Plant Genomics Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185710
  • Format: Electronic (PDF)
  • Number of Pages: 188
  • Author(s): Joshi, Madhavi

Report Overview

The Plant Genomics Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Plant Genomics Market

(Market Size)
$1.2 billion
$2.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.1 billion
Key Players Illumina, Thermo Fisher, Agilent, Eurofins, LGC Biosearch Technologies

Market Summary

The plant genomics market is a rapidly evolving sector within the agricultural industry, focusing on the study and manipulation of plant genetic material to enhance crop traits. This field leverages advanced technologies such as next-generation sequencing, bioinformatics, and CRISPR to decode plant genomes, enabling the development of superior varieties with improved yield, disease resistance, and environmental adaptability. The market is driven by increasing global food demand, climate change challenges, and the need for sustainable agricultural practices. Key players include biotechnology firms, agricultural corporations, and research institutions collaborating to innovate and commercialize genomic solutions. The integration of genomics into traditional breeding programs is revolutionizing agriculture, offering precise tools for crop improvement. This market supports efforts to address food security, reduce pesticide use, and enhance nutritional content in crops, making it critical for future agricultural productivity and sustainability.

Key Highlights

The plant genomics market is characterized by significant technological advancements and strategic initiatives. Key highlights include the widespread adoption of high-throughput sequencing technologies, which have drastically reduced the cost and time required for genome analysis. The emergence of CRISPR-based gene editing has enabled precise modifications, accelerating the development of tailored crops. Major companies like Bayer AG, Syngenta Group, and Corteva Agriscience are investing heavily in research and partnerships to expand their genomic portfolios. The market is also witnessing increased public-private collaborations, aiming to address global agricultural challenges. Regulatory frameworks are evolving to accommodate genetically edited crops, potentially streamlining commercialization. Additionally, the focus on climate-resilient and nutrient-enhanced crops is gaining momentum, reflecting broader societal and environmental priorities. These developments underscore the market's dynamic nature and its pivotal role in shaping the future of agriculture.

Drivers, Opportunities & Restraints

Several factors drive the plant genomics market, including rising global population and subsequent food demand, which necessitate higher agricultural productivity. Climate change impacts, such as extreme weather and shifting growing conditions, are pushing the adoption of genomics for developing resilient crops. Technological advancements in sequencing and editing tools are making genomic applications more accessible and cost-effective. Opportunities abound in emerging markets, where agricultural modernization is underway, and in the development of specialty crops with enhanced traits like drought tolerance or nutritional benefits. However, restraints include high initial R&D costs, which can be prohibitive for smaller players. Regulatory hurdles and public skepticism regarding genetically modified organisms pose challenges to market expansion. Intellectual property issues and ethical concerns also present obstacles, requiring careful navigation by stakeholders to ensure sustainable growth and acceptance.

Concentration Insights

The plant genomics market exhibits a concentrated competitive landscape dominated by a few major players who hold significant market share through extensive R&D capabilities and global reach. Companies like Bayer AG, Syngenta Group, Corteva Agriscience, and BASF SE lead the market, leveraging their expertise in biotechnology and agriculture to develop innovative genomic solutions. These corporations often engage in mergers, acquisitions, and partnerships to strengthen their positions and expand their product portfolios. Additionally, numerous smaller firms and startups focus on niche areas, such as specific crop types or advanced editing technologies, contributing to market diversity. Research institutions and universities also play a crucial role, driving foundational discoveries that fuel commercial applications. This concentration fosters intense competition but also collaboration, as players work together to overcome technical and regulatory challenges, ensuring continued innovation and market growth.

Type Insights

The plant genomics market is segmented by type into molecular engineering, genetic engineering, and genome editing technologies. Molecular engineering involves techniques like marker-assisted selection, which accelerates traditional breeding by identifying desirable traits at the molecular level. Genetic engineering encompasses transgenic methods, where genes from other species are introduced to confer specific characteristics, such as pest resistance or herbicide tolerance. Genome editing, particularly CRISPR-Cas9, represents the cutting edge, allowing for precise, targeted changes to the plant's own DNA without introducing foreign material. Each type offers distinct advantages; for instance, genome editing is praised for its precision and efficiency, while molecular engineering is widely accepted in conventional breeding programs. The choice of technology depends on the desired outcome, regulatory considerations, and consumer acceptance, with ongoing advancements expanding the applications and effectiveness of each approach.

Application Insights

Applications of plant genomics span various areas, significantly impacting crop improvement and agricultural sustainability. Key applications include yield improvement, where genomics helps develop varieties that produce more food per acre, addressing global food security needs. Disease and pest resistance are critical, reducing crop losses and decreasing reliance on chemical pesticides. Abiotic stress tolerance, such as resilience to drought, salinity, or extreme temperatures, is increasingly important in the face of climate change. Nutritional enhancement is another focus, with genomics enabling the creation of crops with higher vitamin or mineral content to combat malnutrition. Additionally, genomics supports biodiversity conservation by facilitating the study and preservation of wild and heirloom varieties. These applications are transforming agriculture, making it more efficient, sustainable, and adaptable to future challenges, thereby offering substantial benefits to farmers, consumers, and the environment.

Regional Insights

The plant genomics market shows varied growth patterns across regions, influenced by agricultural practices, regulatory environments, and technological adoption. North America holds a significant share, driven by advanced biotechnology infrastructure, strong R&D investments, and supportive policies in countries like the United States and Canada. Europe follows, with robust research initiatives and increasing acceptance of genomic technologies, though regulatory frameworks can be stringent. The Asia-Pacific region is emerging as a high-growth area, fueled by rising food demand, government support for agricultural innovation, and the presence of key developing economies such as China and India. Latin America and Africa are also gaining traction, with genomics being applied to improve staple crops and address local agricultural challenges. Each region presents unique opportunities and obstacles, shaping the global market's dynamics and future trajectory.

Company Insights

Leading companies in the plant genomics market include Bayer AG, which leverages its acquisition of Monsanto to offer extensive genomic solutions through its Crop Science division. Syngenta Group, now part of ChemChina, focuses on developing high-yielding and stress-resistant crops using advanced genomic tools. Corteva Agriscience, spun off from DowDuPont, emphasizes innovation in seed genetics and digital agriculture. BASF SE invests in biotechnology to enhance crop traits and sustainability. Key players also involve specialized firms like Illumina, Inc., which provides sequencing technologies crucial for genomic research. These companies engage in continuous R&D, strategic partnerships, and market expansion to maintain competitiveness. Their efforts are complemented by academic institutions and startups, which often pioneer disruptive technologies. Together, these entities drive progress in plant genomics, addressing global agricultural needs through collaborative and innovative approaches.

Recent Developments

Recent developments in the plant genomics market highlight ongoing innovation and strategic moves. Advances in CRISPR technology have enabled more efficient and precise gene editing, with new variants like CRISPR-Cas12 and base editing expanding applications. Companies are launching novel products, such as disease-resistant wheat and drought-tolerant corn, leveraging genomic insights. Bayer AG and Corteva Agriscience have announced collaborations with research institutions to accelerate the development of climate-resilient crops. Regulatory progress is evident, with several countries updating guidelines to facilitate the commercialization of gene-edited plants. Additionally, investments in digital tools and AI are enhancing data analysis capabilities, improving the speed and accuracy of genomic research. These developments reflect a dynamic market poised for growth, driven by technological breakthroughs and increasing alignment with global sustainability goals.

Report Segmentation

This report on the plant genomics market is segmented to provide detailed insights across multiple dimensions. Segmentation by technology includes molecular engineering, genetic engineering, and genome editing, each analyzed for adoption trends and impact. Application segmentation covers yield improvement, disease resistance, abiotic stress tolerance, and nutritional enhancement, highlighting key areas of focus and innovation. Geographically, the report examines North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, assessing regional dynamics, growth drivers, and challenges. Additionally, the market is segmented by crop type, such as cereals, fruits, vegetables, and oilseeds, offering insights into specific sector needs and opportunities. This comprehensive segmentation enables stakeholders to understand market nuances, identify growth areas, and make informed decisions tailored to their interests and objectives in the evolving plant genomics landscape.

FAQs

What is plant genomics? Plant genomics is the study of the genetic material of plants, involving the sequencing, analysis, and manipulation of genomes to understand and improve traits such as yield, disease resistance, and environmental adaptability.

How does plant genomics benefit agriculture? It enables the development of crops with enhanced characteristics, leading to increased productivity, reduced pesticide use, better resilience to climate change, and improved nutritional content, thereby supporting sustainable agriculture and food security.

What technologies are used in plant genomics? Key technologies include next-generation sequencing for genome analysis, bioinformatics for data interpretation, and gene editing tools like CRISPR for precise genetic modifications, all contributing to advanced crop breeding and improvement.

Who are the major players in the plant genomics market? Leading companies include Bayer AG, Syngenta Group, Corteva Agriscience, BASF SE, and Illumina, Inc., along with numerous research institutions and startups driving innovation in this field.

What are the applications of plant genomics? Applications range from developing high-yielding and disease-resistant crops to creating varieties tolerant abiotic stresses like drought or salinity, and enhancing nutritional profiles to address malnutrition and health needs.

Citius Research has developed a research report titled “Plant Genomics Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Plant Genomics Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Plant Genomics Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Plant Genomics Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Plant Genomics Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Plant Genomics Market
• Research Methodology
• Executive Summary
• Market Dynamics of Plant Genomics Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Plant Genomics Market
• Cost and Gross Margin Analysis of Plant Genomics Market
• Plant Genomics Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Plant Genomics Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Plant Genomics Market Key Stakeholders

Below are the key stakeholders for the Plant Genomics Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Plant Genomics Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Plant Genomics Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Plant Genomics Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Plant Genomics Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Plant Genomics Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Plant Genomics Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Plant Genomics Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Plant Genomics Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Plant Genomics Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Plant Genomics Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Plant Genomics Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Plant Genomics Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Plant Genomics Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Plant Genomics Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Plant Genomics Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Plant Genomics Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Plant Genomics Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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