Plasterboard Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207288
  • Format: Electronic (PDF)
  • Number of Pages: 201
  • Author(s): Joshi, Madhavi

Report Overview

The Plasterboard Market size was estimated at USD 30 billion in 2023 and is projected to reach USD 50 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.50% during the forecast period (2024-2030).

Plasterboard Market

(Market Size)
$30 billion
$50 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.50%
2023 Market Size USD 30 billion
2030 Market Size USD 50 billion
Key Players Saint-Gobain, Knauf, USG, Etex, Georgia-Pacific

Market Summary

The plasterboard market is a critical segment within the global construction and manufacturing industries, primarily driven by its extensive use in interior wall and ceiling applications. Also known as drywall or gypsum board, plasterboard is favored for its fire resistance, sound insulation properties, and ease of installation. The market is characterized by a steady demand from both residential and commercial construction sectors, with growth influenced by urbanization trends, infrastructure development, and renovation activities. Key regions such as North America, Europe, and Asia-Pacific exhibit strong consumption patterns due to robust construction pipelines and regulatory standards promoting sustainable building materials. The industry is moderately consolidated, with several multinational corporations dominating production and distribution. Innovations focus on enhancing product performance, including moisture-resistant and lightweight variants, catering to evolving architectural needs and environmental regulations.

Key Highlights

The plasterboard market showcases several key highlights that underline its significance and trajectory. A prominent trend is the increasing adoption of green building materials, with manufacturers developing eco-friendly plasterboard products that incorporate recycled content and reduce environmental impact. Technological advancements in production processes have led to improved product quality and cost efficiency, enabling wider accessibility. The market benefits from stringent building codes and safety standards globally, which mandate the use of fire-resistant and durable construction materials, further bolstering demand. Additionally, the rise in prefabricated construction techniques has amplified the need for plasterboard due to its compatibility with modular building systems. Strategic mergers and acquisitions among leading players are reshaping the competitive landscape, fostering innovation and expanding geographic reach.

Drivers, Opportunities & Restraints

Several drivers propel the plasterboard market forward, including rapid urbanization, population growth, and increased investment in residential and commercial infrastructure. Government initiatives promoting affordable housing and infrastructure modernization, particularly in emerging economies, serve as significant growth catalysts. The shift towards sustainable construction practices presents substantial opportunities, with demand rising for energy-efficient and recyclable plasterboard products that align with green building certifications. However, the market faces restraints such as volatility in raw material prices, especially gypsum, which can impact production costs and profit margins. Environmental concerns related to gypsum mining and waste disposal also pose challenges, urging manufacturers to invest in sustainable sourcing and circular economy models. Regulatory hurdles and competition from alternative materials like fiber cement boards may further temper growth in certain regions.

Concentration Insights

The plasterboard market exhibits a moderate level of concentration, with a handful of global players holding significant market share. Companies such as Saint-Gobain, Knauf, and USG Corporation lead the industry, leveraging extensive distribution networks, strong brand recognition, and diversified product portfolios. These players focus on strategic expansions through acquisitions and partnerships to strengthen their presence in high-growth regions like Asia-Pacific and Latin America. Regional manufacturers also play a crucial role, catering to local demand and often competing on price and customization. The competitive landscape is marked by continuous innovation, with leaders investing in research and development to introduce advanced products such as acoustic and thermal insulation boards. This concentration fosters a dynamic environment where scale, technology, and sustainability initiatives are key differentiators.

Type Insights

Plasterboard products are categorized into various types based on their properties and applications. Standard plasterboard is widely used for general wall and ceiling constructions in dry interiors, offering a cost-effective solution. Moisture-resistant plasterboard, designed for areas with high humidity like bathrooms and kitchens, incorporates additives to prevent water damage and mold growth. Fire-resistant variants are treated with glass fibers and other materials to enhance fire performance, making them essential for commercial buildings and safety-critical applications. Acoustic plasterboard is engineered to reduce noise transmission, ideal for theaters, offices, and multifamily residences. Additionally, impact-resistant and insulated boards cater to specialized needs, providing durability and energy efficiency. The diversity in product types allows plasterboard to meet a broad spectrum of construction requirements, driving its adoption across sectors.

Application Insights

Plasterboard finds extensive application across residential, commercial, and industrial construction segments. In residential construction, it is predominantly used for interior walls, ceilings, and partition systems in single-family homes, apartments, and townhouses, valued for its quick installation and smooth finish. The commercial sector utilizes plasterboard in offices, retail spaces, hospitals, and educational institutions, where requirements for fire safety, acoustics, and aesthetics are stringent. Industrial applications include its use in manufacturing facilities and warehouses for creating offices and partitioned areas within larger spaces. Renovation and remodeling activities represent a significant application area, as plasterboard is often chosen for its versatility and ease of modification. The material's adaptability to various architectural designs and functional needs underpins its widespread use.

Regional Insights

The plasterboard market demonstrates distinct regional dynamics influenced by economic conditions, construction activity, and regulatory frameworks. North America remains a mature market, characterized by high adoption in residential and commercial projects, with stringent building codes driving demand for advanced products. Europe shows steady growth, supported by renovation projects and energy efficiency regulations promoting sustainable building materials. The Asia-Pacific region is the fastest-growing market, fueled by rapid urbanization, infrastructure development, and rising disposable incomes in countries like China, India, and Southeast Asian nations. Latin America and the Middle East & Africa exhibit emerging potential, with increasing investments in construction and urban development initiatives. Regional variations in raw material availability and cultural preferences also shape product demand and innovation strategies.

Company Insights

Leading companies in the plasterboard market include Saint-Gobain, Knauf, USG Corporation, Etex, and Fletcher Building, among others. Saint-Gobain is renowned for its extensive product range and global footprint, emphasizing sustainability through innovations like low-carbon plasterboard. Knauf focuses on technological advancements and expanding its production capacities in growth markets, particularly in Asia and Eastern Europe. USG Corporation, now part of Knauf, has a strong presence in North America, offering specialized solutions for commercial and residential applications. Etex leverages its expertise in building materials to provide high-performance plasterboard products across Europe and other regions. Fletcher Building dominates in Australasia, with a focus on integrated construction solutions. These companies compete through product differentiation, strategic partnerships, and investments in research and development to address evolving market needs.

Recent Developments

Recent developments in the plasterboard market highlight a focus on sustainability, innovation, and strategic growth. Major players have launched eco-friendly product lines that incorporate recycled gypsum and reduce carbon footprints, aligning with global sustainability goals. Technological advancements include the development of thinner, lighter boards that maintain performance while reducing material use and transportation costs. acquisitions and joint ventures have been prominent, such as Knauf's acquisition of USG Corporation, which expanded its market reach and product portfolio. Investments in new production facilities in high-growth regions like Asia-Pacific and Eastern Europe aim to capitalize on rising demand. Additionally, companies are enhancing their digital capabilities through e-commerce platforms and digital tools to improve customer engagement and streamline supply chains, reflecting adaptation to modern market dynamics.

Report Segmentation

This market research report on the plasterboard industry provides a comprehensive analysis segmented by type, application, and region. The type segmentation includes standard, moisture-resistant, fire-resistant, acoustic, and other specialized plasterboards, detailing their market share and growth prospects. Application segmentation covers residential, commercial, and industrial construction, offering insights into demand patterns and key drivers within each segment. Regional segmentation analyzes market performance across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting regional trends, competitive landscapes, and growth opportunities. The report also examines the competitive environment, profiling major players and their strategies. This structured approach enables stakeholders to identify niche opportunities, understand market dynamics, and make informed decisions based on granular data and analysis.

FAQs

What are the different types of plasterboard available? Plasterboard types include standard, moisture-resistant, fire-resistant, acoustic, impact-resistant, and insulated variants, each designed for specific applications and performance requirements.

Who are the key players in the plasterboard market? Major companies include Saint-Gobain, Knauf, USG Corporation, Etex, and Fletcher Building, which dominate through innovative products and global strategies.

What are the main applications of plasterboard? Plasterboard is primarily used in residential, commercial, and industrial construction for walls, ceilings, partitions, and renovation projects due to its versatility and efficiency.

Which regions show the highest growth in the plasterboard market? The Asia-Pacific region exhibits the fastest growth, driven by urbanization and construction booms, while North America and Europe remain steady mature markets.

What factors are driving the plasterboard market? Key drivers include urbanization, infrastructure development, green building trends, and demand for fire-resistant and acoustic solutions in construction.

How is sustainability impacting the plasterboard industry? Sustainability influences product innovation, with manufacturers developing eco-friendly boards using recycled materials and processes that reduce environmental impact.

Citius Research has developed a research report titled “Plasterboard Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Plasterboard Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Plasterboard Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Plasterboard Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Plasterboard Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Plasterboard Market
• Research Methodology
• Executive Summary
• Market Dynamics of Plasterboard Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Plasterboard Market
• Cost and Gross Margin Analysis of Plasterboard Market
• Plasterboard Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Plasterboard Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Plasterboard Market Key Stakeholders

Below are the key stakeholders for the Plasterboard Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Plasterboard Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Plasterboard Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Plasterboard Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Plasterboard Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Plasterboard Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Plasterboard Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Plasterboard Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Plasterboard Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Plasterboard Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Plasterboard Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Plasterboard Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Plasterboard Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Plasterboard Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Plasterboard Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Plasterboard Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Plasterboard Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Plasterboard Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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