Plastic Solar Cell Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211902
  • Format: Electronic (PDF)
  • Number of Pages: 176
  • Author(s): Joshi, Madhavi

Report Overview

The Plastic Solar Cell Market size was estimated at USD 1.05 billion in 2023 and is projected to reach USD 2.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 13.00% during the forecast period (2024-2030).

Plastic Solar Cell Market

(Market Size)
$1.05 billion
$2.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 13.00%
2023 Market Size USD 1.05 billion
2030 Market Size USD 2.5 billion
Key Players Heliatek, ARMOR, InfinityPV, Solarmer Energy, Epishine

Market Summary

The plastic solar cell market represents a transformative segment within the semiconductor and electronics industry, focusing on the development and commercialization of organic photovoltaic (OPV) technologies. These cells are fabricated using organic polymers or small organic molecules to convert sunlight into electricity, offering a lightweight, flexible, and potentially low-cost alternative to traditional silicon-based solar panels. The market is driven by ongoing research and development activities aimed at enhancing the efficiency, stability, and scalability of these devices. Key players include both established electronics firms and innovative startups dedicated to advancing materials science and manufacturing processes. The technology holds significant promise for applications where conventional solar panels are impractical, such as in building-integrated photovoltaics, portable electronics, and wearable devices. Despite current challenges related to efficiency and longevity compared to inorganic counterparts, continuous innovations in material design and device architecture are steadily improving performance metrics. The market is characterized by a collaborative ecosystem involving academic institutions, government agencies, and private enterprises working towards commercial viability and broader adoption.

Key Highlights

Plastic solar cells, or organic photovoltaics, are gaining attention for their unique properties, including mechanical flexibility, semi-transparency, and the potential for low-temperature processing using roll-to-roll manufacturing techniques. This enables production on flexible substrates, opening up novel application avenues not feasible with rigid silicon panels. Recent advancements have led to incremental improvements in power conversion efficiencies, though they still lag behind traditional solar technologies. Another highlight is the growing investment in research from both public and private sectors, focusing on developing new organic materials, such as non-fullerene acceptors, which have shown promise in achieving higher efficiencies and better environmental stability. The market is also witnessing increased strategic partnerships and collaborations among material suppliers, device manufacturers, and end-users to accelerate technology commercialization. Additionally, the push for sustainable and eco-friendly energy solutions aligns with the development of recyclable and less energy-intensive production methods for plastic solar cells. These factors collectively underscore the dynamic and evolving nature of this market segment.

Drivers, Opportunities & Restraints

The primary drivers for the plastic solar cell market include the increasing global demand for renewable energy sources and the desire for solar solutions that can be integrated into a variety of surfaces and products. The flexibility and lightweight nature of organic photovoltaics make them ideal for applications in consumer electronics, automotive integrations, and architectural elements, thereby expanding the addressable market. Opportunities abound in the development of building-integrated photovoltaics, where solar cells can be incorporated into windows, facades, and roofing materials without compromising aesthetic appeal. There is also significant potential in niche markets such as portable chargers, IoT devices, and military applications where conventional solar panels are not suitable. However, the market faces restraints including relatively lower efficiency and shorter operational lifetimes compared to silicon-based cells, which can hinder widespread adoption. Challenges in scaling up production while maintaining cost-effectiveness and performance consistency also pose significant hurdles. Additionally, competition from other emerging thin-film technologies and the well-established silicon solar industry presents a competitive restraint that must be navigated through continuous innovation and cost reduction.

Concentration Insights

The plastic solar cell market features a concentration of activities in regions with strong research capabilities and supportive governmental policies for renewable energy, such as North America, Europe, and parts of Asia-Pacific. Within these regions, key companies and research institutions are clustered, driving innovation and pilot production facilities. The competitive landscape includes a mix of large semiconductor firms, specialty chemical companies, and agile startups, each focusing on different aspects of the value chain from material synthesis to device fabrication and integration. Collaboration is common, with universities and national laboratories playing a crucial role in fundamental research, while corporate entities focus on commercialization efforts. The market is also seeing increased merger and acquisition activities as larger companies seek to acquire innovative technologies and expertise to strengthen their position in the emerging organic photovoltaics space. This concentration of expertise and resources in specific geographic and corporate hubs accelerates technological advancements but also means that market entry barriers are significant for new players without strong technical or financial backing.

Type Insights

Plastic solar cells can be categorized based on the materials and structures used, primarily including bilayer heterojunction, bulk heterojunction, and multi-junction architectures. The bulk heterojunction structure is the most prevalent due to its relatively higher efficiency, achieved by creating a large interface area between the electron donor and acceptor materials within the active layer. Material-wise, cells are often differentiated by the type of polymers or small molecules employed, such as P3HT, PTB7, and newer non-fullerene acceptors which have gained prominence for their superior performance characteristics. Another classification is based on the substrate, either rigid glass or flexible plastics and metals, which determines the application scope. Transparent and semi-transparent variants are also being developed for specific uses like solar windows. Each type offers distinct advantages in terms of efficiency, stability, manufacturability, and cost, influencing their suitability for different end-use applications. Ongoing research aims to develop new material combinations and device engineering techniques to overcome existing limitations and enhance the performance parameters of each cell type.

Application Insights

Plastic solar cells find potential applications across a diverse range of sectors due to their flexible and lightweight properties. In building-integrated photovoltaics, they are used in windows, skylights, and facades to generate electricity while maintaining transparency or specific aesthetic qualities. The consumer electronics sector utilizes them in portable devices like smartphones, tablets, and wearables for onboard charging, reducing dependency on grid power. The automotive industry explores integration into sunroofs, dashboards, and body panels to power auxiliary systems. Other emerging applications include agricultural photovoltaics, where semi-transparent cells can be used in greenhouses, and in military equipment for lightweight, portable power sources in field operations. Each application domain imposes different requirements on the solar cells in terms of efficiency, durability, flexibility, and cost, driving targeted research and development efforts. The versatility of organic photovoltaics continues to inspire innovative use cases, although commercial deployment is often contingent on achieving necessary performance and reliability standards for each specific application.

Regional Insights

The adoption and development of plastic solar cell technology vary significantly across different geographic regions, influenced by local energy policies, research funding, and industrial capabilities. North America, particularly the United States, has a strong presence of research institutions and companies pioneering advanced materials and device architectures, supported by both private investment and government initiatives aimed at renewable energy innovation. Europe is another key region, with countries like Germany, the UK, and France leading in research and pilot projects, often backed by EU funding programs focused on sustainable energy technologies. The Asia-Pacific region, especially Japan, South Korea, and China, shows rapid growth due to substantial government support, presence of major electronics manufacturers, and a strong focus on reducing carbon emissions. China, in particular, is investing heavily in solar technology development, including organic photovoltaics, as part of its broader renewable energy strategy. Other regions, including parts of Latin America and the Middle East, are gradually exploring these technologies but currently have a smaller market presence. Regional disparities in infrastructure, investment, and policy support create a diverse global landscape for the plastic solar cell market.

Company Insights

The plastic solar cell market comprises a range of companies from established chemical and electronics giants to specialized startups focused on organic photovoltaics. Key players include companies like Heliatek, which is known for its development of organic solar films, and ARMOR Group, which produces flexible organic photovoltaic modules under the ASCA brand. Other significant contributors are Mitsubishi Chemical, which has been involved in material development, and Heraeus, providing conductive materials essential for cell fabrication. Startups such as Epishine and InfinityPV are also making strides with innovative products aimed at low-light and portable applications. These companies are engaged in extensive research to improve cell efficiency, longevity, and production scalability. Strategic collaborations are common, with firms partnering with academic institutions for research and with industrial partners for integration into end-products. The competitive dynamics are shaped by intellectual property portfolios, manufacturing capabilities, and the ability to form strategic alliances to access new markets and applications. The involvement of these diverse entities underscores the collaborative yet competitive nature of the market.

Recent Developments

Recent developments in the plastic solar cell market highlight continuous progress in enhancing device performance and exploring new commercial applications. There have been notable achievements in increasing power conversion efficiencies through the adoption of non-fullerene acceptor materials, which offer better light absorption and stability compared to traditional fullerene-based acceptors. Companies have also made strides in scaling up production processes, with several announcing pilot production lines for flexible organic solar modules using roll-to-roll printing techniques. Partnerships between material suppliers and device manufacturers have intensified, aiming to optimize supply chains and reduce production costs. Additionally, there is growing interest in developing transparent and colored solar cells for building integration, with recent product launches targeting the construction and automotive sectors. Research institutions continue to publish breakthroughs in understanding degradation mechanisms and developing more stable encapsulation methods to extend product lifespan. These developments reflect a maturing market that is progressively addressing key challenges and moving closer to widespread commercial deployment in select applications.

Report Segmentation

This market research report on the plastic solar cell market provides a detailed analysis segmented by type, application, and region to offer comprehensive insights. The type segmentation covers different cell structures such as single layer, bilayer heterojunction, bulk heterojunction, and multi-junction cells, as well as distinctions based on materials like polymer-based and small molecule-based organic photovoltaics. Application segmentation includes building-integrated photovoltaics, consumer electronics, automotive, military, and other emerging sectors, each analyzed for their current adoption and future potential. Regional segmentation offers a granular view of market dynamics across North America, Europe, Asia-Pacific, and the rest of the world, highlighting key countries driving growth and innovation in each region. Each segment is evaluated in terms of technological trends, key players, market challenges, and growth opportunities, providing stakeholders with actionable intelligence to inform strategic decision-making. The report also considers factors such as material supply chains, manufacturing processes, and regulatory landscapes influencing each segment.

FAQs

What are plastic solar cells? Plastic solar cells, also known as organic photovoltaics, are a type of solar cell that uses organic electronics based on carbon-based materials to convert sunlight into electricity. They are characterized by their flexibility, lightweight, and potential for low-cost production.

How do plastic solar cells work? They operate on the principle of the photovoltaic effect, where absorbed sunlight creates excitons that are split into free charges at the interface between electron-donor and electron-acceptor materials. These charges are then collected at electrodes to generate an electric current.

What are the advantages of plastic solar cells? Key advantages include mechanical flexibility, enabling integration into curved surfaces; lightweight properties; semi-transparency for use in windows; and potential for low-energy, high-volume manufacturing using printing techniques.

What are the main applications of plastic solar cells? They are used in building-integrated photovoltaics, consumer electronics for charging, automotive integrations, portable devices, and niche applications like wearable technology and military equipment where traditional solar panels are not feasible.

Who are the key players in the plastic solar cell market? Leading companies include Heliatek, ARMOR Group, Mitsubishi Chemical, Heraeus, Epishine, and InfinityPV, among others, which are engaged in material development, manufacturing, and commercialization efforts.

What is the future outlook for plastic solar cells? The future looks promising with ongoing research focused on improving efficiency and stability. As manufacturing processes scale and costs decrease, adoption is expected to grow in various applications, particularly where flexibility and integration are critical.

Citius Research has developed a research report titled “Plastic Solar Cell Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Plastic Solar Cell Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Plastic Solar Cell Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Plastic Solar Cell Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Plastic Solar Cell Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Plastic Solar Cell Market
• Research Methodology
• Executive Summary
• Market Dynamics of Plastic Solar Cell Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Plastic Solar Cell Market
• Cost and Gross Margin Analysis of Plastic Solar Cell Market
• Plastic Solar Cell Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Plastic Solar Cell Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Plastic Solar Cell Market Key Stakeholders

Below are the key stakeholders for the Plastic Solar Cell Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Plastic Solar Cell Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Plastic Solar Cell Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Plastic Solar Cell Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Plastic Solar Cell Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Plastic Solar Cell Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Plastic Solar Cell Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Plastic Solar Cell Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Plastic Solar Cell Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Plastic Solar Cell Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Plastic Solar Cell Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Plastic Solar Cell Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Plastic Solar Cell Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Plastic Solar Cell Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Plastic Solar Cell Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Plastic Solar Cell Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Plastic Solar Cell Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Plastic Solar Cell Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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