Portable Flowmeters Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0206676
  • Format: Electronic (PDF)
  • Number of Pages: 201
  • Author(s): Joshi, Madhavi

Report Overview

The Portable Flowmeters Market size was estimated at USD 1.1 billion in 2023 and is projected to reach USD 2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.00% during the forecast period (2024-2030).

Portable Flowmeters Market

(Market Size)
$1.1 billion
$2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.00%
2023 Market Size USD 1.1 billion
2030 Market Size USD 2 billion
Key Players Emerson, Siemens, ABB, Yokogawa, Endress+Hauser

Market Summary

The portable flowmeters market is an essential segment within the machinery and equipment industry, focusing on devices designed to measure the flow rate of liquids, gases, and slurries in various industrial and environmental applications. These instruments are characterized by their mobility, ease of use, and ability to provide accurate measurements without permanent installation, making them invaluable for temporary monitoring, field service, calibration, and diagnostic purposes. Industries such as water and wastewater management, oil and gas, chemical processing, pharmaceuticals, and food and beverage rely heavily on portable flowmeters for maintenance, troubleshooting, and compliance with regulatory standards. The market is driven by the need for efficient resource management, increasing emphasis on leak detection and energy conservation, and the growing adoption of smart technologies that enhance data accuracy and operational efficiency. Key players in this market are continuously innovating to offer devices with improved durability, battery life, connectivity, and user-friendly interfaces, catering to the evolving demands of professionals and businesses worldwide.

Key Highlights

The portable flowmeters market is distinguished by several key highlights that underscore its growth and relevance. Technological advancements have led to the development of highly accurate and reliable devices capable of handling a wide range of fluids and operating conditions. The integration of digital technologies, such as Bluetooth, Wi-Fi, and IoT capabilities, allows for real-time data monitoring, remote access, and seamless integration with broader industrial systems, enhancing productivity and decision-making. Another significant highlight is the increasing demand from emerging economies, where industrialization and infrastructure development are accelerating, creating substantial opportunities for market expansion. Additionally, stringent environmental regulations and the need for efficient water and energy management are propelling the adoption of portable flowmeters across various sectors. The market also benefits from the versatility of these devices, which can be used in diverse applications from irrigation and HVAC systems to chemical injection and hydrocarbon processing, making them indispensable tools for engineers, technicians, and facility managers.

Drivers, Opportunities & Restraints

The growth of the portable flowmeters market is primarily driven by the increasing need for accurate flow measurement in temporary or remote applications, where permanent installations are impractical or cost-prohibitive. Industries are prioritizing operational efficiency, preventive maintenance, and regulatory compliance, which necessitates the use of portable devices for quick diagnostics and calibration. The rise in environmental monitoring activities, particularly in water and wastewater management, further fuels demand, as these instruments help in detecting leaks, managing resources, and ensuring environmental standards are met. Opportunities in this market are abundant, especially with the advent of Industry 4.0 and smart manufacturing, which encourage the adoption of advanced, connected flowmeters that offer predictive analytics and enhanced data integrity. Emerging markets in Asia-Pacific and Latin America present significant growth potential due to rapid industrialization and infrastructure investments. However, the market faces restraints such as high initial costs for advanced models, which may deter small and medium-sized enterprises. Additionally, the complexity of certain fluids and operating conditions can challenge the accuracy and reliability of portable flowmeters, requiring continuous innovation and customization to address specific industry needs.

Concentration Insights

The portable flowmeters market exhibits a moderate level of concentration, with several established players dominating the landscape while numerous smaller companies cater to niche segments. Key market participants include multinational corporations with extensive product portfolios and strong global distribution networks, such as Emerson Electric Co., Siemens AG, and Endress+Hauser Group. These companies leverage their technological expertise and brand reputation to maintain a competitive edge, often through continuous research and development aimed at enhancing product features and expanding application scope. The market also features specialized manufacturers that focus on specific types of flowmeters or particular industries, offering tailored solutions that address unique customer requirements. Geographically, North America and Europe hold significant market shares due to advanced industrial infrastructures and stringent regulatory frameworks, but Asia-Pacific is rapidly emerging as a lucrative region driven by industrialization and increasing investments in water and energy management. This concentration dynamic encourages both innovation and competitive pricing, benefiting end-users with a wide range of options.

Type Insights

Portable flowmeters are available in various types, each suited to specific applications and fluid characteristics. Ultrasonic flowmeters are highly popular due to their non-intrusive nature, ability to measure a wide range of liquids, and minimal maintenance requirements; they are often used in water and wastewater applications. Electromagnetic flowmeters, another prominent type, are ideal for conductive fluids and offer high accuracy without causing pressure drops, making them suitable for chemical and food processing industries. Turbine flowmeters are valued for their precision in measuring clean, low-viscosity liquids and are commonly used in hydrocarbon and petrochemical sectors. Coriolis flowmeters provide exceptional accuracy for mass flow measurement of liquids and gases, even under challenging conditions, and are frequently employed in pharmaceutical and custody transfer applications. Additionally, vortex flowmeters are used for steam, gas, and liquid flow measurements where reliability and durability are critical. Each type has distinct advantages, and the choice depends on factors such as fluid properties, required accuracy, installation environment, and budget constraints.

Application Insights

Portable flowmeters find applications across a diverse range of industries, each with unique requirements and challenges. In the water and wastewater sector, these devices are crucial for leak detection, system calibration, and monitoring distribution networks, ensuring efficient water management and regulatory compliance. The oil and gas industry utilizes portable flowmeters for well testing, pipeline inspection, and custody transfer, where accuracy and reliability are paramount to operational safety and financial accountability. Chemical processing plants rely on them for batching, blending, and verifying flow rates of aggressive or hazardous fluids, often requiring corrosion-resistant materials and specialized designs. In pharmaceuticals and food and beverage, portable flowmeters assist in maintaining hygiene standards, measuring ingredients, and validating processes to meet quality controls. HVAC systems use these instruments for balancing air and water flows, optimizing energy efficiency, and troubleshooting performance issues. Environmental monitoring agencies deploy portable flowmeters in field studies to assess water quality, measure effluent discharges, and support conservation efforts, highlighting their versatility and critical role in modern industry.

Regional Insights

The portable flowmeters market demonstrates varied growth patterns across different regions, influenced by economic development, industrial activities, and regulatory environments. North America remains a significant market, driven by advanced infrastructure, strict environmental regulations, and high adoption of technological innovations in industries such as oil and gas, water management, and manufacturing. Europe follows closely, with strong emphasis on energy efficiency and sustainability, particularly in countries like Germany and the UK, where industrial automation and smart city initiatives boost demand. The Asia-Pacific region is experiencing rapid growth due to accelerating industrialization, urbanization, and investments in infrastructure projects, especially in China, India, and Southeast Asia; this region presents substantial opportunities for portable flowmeter providers catering to water, chemical, and energy sectors. Latin America and the Middle East & Africa are also emerging markets, with growth fueled by oil and gas exploration, water scarcity challenges, and developing industrial bases, though economic volatility and infrastructure gaps may pose challenges. Overall, regional dynamics highlight the global nature of this market and the need for tailored strategies to address local demands.

Company Insights

The portable flowmeters market features several key companies that lead through innovation, quality, and extensive market presence. Emerson Electric Co. is a prominent player, known for its comprehensive range of flow measurement solutions, including portable ultrasonic and Coriolis flowmeters that offer high accuracy and advanced connectivity features. Siemens AG provides robust portable devices integrated with digital technologies for industries such as water, energy, and manufacturing, emphasizing reliability and ease of use. Endress+Hauser Group specializes in precision instruments, with portable flowmeters designed for challenging applications in chemicals, life sciences, and food and beverages, often incorporating cutting-edge sensor technology. Other significant contributors include Yokogawa Electric Corporation, which offers portable ultrasonic and vortex flowmeters with strong capabilities in industrial automation, and Badger Meter, Inc., focused on water and wastewater solutions with innovative metering technologies. These companies invest heavily in research and development to enhance product performance, expand application scope, and incorporate smart features like IoT connectivity, ensuring they meet the evolving needs of businesses and professionals worldwide.

Recent Developments

Recent developments in the portable flowmeters market reflect a strong trend towards digitalization, connectivity, and enhanced user experience. Many leading manufacturers have introduced devices with integrated IoT capabilities, allowing for real-time data transmission, cloud storage, and remote monitoring via smartphones or tablets, which significantly improves field efficiency and decision-making. Advances in battery technology have extended the operational life of portable flowmeters, making them more suitable for prolonged use in remote locations. There is also a growing emphasis on multi-parameter measurement, where devices can simultaneously assess flow rate, temperature, pressure, and conductivity, providing comprehensive insights in a single unit. Additionally, companies are focusing on developing more rugged and lightweight designs to withstand harsh environments while ensuring portability and ease of handling. Collaborations and acquisitions are common strategies to expand technological portfolios and geographic reach; for instance, several firms have partnered with software developers to offer advanced analytics and predictive maintenance features. These developments underscore the market's responsiveness to industry demands for smarter, more efficient, and versatile flow measurement solutions.

Report Segmentation

The portable flowmeters market report is segmented to provide detailed analysis and insights across various dimensions, enabling a comprehensive understanding of market dynamics. Segmentation by type includes ultrasonic, electromagnetic, turbine, Coriolis, vortex, and other flowmeters, each analyzed for their market share, growth potential, and application suitability. Application segmentation covers key industries such as water and wastewater, oil and gas, chemical processing, pharmaceuticals, food and beverages, HVAC, and environmental monitoring, highlighting specific use cases and demand drivers within each sector. Geographical segmentation divides the market into regions including North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, with further breakdown by key countries to assess regional trends, opportunities, and challenges. Additionally, the report may segment by technology, distinguishing between traditional and smart portable flowmeters, and by end-user, focusing on large enterprises versus small and medium-sized businesses. This structured approach allows stakeholders to identify growth areas, tailor strategies, and make informed decisions based on precise market intelligence.

FAQs

What are the main types of portable flowmeters? Portable flowmeters come in several types, including ultrasonic, electromagnetic, turbine, Coriolis, and vortex flowmeters, each designed for specific fluid properties and application requirements, offering varying levels of accuracy and ease of use.

Which industries use portable flowmeters the most? Industries such as water and wastewater management, oil and gas, chemical processing, pharmaceuticals, and food and beverage are major users, leveraging these devices for maintenance, calibration, and compliance purposes.

How do portable flowmeters improve operational efficiency? They enable quick and accurate flow measurements without permanent installation, facilitating leak detection, system balancing, and preventive maintenance, which reduces downtime and optimizes resource use.

What are the key features to look for in a portable flowmeter? Important features include measurement accuracy, battery life, durability, connectivity options like Bluetooth or Wi-Fi, compatibility with various fluids, and user-friendly interfaces for data logging and analysis.

Are portable flowmeters suitable for hazardous environments? Yes, many models are designed with explosion-proof certifications and robust materials to safely operate in hazardous conditions, such as those found in oil and gas or chemical industries.

What is the impact of digitalization on portable flowmeters? Digitalization has introduced smart features like IoT connectivity, real-time data access, and advanced analytics, enhancing functionality, remote monitoring capabilities, and integration with industrial automation systems.

Citius Research has developed a research report titled “Portable Flowmeters Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Portable Flowmeters Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Portable Flowmeters Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Portable Flowmeters Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Portable Flowmeters Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Portable Flowmeters Market
• Research Methodology
• Executive Summary
• Market Dynamics of Portable Flowmeters Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Portable Flowmeters Market
• Cost and Gross Margin Analysis of Portable Flowmeters Market
• Portable Flowmeters Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Portable Flowmeters Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Portable Flowmeters Market Key Stakeholders

Below are the key stakeholders for the Portable Flowmeters Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Portable Flowmeters Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Portable Flowmeters Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Portable Flowmeters Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Portable Flowmeters Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Portable Flowmeters Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Portable Flowmeters Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Portable Flowmeters Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Portable Flowmeters Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Portable Flowmeters Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Portable Flowmeters Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Portable Flowmeters Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Portable Flowmeters Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Portable Flowmeters Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Portable Flowmeters Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Portable Flowmeters Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Portable Flowmeters Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Portable Flowmeters Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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