Power Electronics Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211916
  • Format: Electronic (PDF)
  • Number of Pages: 187
  • Author(s): Joshi, Madhavi

Report Overview

The Power Electronics Market size was estimated at USD 42.5 billion in 2023 and is projected to reach USD 75 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.80% during the forecast period (2024-2030).

Power Electronics Market

(Market Size)
$42.5 billion
$75 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.80%
2023 Market Size USD 42.5 billion
2030 Market Size USD 75 billion
Key Players Infineon, STMicroelectronics, Texas Instruments, ON Semiconductor, Mitsubishi Electric

Market Summary

The power electronics market is a critical segment within the broader semiconductor and electronics industry, focusing on the conversion, control, and conditioning of electric power. This market is integral to numerous modern technologies and industries, enabling efficient energy management and utilization across a wide array of applications. Power electronic devices, such as power modules, discrete devices, and integrated circuits, are essential components in systems that require high efficiency, reliability, and performance. The increasing global emphasis on energy efficiency, renewable energy integration, and electrification across various sectors is driving significant growth and innovation in this market. Companies and professionals operating in this space are continuously developing advanced materials, such as silicon carbide and gallium nitride, to enhance device performance and meet evolving industry demands. The market is characterized by intense competition and rapid technological advancements, with key players investing heavily in research and development to maintain a competitive edge. Understanding the dynamics of the power electronics market is crucial for businesses and investors looking to capitalize on the opportunities presented by the ongoing energy transition and digitalization trends.

Key Highlights

The power electronics market is distinguished by several key highlights that underscore its importance and growth trajectory. One of the most significant aspects is the pivotal role it plays in enabling renewable energy systems, such as solar inverters and wind turbine converters, which are essential for harnessing and integrating clean energy into the grid. Additionally, the proliferation of electric vehicles has created substantial demand for power electronic components, including traction inverters and onboard chargers, which are critical for vehicle performance and efficiency. The market is also witnessing a shift towards wide-bandgap semiconductors, which offer superior performance compared to traditional silicon-based devices, leading to improved energy efficiency and reduced system sizes. Another highlight is the increasing adoption of power electronics in consumer electronics, where devices like smartphones and laptops require efficient power management solutions to enhance battery life and performance. Furthermore, industrial applications, such as motor drives and uninterruptible power supplies, rely heavily on advanced power electronic systems to ensure operational reliability and energy savings. These highlights illustrate the market's broad applicability and its central role in driving technological progress across multiple industries.

Drivers, Opportunities & Restraints

The power electronics market is propelled by several key drivers, including the global push towards energy efficiency and the increasing adoption of renewable energy sources. Governments and organizations worldwide are implementing stringent regulations and policies to reduce carbon emissions, which is accelerating the demand for energy-efficient power electronic systems. The rapid growth of the electric vehicle industry is another major driver, as it requires sophisticated power management solutions for battery systems, charging infrastructure, and propulsion systems. Opportunities in this market are abundant, particularly in the development and commercialization of wide-bandgap semiconductors like silicon carbide and gallium nitride, which offer significant advantages in terms of efficiency, thermal performance, and power density. The expansion of smart grids and the Internet of Things also presents lucrative opportunities for power electronics in enabling connected and intelligent energy management systems. However, the market faces certain restraints, such as the high initial costs associated with advanced semiconductor materials and manufacturing processes. Additionally, technical challenges related to thermal management and reliability in high-power applications can hinder market growth. Despite these restraints, ongoing research and development efforts are focused on overcoming these barriers, ensuring sustained market expansion.

Concentration Insights

The power electronics market exhibits a concentrated competitive landscape, with a few major players dominating significant market shares. Companies such as Infineon Technologies, Texas Instruments, and Mitsubishi Electric are among the leading players, leveraging their extensive product portfolios, technological expertise, and strong global presence to maintain competitive advantages. These companies invest heavily in research and development to innovate and introduce advanced power electronic solutions that cater to evolving industry needs. The market concentration is also influenced by strategic mergers and acquisitions, which enable companies to expand their capabilities and market reach. For instance, acquisitions focused on wide-bandgap semiconductor technologies have become common as firms seek to enhance their product offerings and capture growth opportunities in high-growth segments. Additionally, regional players and specialized manufacturers contribute to the market dynamics by focusing on niche applications and customized solutions. The concentration of expertise and resources among top players creates high barriers to entry for new entrants, but it also drives continuous innovation and improvement in product performance and cost-effectiveness.

Type Insights

The power electronics market can be segmented based on product type, with key categories including power modules, discrete devices, and power integrated circuits. Power modules are widely used in high-power applications such as industrial motor drives, renewable energy systems, and electric vehicles, offering integrated solutions that combine multiple components for enhanced performance and reliability. Discrete devices, such as diodes, transistors, and thyristors, are fundamental building blocks in various electronic circuits, providing essential switching and amplification functions. Power integrated circuits are increasingly popular in consumer electronics and automotive applications, where they enable compact and efficient power management solutions. The adoption of wide-bandgap semiconductors, particularly silicon carbide and gallium nitride, is transforming the type landscape by offering devices with higher efficiency, faster switching speeds, and better thermal conductivity compared to traditional silicon-based components. This shift is driving innovation across all product types, leading to the development of more advanced and efficient power electronic systems that meet the demanding requirements of modern applications.

Application Insights

Power electronics find applications across a diverse range of industries, each with specific requirements and growth dynamics. In the automotive sector, power electronic components are critical for electric and hybrid vehicles, enabling functions such as traction control, battery management, and regenerative braking. The renewable energy sector relies heavily on power electronics for inverters and converters that facilitate the integration of solar and wind power into the electrical grid. Industrial applications include motor drives, uninterruptible power supplies, and industrial automation systems, where power electronics ensure efficient energy use and operational reliability. Consumer electronics represent another significant application area, with devices like smartphones, laptops, and home appliances utilizing power management integrated circuits to optimize battery life and performance. Additionally, the aerospace and defense sectors employ power electronic systems in avionics, radar systems, and electric aircraft propulsion, where high reliability and performance are paramount. The expanding Internet of Things ecosystem is also driving demand for power electronics in smart devices and connected systems, further broadening the application scope and market potential.

Regional Insights

The power electronics market demonstrates distinct regional dynamics influenced by economic conditions, industrial base, and government policies. Asia-Pacific is a dominant region, driven by strong manufacturing capabilities, particularly in countries like China, Japan, and South Korea, which are hubs for semiconductor production and electronics assembly. The region's rapid industrialization, growing automotive industry, and significant investments in renewable energy infrastructure contribute to its leadership in the power electronics market. North America is another key region, characterized by advanced technological innovation and a robust presence of major semiconductor companies. The United States, in particular, is a center for research and development in wide-bandgap semiconductors and electric vehicle technologies. Europe also holds a substantial market share, supported by stringent energy efficiency regulations and a strong focus on renewable energy adoption. Countries like Germany are at the forefront of automotive and industrial automation innovations, driving demand for advanced power electronic solutions. Emerging economies in Latin America and the Middle East are gradually increasing their adoption of power electronics, supported by infrastructure development and industrialization efforts, though their market presence is currently smaller compared to more developed regions.

Company Insights

Several key companies play a pivotal role in the power electronics market, each contributing through innovation, product development, and strategic initiatives. Infineon Technologies is a leading player, known for its comprehensive portfolio of power semiconductors and modules, including solutions based on silicon carbide and gallium nitride technologies. Texas Instruments offers a wide range of analog and embedded processing products, with significant expertise in power management integrated circuits for various applications. Mitsubishi Electric is renowned for its high-power modules and systems used in industrial and energy sectors. Other notable companies include ON Semiconductor, which provides efficient power management solutions, and STMicroelectronics, a major supplier of power discrete devices and integrated circuits. These companies invest substantially in research and development to advance semiconductor technologies and address the increasing demand for energy-efficient solutions. Strategic partnerships, acquisitions, and expansions are common among these players as they seek to strengthen their market positions and cater to evolving customer needs across different regions and industries.

Recent Developments

The power electronics market has witnessed several recent developments that highlight ongoing innovation and strategic movements. There has been a significant increase in the adoption of wide-bandgap semiconductors, with companies launching new silicon carbide and gallium nitride-based products to enhance performance in applications like electric vehicles and renewable energy systems. Major players have announced expansions in manufacturing capacities to meet growing demand, particularly for advanced power modules and discrete devices. Collaborations and partnerships between semiconductor manufacturers and automotive companies are becoming more common, aimed at developing customized solutions for next-generation electric vehicles. Additionally, investments in research and development are focused on improving thermal management techniques and reliability aspects of power electronic systems. The market has also seen a rise in the integration of digital control technologies with power electronics, enabling smarter and more efficient energy management solutions. These developments reflect the dynamic nature of the market and the continuous efforts by industry participants to address challenges and capitalize on emerging opportunities.

Report Segmentation

The power electronics market report is segmented to provide detailed insights into various aspects of the industry. Segmentation by product type includes categories such as power modules, discrete devices, and power integrated circuits, each analyzed for their market share, growth trends, and application areas. The report further segments the market by material type, highlighting the adoption of silicon, silicon carbide, and gallium nitride semiconductors, with discussions on their respective advantages and market penetration. Application-based segmentation covers key sectors like automotive, industrial, consumer electronics, renewable energy, and others, examining the specific requirements and growth drivers for each segment. Geographical segmentation provides a regional analysis, breaking down the market into North America, Europe, Asia-Pacific, and the rest of the world, with insights into regional trends, key players, and market dynamics. Additionally, the report may include segmentation by voltage range or power rating, offering a nuanced understanding of market demands across different power levels. This comprehensive segmentation enables stakeholders to identify growth opportunities, assess competitive landscapes, and make informed strategic decisions.

FAQs

What are the main applications of power electronics? Power electronics are used in a wide range of applications including renewable energy systems like solar and wind power inverters, electric vehicles for traction control and battery management, industrial motor drives, consumer electronics for power management, and uninterruptible power supplies in data centers and critical infrastructure.

Which companies are leaders in the power electronics market? Key leaders in the power electronics market include Infineon Technologies, Texas Instruments, Mitsubishi Electric, ON Semiconductor, and STMicroelectronics, among others. These companies are recognized for their extensive product portfolios, technological innovations, and strong global presence.

What are wide-bandgap semiconductors? Wide-bandgap semiconductors, such as silicon carbide and gallium nitride, are advanced materials used in power electronics that offer superior properties compared to traditional silicon, including higher efficiency, faster switching speeds, better thermal conductivity, and the ability to operate at higher temperatures and voltages.

How is the electric vehicle industry impacting the power electronics market? The electric vehicle industry is a major driver for the power electronics market, creating demand for components like inverters, converters, and onboard chargers. These components are essential for vehicle propulsion, energy management, and charging infrastructure, leading to increased innovation and market growth.

What are the key challenges in the power electronics market? Challenges include the high cost of advanced materials and manufacturing processes, technical issues related to thermal management and reliability in high-power applications, and the need for continuous innovation to meet evolving efficiency and performance standards.

Which regions dominate the power electronics market? The Asia-Pacific region dominates the power electronics market due to its strong manufacturing base, particularly in countries like China, Japan, and South Korea. North America and Europe are also significant markets, driven by technological advancements and stringent energy efficiency regulations.

Citius Research has developed a research report titled “Power Electronics Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Power Electronics Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Power Electronics Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Power Electronics Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Power Electronics Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Power Electronics Market
• Research Methodology
• Executive Summary
• Market Dynamics of Power Electronics Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Power Electronics Market
• Cost and Gross Margin Analysis of Power Electronics Market
• Power Electronics Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Power Electronics Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Power Electronics Market Key Stakeholders

Below are the key stakeholders for the Power Electronics Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Power Electronics Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Power Electronics Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Power Electronics Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Power Electronics Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Power Electronics Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Power Electronics Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Power Electronics Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Power Electronics Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Power Electronics Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Power Electronics Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Power Electronics Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Power Electronics Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Power Electronics Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Power Electronics Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Power Electronics Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Power Electronics Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Power Electronics Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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