. Companies are increasingly incorporating Internet of Things (IoT) technologies, enabling remote monitoring and real-time data access through cloud platforms. For instance, Schneider Electric launched new connected meters with advanced analytics capabilities, allowing users to predict maintenance needs and optimize energy consumption. Siemens introduced meters with integrated cybersecurity features to address growing concerns about data protection in critical infrastructure. ABB has been focusing on developing meters compatible with renewable energy systems, facilitating smoother integration of solar and wind power into the grid. Eaton expanded its product line with multi-function meters that combine power quality monitoring with control features, providing a comprehensive solution for industrial applications. Partnerships and collaborations are also prevalent, such as alliances between meter manufacturers and software companies to develop customized energy management solutions. Additionally, there is a trend toward the development of portable and handheld meters with enhanced accuracy and user-friendly interfaces, catering to the needs of field technicians and engineers for on-site diagnostics.

Report Segmentation

The power quality meter market report is segmented based on various criteria to provide a detailed and structured analysis. By type, the market is divided into single-phase and three-phase meters, with further breakdown into basic and advanced meters based on functionality. The application segment covers industrial, commercial, residential, and utility sectors, each analyzed for their specific demand patterns and growth prospects. Geographically, the report is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with country-level analysis for key markets. Additionally, the report may include segmentation by technology, such as wired and wireless communication meters, and by end-user industries like manufacturing, healthcare, data centers, and renewable energy. This comprehensive segmentation enables stakeholders to identify niche opportunities, understand regional dynamics, and make informed decisions regarding investment, product development, and market expansion strategies.

FAQs

What is a power quality meter? A power quality meter is a device used to monitor and analyze electrical parameters in a power system, such as voltage, current, frequency, harmonics, and transients, to ensure the stability and efficiency of electrical supply.

Why is power quality important? Power quality is crucial because poor power quality can lead to equipment malfunction, increased energy costs, operational downtime, and even safety hazards, affecting productivity and reliability across various sectors.

What are the common power quality issues? Common power quality issues include voltage sags and swells, harmonics, transients, flicker, and interruptions, which can disrupt operations and damage sensitive equipment.

Which industries use power quality meters? Industries such as manufacturing, data centers, healthcare, utilities, and commercial buildings use power quality meters to maintain reliable operations and protect critical infrastructure.

How do power quality meters help in energy savings? Power quality meters help identify inefficiencies, such as power factor problems and harmonic distortions, enabling corrective measures that reduce energy waste and lower electricity bills.

What are the key features to look for in a power quality meter? Key features include accuracy, measurement parameters (e.g., harmonics, transients), communication capabilities (e.g., Ethernet, Modbus), data logging, user-friendly interface, and compatibility with energy management systems.

Citius Research has developed a research report titled “Power Quality Meter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Power Quality Meter Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Power Quality Meter Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Power Quality Meter Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Power Quality Meter Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Power Quality Meter Market
• Research Methodology
• Executive Summary
• Market Dynamics of Power Quality Meter Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Power Quality Meter Market
• Cost and Gross Margin Analysis of Power Quality Meter Market
• Power Quality Meter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Power Quality Meter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Power Quality Meter Market Key Stakeholders

Below are the key stakeholders for the Power Quality Meter Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Power Quality Meter Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Power Quality Meter Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Power Quality Meter Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Power Quality Meter Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Power Quality Meter Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Power Quality Meter Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Power Quality Meter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Power Quality Meter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Power Quality Meter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Power Quality Meter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Power Quality Meter Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Power Quality Meter Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Power Quality Meter Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Power Quality Meter Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Power Quality Meter Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Power Quality Meter Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Power Quality Meter Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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