Position Sensor Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211907
  • Format: Electronic (PDF)
  • Number of Pages: 197
  • Author(s): Joshi, Madhavi

Report Overview

The Position Sensor Market size was estimated at USD 6.8 billion in 2023 and is projected to reach USD 12.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Position Sensor Market

(Market Size)
$6.8 billion
$12.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 6.8 billion
2030 Market Size USD 12.5 billion
Key Players Honeywell, TE Connectivity, ams-OSRAM, MTS Systems, Vishay

Market Summary

The position sensor market is a critical segment within the semiconductor and electronics industry, integral to numerous automation and control applications across various sectors. These sensors are designed to detect and report the linear or angular position of an object, providing essential feedback for system operation and precision. The market is characterized by a high degree of technological innovation, with continuous advancements in accuracy, reliability, and miniaturization. Key industries driving demand include automotive, aerospace, industrial manufacturing, healthcare, and consumer electronics, where precise motion detection and control are paramount. The proliferation of automation and Industry 4.0 initiatives is significantly bolstering the adoption of advanced position sensing solutions globally. As systems become more interconnected and intelligent, the need for high-performance sensors that can operate in diverse and often harsh environments is escalating. The market is also witnessing a shift towards non-contact sensing technologies, such as magnetic and optical sensors, which offer greater durability and precision compared to traditional contact-based variants. This evolution is supported by ongoing research and development efforts aimed at enhancing sensor capabilities while reducing costs and power consumption.

Key Highlights

The position sensor market is distinguished by several key highlights that underscore its dynamic nature and growth potential. A prominent trend is the increasing integration of Internet of Things (IoT) capabilities, enabling real-time data monitoring and predictive maintenance in industrial applications. This connectivity allows for enhanced operational efficiency and reduced downtime, making position sensors indispensable in smart factories and automated systems. Another significant highlight is the rising demand from the automotive sector, where position sensors are crucial for advanced driver-assistance systems (ADAS), electric power steering, throttle control, and transmission systems. The push towards electric and autonomous vehicles is further accelerating this demand, requiring sensors with higher accuracy and reliability. Additionally, the healthcare industry is emerging as a substantial growth avenue, with position sensors being used in medical devices such as robotic surgery systems, patient monitoring equipment, and diagnostic imaging machines. The market is also characterized by intense competition among key players, leading to continuous product innovations and strategic partnerships to expand market presence and technological portfolios.

Drivers, Opportunities & Restraints

The position sensor market is propelled by several key drivers, primarily the escalating adoption of automation across industrial and commercial sectors. The transition towards Industry 4.0 and smart manufacturing is creating robust demand for sensors that can provide precise and reliable positional data in real-time. The automotive industry's evolution towards electrification and autonomy is another major driver, as these vehicles require numerous sensors for various functions including navigation, safety, and control systems. Opportunities in the market are abundant, particularly in emerging economies where industrialization and infrastructure development are accelerating. The expansion of renewable energy projects, such as wind turbines and solar tracking systems, also presents significant growth potential for position sensors. Additionally, the miniaturization of electronic devices and the development of wearable technology open new avenues for sensor applications in consumer electronics. However, the market faces certain restraints, including the high cost associated with advanced sensor technologies, which can limit adoption in price-sensitive segments. Technical challenges related to environmental factors, such as extreme temperatures, humidity, and electromagnetic interference, also pose hurdles to widespread deployment. Moreover, the complexity of integrating sensors into existing systems and the need for specialized expertise can act as barriers to entry for some end-users.

Concentration Insights

The position sensor market exhibits a concentrated competitive landscape with a few dominant players holding significant market share, alongside numerous smaller specialized firms. Key companies such as Honeywell International Inc., TE Connectivity Ltd., and ams AG have established strong positions through extensive product portfolios, global distribution networks, and continuous innovation. These industry leaders invest heavily in research and development to introduce advanced sensor solutions that cater to evolving customer requirements across various applications. The market concentration is also influenced by strategic mergers and acquisitions, which enable companies to enhance their technological capabilities and expand their geographic reach. For instance, acquisitions of niche sensor manufacturers allow larger corporations to diversify their offerings and enter new market segments. Regional concentration is notable, with North America and Europe being traditional hubs for sensor manufacturing and innovation, driven by strong presence of automotive and aerospace industries. However, Asia-Pacific is rapidly emerging as a key region due to growing industrialization, increasing automotive production, and government initiatives promoting smart manufacturing. This regional shift is encouraging global players to establish manufacturing facilities and R&D centers in countries like China, Japan, and South Korea to capitalize on local demand and cost advantages.

Type Insights

Position sensors are categorized into various types based on their technology and operating principles, each suited to specific applications and environments. Linear position sensors, which measure straight-line movement, are widely used in industrial automation, robotics, and hydraulic systems. Rotary position sensors, designed to detect angular movement, find applications in automotive steering systems, industrial valves, and aerospace controls. Contact sensors, such as potentiometers, rely on physical touch to determine position and are valued for their simplicity and cost-effectiveness, though they may suffer from wear and tear over time. Non-contact sensors, including magnetic, optical, and inductive variants, are gaining prominence due to their durability, high accuracy, and ability to operate in harsh conditions without physical degradation. Magnetic position sensors, for example, use Hall effect or magnetoresistive technologies to detect changes in magnetic fields, making them ideal for automotive and industrial applications where reliability is critical. Optical encoders, another non-contact type, utilize light sources and photodetectors to provide precise positional feedback, commonly employed in robotics and CNC machinery. The choice of sensor type depends on factors such as required accuracy, environmental conditions, cost constraints, and application-specific demands.

Application Insights

Position sensors are deployed across a diverse range of applications, each with unique requirements for precision, durability, and environmental resilience. In the automotive sector, these sensors are integral to numerous systems including throttle position sensing, pedal position detection, transmission control, and suspension monitoring. The advent of electric and autonomous vehicles has further expanded their role in battery management, steering angle measurement, and advanced driver-assistance systems (ADAS). Industrial automation represents another major application area, where position sensors are used in robotics, conveyor systems, machine tools, and actuators to ensure accurate movement and positioning. The aerospace and defense industries rely on high-reliability sensors for flight control systems, landing gear positioning, and navigation equipment, where failure is not an option. In healthcare, position sensors contribute to the functionality of medical devices such as MRI machines, surgical robots, and patient monitoring systems, requiring stringent accuracy and hygiene standards. Consumer electronics applications include gaming controllers, smartphones, and wearable devices, where miniaturized sensors enable features like screen rotation and gesture recognition. Additionally, renewable energy systems like wind turbines and solar trackers utilize position sensors to optimize energy capture by adjusting the orientation of components based on environmental conditions.

Regional Insights

The position sensor market demonstrates distinct regional dynamics influenced by economic development, industrial base, and technological adoption. North America remains a significant market, driven by strong demand from the automotive, aerospace, and industrial sectors. The presence of major automotive manufacturers and a robust defense industry in the United States sustains high requirements for advanced sensing technologies. Europe follows closely, with Germany, the UK, and France being key contributors due to their well-established automotive and manufacturing industries. Stringent regulations regarding vehicle safety and emissions in Europe also propel the integration of sophisticated sensor systems. The Asia-Pacific region is experiencing the fastest growth, attributed to rapid industrialization, expanding automotive production, and increasing investments in automation and smart infrastructure. Countries like China, Japan, and South Korea are at the forefront, with China being both a major consumer and producer of position sensors. The region's growing electronics manufacturing sector further boosts demand. Latin America and the Middle East & Africa are emerging markets, with growth driven by gradual industrialization and infrastructure development, though adoption rates are slower compared to other regions due to economic variability and technological access challenges.

Company Insights

The competitive landscape of the position sensor market features several prominent companies that lead through innovation, product diversity, and strategic initiatives. Honeywell International Inc. is a key player known for its comprehensive range of sensors catering to aerospace, industrial, and automotive applications, with a strong emphasis on reliability and performance. TE Connectivity Ltd. offers an extensive portfolio of position sensors, including potentiometric, inductive, and magnetic types, serving diverse industries with a focus on customization and integration solutions. ams AG specializes in high-performance sensor solutions, particularly in magnetic and optical positioning technologies, with significant applications in automotive and industrial automation. Other notable participants include Vishay Intertechnology, Inc., which provides a variety of contact and non-contact sensors, and Panasonic Corporation, known for its innovative sensor technologies in consumer and industrial electronics. These companies invest heavily in research and development to enhance product features such as accuracy, miniaturization, and energy efficiency. Strategic partnerships, acquisitions, and expansions into emerging markets are common tactics employed to strengthen market position and address evolving customer needs. The presence of numerous smaller and niche players also contributes to a competitive environment, fostering continuous innovation and technological advancement.

Recent Developments

The position sensor market has witnessed several recent developments that highlight ongoing innovation and strategic movements among key industry participants. Companies are increasingly focusing on the development of smart sensors with integrated IoT capabilities, enabling enhanced data analytics and connectivity for industrial automation applications. For instance, advancements in wireless position sensors allow for easier installation and real-time monitoring in hard-to-reach areas. There has been a notable trend towards the miniaturization of sensors without compromising performance, catering to the growing demand in consumer electronics and portable medical devices. Partnerships and collaborations between sensor manufacturers and technology firms are on the rise, aimed at co-developing customized solutions for specific applications such as autonomous vehicles and renewable energy systems. Acquisitions remain a strategic tool for market expansion; recent examples include larger entities acquiring specialized sensor companies to broaden their product offerings and technological expertise. Additionally, investments in expanding production capacities, particularly in Asia-Pacific, are evident to meet the rising demand from regional automotive and electronics sectors. Environmental sustainability is also becoming a focus, with efforts to develop sensors that consume less power and are manufactured using eco-friendly processes.

Report Segmentation

This market research report on the position sensor market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The report is segmented by type, which includes linear position sensors, rotary position sensors, and others, with further breakdown into contact and non-contact technologies such as potentiometric, magnetic, optical, and inductive sensors. Application segmentation covers key sectors including automotive, aerospace & defense, industrial manufacturing, healthcare, consumer electronics, and others, highlighting specific use cases and demand patterns within each segment. Regional segmentation analyzes the market across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, providing insights into geographical trends, growth drivers, and competitive landscapes. Additionally, the report includes segmentation by technology, focusing on analog and digital sensors, and by output type, such as voltage, current, and digital output. This structured approach allows for a thorough understanding of market dynamics, enabling stakeholders to identify opportunities and make informed decisions based on precise and relevant data.

FAQs

What are the different types of position sensors? Position sensors are primarily categorized into linear and rotary types, with further distinctions based on technology such as potentiometric, magnetic, optical, and inductive sensors. Linear sensors measure straight-line displacement, while rotary sensors detect angular movement. Non-contact variants like magnetic and optical sensors are increasingly preferred for their durability and precision.

How do position sensors work? Position sensors operate by detecting the physical position of an object and converting it into an electrical signal. Contact sensors, like potentiometers, use a wiper that moves along a resistive element. Non-contact sensors, such as Hall effect sensors, detect changes in magnetic fields, while optical encoders use light and photodetectors to determine position based on light interruption or reflection.

What industries use position sensors? Position sensors are utilized across various industries including automotive for systems like throttle control and ADAS, industrial automation for robotics and machinery, aerospace for flight controls, healthcare in medical devices, and consumer electronics in products like smartphones and gaming controllers.

What are the advantages of non-contact position sensors? Non-contact position sensors offer several advantages including higher reliability and longer lifespan due to the absence of physical wear, better performance in harsh environments resistant to dust, moisture, and vibrations, and often higher accuracy and resolution compared to contact-based sensors.

Who are the key players in the position sensor market? Major companies in the position sensor market include Honeywell International Inc., TE Connectivity Ltd., ams AG, Vishay Intertechnology, Inc., and Panasonic Corporation. These players are known for their innovative product portfolios and strong global presence.

What is the future outlook for the position sensor market? The position sensor market is expected to grow steadily, driven by increasing automation, the rise of electric and autonomous vehicles, and expanding applications in healthcare and consumer electronics. Technological advancements towards smarter, more integrated, and miniaturized sensors will continue to shape the market's future.

Citius Research has developed a research report titled “Position Sensor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Position Sensor Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Position Sensor Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Position Sensor Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Position Sensor Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Position Sensor Market
• Research Methodology
• Executive Summary
• Market Dynamics of Position Sensor Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Position Sensor Market
• Cost and Gross Margin Analysis of Position Sensor Market
• Position Sensor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Position Sensor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Position Sensor Market Key Stakeholders

Below are the key stakeholders for the Position Sensor Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Position Sensor Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Position Sensor Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Position Sensor Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Position Sensor Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Position Sensor Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Position Sensor Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Position Sensor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Position Sensor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Position Sensor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Position Sensor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Position Sensor Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Position Sensor Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Position Sensor Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Position Sensor Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Position Sensor Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Position Sensor Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Position Sensor Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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