Portion Bags Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210501
  • Format: Electronic (PDF)
  • Number of Pages: 184
  • Author(s): Joshi, Madhavi

Report Overview

The Portion Bags Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 3.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.30% during the forecast period (2024-2030).

Portion Bags Market

(Market Size)
$1.8 billion
$3.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.30%
2023 Market Size USD 1.8 billion
2030 Market Size USD 3.2 billion
Key Players Amcor, Berry Global, Sealed Air, Mondi, Huhtamaki

Market Summary

The portion bags market is an integral segment within the broader packaging industry, characterized by its focus on single-serving or pre-measured packaging solutions. These bags are designed to offer convenience, portion control, and enhanced product freshness, catering to a diverse range of end-user industries. The market is driven by evolving consumer lifestyles that prioritize on-the-go consumption, alongside a growing emphasis on reducing food waste through controlled portions. Key materials employed include plastics, paper, and biodegradable alternatives, with innovations continuously shaping product development to meet sustainability goals and regulatory standards. Manufacturers are increasingly investing in advanced sealing technologies and barrier properties to extend shelf life and maintain product integrity. The market exhibits a competitive landscape with both global players and regional entities striving to capture market share through product differentiation and strategic expansions. As demand rises across food, healthcare, and personal care sectors, the portion bags market is poised for steady growth, underpinned by its critical role in modern packaging solutions that align with consumer convenience and environmental consciousness.

Key Highlights

The portion bags market is distinguished by several key highlights that underscore its significance and trajectory. A prominent trend is the shift towards sustainable materials, with manufacturers increasingly adopting recyclable, compostable, and bio-based polymers to address environmental concerns and comply with stringent regulations. Another highlight is the integration of smart packaging features, such as resealable zippers and tear-notches, which enhance user convenience and product preservation. The market is also witnessing robust growth in demand from the food service industry, particularly for condiments, snacks, and ready-to-eat meals, driven by the expansion of quick-service restaurants and home delivery services. Geographically, developed regions lead in adoption due to higher disposable incomes and greater awareness of portion control benefits, while emerging economies present untapped potential. Additionally, technological advancements in printing and labeling allow for high-quality branding and regulatory information, adding value for businesses. These highlights collectively reflect a market that is responsive to consumer preferences and industrial needs, with innovation and sustainability at its core.

Drivers, Opportunities & Restraints

The portion bags market is influenced by a combination of drivers, opportunities, and restraints that shape its dynamics. Primary drivers include the rising consumer demand for convenience and portion-controlled packaging, especially in urban settings where busy lifestyles necessitate easy-to-use solutions. The growing focus on reducing food waste through precise portioning acts as a significant driver, supported by initiatives from governments and environmental organizations. Opportunities abound in the development of eco-friendly materials and the expansion into emerging markets, where increasing urbanization and disposable incomes are fueling demand. The healthcare and pharmaceutical sectors also present lucrative opportunities for sterile and single-use portion bags. However, the market faces restraints such as fluctuating raw material prices, particularly for plastics and specialty polymers, which can impact production costs and profitability. Stringent regulations regarding plastic usage and waste management pose challenges, compelling manufacturers to invest in sustainable alternatives. Additionally, competition from alternative packaging formats like rigid containers may restrain growth. Navigating these factors requires strategic planning and innovation to capitalize on opportunities while mitigating restraints.

Concentration Insights

The concentration insights of the portion bags market reveal a landscape with a mix of large multinational corporations and specialized regional players. Key companies such as Amcor, Berry Global, and Sealed Air Corporation dominate the market, leveraging their extensive distribution networks, robust R&D capabilities, and diverse product portfolios. These leaders often focus on mergers, acquisitions, and partnerships to strengthen their market position and expand into new geographic regions. Regionally, North America and Europe exhibit high concentration due to established packaging industries and stringent quality standards, while Asia-Pacific is characterized by fragmented competition with numerous local manufacturers catering to domestic demand. The market concentration is also influenced by technological expertise, with leading players investing in automation and advanced manufacturing processes to enhance efficiency and reduce costs. Small and medium enterprises compete through niche offerings, such as custom-printed bags or sustainable solutions, targeting specific customer segments. This concentration dynamic fosters a competitive environment that drives innovation and quality improvements, benefiting end-users with a wide range of options.

Type Insights

Type insights in the portion bags market highlight the diversity of products available, primarily segmented by material and closure mechanism. Common materials include polyethylene, polypropylene, and biodegradable plastics, each offering distinct properties such as flexibility, barrier resistance, and environmental friendliness. Paper-based portion bags are gaining traction due to sustainability trends, often coated with biodegradable layers for functionality. In terms of closure types, zipper bags, heat-sealed bags, and tie-top bags are prevalent, with zipper variants being highly popular for their reusability and convenience. Specialty types include vacuum-sealed bags for enhanced preservation and transparent bags for product visibility, which are particularly favored in food applications. The choice of type depends on application requirements, with factors like moisture resistance, durability, and cost playing crucial roles. Innovations in material science are continually introducing new types, such as oxo-degradable and compostable bags, to meet evolving regulatory and consumer demands. This variety ensures that businesses can select portion bags that align with their specific needs, whether for food packaging, medical supplies, or personal care products.

Application Insights

Application insights for the portion bags market demonstrate its wide-ranging utility across multiple industries. In the food and beverage sector, portion bags are extensively used for packaging snacks, condiments, spices, and ready-to-eat meals, driven by the need for hygiene, portion control, and extended shelf life. The healthcare and pharmaceutical industries utilize these bags for single-dose medications, surgical tools, and diagnostic samples, where sterility and precision are paramount. Personal care and cosmetics applications include packaging for samples, travel-sized products, and promotional items, benefiting from the bags' ability to maintain product integrity and prevent contamination. Additionally, industrial applications involve packaging small components, chemicals, and agricultural seeds, emphasizing durability and protection. The rise of e-commerce has further boosted demand for portion bags as protective packaging for small items during shipping. Each application segment has unique requirements, influencing material selection and design features. For instance, food applications often prioritize FDA-approved materials, while medical applications demand high-barrier films. This diversity underscores the adaptability of portion bags to various end-use needs, making them a versatile packaging solution.

Regional Insights

Regional insights into the portion bags market reveal distinct patterns of demand and growth across geographies. North America holds a significant share, propelled by high consumer awareness, advanced packaging infrastructure, and strong demand from the food service and healthcare sectors. Europe follows closely, with stringent environmental regulations driving the adoption of sustainable portion bags and innovative materials. The Asia-Pacific region is experiencing rapid growth, fueled by urbanization, rising disposable incomes, and expanding retail and e-commerce sectors, particularly in countries like China and India. Latin America and the Middle East & Africa are emerging markets, with growth opportunities linked to economic development and increasing investment in packaging industries. Regional preferences also vary; for example, North American consumers favor convenience features like resealable zippers, while European markets emphasize eco-friendly options. Regulatory frameworks differ by region, influencing material choices and manufacturing practices. Companies often tailor their strategies to address these regional nuances, such as localizing production or forming partnerships with regional distributors. Understanding these insights is crucial for stakeholders to effectively navigate the global market and capitalize on regional opportunities.

Company Insights

Company insights in the portion bags market highlight the strategic approaches of key players striving for competitive advantage. Leading companies such as Amcor, Berry Global, and Sealed Air Corporation focus on extensive product portfolios that cater to diverse applications, from food to pharmaceuticals. These industry giants invest heavily in research and development to innovate in materials and technologies, such as developing sustainable solutions and smart packaging features. Other notable players include Mondi Group, Sonoco Products Company, and Constantia Flexibles, which emphasize regional expansion and customization to meet local client needs. Many companies are pursuing sustainability initiatives, like incorporating recycled content and reducing carbon footprints, to align with global environmental trends and regulatory requirements. Mergers and acquisitions are common strategies to enhance market presence and technological capabilities; for instance, acquisitions of smaller firms specializing in biodegradable materials. Additionally, companies are leveraging digital printing for short-run customizations, allowing businesses to order branded portion bags efficiently. These insights reflect a market where innovation, sustainability, and strategic growth are key to maintaining leadership and responding to evolving customer demands.

Recent Developments

Recent developments in the portion bags market underscore a trend towards innovation and sustainability. Major players have launched new product lines featuring compostable and bio-based materials, responding to increasing regulatory pressures and consumer preferences for eco-friendly packaging. For example, advancements in polymer technology have led to the introduction of portion bags with enhanced barrier properties using fewer materials, reducing environmental impact without compromising functionality. There has been a surge in partnerships between packaging companies and recycling firms to develop closed-loop systems, promoting circular economy principles. Technological developments include the integration of intelligent features like QR codes for traceability and interactive consumer engagement, as well as improvements in manufacturing efficiency through automation and AI-driven processes. Geographically, expansions into emerging markets have been notable, with companies establishing production facilities in Asia-Pacific to capitalize on growing demand. Additionally, recent mergers and acquisitions have aimed at consolidating market positions and acquiring niche capabilities, such as expertise in medical-grade packaging. These developments highlight a dynamic market where adaptability and forward-thinking strategies are essential for growth and competitiveness.

Report Segmentation

The report segmentation for the portion bags market provides a structured analysis based on various criteria to offer comprehensive insights. Segmentation by material type includes plastics, paper, and biodegradable materials, each analyzed for their market share, growth potential, and application suitability. By closure type, segments encompass zipper bags, heat-sealed bags, and others, detailing their functional benefits and consumer preferences. Application-based segmentation covers food and beverage, healthcare, personal care, and industrial uses, highlighting specific demands and trends within each sector. Geographically, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, with each region examined for its unique drivers, challenges, and opportunities. Additional segmentation may consider capacity, such as small versus large portion bags, and end-user channels like retail versus institutional buyers. This multi-faceted approach allows stakeholders to identify niche segments, understand regional disparities, and make informed decisions based on granular data. The segmentation ensures that the report delivers targeted insights, enabling businesses to strategize effectively and capitalize on specific market avenues.

FAQs

What materials are commonly used in portion bags? Portion bags are typically made from materials such as polyethylene, polypropylene, paper, and biodegradable polymers. The choice depends on factors like application requirements, sustainability goals, and cost considerations.

How do portion bags contribute to reducing food waste? Portion bags help reduce food waste by providing controlled serving sizes, which minimize overconsumption and spoilage. They also enhance freshness through barrier properties, extending the shelf life of perishable products.

What are the key applications of portion bags beyond food packaging? Beyond food, portion bags are used in healthcare for packaging medications and medical devices, in personal care for samples and travel products, and in industrial settings for small parts and chemicals.

What trends are influencing the portion bags market? Key trends include the shift towards sustainable and compostable materials, integration of smart packaging features like resealable zippers, and growing demand from e-commerce and food delivery services.

Which regions show the highest growth potential for portion bags? The Asia-Pacific region exhibits high growth potential due to urbanization, rising disposable incomes, and expanding retail sectors, while North America and Europe remain leaders in adoption and innovation.

How are regulations impacting the portion bags market? Regulations, particularly those limiting single-use plastics and promoting recycling, are driving manufacturers to develop eco-friendly alternatives and adopt circular economy practices, influencing material choices and production processes.

Citius Research has developed a research report titled “Portion Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Portion Bags Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Portion Bags Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Portion Bags Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Portion Bags Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Portion Bags Market
• Research Methodology
• Executive Summary
• Market Dynamics of Portion Bags Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Portion Bags Market
• Cost and Gross Margin Analysis of Portion Bags Market
• Portion Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Portion Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Portion Bags Market Key Stakeholders

Below are the key stakeholders for the Portion Bags Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Portion Bags Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Portion Bags Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Portion Bags Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Portion Bags Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Portion Bags Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Portion Bags Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Portion Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Portion Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Portion Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Portion Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Portion Bags Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Portion Bags Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Portion Bags Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Portion Bags Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Portion Bags Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Portion Bags Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Portion Bags Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports