Power Discrete and Modules Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211913
  • Format: Electronic (PDF)
  • Number of Pages: 192
  • Author(s): Joshi, Madhavi

Report Overview

The Power Discrete and Modules Market size was estimated at USD 22.5 billion in 2023 and is projected to reach USD 38 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Power Discrete and Modules Market

(Market Size)
$22.5 billion
$38 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 22.5 billion
2030 Market Size USD 38 billion
Key Players Infineon, STMicroelectronics, Mitsubishi Electric, ON Semiconductor, Vishay

Market Summary

The Power Discrete and Modules Market is a critical segment within the broader semiconductor and electronics industry, focusing on components that manage and control power in electronic devices and systems. These components include transistors, diodes, thyristors, and power modules, which are essential for converting, switching, and regulating electrical power efficiently. The market serves a wide array of applications, from consumer electronics and automotive systems to industrial machinery and renewable energy infrastructure. With the ongoing global push towards energy efficiency, electrification, and smart technologies, demand for advanced power discrete and modules continues to grow. Key industry players are investing heavily in research and development to introduce products with higher efficiency, greater power density, and improved thermal management. The market is characterized by rapid technological advancements and intense competition, with companies striving to meet the evolving requirements of various end-use sectors while adhering to stringent regulatory standards and sustainability goals.

Key Highlights

Several key highlights define the current state of the Power Discrete and Modules Market. There is a significant trend towards the adoption of wide bandgap semiconductors, such as silicon carbide and gallium nitride, which offer superior performance compared to traditional silicon-based components. These materials enable higher efficiency, faster switching speeds, and better operation at elevated temperatures, making them ideal for high-power applications. Another highlight is the increasing integration of power modules, which combine multiple discrete components into a single package, reducing system size and improving reliability. The automotive industry, particularly electric and hybrid vehicles, represents a major growth driver, requiring advanced power electronics for battery management, traction inverters, and onboard chargers. Additionally, the expansion of renewable energy installations and the proliferation of Internet of Things devices are creating new opportunities for power discrete and modules. Companies like Infineon Technologies, ON Semiconductor, and Mitsubishi Electric are at the forefront, launching innovative products to capture market share.

Drivers, Opportunities & Restraints

The growth of the Power Discrete and Modules Market is propelled by several key drivers. The global emphasis on energy efficiency and the reduction of carbon emissions is encouraging the adoption of advanced power electronics across various industries. The rapid electrification of transportation, including the surge in electric vehicle production, is a major driver, as these vehicles rely heavily on efficient power management systems. The expansion of renewable energy sources, such as solar and wind power, also demands robust power conversion and control solutions. Opportunities abound in the development of smart grids, industrial automation, and consumer electronics, where power discrete and modules enhance performance and reliability. However, the market faces certain restraints, including the high cost of wide bandgap semiconductors and the complexity of manufacturing these advanced components. Supply chain disruptions and geopolitical tensions can also impact the availability of raw materials and finished products, posing challenges to market growth.

Concentration Insights

The Power Discrete and Modules Market is relatively concentrated, with a handful of major players dominating the landscape. Companies such as Infineon Technologies, STMicroelectronics, ON Semiconductor, Mitsubishi Electric, and Toshiba hold significant market shares due to their extensive product portfolios, strong research and development capabilities, and global distribution networks. These industry leaders focus on strategic initiatives, including mergers and acquisitions, partnerships, and capacity expansions, to strengthen their positions and cater to diverse application needs. There is also a presence of several specialized and regional players that cater to niche segments or specific geographical markets. The competitive environment is intense, with continuous innovation being a key differentiator. Companies are investing in advanced manufacturing technologies and focusing on vertical integration to control costs and improve product quality, thereby maintaining their competitive edge in this dynamic market.

Type Insights

In terms of type, the Power Discrete and Modules Market can be segmented into various categories, including power transistors, diodes, thyristors, and power modules. Power transistors, such as MOSFETs and IGBTs, are widely used for switching and amplification applications due to their high efficiency and fast response times. Diodes, including rectifiers and Zener diodes, are essential for controlling current flow and voltage regulation. Thyristors, such as SCRs and TRIACs, are employed in high-power switching scenarios, particularly in industrial and energy sectors. Power modules integrate multiple discrete components into a single unit, offering compact design, enhanced performance, and simplified assembly for end-users. The adoption of wide bandgap materials like silicon carbide and gallium nitride is gaining traction across these types, providing advantages such as higher temperature tolerance and reduced energy losses. Each type caters to specific application requirements, driving innovation and diversification within the market.

Application Insights

The application landscape for Power Discrete and Modules is vast and varied, spanning multiple industries. In the automotive sector, these components are critical for electric and hybrid vehicles, enabling efficient power conversion in traction inverters, onboard chargers, and DC-DC converters. The industrial segment utilizes power discrete and modules in motor drives, uninterruptible power supplies, and automation systems, where reliability and efficiency are paramount. Consumer electronics, including smartphones, laptops, and home appliances, rely on these components for power management and battery charging solutions. The renewable energy sector employs them in solar inverters and wind turbine converters to optimize energy harvesting and grid integration. Additionally, the telecommunications infrastructure and data centers use power modules to ensure stable and efficient power delivery. Each application domain has unique demands, driving continuous advancements in product design and functionality to meet specific performance criteria.

Regional Insights

Geographically, the Power Discrete and Modules Market exhibits distinct trends across different regions. Asia-Pacific is a dominant force, driven by the presence of major electronics manufacturing hubs in countries like China, Japan, South Korea, and Taiwan. The region benefits from robust demand in automotive, consumer electronics, and industrial applications, supported by government initiatives promoting energy efficiency and technological innovation. North America holds a significant share, with strong growth in electric vehicles, renewable energy projects, and advanced industrial automation. The region's focus on research and development, coupled with investments in infrastructure, fuels market expansion. Europe is also a key market, characterized by stringent environmental regulations and a growing emphasis on sustainable energy solutions, which boost the adoption of efficient power components. Emerging economies in Latin America and the Middle East & Africa are gradually increasing their uptake, driven by industrialization and urbanization trends, though at a slower pace compared to developed regions.

Company Insights

Prominent companies in the Power Discrete and Modules Market include Infineon Technologies, STMicroelectronics, ON Semiconductor, Mitsubishi Electric, Toshiba, Vishay Intertechnology, and NXP Semiconductors. Infineon Technologies is a leader, known for its comprehensive portfolio of IGBTs, MOSFETs, and power modules, catering to automotive, industrial, and renewable energy sectors. STMicroelectronics focuses on innovation in silicon carbide and gallium nitride technologies, enhancing performance for high-power applications. ON Semiconductor offers a wide range of power discrete and modules, with strengths in energy-efficient solutions for automotive and industrial markets. Mitsubishi Electric excels in high-power modules for industrial and energy applications, while Toshiba provides robust products for consumer electronics and automotive systems. Vishay Intertechnology is recognized for its discrete semiconductors and passive components, and NXP Semiconductors contributes with advanced solutions for automotive and communication infrastructures. These companies engage in continuous research, strategic collaborations, and expansion efforts to maintain competitiveness and address evolving market needs.

Recent Developments

Recent developments in the Power Discrete and Modules Market highlight ongoing innovation and strategic movements among key players. Infineon Technologies launched new silicon carbide MOSFETs and modules aimed at automotive and industrial applications, emphasizing higher efficiency and power density. STMicroelectronics expanded its gallium nitride product lineup, targeting fast-charging solutions and renewable energy systems. ON Semiconductor introduced advanced IGBTs and power modules with improved thermal performance for electric vehicle powertrains. Mitsubishi Electric developed new high-voltage power modules for rail transportation and energy infrastructure projects. Toshiba enhanced its discrete semiconductor offerings with focus on consumer electronics and automotive electronics. Additionally, there have been several partnerships and acquisitions, such as collaborations between semiconductor firms and automotive manufacturers to co-develop next-generation power solutions. Investments in manufacturing facilities and research centers are also prevalent, aimed at scaling production capabilities and accelerating technological advancements to meet growing global demand.

Report Segmentation

The Power Discrete and Modules Market report is segmented based on type, application, and region. By type, the market is categorized into power transistors, diodes, thyristors, and power modules, with further subdivisions such as MOSFETs, IGBTs, rectifiers, and others. Application-wise, the segmentation covers automotive, industrial, consumer electronics, renewable energy, telecommunications, and others, reflecting the diverse end-use sectors that utilize these components. Geographically, the report analyzes North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, providing insights into regional market dynamics, growth patterns, and key influencing factors. This comprehensive segmentation allows for a detailed understanding of market trends, opportunities, and challenges across different segments, enabling stakeholders to make informed decisions and strategize effectively based on specific industry verticals and geographical preferences.

FAQs

What are power discrete devices? Power discrete devices are individual semiconductor components, such as transistors, diodes, and thyristors, designed to manage and control electrical power in electronic circuits. They are used for switching, amplification, and regulation purposes in various applications.

What is the difference between power discrete and power modules? Power discrete refers to single components, while power modules integrate multiple discrete devices into a single package, offering compact design, improved performance, and easier assembly for complex power systems.

Which industries use power discrete and modules? Key industries include automotive, industrial automation, consumer electronics, renewable energy, telecommunications, and data centers, where efficient power management is crucial.

What are wide bandgap semiconductors? Wide bandgap semiconductors, such as silicon carbide and gallium nitride, are materials that offer superior properties like higher efficiency, faster switching, and better thermal performance compared to traditional silicon, making them ideal for advanced power applications.

Who are the leading companies in the power discrete and modules market? Major players include Infineon Technologies, STMicroelectronics, ON Semiconductor, Mitsubishi Electric, Toshiba, Vishay Intertechnology, and NXP Semiconductors, among others.

How is the automotive industry impacting this market? The automotive industry, especially with the rise of electric and hybrid vehicles, drives demand for power discrete and modules used in traction inverters, chargers, and battery management systems, emphasizing efficiency and reliability.

Citius Research has developed a research report titled “Power Discrete and Modules Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Power Discrete and Modules Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Power Discrete and Modules Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Power Discrete and Modules Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Power Discrete and Modules Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Power Discrete and Modules Market
• Research Methodology
• Executive Summary
• Market Dynamics of Power Discrete and Modules Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Power Discrete and Modules Market
• Cost and Gross Margin Analysis of Power Discrete and Modules Market
• Power Discrete and Modules Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Power Discrete and Modules Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Power Discrete and Modules Market Key Stakeholders

Below are the key stakeholders for the Power Discrete and Modules Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Power Discrete and Modules Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Power Discrete and Modules Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Power Discrete and Modules Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Power Discrete and Modules Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Power Discrete and Modules Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Power Discrete and Modules Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Power Discrete and Modules Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Power Discrete and Modules Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Power Discrete and Modules Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Power Discrete and Modules Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Power Discrete and Modules Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Power Discrete and Modules Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Power Discrete and Modules Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Power Discrete and Modules Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Power Discrete and Modules Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Power Discrete and Modules Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Power Discrete and Modules Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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